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1 global strategy
English-French dictionary of law, politics, economics & finance > global strategy
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2 global strategy
stratégie f globale -
3 global
(a) (worldwide) mondial(e)MARKETING global audience audience f globale;BANKING global banking banque f universelle;FINANCE global bond obligation f multimarchés;global consumption consommation f mondiale;global custody conservation f globale;FINANCE global equities market marché m mondial des actions;global finance la finance internationale;global market marché global ou international;global marketing marketing m global ou international;MARKETING global marketplace marché global ou international;global player acteur m international;global strategy stratégie f globale;global village village m planétaire(b) (comprehensive) global(e)COMPUTING global change changement m global;global finance financement m aux entreprises;COMPUTING global search and replace recherche f et remplacement globalBritish American Tobacco, the world second largest tobacco company, is close to striking a deal with the Ministry of Sound, the nightclub-to-publishing business, that will give BAT a global strategy for marketing its cigarettes to young people.
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4 competitive
(product) concurrentiel(elle); (company, price) compétitif(ive);∎ to offer competitive terms proposer des prix très compétitifs;∎ industry must become more competitive l'industrie doit devenir plus compétitivecompetitive advantage avantage m concurrentiel;competitive advertising publicité f concurrentielle;competitive analysis analyse f des concurrents;competitive awareness sensibilité f compétitive;competitive bidding appel m d'offres;competitive edge avance f concurrentielle;competitive marketplace marché m de concurrence;competitive position position f concurrentielle;competitive positioning positionnement m concurrentiel;competitive pricing fixation f des prix compétitifs;competitive scope domaine m concurrentiel, champ m concurrentiel;competitive strategy stratégie f concurrentielleThe new, new thing is really serious. The impact of publicity on the Internet is fast and global - instantaneously everywhere. I first noticed it in action three years ago when a client called to complain that its competitor was getting tons of publicity and the client wasn't. I was stunned, because we had just done a competitive analysis showing our client had dramatically more publicity.
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Global Strategy — … Википедия
Global strategy — … Википедия
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