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1 under the trademark
Общая лексика: под торговой маркой -
2 national trademark under the TRT
Универсальный англо-русский словарь > national trademark under the TRT
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3 national trademark under the TRT
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4 trademark
1) товарный знак (прошедшее государственную регистрацию обозначение, обладающее способностью отличать товары или услуги одних юридических или физических лиц от товаров или услуг других юридических или физических лиц)2) маркировать товарным знаком; охранять товарным знаком•- trademark capable of distinguishing
- trademark lacking distinctiveness
- trademark perceived by smell
- trademark perceived by taste
- trademark perceived by touch
- trademark protected telle quelle
- trademark of intended commerce
- abstract trademark
- active trademark
- adopted trademark
- almost identical trademarks
- altered trademark
- amended trademark
- arbitrary trademark
- associated trademark
- bourgeois-realist trademark
- certification trademark
- circle trademark
- collective trademark
- combination trademarks
- combined trademarks
- commonly descriptive trademark
- computerized trademark
- conflicting trademark
- confusing trademark
- corporate trademark
- deceptive trademark
- defensive trademark
- descriptive trademark
- design trademark
- device trademark
- disclaimed trademark
- distinctive trademark
- famous trademark
- fanciful trademark
- federally-registred trademark
- figurative trademark
- figure trademark
- forged trademark
- generic trademark
- identical trademarks
- imitated trademark
- imitative trademark
- incontestable trademark
- infringed trademark
- international trademarks under the Madrid Agreement
- internationally uniform trademarks
- invented word trademark
- jointly owned trademark
- legitimate trademark
- letter trademark
- logo trademark
- monogram trademark
- national trademark
- national trademark under the TRT
- native trademark
- notorious trademark
- obsolete trademark
- official trademark
- old-fashioned trademark
- persuasive trademark
- pharmaceutical trademark
- pictorial trademark
- policing trademark
- presentation trademark
- printed trademark
- prospective trademark
- recognized trademark
- registered trademark
- rejuvenated trademark
- representation trademark
- resembling trademarks
- service trademark
- signature trademark
- similar trademarks
- sketchy trademark
- slogan trademark
- sonor trademark
- sophisticated trademark
- sound trademark
- static trademark
- strong trademark
- stylized trademark
- substantially identical trademarks
- suggestive trademark
- symbolic trademark
- technical trademark
- three-dimensional trademark
- twen trademark
- umbrella trademark
- uniform trademarks
- unregistered trademark
- used trademark
- vertically aligned trademark
- visual trademark
- weak trademark
- well-known trademark
- well-recognized trademark
- word trademark
- world-known trademark
- world-renowned trademark -
5 Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office
Универсальный англо-русский словарь > Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office
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6 registration
регистрация, внесение в реестр- registration of design
- registration of licenses
- registration of marks
- registration of patents
- registration of utility model
- amended trademark registration
- cancelled trademark registration
- compulsory registration
- corrected trademark registration
- defensive registration
- disclaimed trademark registration
- federal registration
- international registration of appellations of origin under the Lisbon Agreement
- international registration of marks under the Madrid Agreement
- official registration
- prior registration
- renewed registration -
7 application
1) заявка (заявка на патент - это комплект документов, состоящий из: ходатайства, описания изобретения, чертежей, формулы изобретения, присяги или торжественного заявления изобретателя и подтверждения уплаты заявочной пошлины)2) заявление, прошение, ходатайство3) применение, употребление4) внесение (напр. поправки)5) прикладная задача, прикладная система•- confidential nature of an application
- application establishing priority
- application for a foreign patent
- application for a license
- application for a patent
- application for a postponement
- application for cancellation
- application for compensation
- application for continuation of examination
- application for conversion
- application for registration
- application for respite
- application for revocation
- application for the grant of a patent
- application for the protection of an invention
- application for the registration of a mark
- application for the registration of a trademark
- application for the reissue of a patent
- application for the renewal of a patent
- application for the renewal of the registration of mark
- application for urgency
- application in home country
- application in issue
- application made special
- application not satisfying requirements of patentability
- application on appeal
- application on file
- application on record
- patent application as published for opposition
- application of correction
- abandoned application
- accepted application
