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101 obtener
v.1 to get (beca, cargo, puntos).2 to obtain, to gain, to get, to acquire.Ricardo ganó reconocimiento Richard gained renown.* * *1 to get, be obtained■ con este detergente se obtienen resultados sorprendentes with this detergent you get surprising results* * *verb1) to obtain, get2) attain* * *VT [+ resultado, información, permiso] to get, obtain; [+ mayoría, votos] to win, obtain; [+ premio, medalla, victoria] to win; [+ apoyo] to gain, get, obtain; [+ beneficios] to makeesperamos obtener mejores resultados este año — we are hoping to get o obtain o achieve better results this year
los socialistas obtuvieron la mayoría absoluta — the socialists won o obtained an absolute majority
con la venta de los derechos la editorial obtuvo varios millones de dólares — the publishers got several million dollars from the sale of the copyright
nunca obtuvo respuesta — he never got o received a reply
* * *verbo transitivo < premio> to win, receive; <resultado/autorización> to obtain; < calificación> to obtain, set* * *= derive, gain, generate, get, obtain, procure, secure, yield, spin off, elicit, reap, receive, come by, acquire.Ex. The scheme was designed for the Library of Congress and many of the features of the scheme derived from this fact.Ex. To many, therefore, this emphasis on information can provide a much-needed opportunity to gain the public library new influence and respect.Ex. Human indexers sometimes make inappropriate judgements, misinterpret ideas, have lapses of memory or concentration, and generate omissions and inconsistencies in their indexing.Ex. DOBIS/LIBIS does not get a new document number, but reserves this document for you, so that no one else can change it while you are working on it.Ex. In the event that the position in the matrix contains more than 32 entries, it is necessary for the user to interact with the system to obtain the miniature catalog that will contain the entry s/he seeks.Ex. They are responsible for putting together advertisements, securing proofs, procuring the matrices, electrotypes, and other duplicate plates needed for insertion in publications.Ex. They are responsible for putting together advertisements, securing proofs, procuring the matrices, electrotypes, and other duplicate plates needed for insertion in publications.Ex. This mixture of approaches is designed to yield maximum retrieval for as many users as possible by combining the different strengths of controlled and natural language indexing.Ex. A computerized search facility has been spun off from the basic work.Ex. This article looks at ways in which librarians in leadership roles can elicit the motivation, commitment, and personal investment of members of the organisation.Ex. Women suffragists reaped an unexpected publicity bonanza when the 1913 national suffrage parade in Washington was broken up by a drunken mob.Ex. If you receive a large number of titles on you initial search, you can narrow your search by using qualifiers.Ex. This article shows how teachers came by such information and the use they made it of in their work.Ex. Many libraries have special collections of foreign, unpublished or unusual materials which include items unlikely to be acquired by other libraries.----* difícil de obtener = difficult to come by.* fácil de obtener = easy to come by.* obtener acceso = gain + access, gain + admittance.* obtener algo de = get + something out of.* obtener beneficios = gain + benefit, make + a profit, realise + benefits, derive + benefit, reap + rewards, reap + benefits, reap + returns, make + profit.* obtener conocimiento = gain + an understanding.* obtener credibilidad = attain + credibility.* obtener de = get out of.* obtener el derecho para = win + the right to.* obtener el enunciado del problema = elicit + problem statement.* obtener el máximo beneficio = reap + full potential.* obtener el mayor rendimiento posible = maximise + opportunities.* obtener éxito = achieve + success.* obtener éxitos y fracasos = experience + problems and successes.* obtener fondos de = derive + finances from.* obtener ganancia = gain + benefit.* obtener gratificación = obtain + gratification.* obtener gratis = obtain + free.* obtener indicios sobre = get + an indication of.* obtener información = obtain + information, glean + information, gain + information, pick up + information, secure + information.* obtener información de = elicit + information from.* obtener la aprobación = meet with + approval.* obtener partido de = capitalise on/upon [capitalize, -USA].* obtener perspectiva de = gain + perspective on.* obtener pistas sobre = get + an indication of.* obtener placer = take + pleasure, obtain + pleasure from, derive + pleasure.* obtener placer de = get + pleasure from.* obtener + Posesivo + aprobación = meet + Posesivo + approval.* obtener promoción = arrive at + promotion.* obtener provecho = get + Posesivo + money's worth out of.* obtener reconocimiento = gain + recognition.* obtener resultado = obtain + result.* obtener resultados = get + things done.* obtener satisfacción = derive + satisfaction, gain + satisfaction, derive + gratification, obtain + satisfaction.* obtenerse = accrue.* obtenerse de = flow from.* obtener titulación = receive + degree.* obtener + Título = earn + Título.* obtener una categoría = gain + status.* obtener una cita bibliográfica = glean + citation.* obtener una idea = get + a sense of, gain + a sense of.* obtener una idea de = get + a taste of.* obtener una impresión = gain + picture.* obtener una perspectiva = gather + perspective.* obtener una referencia = glean + reference.* obtener un estatus = gain + status.* obtener un premio = earn + an award, win + award, win + prize.* obtener un puesto de trabajo = obtain + position.* obtener un título = gain + a degree in.* obtener ventaja = gain + advantage.* obtener ventajas = reap + advantages.* se obtendrá algo de provecho = something is bound to come of it.* * *verbo transitivo < premio> to win, receive; <resultado/autorización> to obtain; < calificación> to obtain, set* * *= derive, gain, generate, get, obtain, procure, secure, yield, spin off, elicit, reap, receive, come by, acquire.Ex: The scheme was designed for the Library of Congress and many of the features of the scheme derived from this fact.
