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1 advertising
advertising n publicidad / anunciostr['ædvətaɪzɪŋ]1 publicidad nombre femenino\SMALLIDIOMATIC EXPRESSION/SMALLadvertising agency agencia de publicidadadvertising campaign campaña publicitariaadvertising ['ædvər.taɪzɪŋ] n: publicidad f, propaganda fadj.• anunciador adj.• publicitario, -a adj.n.• anuncios s.m.pl.• propaganda s.f.• publicidad s.f.'ædvərtaɪzɪŋ, 'ædvətaɪzɪŋmass nouna) (action, business) publicidad f; (before n) <campaign, slot> publicitarioadvertising agency — agencia f de publicidad
b) ( advertisements) propaganda f, publicidad f['ædvǝtaɪzɪŋ]1. N1) (=business) publicidad f2) (=advertisements collectively) anuncios mpl2.CPDadvertising agency N — agencia f de publicidad
advertising campaign N — campaña f publicitaria
advertising manager N — jefe(-a) m / f de publicidad
advertising medium N — medio m de publicidad
advertising rates NPL — tarifa fsing de anuncios
* * *['ædvərtaɪzɪŋ, 'ædvətaɪzɪŋ]mass nouna) (action, business) publicidad f; (before n) <campaign, slot> publicitarioadvertising agency — agencia f de publicidad
b) ( advertisements) propaganda f, publicidad f -
2 medium
'mi:diəm
1. plurals - media; noun1) (something by or through which an effect is produced: Air is the medium through which sound is carried.) medio2) ((especially in plural) a means (especially radio, television and newspapers) by which news etc is made known: the news media.) medio3) (a person through whom spirits of dead people are said to speak: I know a medium who says she can communicate with Napoleon.) médium4) (a substance in which specimens are preserved, bacteria grown etc.) medio
2. adjective(middle or average in size, quality etc: Would you like the small, medium or large packet?) medio, medianomedium1 adj medianowhat size do you want, large, small or medium? ¿qué tamaño quieres, grande, pequeño o mediano?medium2 n mediotr['miːdɪəm]1 (average) mediano,-a, regular, normal2 (pl media) (environment) medio (ambiente)3 (pl media) (middle position) punto medio, término medio\SMALLIDIOMATIC EXPRESSION/SMALLto strike a happy medium hallar un término mediomedium dry (wine) semiseco,-a, abocado,-amedium wave onda mediamedium ['mi:diəm] adj: medianoof medium height: de estatura mediana, de estatura regular1) mean: punto m medio, término m mediohappy medium: justo medio2) means: medio m3) substance: medio m, sustancia fa viscous medium: un medio viscoso4) : medio m de comunicación5) : medio m (artístico)adj.• al punto (Carne) expr.adj.• a medio asar adj.• intermedio, -a adj.• mediano, -a adj.• medio, -a adj.• regular adj.n.• medio s.m.• médium s.m.
I 'miːdiəm1) ( intermediate) < size> medianoof medium height/build — de estatura or talla media or mediana/de complexión normal
2) ( Culin)a) < steak> a punto, término medio (Méx)b) (as adv)medium rare — < steak> poco hecho, a la inglesa (Méx)
medium dry — < wine> semi-seco
II
1) c (pl media) (means, vehicle) medio mthrough the medium of — a través de or por medio de
2) (pl media)a) c ( environment) medio m (ambiente)b) c ( for growing cultures) caldo m de cultivo3) ( middle position) (no pl) punto m medio['miːdɪǝm]1. ADJ1) (=not small or large) [object] mediano; [length, size] mediano, medioavailable in small, medium and large — disponible en talla pequeña, mediana y grande
of medium build — de constitución mediana or media
2) (Culin)2. N1) (pl media or mediums)a) (=means of communication) medio mthe advertising media — los medios publicitarios or de publicidad
through the medium of television/the press — por medio de la televisión/la prensa, a través de la televisión/la prensa
b) (=intervening substance) medio m ; (=environment) medio ambiente mc) (for growing culture) caldo m de cultivo; (for preserving specimens) sustancia usada para conservar muestras de laboratoriod) (=solvent) diluyente me) (Art) (=technique, materials used) medio mf) (=midpoint)happy medium — término m medio
2) (pl mediums) (=spiritualist) médium mf3.CPDmedium wave N — (Rad) onda f media
* * *
I ['miːdiəm]1) ( intermediate) < size> medianoof medium height/build — de estatura or talla media or mediana/de complexión normal
2) ( Culin)a) < steak> a punto, término medio (Méx)b) (as adv)medium rare — < steak> poco hecho, a la inglesa (Méx)
medium dry — < wine> semi-seco
II
1) c (pl media) (means, vehicle) medio mthrough the medium of — a través de or por medio de
2) (pl media)a) c ( environment) medio m (ambiente)b) c ( for growing cultures) caldo m de cultivo3) ( middle position) (no pl) punto m medio -
3 media
plurals; see mediummedia n medios de comunicación
Del verbo mediar: ( conjugate mediar) \ \
media es: \ \3ª persona singular (él/ella/usted) presente indicativo2ª persona singular (tú) imperativoDel verbo medir: ( conjugate medir) \ \
medía es: \ \1ª persona singular (yo) imperfecto indicativo3ª persona singular (él/ella/usted) imperfecto indicativoMultiple Entries: media mediar medir
media sustantivo femenino 1 (Indum)◊ medias con/sin costura seamed/seamless stockingsb)medias bombacha(s) (RPl) or (Col, Ven) pantalón panty hose (pl) (AmE), tights (BrE) (pl) 2 (Mat) average; 3a) ( incompleto):me dijo la verdad a medias she didn't tell me the whole truth o storyb) ( entre dos):lo hicimos a medias we did half (of it) each
