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21 competition
n марк. конкуренція; конкурентна боротьба; a конкурентнийсуперництво між продавцями, а також між постачальниками і підприємцями у здатності опанувати більшу частку ринку збуту та збільшити прибуток (profit) і обсяг реалізованої продукції (sales volume); ♦ методи конкурентної боротьби: зниження цін (price), стимулювання збуту (promotion¹), рекламування (advertising¹), покращення дизайну (design) товарів та якості послуг і т. ін.═════════■═════════active competition активна конкуренція; actual competition реальна конкуренція; bona fide competition чесна конкуренція; brand competition конкуренція торгової марки; business competition ділова конкуренція; buyers' competition конкуренція покупців • конкуренція між покупцями; commercial competition торговельна конкуренція; defensive competition оборонна конкуренція; destructive competition руйнівна конкуренція; efficient competition ефективна конкуренція; direct competition пряма конкуренція; fair competition справедлива конкуренція • чесна конкуренція; foreign competition закордонна конкуренція; form competition конкуренція форми; free competition вільна конкуренція • досконала конкуренція; generic competition загальна конкуренція • непряма конкуренція; global competition світова конкуренція; imperfect competition недосконала конкуренція; indirect competition непряма конкуренція; interindustry competition міжгалузева конкуренція; interseller competition конкуренція продавців • конкуренція між продавцями; intrabranch competition внутрішньогалузева конкуренція; intrafirm competition конкуренція в рамках фірми; intraindustry competition внутрішньогалузева конкуренція; keen competition гостра конкуренція; latent competition прихована конкуренція; market competition ринкова конкуренція; monopolistic competition; open competition відкрита конкуренція; perfect competition; price competition цінова конкуренція; product competition конкуренція за збут продукції; pure competition чиста конкуренція • досконала конкуренція; qualitative competition конкуренція за якість; sellers' competition конкуренція продавців • конкуренція між продавцями; stiff competition жорстока конкуренція; unfair competition нечесна конкуренція═════════□═════════competition in product design конкуренція у сфері дизайну продукції; competition in quality конкуренція за якість; competition in selling effort конкуренція в галузі організації і стимулювання збуту; competition on the world market конкуренція на світовому ринку; competition under product differentiation конкуренція в умовах неоднорідності продуктів; competition with homogeneous products конкуренція в умовах однорідності продуктів; efficiency of competition ефективність конкуренції; to avoid competition уникати/уникнути конкуренції; to be drawn into competition бути втягненим в конкуренцію; to be in competition with somebody конкурувати з ким-небудь; to defy competition витримувати/витримати конкуренцію; to engage in competition конкурувати; to enter in competition вступати/ вступити в конкуренцію; to meet with competition стикатися/зіткнутися з конкуренцією; to provoke competition створювати/створити конкуренцію; to restrain competition обмежувати/ обмежити конкуренцію; to step up competition підсилювати/підсилити конкуренцію; to sustain competition підтримувати/підтримати конкуренцію • витримувати/витримати конкуренцію; to withstand competition витримувати/витримати конкуренцію═════════◇═════════конкуренція < слат. concurrentia — змагання, суперництво < лат. concurrere — збігатися; скупчуватися; змагатися; конкурувати; запозичення, можливо, через посередництво польс. konkurencja (ЕСУМ 2:551). -
22 appropriation
n1) ассигнование, выделение на определенные цели2) pl средства3) присвоение
- additional appropriations
- advertising appropriations
- budget appropriations
- budgetary appropriations
- capital appropriations
- consolidated appropriations
- deferred appropriations
- earmarked appropriations
- expenditure appropriations
- financial appropriations
- itemized appropriation
- marketing effort appropriations
- no-year appropriations
- original appropriation
- overall appropriation
- planned appropriation
- private appropriation
- segregated appropriation
- special appropriations
- supplementary appropriations
- appropriations for social needs
- appropriation of funds
- appropriations for pensions
- appropriation of funds to the reserve
- appropriation of the goods to the contract
- appropriation of labour power
- appropriation of labour time
- appropriation of net income
- appropriation of payments
- appropriation of profitsEnglish-russian dctionary of contemporary Economics > appropriation