Ex: To many, therefore, this emphasis on information can provide a much-needed opportunity to gain the public library new influence and respect.Ex: Human indexers sometimes make inappropriate judgements, misinterpret ideas, have lapses of memory or concentration, and generate omissions and inconsistencies in their indexing.Ex: DOBIS/LIBIS does not get a new document number, but reserves this document for you, so that no one else can change it while you are working on it.Ex: In the event that the position in the matrix contains more than 32 entries, it is necessary for the user to interact with the system to obtain the miniature catalog that will contain the entry s/he seeks.Ex: They are responsible for putting together advertisements, securing proofs, procuring the matrices, electrotypes, and other duplicate plates needed for insertion in publications.Ex: They are responsible for putting together advertisements, securing proofs, procuring the matrices, electrotypes, and other duplicate plates needed for insertion in publications.Ex: This mixture of approaches is designed to yield maximum retrieval for as many users as possible by combining the different strengths of controlled and natural language indexing.Ex: A computerized search facility has been spun off from the basic work.Ex: This article looks at ways in which librarians in leadership roles can elicit the motivation, commitment, and personal investment of members of the organisation.Ex: Women suffragists reaped an unexpected publicity bonanza when the 1913 national suffrage parade in Washington was broken up by a drunken mob.Ex: If you receive a large number of titles on you initial search, you can narrow your search by using qualifiers.Ex: This article shows how teachers came by such information and the use they made it of in their work.Ex: Many libraries have special collections of foreign, unpublished or unusual materials which include items unlikely to be acquired by other libraries.* difícil de obtener = difficult to come by.* fácil de obtener = easy to come by.* obtener acceso = gain + access, gain + admittance.* obtener algo de = get + something out of.* obtener beneficios = gain + benefit, make + a profit, realise + benefits, derive + benefit, reap + rewards, reap + benefits, reap + returns, make + profit.* obtener conocimiento = gain + an understanding.* obtener credibilidad = attain + credibility.* obtener de = get out of.* obtener el derecho para = win + the right to.* obtener el enunciado del problema = elicit + problem statement.* obtener el máximo beneficio = reap + full potential.* obtener el mayor rendimiento posible = maximise + opportunities.* obtener éxito = achieve + success.* obtener éxitos y fracasos = experience + problems and successes.* obtener fondos de = derive + finances from.* obtener ganancia = gain + benefit.* obtener gratificación = obtain + gratification.* obtener gratis = obtain + free.* obtener indicios sobre = get + an indication of.* obtener información = obtain + information, glean + information, gain + information, pick up + information, secure + information.* obtener información de = elicit + information from.* obtener la aprobación = meet with + approval.* obtener partido de = capitalise on/upon [capitalize, -USA].* obtener perspectiva de = gain + perspective on.* obtener pistas sobre = get + an indication of.* obtener placer = take + pleasure, obtain + pleasure from, derive + pleasure.* obtener placer de = get + pleasure from.* obtener + Posesivo + aprobación = meet + Posesivo + approval.* obtener promoción = arrive at + promotion.* obtener provecho = get + Posesivo + money's worth out of.* obtener reconocimiento = gain + recognition.* obtener resultado = obtain + result.* obtener resultados = get + things done.* obtener satisfacción = derive + satisfaction, gain + satisfaction, derive + gratification, obtain + satisfaction.* obtenerse = accrue.* obtenerse de = flow from.* obtener titulación = receive + degree.* obtener + Título = earn + Título.* obtener una categoría = gain + status.* obtener una cita bibliográfica = glean + citation.* obtener una idea = get + a sense of, gain + a sense of.* obtener una idea de = get + a taste of.* obtener una impresión = gain + picture.* obtener una perspectiva = gather + perspective.* obtener una referencia = glean + reference.* obtener un estatus = gain + status.* obtener un premio = earn + an award, win + award, win + prize.* obtener un puesto de trabajo = obtain + position.* obtener un título = gain + a degree in.* obtener ventaja = gain + advantage.* obtener ventajas = reap + advantages.* se obtendrá algo de provecho = something is bound to come of it.* * *vt‹premio› to win, receive; ‹resultado› to obtain, achieve; ‹calificación/autorización/préstamo› to obtain, getse han obtenido importantes mejoras significant improvements have been obtained o achievedobtuvimos los fondos necesarios del banco we got o obtained o ( frml) secured the necessary funding from the bank* * *
obtener ( conjugate obtener) verbo transitivo ‹ premio› to win, receive;
‹resultado/autorización› to obtain;
‹ calificación› to obtain, set
obtener vtr (conseguir) to obtain, get
' obtener' also found in these entries:
Spanish:
conseguir
- sigilo
- abastecer
