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1 viral marketing
Mktgthe rapid spread of a message about a new product or service, in a similar way to the spread of a virus. Viral marketing can be by word of mouth, but it is particularly common on the Internet, where messages can be spread easily and quickly to reach millions of people. Products can become household names in this way with very little advertising expenditure.Viral marketing works well in the following circumstances: when a product is genuinely new and different, and it is something that opinion leaders want to associate with; when the benefits of the product are real; when the product is relevant to a large number of people, and the benefits are easy to communicate.Some viral marketing campaigns use an incentive-based approach, rewarding people if, for example, they inform their friends and a percentage of these friends make a purchase. Because the Internet is perceived as an information resource, it is also useful to publish on a Web site information that users are allowed to quote and redistribute, perhaps by means of an “e-mail-to-a-friend” button. Linking is also an effective viral marketing tool, as is the provision of free products or services. The Hotmail free e-mail service, for example, grew quickly with little marketing investment. -
2 Viral-Marketing
Marketology: VM -
3 márketing
m.marketing.marketing directo direct marketing* * *1 marketing* * *noun m.* * *['marketin]SM marketing* * *['marketin]masculino marketing* * *= marketing, marketing.Ex. Business International Inc. is another US service covering economic and marketing activities in over seventy countries.Ex. Attention has focussed on the marketing of dangerous substances, safety standards for the slaughter of meat and poultry, and control of dangerous cosmetics.----* auditoría de marketing = marketing audit.* componentes del marketing, los = marketing mix, the.* departamento de marketing = marketing department.* director de marketing = marketing executive.* elementos del marketing, los = marketing mix, the.* marketing de productos comestibles = grocery marketing.* programa de marketing = marketing programme.* proyecto de marketing = marketing project.* * *['marketin]masculino marketing* * *= marketing, marketing.Ex: Business International Inc. is another US service covering economic and marketing activities in over seventy countries.
Ex: Attention has focussed on the marketing of dangerous substances, safety standards for the slaughter of meat and poultry, and control of dangerous cosmetics.* auditoría de marketing = marketing audit.* componentes del marketing, los = marketing mix, the.* departamento de marketing = marketing department.* director de marketing = marketing executive.* elementos del marketing, los = marketing mix, the.* marketing de productos comestibles = grocery marketing.* programa de marketing = marketing programme.* proyecto de marketing = marketing project.* * *márketing, marketing/ˈmarketin/marketingCompuestos:relationship marketingtelemarketing; telesalesviral marketing* * *
marketing /'marketin/ sustantivo masculino
marketing
' marketing' also found in these entries:
Spanish:
comercialización
- mercadeo
- mercadotecnia
- propaganda
- publicidad
English:
department
- marketing
- demonstrate
- jingle
- mailing list
- out
- packaging
- saturation
* * *marketingmarketing directo direct marketing;marketing telefónico telesales, telemarketing* * *m marketing -
4 Viral Network Marketing
Physiology: VNMУниверсальный русско-английский словарь > Viral Network Marketing
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5 mercadeo viral
• viral marketing -
6 mercadeo viral
m.viral marketing. -
7 вирусный маркетинг
Marketology: viral marketing (http://en.wikipedia.org/wiki/Viral_marketing), guerilla marketingУниверсальный русско-английский словарь > вирусный маркетинг
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8 Sending out funny, unusual e-mails, describing the product, that people want to pass along to friends
Marketology: viral marketingУниверсальный русско-английский словарь > Sending out funny, unusual e-mails, describing the product, that people want to pass along to friends
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9 b-web
E-coma business web, a group of complementary businesses that come together over the Internet. While each company retains its autonomous identity, the businesses work in unison to generate more income than they could do individually. Characteristics of b-webs include extranets, viral marketing, online marketplaces, and affiliate schemes. The term was originally used by Don Tapscott, David Ticoll, and Alex Lowry in an article published by eCompany Now magazine. -
10 Metcalfe’s law
E-comthe proposition that networks dramatically increase in value with each additional user. Metcalfe’s law was formulated by Robert Metcalfe, founder of 3Com, and has been instrumental in developing the concept of viral marketing.
См. также в других словарях:
Viral marketing — Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales)… … Wikipedia
viral marketing — UK US noun [U] (also referral marketing, viral advertising) MARKETING, INTERNET ► a marketing activity in which information about a product spreads between people, especially on the internet: »Unless your customers are young, a viral marketing… … Financial and business terms
viral marketing — noun A marketing technique in which a company s customers are encouraged to spread knowledge or endorsement of a product by word of mouth or the Internet • • • Main Entry: ↑virus * * * ˈviral marketing 7 noun uncountable a way of advertising in… … Useful english dictionary
viral marketing — viral .marketing n [U] a type of advertising used by Internet companies in which computer users receive and send out advertising messages or images through email without realizing that they are doing this ▪ You can reach more potential customers… … Dictionary of contemporary English
Viral-Marketing — Virales Marketing (auch Viralmarketing oder manchmal Virusmarketing, kurz VM) ist eine Marketingform, die soziale Netzwerke und Medien nutzt, um mit einer meist ungewöhnlichen oder hintergründigen Nachricht auf eine Marke, Produkt oder Kampagne… … Deutsch Wikipedia
Viral Marketing — Virales Marketing (auch Viralmarketing oder manchmal Virusmarketing, kurz VM) ist eine Marketingform, die soziale Netzwerke und Medien nutzt, um mit einer meist ungewöhnlichen oder hintergründigen Nachricht auf eine Marke, Produkt oder Kampagne… … Deutsch Wikipedia
viral marketing — (VY.rul mark.uh.ting) n. The promotion of a service or product by using existing customers to pass along a marketing pitch to friends, family, and colleagues. Example Citation: The best viral marketing is not just word of mouth, as some people… … New words
Viral Marketing — Internet advertising or marketing that spreads exponentially whenever a new user is added. Viral marketing assumes that as each new user starts using the service or product, the advertising will go to everyone with whom that user interacts. An… … Investment dictionary
Viral Marketing Research — is a subset of marketing research that measures and compares the relative Return On Investment (ROI) of advertising and communication strategies designed to exploit social networks.Algorithms are used to derive respondent level coefficients of… … Wikipedia
viral marketing — /vaɪrəl ˈmakətɪŋ/ (say vuyruhl mahkuhting) noun a marketing strategy that encourages individuals to pass on the message to others, thus increasing exposure to the original message exponentially and increasing its influence. –viral marketer, noun …
Viral Marketing — Propagation, Aggregation Marketing, Organic Marketing; Konzept der ⇡ Kommunikations bzw. Vertriebspolitik im Marketing, bei dem Kunden digitale Produkte vom Anbieter kostenlos erhalten und dann per E Mail an weitere potenzielle Kunden aus ihrem… … Lexikon der Economics