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61 итальянский план
Advertising: medium close-up -
62 магазин средних размеров
Advertising: medium-sized storeУниверсальный русско-английский словарь > магазин средних размеров
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63 план средней крупности
Advertising: medium close-upУниверсальный русско-английский словарь > план средней крупности
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64 среднего класса стоимости
Advertising: medium-priceУниверсальный русско-английский словарь > среднего класса стоимости
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65 среднее открытие
Advertising: medium approach -
66 средней стоимости
Advertising: medium-price -
67 среднефокусный объектив
Advertising: medium-focal-length lensУниверсальный русско-английский словарь > среднефокусный объектив
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68 умеренный покупатель
Advertising: medium buyer (приобретающий умеренное количество товара)Универсальный русско-английский словарь > умеренный покупатель
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69 умеренный потребитель
Advertising: medium user, moderate userУниверсальный русско-английский словарь > умеренный потребитель
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70 фирма средних размеров
Advertising: medium-sized firm, moderate-sized firmУниверсальный русско-английский словарь > фирма средних размеров
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71 характеристика средства рекламы
Advertising: medium characteristicУниверсальный русско-английский словарь > характеристика средства рекламы
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72 Werbeträger
Werbeträger m 1. MEDIA advertising medium, advertising vehicle; 2. V&M sponsor* * *m 1. < Medien> advertising medium, advertising vehicle; 2. <V&M> sponsor* * *Werbeträger
[advertising] medium, medium (vehicle) for advertising, advertising (advertisement) vehicle, (pl.) communication media;
• überregionale Werbeträger national media (US);
• Werbeträger für die Verbrauchswerbung consumer advertising medium;
• Anzeigen bei verschiedenen Werbeträgern unterbringen to place advertisements in various media;
• Werbeträgeranalyse media analysis;
• Werbeträgerauswahl selection of media;
• Werbeträgerbewertung media evaluation;
• Werbeträgerforschung media survey (research). -
73 Werbemittel
Werbemittel npl MEDIA, V&M advertising medium* * *npl <Medien, V&M> advertising medium* * *Werbemittel
advertising medium (devices), medium [for advertising], vehicle for advertising, (pl.) advertising media, (Geldmittel) advertising appropriation (US);
• bewegliches Werbemittel rotaire;
• provisionsfähige Werbemittel commissionable media;
• Werbemittel als Verkaufshilfe dealer aids. -
74 Werbemittel
Pl.1. advertising media* * *das Werbemitteladvertising medium; means of advertising* * *Wẹr|be|mit|telntmeans sing of advertising* * *Wer·be·mit·telnt advertising medium, means of advertising* * *Werbemittel pl1. advertising media* * *n.advertising medium n. -
75 support
support [sypɔʀ]masculine nouna. support ; [d'instruments de laboratoire, outils, livre] standb. ( = moyen) medium ; ( = aide) aid• les différents supports d'information the different media through which information is transmitted• sur support papier/informatique on paper/computer* * *sypɔʀnom masculin1) ( soutien) support2) ( objet) ( pour des bibelots) stand; ( pour des tubes à essai) rack3) ( aide) back-up4) Art support* * *sypɔʀ nm1) (= soutien) support2) (= média, format) medium, formatMalgré l'essor du support électronique, les journaux continuent de se vendre en kiosque. — In spite of the rise of electronic formats, newspapers continue to sell in the kiosks.
3) (pour livre, outils) stand* * *support nm1 ( soutien) support; servir de support à qch to serve as a support for sth; il se sert du tabouret comme support pour sa jambe plâtrée he uses the stool to support the leg he has in plaster;3 ( aide) back-up; pour comprendre l'histoire l'enfant a besoin du support des images to understand the story, the child needs the help of pictures; utiliser des diapositives comme support to use slides as backup material;4 Art support.support audiovisuel audio-visual aid; support de cours course material; support de données or d'information Ordinat data carrier; support magnétique magnetic tape; support pédagogique teaching aid; support publicitaire advertising medium.[sypɔr] nom masculin[pour un échafaudage] support2. [de communication] medium3. ACOUSTIQUEsupport individuel d'information smart card, individual data support -
76 Werbeträger
m advertising media* * *der Werbeträgeradvertising media* * *Wẹr|be|trä|germadvertising medium* * *Wer·be·trä·germ advertising medium* * *Werbeträger m advertising media* * *m.advertising medium n. -
77 Werbemedien
Werbemedien
communication (advertising) media;
• am Verkaufsort eingesetztes Werbemedium point-of-sale medium;
• weltweit wichtigstes Werbemedium world’s largest advertising medium;
• Werbemethoden publicity (advertising) methods;
• neuartige Werbemethoden original way of advertising;
• Werbeminute (Fernsehen) commercial minute;
• Werbemitteilung advertising message, business press. -
78 средство рекламирования
Универсальный русско-английский словарь > средство рекламирования
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79 средство рекламы
1) General subject: advertising medium2) Economy: publicity medium3) Advertising: medium4) Business: vehicle5) Makarov: advertizing medium6) Marketology: advertisement tool -
80 Werbefunktion
Werbefunktion
advertising function;
• Werbefunkvertreter station representative;
• Werbegag publicity gag, promotion gimmick (US);
• Werbegebiet advertising field, (Nachwuchs) recruiting ground;
• Werbegebühren advertising rates;
• Werbegeschenk advertising article, free (business, specialty, goodwill) gift, giveaway (US);
• Werbegeschenkartikel advertising novelty;
• Werbegeschenkverteilung business gift-giving;
• Werbegesellschaft advertising company (corporation);
• Werbegesichtspunkt advertising angle (approach);
• Werbegespräch sales talk (chat);
• Werbegestalter art designer;
• Werbegrafik commercial (advertising) art;
• Werbegrafiker industrial artist, art (advertising) designer;
• Werbegrundaussage basic message;
• Werbehaushalt advertising budget (appropriation, US);
• Werbeidee advertising idea;
• Werbeindustrie advertising industry;
• Werbeinstruktionsfilm demonstrational film;
• Werbeinstrument advertising medium;
• Werbeinvestitionen advertising investments;
• Werbejargon advertising argot;
• Werbejournal advertising journal.
См. также в других словарях:
advertising medium — / ædvətaɪzɪŋ ˌmi:diəm/ noun a type of advertisement, e.g. a TV commercial ● The product was advertised through the medium of the trade press. (NOTE: plural for this meaning is media) … Marketing dictionary in english
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medium — [mē′dē əm] n. pl. mediums or media [mē′dēə] [L, the middle, neut. of medius: see MID1] 1. a) something intermediate b) a middle state or degree; mean 2. an intervening thing through which a force acts or an e … English World dictionary
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
advertising — /ad veuhr tuy zing/, n. 1. the act or practice of calling public attention to one s product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by… … Universalium