- alcanzar
- apuntar
- capacitar
- coger
- diplomarse
- ello
- obtuve
- sacar
English:
bid
- blank
- clear
- derive
- elicit
- extort
- get
- get in
- obtain
- poll
- procure
- profit
- qualify
- raise
- secure
- access
- achieve
- cream
- drum
- gain
- hope
- length
- lobby
- process
* * *obtener vt[beca, cargo, puntos, información] to get, to obtain; [resultado] to obtain, to achieve; [premio, victoria] to win; [ganancias] to make; [satisfacción, ventaja] to gain, to obtain;obtuvieron dos millones de beneficio de la venta de su casa they made a profit of two million from the sale of their house;la sidra se obtiene de las manzanas cider is obtained o made from apples* * ** * *obtener {80} vt: to obtain, to secure, to get♦ obtenible adj* * *obtener vb1. (conseguir en general) to get / to obtain -
102 отсутствие в парке рекламных щитов благотворно действует на нервы
1) General subject: the absence of advertisements in the pard is very soothingУниверсальный русско-английский словарь > отсутствие в парке рекламных щитов благотворно действует на нервы
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103 advertising
advertising n publicidad / anunciostr['ædvətaɪzɪŋ]1 publicidad nombre femenino\SMALLIDIOMATIC EXPRESSION/SMALLadvertising agency agencia de publicidadadvertising campaign campaña publicitariaadvertising ['ædvər.taɪzɪŋ] n: publicidad f, propaganda fadj.• anunciador adj.• publicitario, -a adj.n.• anuncios s.m.pl.• propaganda s.f.• publicidad s.f.'ædvərtaɪzɪŋ, 'ædvətaɪzɪŋmass nouna) (action, business) publicidad f; (before n) <campaign, slot> publicitarioadvertising agency — agencia f de publicidad
b) ( advertisements) propaganda f, publicidad f['ædvǝtaɪzɪŋ]1. N1) (=business) publicidad f2) (=advertisements collectively) anuncios mpl2.CPDadvertising agency N — agencia f de publicidad
advertising campaign N — campaña f publicitaria
advertising manager N — jefe(-a) m / f de publicidad
advertising medium N — medio m de publicidad
advertising rates NPL — tarifa fsing de anuncios
* * *['ædvərtaɪzɪŋ, 'ædvətaɪzɪŋ]mass nouna) (action, business) publicidad f; (before n) <campaign, slot> publicitarioadvertising agency — agencia f de publicidad
b) ( advertisements) propaganda f, publicidad f -
104 advertisement
nounAnzeige, dieTV advertisement — Fernsehspot, der
classified advertisement — Kleinanzeige, die
* * *noun ((also ad [æd], advert) a film, newspaper announcement, poster etc making something known, especially in order to persuade people to buy it: an advertisement for toothpaste on television; She replied to my advertisement for a secretary.) Anzeige, Werbung* * *ad·ver·tise·ment[ədˈvɜ:tɪsmənt, AM ˌædvɚˈtaɪzmənt]n Werbung f kein pl, Reklame f kein pl ( for für + akk); (in a newspaper) Anzeige f, Annonce f, Inserat nt ( for für + akk); (on a noticeboard) Aushang m ( for für + akk)the property \advertisements in a newspaper der Immobilienteil einer Zeitunghe's not a very good \advertisement for his firm er ist keine gute Reklame für seine Firma* * *[əd'vɜːtɪsmənt] (US) ["dvə'taɪzmənt]nTV advertisements —
70% of the magazine is made up of advertisements — die Zeitschrift besteht zu 70% aus Anzeigen or Werbung or Reklame
he is not a good advertisement for his school — er ist nicht gerade ein Aushängeschild für seine Schule
2) (= announcement) Anzeige fto put or place an advertisement in the paper (for sb/sth) — eine Anzeige (für jdn/etw) in die Zeitung setzen, (für jdn/etw) in der Zeitung inserieren
* * *1. (öffentliche) Anzeige, Ankündigung f (in einer Zeitung), Inserat n, Annonce f, (RADIO, TV) (Werbe)Spot m:advertisement columns Inseraten-, Anzeigenteil m;put an advertisement in the newspaper ein Inserat oder eine Anzeige aufgeben oder in die Zeitung setzennot be a good advertisement for fig keine gute Reklame sein fürad. abkadv. abk1. advance4. adversus, against6. advocate* * *nounAnzeige, dieTV advertisement — Fernsehspot, der
classified advertisement — Kleinanzeige, die
* * *(ad) n.Anzeige -n f. n.Ankündigung f.Anzeige -n f.Reklame -n f. -
105 hoarding
noun* * *['ho:diŋ]1) (a temporary fence of boards, eg round a place where a building is being knocked down or built.) der Bauzaun2) (a usually large wooden board on which advertisements, posters etc are stuck.) die Reklamewand* * *hoard·ing[ˈhɔ:dɪŋ]n BRIT, AUS1. (poster)[advertising] \hoarding Plakatwand f* * *I ['hɔːdɪŋ]n(of food etc) Hamstern nt; (of capital) Anhäufen nt, Anhäufung f IIn(Brit: fence, board) Bretterzaun m; (at building sites also) Bauzaun m(advertising) hoarding — Plakatwand f
* * *hoarding1 s1. Horten n, Hamsterei f2. gehortete Vorräte plhoarding2 s1. Bau-, Bretterzaun m2. Br Reklametafel f* * *noun* * *(UK) n.Anschlagtafel f. adj.hortend adj. -
106 publicidad
f.1 publicity.dar publicidad a algo to publicize something2 advertising (commerce).publicidad directa direct mailingpublicidad subliminal subliminal advertising3 advertising material (folletos).4 commercial, ad, advertisement, promotional material.* * *1 (comercial) advertising2 (divulgación) publicity* * *noun f.* * *SF1) (Com) advertisingpublicidad de lanzamiento — advertising campaign to launch a product, advance publicity