- actual application
- additional application
- allowed application
- amended application
- amplified application
- attacked application
- basic application
- challenging application
- chemical application
- CIP application
- cognate application
- colliding application
- commercial application
- continuation application
- continuation-in-part application
- continuing application
- Convention application
- copending applications
- copyright application
- corresponding application
- defective application
- defensively published application
- defensive publication application
- definite application
- denial application
- dependent application
- design patent application
- divisional application
- dragnet application
- earlier filed application
- employment application
- examined application
- ex parte application
- fatally defective application
- faulty application
- filed application
- finally rejected application
- first application
- foreign patent application
- forfeited application
- forfeitured application
- illegal application
- improper application
- improvement application
- incomplete application
- incorrect patent application
- independent application
- industrial application
- initial application
- instant application
- interfering application
- international application under the PCT
- joint application
- later application
- later-dated application
- later-field application
- main application
- mark application
- method application
- national application
- native application
- new application
- non-convention application
- nonexamined application
- nonpriority application
- opposed patent application
- original application
- original foreign application
- parent application
- patent application
- pending application
- pending patent application
- plant patent application
- practical application
- preliminary application
- previous application
- prior application
- priority application
- private patent application
- process application
- provisional application for a patent
- published application
- reciprocity application
- refiled application
- refused application
- regional application under the PCT
- regular application - related applications
- renewal application
- representative application
- restricted application
- secret application
- secret patent application
- semifinished application
- separate application
- signed application
- special application
- streamlined continuation application
- subsequent application
- substitute application
- trademark application
- united application
- U. S. application
- useful application
- verified application
- vicious patent application
- withdrawn application
- written application* * *заявка (комплект официальных документов, представляемый заявителем в патентное ведомство для получения охранного документа: патента, свидетельства о регистрации товарного знака или промышленного образца) -
8 fee
1) вознаграждение; гонорар2) пошлина; денежный сбор; взнос•- fee for a patent
- fee for a trademark
- fee for laying open the application documents
- increase in fee due to classification
- fee per an article
- fee required by law
- additional fee
- annual patent fee
- upfront license fee
- up-front license fee
- appeal fee
- application fee
- attorney's fee
- basic fee under the PCT
- contingent fee
- court fees
- deposit fee
- designation fee
- examination fee
- extra fee
- filing fee
- final fee
- handling fee
- international fee under the PCT
- issuance fee
- license fee
- litigation fee
- maintenance fee
- national fee under the PCT
- official fee
- preliminary examination fee
- prescribed filing fee
- printing fee
- publication fee
- reasonable fee
- registration fee
- renewal fee
- sealing fee
- search fee
- total fees
- transmittal fee* * *пошлина; сбор -
9 search
1) поиск; проводить поиск2) исследование; исследовать3) экспертиза•- search as to patentability
- search file
- search for analogs
- search for an invention
- search for identical marks
- search for novelty
- search for prior art
- search for rationalization proposals
- search for similar marks
- search for the state of the art
- search for utility
- search a patent
- search for validity
- absolute search
- art search
- assignment search
- associative search
- batch computerized search
- collection search
- complete search
- database search
- dictionary search
- direct search
- directed search
- exact-match search
- examiner's search
- exhaustive search
- extensive search
- family search
- fractional search
- index search
- information search
- infringement search
- interference search
- international novelty search
- international search under the PCT
- international-type search under the PCT
- legal trademark search
- literature search
- manual search
- narrow-subject search
- novelty search
- on-line search
- patent search
- patentability search
- patent office search
- preexamination search
- pre-examination search
- preliminary search
- preliminary examination search
- preliminary novelty search
- prior art search
- prior-to-design patent search
- publication search
- random search
- remote online search
- retrospective search
- state of the art search
- subject-matter search
- title search
- validity search* * *поиск; решерш (поиск, проводимый при экспертизе заявки для определения новизны технического решения) -
10 марка
I жен.