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23 expense
n1) расход; трата2) pl расходы, издержки, затраты
- absorbed expenses
- accommodation expenses
- accompanying expenses
- accrued expenses
- acquisition expenses
- actual expenses
- additional expenses
- administration expenses
- administrative expenses
- advertising expenses
- agreed expenses
- aggregate expenses
- amortization expenses
- annual expenses
- anticipated expenses
- arbitration expenses
- auditing expenses
- average expenses
- bad debt expenses
- bank expenses
- banking expenses
- bank operating expenses
- bloated expenses
- bloated operating expenses
- board expenses
- broker's expenses
- budget expenses
- budgetary expenses
- budgeted expenses
- building expenses
- business expenses
- business travel expenses
- cable expenses
- calculated expenses
- capitalized expenses
- carriage expenses
- cash expenses
- city's operating expenses
- clerical expenses
- collecting expenses
- collection expenses
- commercial expenses
- commission expenses
- compensation expenses
- computed expenses
- considerable expenses
- constant expenses
- contango expenses
- contract expenses
- contractual expenses
- controllable expenses
- current expenses
- current operating expenses
- customs expenses
- daily expenses
- dead expenses
- debt service expenses
- deductible expenses
- deferred expenses
- delivery expenses
- depreciation expenses
- direct expenses
- disbursement expenses
- discharging expenses
- discount expenses
- distribution expenses
- eligible expenses
- encashment expenses
- engineering expenses
- entertainment expenses
- equipment maintenance expenses
- establishment expenses
- estimated expenses
- everyday expenses
- exceptional expenses
- excess expenses
- executive expenses
- extra expenses
- extraordinary expenses
- extravagant expenses
- factory expenses
- federal expense
- fee and commission expenses
- financial expenses
- financing expenses
- fixed expenses
- flat expenses
- foreign exchange expenses
- formation expenses
- forwarding expenses
- freight expenses
- fringe benefit expenses
- funding expenses
- general expenses
- general and administrative expenses
- general average expenses
- general occuppancy expenses
- general operating expenses
- guardianship expenses
- harbour expenses
- hauling expenses
- heavy expenses
- high expenses
- hotel expenses
- identifiable additional expenses
- idle facility expenses
- idle plant expenses
- impairment-related expenses
- incidental expenses
- income expense on bonds
- income tax expense
- incurred expenses
- indirect expenses
- interest expenses
- initial expenses
- installation expenses
- insurance expenses
- interest expenses
- interest expense on current accounts in credit
- interest expense on debenture
- interest expense on demand deposits loans
- interest expenses on items with agreed maturity dates
- interest expense on special savings accounts
- itemized medical expenses
- job-hunting expenses
- job travel expenses
- lavish expenses
- law expenses
- legal expenses
- living expenses
- loading expenses
- lodging expenses
- mail expenses
- maintenance expenses
- management expenses
- manufacturing expenses
- marketing expenses
- material expenses
- maximum expenses
- medical expenses
- minimum expenses
- miscellaneous expenses
- monetary expenses
- monthly expenses
- mortgage expenses
- moving expenses
- necessary expenses
- noncash expenses
- noncontrollable expenses
- noninterest operating expenses
- nonoperating expenses
- nonproductive expenses
- nonrecurrent expenses
- nonrecurring expenses
- office expenses
- one-off expenses
- operating expenses
- operational expenses
- organizational expenses
- other expenses
- out-of-pocket expenses
- overall expenses
- overhead expenses
- overseas housing expenses
- packing expenses
- particular expenses
- payroll expenses
- per capita expenses
- period expenses
- permissible expenses
- personal expenses
- personal consumption expenses
- personnel expenses
- petty expenses
- planned expenses
- pocket expenses
- postage expenses
- postal expenses
- preliminary expenses
- prepaid expenses
- preparation expenses
- processing expenses
- production expenses
- promotion expenses
- promotional expenses
- protest expenses
- public expenses
- publicity expenses
- quality expenses
- reasonable expenses
- recovery expenses
- recurrent expenses
- recurring expenses
- reimbursable expenses
- reinvoiced expenses
- relocation expenses
- removal expenses
- removing expenses
- rent expense
- repair expenses
- representation expenses
- rework expenses
- running expenses
- running-in expenses
- sales promotion expense
- salvage expenses
- selling expenses
- selling, general and administrative expenses
