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1 viral marketing
Mktgthe rapid spread of a message about a new product or service, in a similar way to the spread of a virus. Viral marketing can be by word of mouth, but it is particularly common on the Internet, where messages can be spread easily and quickly to reach millions of people. Products can become household names in this way with very little advertising expenditure.Viral marketing works well in the following circumstances: when a product is genuinely new and different, and it is something that opinion leaders want to associate with; when the benefits of the product are real; when the product is relevant to a large number of people, and the benefits are easy to communicate.Some viral marketing campaigns use an incentive-based approach, rewarding people if, for example, they inform their friends and a percentage of these friends make a purchase. Because the Internet is perceived as an information resource, it is also useful to publish on a Web site information that users are allowed to quote and redistribute, perhaps by means of an “e-mail-to-a-friend” button. Linking is also an effective viral marketing tool, as is the provision of free products or services. The Hotmail free e-mail service, for example, grew quickly with little marketing investment. -
2 viral marketing
marketing m viralPersuasion works best when it's invisible. The most effective marketing worms its way into our consciousness, leaving intact the perception that we have reached our opinions and made our choices independently. As old as humankind itself, over the past few years this approach has been refined, with the help of the internet, into a technique called viral marketing.
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3 viral marketing
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s.mercadeo viral. -
5 viral marketing
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6 viral marketing
Маркетология: вирусный маркетинг (http://en.wikipedia.org/wiki/Viral_marketing), Sending out funny, unusual e-mails, describing the product, that people want to pass along to friends, скрытый маркетинг -
7 Viral-Marketing
Marketology: VM -
8 viral marketing
"вирусный маркетинг" (использующий в своей практике принципы, аналогичные тем, на которых основана работа компьютерных вирусов) -
9 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
10 márketing
m.marketing.marketing directo direct marketing* * *1 marketing* * *noun m.* * *['marketin]SM marketing* * *['marketin]masculino marketing* * *= marketing, marketing.Ex. Business International Inc. is another US service covering economic and marketing activities in over seventy countries.Ex. Attention has focussed on the marketing of dangerous substances, safety standards for the slaughter of meat and poultry, and control of dangerous cosmetics.----* auditoría de marketing = marketing audit.* componentes del marketing, los = marketing mix, the.* departamento de marketing = marketing department.* director de marketing = marketing executive.* elementos del marketing, los = marketing mix, the.* marketing de productos comestibles = grocery marketing.* programa de marketing = marketing programme.* proyecto de marketing = marketing project.* * *['marketin]masculino marketing* * *= marketing, marketing.Ex: Business International Inc. is another US service covering economic and marketing activities in over seventy countries.
Ex: Attention has focussed on the marketing of dangerous substances, safety standards for the slaughter of meat and poultry, and control of dangerous cosmetics.* auditoría de marketing = marketing audit.* componentes del marketing, los = marketing mix, the.* departamento de marketing = marketing department.* director de marketing = marketing executive.* elementos del marketing, los = marketing mix, the.* marketing de productos comestibles = grocery marketing.* programa de marketing = marketing programme.* proyecto de marketing = marketing project.* * *márketing, marketing/ˈmarketin/marketingCompuestos:relationship marketingtelemarketing; telesalesviral marketing* * *
marketing /'marketin/ sustantivo masculino
marketing
' marketing' also found in these entries:
Spanish:
comercialización
- mercadeo
- mercadotecnia
- propaganda
- publicidad
English:
department
- marketing
- demonstrate
- jingle
- mailing list
- out
- packaging
- saturation
* * *marketingmarketing directo direct marketing;marketing telefónico telesales, telemarketing* * *m marketing -
11 viral
['vaɪ(ə)rəl]aggettivo virale* * *viral /ˈvaɪərəl/A a.B n.● (med., biol.) viral load, carica virale □ (comm.) viral marketing, marketing virale □ ( Internet) viral video, video virale □ ( Internet) to go viral, diventare virale ( diffondersi in rete attraverso il passaparola).* * *['vaɪ(ə)rəl]aggettivo virale -
12 viral-turundus
прил.маркет. вирусный маркетинг (использующий в своей практике принципы, аналогичные тем, на которых основана работа компьютерных вирусов), ñàðàôàííîå ðàäèî (àíãë.: viral marketing; viral-marketing; buzz marketing // íåì.: virales Marketing), скрытый маркетинг -