1) (postage-) stamp погасить почтовую марку ≈ to cancel/frank a postage stamp гербовая марка ≈ duty stamp
2) (клеймо) mark;
sign;
brand;
trademark( фабричная) ;
make, model фабричная марка
3) (сорт, качество) grade, sort;
brand перен. под маркой чего-л. ≈ under cover of держать марку ≈ to uphold/maintain one's reputation высшей марки ≈ of the highest quality;
of the best type (о человеке) II жен.
1) (денежная единица Германии) mark
2) (фишка) counter;
token;
chip (используемая в играх) III жен.;
ист. (древнегерманская сельская община) markмарк|а - ж.
1. (почтовая) (postage-) stamp;
2. (клеймо) mark;
brand;
3. (сорт, тип изделия, товара) make;
высшей ~и of the first water;
под ~ой чего-л. under the guise of smth. ;
держать ~у maintain one`s reputation (for) ;
торговая ~а trade mark. -
11 priority
1) приоритет; первенство; преимущественное право2) порядок срочности; очередность•- priority derived from an exhibition
- priority over any other application
- priority under the Paris Convention
- priority of author
- priority of exhibition
- priority of filing
- priority of invention
- priority of trademark
- application priority
- author's priority
- Convention priority
- exhibition priority
- exposition priority
- foreign priority
- multiple priority
- partial priority
- patent priority
- trademark priority* * *приоритет; преимущественное право -
12 register
1) реестр; регистр; список; указатель; журнал2) регистрировать, заносить в реестр; вносить в список3) ( в полиграфии) приводка, совмещение; метка для контроля совмещения•- register a trademark- register of attorneys
- register of available patents
- register of copyright
- register of designs
- register of Industrial Property Rights
- register of patent
- register of patent applications
- register of marks
- register of trademarks
- card register
- Industrial Design register
- International register of Marks under the Madrid Agreement
- International register of Tape Faces under the Vienna Agreement
- online register
- on-line register
- principal register
- supplemental register -
13 corporate identity
1) марк., упр. фирменный стиль (набор визуальных, словесных и т. п. констант, обеспечивающий стилистическое единство товаров, услуг и всей исходящей от фирмы информации; иногда применяется по отношению к проектам)Company A is introducing a corporate identity designed by Artist B. — Компания А переходит на фирменный стиль, разработанный дизайнером Б.
The most important part of the corporate identity, after the name of the organisation itself, is the logo. — Наиболее важная часть фирменного стиля — это само название организации, ее логотип.
Syn:2) марк., упр. = trademark3) марк., упр. образ [стиль, имидж\] компанииа) (ценности и принципы поведения компании, декларируемые в рекламных материалах)The biggest, the Fortune 500 corporations, often take the question of corporate identity very seriously and, although the wages they offer are not necessarily any better than those of other companies, their facilities and non-wage benefits do tend to be superior. — Крупнейшие корпорации из списка Fortune 500 часто уделяют образу компании огромное значение и поэтому, хотя их заработные платы не всегда выше, чем в других компаниях, общие условия труда и дополнительные компенсации обычно находятся на крайне высоком уровне.