- service expenses
- shipping expenses
- ship's expenses
- special expenses
- specific expenses
- standing expenses
- starting expenses
- start-up expense
- stationary expenses
- stevedoring expenses
- storage expenses
- subsistence expenses
- substituted expenses
- sundry expenses
- supplementary expenses
- tax expenses
- tax deductible interest expenses
- telephone expenses
- telex expenses
- testamentary expenses
- title expenses
- total expenses
- towage expenses
- trade expenses
- transfer expenses
- transhipment expenses
- transport expenses
- transportation expenses
- travel expenses
- travel and entertainment expenses
- travelling expenses
- trimming expenses
- uncontrollable expenses
- unforeseen expenses
- unit expenses
- unloading expenses
- unproductive expenses
- unreasonable expenses
- unreimbursed expenses
- unreimbursed job travel expenses
- unscheduled expenses
- unwarranted expenses
- upkeep expenses
- variable expenses
- wages expenses
- warehouse expenses
- warranty expenses
- wheeling expenses
- working expenses
- works general expenses
- expenses as percentage of sales
- expenses for the account of
- expenses for protesting a bill
- expenses in foreign exchange
- expenses of carriage
- expenses of the carrier
- expenses of circulation
- expenses of collection
- expenses of discharge
- expenses of haulage
- expenses of the insured
- expenses of the parties
- expenses of production
- expenses of protest
- expenses of reproduction
- expenses of shipping
- expenses of trackage
- expenses of transhipping
- expenses of transportation
- expenses on arbitration
- expenses on charter
- expenses on collection
- expenses on compensation for damage
- expenses on currency transactions
- expenses on customer transactions
- expenses on erection work
- expense on financing commitments
- expenses on guarantee commitments
- expenses on insurance
- expenses on materials
- expenses on off-balance-sheet transactions
- expenses on patenting procedure
- expenses on payment instruments
- expenses on repairs
- expenses on replacement
- expenses on scientific research
- expenses on security transactions
- expenses on selling
- expenses on selling effort
- expenses on setting-up
- expenses on storage
- expenses on technical service
- expenses on trading securities
- expenses on treasury operations and interbank transactions
- expenses per head of population
- at the expense of
- at great expense
- at the owner's expense and risk
- at the firm's expense
- less expenses
- minus expenses
- free of expenses
- free of all expenses
- expenses charged forward
- expenses connected with capital lease
- expenses connected with fund transfer
- expenses connected with obtaining credit
- expenses connected with the procedure in bankruptcy
- expenses deducted
- expenses incurred in searching for a job
- expenses prepaid
- expenses related to receivership
- absorb expenses
- account for the expenses
- advance expenses
- allocate expenses
- apportion expenses
- approve expenses
- assess expenses
- assume expenses
- authorize expenses
- avoid expenses
- avoid extra expenses
- bear expenses
- calculate expenses
- cause expenses
- charge expenses to the account of smb.
- compensate for expenses
- cover expenses
- curb expenses
- curtail expenses
- cut down expenses
- defray expenses
- determine expenses
- distribute expenses
- double expenses
- duplicate expenses
- entail expenses
- enter as expense
- estimate expenses
- experience extensive expenses
- go to expense
- halve expenses
- increase expenses
- incur expenses
- indemnify for expenses
- involve expenses
- itemize expenses
- limit expenses
- make expenses
- meet expenses
- offset expenses
- overestimate expenses
- participate in expenses
- pay expenses
- pile up expenses
- place expenses to smb.'s charge
- pool expenses
- prepay expenses
- put to expense
- put to great expense
- recognize expenses
- recompense expenses
- recover expenses
- reduce expenses
- refund the expenses
- reimburse smb. for expenses
- repay expenses
- run up expenses
- save expenses
- sequestrate expenses
- share expenses
- slash expenses
- spare no expense
- split expenses
- substantiate the expenses
- undertake expensesEnglish-russian dctionary of contemporary Economics > expense
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24 Peck's Bad Boy
амер.человек, ставящий других в неловкое положение своей простодушной бестактностью [по названию книги ‘Peck's Bad Boy and His Pa’ Дж. У. Пека (G. W. Peck, 1840-1916)]...the book is an earnest effort... to buttress his reputation as the Peck's Bad Boy of advertising. (‘Time’, DNE) — Он пользуется в рекламных кругах репутацией зловредного простака, а его книга еще способствует этому.