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1) торговля; продажа; сбыт3) маркетинг (система мер, направленных на согласование производства с рыночной ситуацией и обеспечивающих устойчивый сбыт; включает в себя товарную, ценовую и коммуникационную политику, систему продвижения товаров, управления персоналом и т. д.)•- database marketing
- direct marketing
- fraudulent marketing
- invention marketing
- patent marketing
- viral marketing
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рекл. вирусная реклама (реклама продукта, осуществляемая в результате самостоятельной передачи потребителями друг другу мнений о продукте)See: -
15 viral vi·ral adj
['vaɪər(ə)l]virale, (advertising, marketing) fatto (-a) da utenti Internet tramite la distribuzione di videoclip -
16 Viral Network Marketing
Physiology: VNMУниверсальный русско-английский словарь > Viral Network Marketing
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прил.маркет. вирусный маркетинг -
18 mercadeo viral
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марк. сарафанный маркетинг* (продвижение продукта путем распространения информации о продукте из уст простых людей в общественных местах, на веб-форумах и т. п.; распространяемая информация носит неформальный и интригующий широкую публику характер)Syn:viral marketing, avalanche marketing, cascading style marketing, centrifugal marketing, exponential marketing, fission marketing, grassroots marketing, organic marketing, propogation marketing, referral marketing, ripple marketing, self-perpetuation marketing, self-propagation marketing, wildfire marketing, word of mouseSee: -
20 referral marketing
марк. рекомендательный маркетинг*а) = viral marketingб) (получение информации о новых клиентах путем предложения вознаграждения любому человеку, который предоставит контактные данные своих знакомых, которые могут иметь потенциальный интерес к продукту)See:
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См. также в других словарях:
Viral marketing — Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales)… … Wikipedia
viral marketing — UK US noun [U] (also referral marketing, viral advertising) MARKETING, INTERNET ► a marketing activity in which information about a product spreads between people, especially on the internet: »Unless your customers are young, a viral marketing… … Financial and business terms
viral marketing — noun A marketing technique in which a company s customers are encouraged to spread knowledge or endorsement of a product by word of mouth or the Internet • • • Main Entry: ↑virus * * * ˈviral marketing 7 noun uncountable a way of advertising in… … Useful english dictionary
viral marketing — viral .marketing n [U] a type of advertising used by Internet companies in which computer users receive and send out advertising messages or images through email without realizing that they are doing this ▪ You can reach more potential customers… … Dictionary of contemporary English
Viral-Marketing — Virales Marketing (auch Viralmarketing oder manchmal Virusmarketing, kurz VM) ist eine Marketingform, die soziale Netzwerke und Medien nutzt, um mit einer meist ungewöhnlichen oder hintergründigen Nachricht auf eine Marke, Produkt oder Kampagne… … Deutsch Wikipedia
Viral Marketing — Virales Marketing (auch Viralmarketing oder manchmal Virusmarketing, kurz VM) ist eine Marketingform, die soziale Netzwerke und Medien nutzt, um mit einer meist ungewöhnlichen oder hintergründigen Nachricht auf eine Marke, Produkt oder Kampagne… … Deutsch Wikipedia
viral marketing — (VY.rul mark.uh.ting) n. The promotion of a service or product by using existing customers to pass along a marketing pitch to friends, family, and colleagues. Example Citation: The best viral marketing is not just word of mouth, as some people… … New words
Viral Marketing — Internet advertising or marketing that spreads exponentially whenever a new user is added. Viral marketing assumes that as each new user starts using the service or product, the advertising will go to everyone with whom that user interacts. An… … Investment dictionary
Viral Marketing Research — is a subset of marketing research that measures and compares the relative Return On Investment (ROI) of advertising and communication strategies designed to exploit social networks.Algorithms are used to derive respondent level coefficients of… … Wikipedia
viral marketing — /vaɪrəl ˈmakətɪŋ/ (say vuyruhl mahkuhting) noun a marketing strategy that encourages individuals to pass on the message to others, thus increasing exposure to the original message exponentially and increasing its influence. –viral marketer, noun …
Viral Marketing — Propagation, Aggregation Marketing, Organic Marketing; Konzept der ⇡ Kommunikations bzw. Vertriebspolitik im Marketing, bei dem Kunden digitale Produkte vom Anbieter kostenlos erhalten und dann per E Mail an weitere potenzielle Kunden aus ihrem… … Lexikon der Economics