2) (=divulgación) publicity* * *a) (de tema, suceso) publicityb) (Com, Marketing) advertising* * *= publicity material, publicity, advertising, sales pitch.Ex. Course brochure and prospectuses of course programmes, in addition to publicity materials, were acquired.Ex. The publicity adopted for the promotion of this type of documentation seems ill-suited to the purposes envisaged.Ex. Forms of outreach include advertising, leaflets, talks, radio and television spots and knocking on doors.Ex. The term 'commercial communications' covers all forms of advertising promoting products and services but not packaging and sales pitches by individual salesperson.----* agencia de publicidad = advertising agency.* anunciado en la publicidad = advertised [advertized, -USA].* campaña de publicidad = publicity campaign, press campaign.* dar publicidad = publicise [publicize, -USA], give + publicity.* directivo de agencia de publicidad = advertising executive.* evitar la publicidad = shun + the public eye, keep out of + the public eye.* fotografía de publicidad = advertising photography.* publicidad a través de la prensa = press advertising.* publicidad conjunta = joint publicity.* publicidad de la administración pública = public service announcement (PSA).* publicidad de organismo oficial = public service announcement (PSA).* publicidad televisiva = television advertising, TV advertising.* recibir publicidad = receive + publicity.* * *a) (de tema, suceso) publicityb) (Com, Marketing) advertising* * *= publicity material, publicity, advertising, sales pitch.Ex: Course brochure and prospectuses of course programmes, in addition to publicity materials, were acquired.
Ex: The publicity adopted for the promotion of this type of documentation seems ill-suited to the purposes envisaged.Ex: Forms of outreach include advertising, leaflets, talks, radio and television spots and knocking on doors.Ex: The term 'commercial communications' covers all forms of advertising promoting products and services but not packaging and sales pitches by individual salesperson.* agencia de publicidad = advertising agency.* anunciado en la publicidad = advertised [advertized, -USA].* campaña de publicidad = publicity campaign, press campaign.* dar publicidad = publicise [publicize, -USA], give + publicity.* directivo de agencia de publicidad = advertising executive.* evitar la publicidad = shun + the public eye, keep out of + the public eye.* fotografía de publicidad = advertising photography.* publicidad a través de la prensa = press advertising.* publicidad conjunta = joint publicity.* publicidad de la administración pública = public service announcement (PSA).* publicidad de organismo oficial = public service announcement (PSA).* publicidad televisiva = television advertising, TV advertising.* recibir publicidad = receive + publicity.* * *1 (de un tema, suceso) publicityse le ha dado mucha publicidad it has received a lot of publicityagencia de publicidad advertising agencyespacios de publicidad advertising spotsle están haciendo mucha publicidad al nuevo modelo they're advertising o ( colloq) plugging the new model a lothay demasiada publicidad en la tele there's too much advertising on TV, there are too many commercials o ( BrE) advertisements on TVCompuestos:skywritingbillboard advertising* * *
publicidad sustantivo femenino
b) (Com, Marketing) advertising;
publicidad sustantivo femenino
1 publicity
2 (propaganda) advertising
hacer publicidad, to advertise
3 (anuncios) advertisements pl ➣ Ver nota en publicity
' publicidad' also found in these entries:
Spanish:
activar
- agencia
- condicionar
- display
- subliminal
- tríptico
- agente
- cartel
English:
advertise
- advertising
- advertising agency
- counteract
- endorse
- endorsement
- focus
- hand-out
- hype
- publicity
- shun
- exposure
- widely
* * *publicidad nf1. [difusión] publicity;dar publicidad a algo to publicize sth;han preferido no dar publicidad al nombramiento they have chosen not to make the appointment public[en televisión] ads, commercials, Br adverts;una campaña de publicidad an advertising campaignpublicidad directa direct mailing;publicidad estática billboards;publicidad subliminal subliminal advertising3. [folletos] advertising material;no me gusta recibir publicidad por correo I don't like being sent junk mail* * *f1 ( divulgación) publicity2 COM advertising;hacer publicidad advertise;dar publicidad a algo publicize o advertise sth3 ( anuncios) advertisements pl* * *publicidad nf1) : publicity2) : advertising* * *1. (propaganda) advertising2. (anuncios) adverts3. (divulgación) publicity -
107 commercial
1) ( relating to commerce) kaufmännisch, Handels-;the \commercial future of the company... die geschäftliche Zukunft des Unternehmens...;\commercial empire Handelsimperium nt;\commercial organization Handelsorganisation f;\commercial success kommerzieller Erfolg;\commercial venture Handelsunternehmen nt;\commercial television ( advertisements) Werbefernsehen nt; ( financed by adverts only) kommerzielles Fernsehen, Privatfernsehen nt\commercial product Massenprodukt nt n Werbespot m; ( TV or radio advertisement) Fernseh-/Radiowerbung f -
108 lead on
1) завлекать, увлекать
2) вовлекать( во что-л. плохое) The boy claimed that he had been led on by his criminal companions. ≈ Мальчик утверждал, что его соблазнили его товарищи-преступники.