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25 take charge
1) принять управление, командование, взять управление в свои руки; взять на себя инициативу, ответственностьBut Bee was not well for a while, so I took charge of the babe. (K. S. Prichard, ‘Child of the Hurricane’, ch. XXXIII) — Би еще не совсем окрепла, и мне пришлось взять на себя заботу о ребенке.
Advertising... is the effort of business men to take charge of consumption as well as production. (W. Lippmann, ‘Drift and Mastery’, ch. IV) — Реклама... это попытка бизнесменов прибрать к рукам не только производство, но и потребление.
Wolff saw that the Sergeant had taken charge of the situation. (S. Heym, ‘Of Smiling Peace’, ch. III) — Вольф понял, что сержант стал хозяином положения.
2) потерять управление, выйти из-под контроля (об автомашине и т. п.)He had never driven in a worse fog, and with a road so steep, so curving, so slippery with snow, he could not save their lives if the car skidded and took charge. (S. Lewis, ‘World So Wide’, ch. 12) — Хею никогда не приходилось ездить в таком тумане и по такому крутому подъему, извилистому и скользкому от снега. Если бы машина забуксовала и потеряла управление, то поездка могла бы кончиться печально.
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26 market targeting
Mktgthe selection of a particular market segment toward which all marketing effort is directed. Market targeting enables the characteristics of the chosen segment to be taken into account when formulating a product or service and its advertising. -
27 Gabor, Dennis (Dénes)
SUBJECT AREA: Photography, film and optics[br]b. 5 June 1900 Budapest, Hungaryd. 9 February 1979 London, England[br]Hungarian (naturalized British) physicist, inventor of holography.[br]Gabor became interested in physics at an early age. Called up for military service in 1918, he was soon released when the First World War came to an end. He then began a mechanical engineering course at the Budapest Technical University, but a further order to register for military service prompted him to flee in 1920 to Germany, where he completed his studies at Berlin Technical University. He was awarded a Diploma in Engineering in 1924 and a Doctorate in Electrical Engineering in 1927. He then went on to work in the physics laboratory of Siemens \& Halske. He returned to Hungary in 1933 and developed a new kind of fluorescent lamp called the plasma lamp. Failing to find a market for this device, Gabor made the decision to abandon his homeland and emigrate to England. There he joined British Thompson-Houston (BTH) in 1934 and married a colleague from the company in 1936. Gabor was also unsuccessful in his attempts to develop the plasma lamp in England, and by 1937 he had begun to work in the field of electron optics. His work was interrupted by the outbreak of war in 1939, although as he was not yet a British subject he was barred from making any significant contribution to the British war effort. It was only when the war was near its end that he was able to return to electron optics and begin the work that led to the invention of holography. The theory was developed during 1947 and 1948; Gabor went on to demonstrate that the theories worked, although it was not until the invention of the laser in 1960 that the full potential of his invention could be appreciated. He coined the term "hologram" from the Greek holos, meaning complete, and gram, meaning written. The three-dimensional images have since found many applications in various fields, including map making, medical imaging, computing, information technology, art and advertising. Gabor left BTH to become an associate professor at the Imperial College of Science and Technology in 1949, a position he held until his retirement in 1967. In 1971 he was awarded the Nobel Prize for Physics for his work on holography.[br]Principal Honours and DistinctionsRoyal Society Rumford Medal 1968. Franklin Institute Michelson Medal 1968. CBE 1970. Nobel Prize for Physics 1971.Bibliography1948. "A new microscopic principle", Nature 161:777 (Gabor's earliest publication on holography).1949. "Microscopy by reconstructed wavefronts", Proceedings of the Royal Society A197: 454–87.1951, "Microscopy by reconstructed wavefronts II", Proc. Phys. Soc. B, 64:449–69. 1966, "Holography or the “Whole Picture”", New Scientist 29:74–8 (an interesting account written after laser beams were used to produce optical holograms).Further ReadingT.E.Allibone, 1980, contribution to Biographical Memoirs of Fellows of the Royal Society 26: 107–47 (a full account of Gabor's life and work).JW
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