Syn:corporate look, corporate imageSee:* * * -
14 law
n1) закон; законодательство2) право3) суд; судебный процесс
- accounting law
- administrative law
- agrarian law
- anti-bribery law
- anticartel law
- anti-corruption law
- anti-money-laundering law
- antitrust law
- applicable law
- applicable tax law
- bank law
- bank confidentiality law
- bankruptcy law
- basic law
- blue sky laws
- business law
- case law
- civil law
- commercial law
- common law
- company law
- constitutional law
- consumer's law
- contract law
- contractual law
- corporate law
- criminal law
- currency law
- current tax laws
- customary law
- customs law
- design law
- distribution law
- domestic law
- draft law
- economic law
- economical law
- emergency law
- environmental laws
- equipartition law
- equity law
- established law
- exchange law
- existing law
- fiscal law
- foreign laws
- formal law
- fundamental law
- general economic laws
- governing law
- immigration law
- income tax law
- industrial relations law
- insolvency law
- international law
- international monetary law
- invention law
- inventor's law
- investment laws
- job protection laws
- judiciary law
- labour laws
- land law
- lending limitation law
- lenient law
- licence law
- local laws
- mandatory law
- marine insurance law
- maritime law
- market economy laws
- mercantile law
- merchant law
- merchant shipping law
- minimum-hour law
- minimum-wage law
- natural law
- objective laws
- Parkinson law
- patent law
- private law
- prohibitory law
- public law
- quarantine laws
- registration law
- remedial law
- resale price maintenance laws
- revenue law
- semi-legislative law
- space law
- state law
- statistical law
- statute law
- statutory law
- strike law
- stringent law
- subordinate law
- tariff law
- tax law
- taxation law
- tort law
- trademark law
- uniform law
- valuation law
- zoning laws
- laws in action
- laws in force
- law of average profit
- law of contracts
- law of corporations
- law of diminishing returns
- law of economy of time
- law of equity
- law of merchants
- law of monetary circulation
- laws of nature
- law of obligations
- laws of probability
- law of property
- law of the sea
- law of supply and demand
- law of value
- law on bankruptcy
- law on insolvency
- law on land sales
- laws on taxes and charges
- against the law
- at law
- in law
- under the law
- abide by the law
- abrogate a law
- adopt a law
- annul a law
- apply a law
- become a law
- be governed by a law
- break a law
- carry a law into effect
- circumvent antimonopoly law
- comply with a law
- effect a law
- elaborate a law
- enact a law
- enforce a law
- evade a law
- extend a law
- give effect to a law
- go beyond a law
- go to law
- implement a law
- infringe a law
- keep within a law
- lay down a law
- modify the law
- observe laws
- offend against a law
- pass a law
- put a law into effect
- put a law into force
- repeal a law
- resort to law
- respect a law
- sidestep a law
- transgress a law
- update a bankruptcy law
- veto the law
- violate a law
- violate laws on securities trading -
15 article
1) раздел; статья; пункт; параграф2) вещь; предмет; товар5) pl система правил6) pl перечисление по пунктам7) pl статут, закон8) pl договор9) pl устав; регламент10) pl письменное возражение с изложением оснований для отвода свидетелей11) pl исковое заявление•articles approbatory — шотл. письменные объяснения ответчика по фактам, приведённым истцом в обоснование иска;
- articles of apprenticeshiparticles improbatory — шотл. письменное изложение фактов, служащих основанием для иска;
- articles of association
- articles of incorporation
- articles of merchandise
- articles of partnership
- articles of roup
- articles of set
- articles of the peace
- articles of war
- contraband article
- federal article
- free article
- infringing article
- marriage articles
- non-infringing article
- preliminary article
- proprietory article
- protocol article
- punitive article
- shipping articles
- ship's articles
- trademark article* * *• /vt/ обвинять• 1) /composition/ статья; 2) /piece/ изделие; 3) система правил -
16 examination
1) экспертиза; рассмотрение; исследование2) проверка•- examination as to novelty
- examination as to patentability
- examination as to usefulness
- examination as to utility
- examination for novelty
- examination of an application for the registration of a mark
- examination of appeal
- examination of patentability
- accelerated examination
- casual examination
- complete examination
- conflicting applications examination