3) обманывать Advertisements for houses for sale often lead buyers on with misleading descriptions. ≈ Рекламные объявления о продаже домов часто вводят покупателей в заблуждение ложными описаниями. показывать дорогу - you * and I'll follow you иди первым, а я за тобой( разговорное) обманывать;
вводить в заблуждение - advertisements often lead buyers on реклама часто вводит покупателей в заблуждение (разговорное) вовлекать во что-л.;
подбивать на что-л. - to * into temptation вводить в искушение - to lead smb. on to steal the jewels подбить кого-л. на кражу драгоценностей -
109 plaster
ˈplɑ:stə
1. сущ.
1) штукатурка to apply, daub plaster ≈ штукатурить to apply, daub plaster to a wall ≈ штукатурить стену crumbling, falling plaster ≈ отваливающаяся, осыпающаяся штукатурка plaster comes off, falls off (a wall) ≈ штукатурка отваливается, осыпается (со стены) plaster of Paris
2) а) мед. пластырь б) перен. "лекарство от душевных ран";
то, что смягчает переживания, страдания
2. гл.
1) а) штукатурить The holes in the wall had been plastered over/up so that they didn't show. ≈ Дыры в стене были заштукатурены, так что их не было видно. б) замазывать, промазывать (чаще всего ≈ глиной) Why could he not plaster the chinks? ≈ Почему он смог замазать (заделать) щели?
2) а) мед., уст. накладывать пластырь б) перен. смягчать, облегчать боль She gave the man five shillings to plaster the blow. ≈ Она дала человеку пять шиллингов, чтобы хоть как-то смягчить удар. Syn: alleviate, soothe
3) мазать, намазывать;
покрывать слоем (чего-л.) The boy was plastering butter on his bread. ≈ Мальчик мазал масло на хлеб.
4) марать, замазывать, пачкать, грязнить Your boots are plastered with mud. ≈ У тебя все ботинки в грязи. Syn: bedaub, besmear
5) наклеивать, оклеивать The whole city was plastered with advertisements for the show. ≈ Весь город был оклеен афишами этого шоу.
6) грубо льстить (тж. plaster with praise)
7) подмешивать гипс (в вино)
8) а) спорт избивать, наказывать( противника, соперника) б) воен. обстреливать (цель) интенсивным огнем
9) застывать, затвердевать, как гипс Syn: cake
2. ∙ plaster over (строительство) штукатурка (для внутренних работ) ;
замазка;
шпаклевка - wall * стенная штукатурка - dentist's * (медицина) зубной цемент гипс - gypsum * алебастр - to put a leg in * положить ногу в гипс, наложить гипс на ногу пластырь - adhesive /sticking/ * лейкопластырь - mustard * горчичник то, что облегчает боль, страдания - a * for all sores панацея, средство от всех бед (американизм) (сленг) масло (американизм) (сленг) банкнота, бумажка в один доллар( канадское) (разговорное) закладная - to put a * on a house заложить дом( американизм) (сленг) шпик, хвост( американизм) (сленг) повестка( американизм) (сленг) ордер на арест (тж. * over, * up) (строительство) штукатурить - to * (over /up/) a wall оштукатурить стену (тж. * over, * up) заделывать;
замазывать - to * (up) a crack замазать /заделать/ трещину - to * over the cracks( разговорное) скрывать недостатки;
(разговорное) сглаживать противоречия - to * a quarrel (кое-как) помириться мазать, намазывать;
покрывать слоем (чего-л.) - to * one's face with powder сильно напудриться - to * down one's hair напомадить и пригладить волосы - hair *ed up with pomatum густо напомаженные волосы - a tongue thickly *ed with white fur язык, покрытый сильным белым налетом, сильно обложенный язык пачкать - to get *ed (просторечие) испачкаться, измазаться - he was *ed over with mud он был весь в грязи, он был весь забрызган /измазан/ грязью наклеивать - walls *ed with advertisements стены, обклеенные объявлениями - a trunk *ed with labels кофр с многочисленными наклейками грубо льстить (тж. * over, * up) - he *ed them with praise to be similarly beplastered in turn он грубо льстил им, чтобы в ответ услышать лесть накладывать пластырь облегчать, успокаивать боль компенсировать - a candy *ed the bitter medicine конфетка подсластила горькое лекарство (грубо, аляписто) разукрашивать - she was *ed with diamonds она была увешана бриллиантами застывать, затвердевать, как гипс - the soil *ed like stone земля стала твердой как камень( канадское) (разговорное) заложить имущество( особ. дом) (военное) (жаргон) обстреливать гипсовать( вино), прибавлять гипс (в вино) (сельскохозяйственное) гипсовать почву (американизм) (сленг) жестоко избивать, наказывать (американизм) (сленг) разрушать, опустошать mustard ~ горчичник mustard ~ разг. навязчивый человек, "банный лист" plaster грубо льстить (тж. plaster with praise) ~ накладывать пластырь ~ намазывать;
покрывать ~ пачкать ~ пластырь ~ подмешивать гипс (в вино) ~ штукатурить ~ штукатурка;
plaster of Paris гипс ~ штукатурка;
plaster of Paris гипс -
110 advertisement
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111 advertisement