mediar ( conjugate mediar) verbo intransitivo media EN algo ‹en conflicto/negociaciones› to mediate in sth, to act as mediator in sthb) ( interceder) media POR algn to intercede for sb;media ANTE algn to intercede o intervene with sb
medir ( conjugate medir) verbo transitivo 1 ‹habitación/distancia/velocidad› to measure 2 ( tener ciertas dimensiones) to be, measure;◊ mido 60 cm de cintura I measure o I'm 60 cm round the waist;¿cuánto mide de alto/largo? how tall/long is it?; mide casi 1,90 m he's almost 1.90 m (tall) 3 (calcular, considerar) to consider, weigh up;◊ media los pros y contras de algo to weigh up the pros and cons of sth.medirse verbo pronominal 1 ( refl) to measure oneself; ‹caderas/pecho› to measure 2 (Col, Méx, Ven) ( probarse) to try on
medio,-a
I adjetivo
1 (mitad) half: sólo queda medio melón, there is only half a melon left
una hora y media, an hour and a half
2 (no extremo) middle
a media tarde, in the middle of the afternoon
clase media, middle class
punto medio, middle ground
3 (prototípico) average: la calidad media es baja, the average quality is poor
la mujer media, the average woman
II adverbio half: el trabajo está medio hecho, the work is half done
III sustantivo masculino
1 (mitad) half
2 (centro) middle
en medio de la batalla, in the midst of the battle
en medio de los árboles, among the trees (entre dos) in between the trees
un barco en medio del desierto, a ship in the middle of the desert
sal de ahí en medio, get out of the way
3 (instrumento, vía) means: el fin no justifica los medios, the aim doesn't justify the means
4 (entorno) enviroment
un medio hostil, a hostile enviroment
media sustantivo femenino
1 (hasta el muslo) stocking
2 (hasta la cintura) (pair of) tights
3 (calcetín alto) long socks
4 (cantidad proporcional) average: camino una media de dos horas diarias, I walk an average of two hours a day
ahora saca la media, now calculate the average Locuciones: a medias, (no del todo) unfinished: me convence a medias, I'm only half convinced (a partes iguales) half and half: hicimos el trabajo a medias, we did the essay between us
mediar verbo intransitivo
1 (arbitrar, intervenir) to mediate: España mediará en el conflicto, Spain will mediate in the conflict
2 (interceder) to intercede: mediará por ti, she'll intercede on your behalf
3 (interponerse) media la circunstancia de que..., you must take into account that...
4 (periodo de tiempo) to pass: mediaron un par de días, two days passed
medir
I verbo transitivo
1 (dimensiones) to measure
2 (ponderar) to weigh up: deberías medir los riesgos, you should weigh up the risks
II verbo intransitivo to measure, be: mide dos metros de alto, he is two metres tall
mide cinco metros de ancho, it is five metres wide ' media' also found in these entries: Spanish: A - abismo - alargarse - almorzar - almuerzo - ambientar - asta - atusarse - carrera - clase - comunicóloga - comunicólogo - datar - debajo - edad - esperar - hora - inferior - jornada - luna - mediar - medio - mediodía - melena - naranja - onda - sala - vasallaje - ver - voz - vuelta - bota - burgués - burguesía - caña - ciencia - correr - diadema - difusión - docena - encima - enganchar - enseñanza - entrada - mañana - penumbra - piano - pie - promedio - retraso English: A - about-face - about-turn - age - average - average out at - back off - barbecue - board - class - earnings - fly - gap - give - GMT - GPA - half - half-a-dozen - half-an-hour - half-board - half-day - half-holiday - half-hourly - half-mast - half-moon - half-pay - half-pint - hour - mass media - mean - media - media studies - medium - mid - Middle Ages - middle-class - midmorning - nelson - past - raise - round - standard - stocking - turn about - turn around - above - around - by - come - crescenttr['miːdɪə]1 los medios nombre masculino plural de comunicación\SMALLIDIOMATIC EXPRESSION/SMALLmedia ['mi:diə] npl: medios mpl de comunicaciónn.pl.• medios n.m.pl.• medios de comunicación s.m.pl.
I 'miːdiəthe media — (+ pl or (crit) sing vb) los medios de comunicación or difusión; (before n)
media coverage — cobertura f periodística
II
pl of medium II 1),2['miːdɪǝ]1.N (pl)of medium2.CPDmedia analysis N — análisis m inv de los medios
media circus * N — circo m mediático
media coverage N — cobertura f informativa
media event N — acontecimiento m periodístico
media group N — grupo m de medios de comunicación
media hype N —
•
the media hype surrounding the royals — el bombo que los medios de comunicación le dan a la familia realmedia man N — (=journalist) periodista m ; (in advertising) agente m de publicidad
media person N — (=journalist) periodista mf ; (in advertising) agente mf de publicidad; (=personality) personaje mf de los medios de comunicación
media research N — investigación f de los medios de comunicación
media studies NPL — (Univ) ciencias fpl de la información frm, periodismo * msing
* * *
I ['miːdiə]the media — (+ pl or (crit) sing vb) los medios de comunicación or difusión; (before n)
media coverage — cobertura f periodística
II
pl of medium II 1),2
См. также в других словарях:
advertising medium — / ædvətaɪzɪŋ ˌmi:diəm/ noun a type of advertisement, e.g. a TV commercial ● The product was advertised through the medium of the trade press. (NOTE: plural for this meaning is media) … Marketing dictionary in english
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