- control examination
- deferred examination
- deferred examination of a patent application
- fair examination
- final examination
- formal examination
- full examination
- independent examination
- international preliminary examination under the PCT
- novelty examination
- postponed examination
- preliminary examination as to practicability
- prompt examination
- registration examination
- selective examination
- specialized examination
- state patent examination
- strict examination
- substantive examination
- trademark examination -
17 protection
охрана; защита- protection at exhibitions
- protection by patent
- protection for designs
- protection from unfair competition
- protection under the patent law
- protection of algorithms
- protection of chemically obtained substances
- protection of computer programs and data bases
- protection of designs
- protection of discoveries
- protection of exposed trade secrets
- protection of geographical denominations
- protection of indications of source
- protection of industrial designs
- protection of industrial property
- protection of industrial property rights
- protection of intellectual property
- protection of intellectual property rights
- protection of inventions
- protection of inventor's rights
- protection of know-how
- protection of licensor
- protection of marks
- protection of new varieties of plants
- protection of patent
- protection of patent rights
- protection of scientific discoveries
- protection of scientific property
- protection of semi-conductor topographies layout designs for integrated circuit chips
- protection of technical data
- protection of topographies of integrated circuits
- ad interim protection
- common law protection
- copyright protection
- design protection
- international protection
- legal protection
- long-term protection
- patent protection
- patent rights protection
- product protection
- property protection
- provisional protection
- quality protection
- sample protection
- short-term protection
- temporary protection
- trademark protection
- trade secrets protection* * *охрана; защита—————см. coverage -
18 umbrella
1. n зонт, зонтик2. n прикрытие, ширма; укрытие3. n разг. раскрытый парашют4. n авиационное прикрытие5. n зоол. колокол6. a похожий на зонтикumbrella trademark — «зонтичный» товарный знак
7. a бот. зоол. зонтичныйumbrella bird — зонтичная птица, головач
umbrella patent — «зонтичный» патент, широкоохватный патент
8. a спец. наиболее широкий, всеобъемлющий, всеохватывающийumbrella project — всеобъемлющий проект; общий проект
9. v прикрывать; служить прикрытиемСинонимический ряд:1. covering (noun) attic; case; ceiling; cover; covering; hatch; integument; roofing2. parasol (noun) beach umbrella; bumbershoot; parapluie; parasol; protection; shade device; shield; sunshade -
19 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
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[brænd] 1. сущ.1) торговая марка, бренд- brand awareness10 % discount for own-brand products — 10% скидка на товары под собственным брендом
- brand stretchingSyn:2) разновидность, сортthe Chinese brand of communism — китайская разновидность коммунизма, коммунизм по-китайски
3) выжженное клеймо ( на скоте); тавро4) клеймо, печать позораthe brand of Cain — библ. каинова печать
Syn:5) головня, угли; кусок железа6) поэт. факелSyn:7) поэт. мечSyn:••- God's brand 2. гл.1)а) выжигать клеймо, клеймитьSyn:б) маркироватьThe handsets will be branded with the Aston Martin logo and will feature the sound of an Aston Martin engine as a ring tone. — На мобильных телефонах будет стоять логотип "Астон Мартин", а в качестве рингтона будет использоваться звук мотора этого автомобиля.
Syn:2) клеймить, позоритьSyn:4) отпечатываться в памяти, оставлять неизгладимое впечатлениеI am able to recall every word of this, it is branded into my mind. — Я помню каждое слово из той речи, так она врезалась мне в память.
5) марк. брендировать (давать фирменное название, создавать фирменный дизайн, имидж)He owned a chain of restaurants branded under his own name. — Ему принадлежала сеть ресторанов, названная его собственной фамилией.
To accommodate the desires of advertisers, broadcast networks are increasingly trying to brand themselves - the young male network, the teen-age girl network... — Идя навстречу пожеланиям рекламодателей, телесети прилагают всё больше и больше усилий для того, чтобы стать брендами: сеть для молодых мужчин, сеть для девушек-подростков…
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