сущ.1) рекл. реклама, рекламное объявление; объявление (сообщение о предлагаемых товарах или услугах, предстоящих событиях и т. д., размещенное в прессе, на радио или телевидении, в интернете и т. п.)to insert [place, post, run\] an advertisement — разместить рекламу
...quarter page black and white advertisement — черно-белое рекламное объявление на четверть страницы
ATTRIBUTES: alternative 2. 3), cooperative 2. 1), deceptive, false 1. 4), full page, full-page, half page, half-page, quarter page, quarter-page, local 1. 1), small-space, test 3. 1)
Syn:See:air advertisement, all-text advertisement, alternative advertisement, bargain advertisement, bargain-sales advertisement, black and white advertisement, black-and-white advertisement, bleed advertisement, blind advertisement, block advertisement, borderless advertisement, box advertisement, boxed advertisement, broadcast advertisement, broadside advertisement, buried advertisement, business advertisement, charity advertisement, cinema advertisement, classified advertisement, classified advertisements, classified display advertisement, color advertisement, colour advertisement, comic-strip advertisement, commercial advertisement, consumer advertisement, convincing advertisement, co-op advertisement, cooperative advertisement, corporate advertisement, corrective advertisement, counter advertisement, cover advertisement, deceptive advertisement, direct-action advertisement, display advertisement, double-truck advertisement, drop-in advertisement, exchange advertisement, false advertisement, film advertisement, follow-up advertisement, fractional-page advertisement, framed advertisement, free advertisement, front page advertisement, gatefold advertisement, house advertisement, idea advertisement, illuminated advertisement, illustrated advertisement, industrial advertisement, informative advertisement, inside advertisement, inside transit advertisement, introductory advertisement, investment advertisement, island advertisement, job advertisement, joint advertisement, keyed advertisement, local advertisement, mail-order advertisement, mobile advertisement, movie advertisement, open advertisement, outdoor advertisement, paid-for advertisement, pop-up advertisement, press advertisement, print advertisement, printed advertisement, problem-solution advertisement, public relations advertisement, public service advertisement, public interest advertisement, radio advertisement, recruitment advertisement, reminder advertisement, repeat advertisement, retail advertisement, screen advertisement, self-advertisement, semi-display advertisement, slice-of-life advertisement, small-space advertisement, soft-selling advertisement, solus advertisement, teaser advertisement, television advertisement, testimonial advertisement, tie-in advertisement, tombstone advertisement, trade advertisement, transit advertisement, two-page advertisement, walking advertisement, want advertisements, advertisement column, advertisement copy, advertisement dummy, advertisement file, advertisement hoarding, advertisement matrix, advertisement originator, advertisement page, advertisement panel, advertisement performance, advertisement rate, advertisement recognition, advertisement size, advertisement space, advertisement test, commercial, advertising, advertecture2) рекл. = advertising 3),See:
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реклама, рекламное объявление в газете, рекламная листовка или видео-, радиоролик.* * *рекламное объявление, сообщениеинформация, подготовленная для размещения в выбранных средствах распространения рекламытж. ad/ads -
112 postmark advertising
марк. реклама на почтовом штемпеле (реклама, наносимая на конверт почтовой маркировочной машиной как часть почтового штемпеля или почтовой марки; возможность использования такой рекламы была обнаружена и задействована почтовыми маркировочными компаниями; реклама могла представлять собой небольшой слоган или логотип компании, помещенный где-нибудь на краю штемпеля или марки; иногда почтовая марка могла иметь полностью рекламное содержание; иногда такая марка давала право на скидку в магазине или ресторане)It traces the history of postmark advertising, gives five pages of exhibits, a section on "How to Prepare Postmark Ads," and other useful information.
Postmark advertising constituted an additional advantage as did special parcel post features.
Postmark advertising is a very popular aspect of meter stamp collecting.
Postmark advertisements are the small, posterlike ads that appear on envelopes alongside postage meter stamps. The ads promote commercial products and services, special events and purposes, and worthy public causes.
There are two types of postmark advertisements, slogan and pictorial.
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113 small-space advertisement
рекл. малоформатное рекламное объявление (небольшое по размеру рекламное объявление, напр., объявление рубричной рекламы)Ant:See:Англо-русский экономический словарь > small-space advertisement
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114 объявления
1) General subject: paragraph advertisements (помещённые между текстом газетных сообщений)2) Engineering: classified advertisements3) Microsoft: Announcements, flyers -
115 реклама, меняющаяся в издании
Универсальный русско-английский словарь > реклама, меняющаяся в издании
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116 Anzeige
Anzeige f 1. COMP display, indicator; 2. GEN, KOMM advice; 3. MEDIA advertisement, ad; 4. PAT notification; 5. V&M advertisement, ad; 6. VERSICH advice; 7. WIWI advertisement, ad; 8. RECHT notice • laut Anzeige von GEN as per advice from, as per advice of* * *f 1. < Comp> display, indicator; 2. <Geschäft, Komm> advice; 3. < Medien> advertisement (ad) ; 4. < Patent> notification; 5. <V&M> advertisement (ad) ; 6. < Versich> advice; 7. <Vw> advertisement (ad) ; 8. < Recht> notice* * *Anzeige
(Ankündigung) announcement, (Avis) advice [note], letter of advice, (bei der Behörde) declaration, charge, denouncement, denunciation, report, (Bekanntmachung) notification, (Computer) display, (Mitteilung) notice, (Wertangabe) declaration of value, (Zeitung) advertisement, ad (coll.), insert[ion];
• amtliche Anzeige official announcement;
• angeschnittene Anzeige (Werbung) bleed page (advertisement);
• redaktionell aufgemachte (gestaltete) Anzeige editorial style of (editorialized) advertisement, advertorial (US sl.);
• sensationell aufgemachte Anzeige flaring advertisement;
• digitale Anzeige digital display (indication);
• doppelseitige Anzeige double-page spread;
• Neugier erregende Anzeige teaser advertisement (US);
• feuilletonistische Anzeige advertisement in feuilleton style (in a short story);
• terminlich fixierte Anzeige fixed-date advertisement;
• ganzseitige Anzeige spread, full-page advertisement (ad, US);
• nicht gebrachte Anzeige holdover;
• gedruckte Anzeige printed advertisement;
• besonders gestaltete Anzeige display-type advertisement;
• redaktionell gestaltete Anzeige editorial style of (editorialized) advertisement;
• großflächige Anzeigen large-scale space ads (US);
• großformatige Anzeige big-splurge advertisement, spectacular;
• halbseitige Anzeige half-page advertisement;
• kleine Anzeigen classified advertisements, small (want) ads (US);
• laufende kleine Anzeigen rate holders (US);
• mehrfarbige Anzeige colored ad (US);
• unmittelbar über und neben dem Rand platzierte Anzeige over and next matter;
• gegenüber dem Text platzierte Anzeige matter facing text;
• redaktionelle Anzeige reader advertisement, reading notice;
• rubrizierte Anzeigen smalls;
• seitenbeherrschende Anzeige page dominance;
• seitenteilige Anzeige space advertisement;
• einzeln stehende Anzeige sole advertisement;
• telegrafische Anzeige wire (cable) message;
• textanschließende Anzeige following (next to reading, facing) matter;
• überladene Anzeige buckeye;
• umrandete Anzeige boxed advertisement;
• unverzügliche Anzeige (Versicherungspolice) immediate notice;
• zum Plakat vergrößerte Anzeige blowup;
• zweiseitige Anzeige two-page advertisement, double-page spread;
• Anzeige von Gefahrenumständen (Versicherung) [material] representation;
• Anzeige in der Gesamtausgabe full-run edition advertisement;
• Anzeige über die erfolgte Geschäftsverlegung notice of removal;
• doppelseitige Anzeige in Heftmitte center (US) (centre, Br.) spread position advertisement;
• fingierte Anzeige zu Testzwecken dummy advertising;
• Anzeige des Vertragrücktritts notice of recission;
• Anzeige aufgeben to advertise, to insert an advertisement in a newspaper;
• nicht platzierte Anzeige in der nächsten Woche bringen to roll over an advertisement to the next week;
• Anzeige laufen haben to run an advertisement;
• Anzeige bei verschiedenen Werbeträgern unterbringen to place advertisements in various media;
• Anzeigebefehl (Computer) indicator instruction;
• Anzeigefrist notification period. -
117 hoarding
'ho:diŋ1) (a temporary fence of boards, eg round a place where a building is being knocked down or built.) valla2) (a usually large wooden board on which advertisements, posters etc are stuck.) valla publicitariatr['hɔːdɪŋ]1 (billboard) valla publicitaria; (construction) vallaadj.• ahuchador adj.n.• acaparamiento s.m.• acumulación secreta s.f.• atesoramiento s.m.• cartelera s.f.• valla de construcción s.f.'hɔːrdɪŋ, 'hɔːdɪŋ1) u ( anticipating a shortage) acaparamiento m2) c ( billboard) (BrE) valla f publicitaria, barda f de anuncios (Méx)
I
['hɔːdɪŋ]N (=fence) valla f ; (for advertisements) valla f publicitaria
II
['hɔːdɪŋ]N (=act) acumulación f, retención f* * *['hɔːrdɪŋ, 'hɔːdɪŋ]1) u ( anticipating a shortage) acaparamiento m2) c ( billboard) (BrE) valla f publicitaria, barda f de anuncios (Méx) -
118 propaganda
propə'ɡændə(the activity of spreading particular ideas, opinions etc according to an organized plan, eg by a government; the ideas etc spread in this way: political propaganda.) propagandapropaganda n propaganda
propaganda sustantivo femeninoa) (Pol) propagandab) (Com, Marketing) advertising;repartir propaganda to hand out advertising leaflets
propaganda sustantivo femenino
1 (política) propaganda
propaganda electoral, election propaganda
2 (comercial) advertising: el buzón siempre está lleno de propaganda, my mailbox is always full of junk mail ' propaganda' also found in these entries: Spanish: octavilla - prospecto - publicidad - cartel - repartir - volante English: advertising - build-up - direct-mail advertising - junk mail - mail - plug - propaganda - propagandize - sales brochure - build - junktr[prɒpə'gændə]1 propagandapropaganda [.prɑpə'gændə,.pro:-] n: propaganda fn.• propaganda s.f.'prɑːpə'gændə, ˌprɒpə'gændəmass noun propaganda f[ˌprɒpǝ'ɡændǝ]1.N propaganda f2.CPD [leaflet, campaign] de propagandapropaganda machine N — aparato m propagandístico
* * *['prɑːpə'gændə, ˌprɒpə'gændə]mass noun propaganda f -
119 Anzeigenteil
m Zeitung: advertisements Pl., advertisement (oder Am. classified) section, ads Pl. umg.; für Kleinanzeigen: classified advertising* * *der Anzeigenteiladvertisement section* * *Ạn|zei|gen|teilmadvertisement section* * *An·zei·gen·teil* * *der advertisement section or pages pl* * *Anzeigenteil m Zeitung: advertisements pl, advertisement (oder US classified) section, ads pl umg; für Kleinanzeigen: classified advertising* * *der advertisement section or pages pl -
120 bepflastern
v/t1. umg.b) (vollkleben) plaster; ein Autofenster mit Aufklebern bepflastern plaster a car window with stickers; eine Wand mit Reklame bepflastern plaster a wall with advertisements2. (Straße) pave3. MIL. Sl. (bombardieren) clobber, plaster (with shells), carpet bomb* * *be|pflạs|tern ptp bepfla\#stertvtStraße to pave; (fig = behängen) to plaster* * *bepflastern v/tein Autofenster mit Aufklebern bepflastern plaster a car window with stickers;eine Wand mit Reklame bepflastern plaster a wall with advertisements2. (Straße) pave
См. также в других словарях:
Advertisements, Book of — • A series of enactments concerning ecclesiastical matters, drawn up by Matthew Parker, Archbishop of Canterbury (1559 75) Catholic Encyclopedia. Kevin Knight. 2006 … Catholic encyclopedia
advertisements — advertisement (Brit.) ad·ver·tise·ment || É™d vÉœËtɪsmÉ™nt n. act of advertising, promotion, drawing attention to, act of promoting (generally in order to sell goods or services); public announcement or printed notice designed to attract… … English contemporary dictionary
ADVERTISEMENTS — … Useful english dictionary
Book of Advertisements — Book of Advertisements † Catholic Encyclopedia ► Book of Advertisements A series of enactments concerning ecclesiastical matters, drawn up by Matthew Parker, Archbishop of Canterbury (1559 75), with the help of Grindal, Horne, Cox,… … Catholic encyclopedia
classified advertisements — N pl advertisements in a newspaper or periodical grouped according to the goods or services offered • • • Main Entry: ↑classify * * * ˌclassified adˈvertisements [classified advertisements] (also ˌclassified ˈads … Useful english dictionary
ICE Advertisements — Infobox computer underground group name = Insane Creators Enterprise (iCE Advertisements) caption = origin = country = United States status = active years active = 1991 ndash;present category = artscene founders = Many Axe (Frozen Tormentor)… … Wikipedia
List of advertisements featuring The Simpsons characters — This is a list of television advertisements featuring the characters from the animated comedy television series The Simpsons . In 2003, about 500 companines around the world were licensed to use Simpsons characters in their advertising. [Jon… … Wikipedia
Book of Advertisements — The Book of Advertisements was a series of enactments concerning Anglican ecclesiastical matters, drawn up by Matthew Parker, Archbishop of Canterbury (1559 1575), with the help of Edmund Grindal, Robert Horne, Richard Cox, and Nicholas… … Wikipedia
classified advertisements — /ˌklæsɪfaɪd əd vɜ:tɪsmənts/ plural noun advertisements listed in a newspaper under special headings such as ‘property for sale’ or ‘jobs wanted’ … Marketing dictionary in english
classified advertisements — /ˌklæsɪfaɪd əd vɜ:tɪsmənts/, classified ads /ˌklæsɪfaɪd ædz/ plural noun advertisements listed in a newspaper under special headings such as ‘property for sale’ or ‘jobs wanted’ ● Look in the small ads to see if anyone has a filing cabinet for… … Dictionary of banking and finance
Classified advertisements — Объявления, свёрстанные по тематике, классифицированные объявления (оплачиваемые построчно) … Краткий толковый словарь по полиграфии