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121 MITTS
1) Военный термин: Mobile Intelligence Tactical Transmission (System)2) Техника: mobile IGOR tracking telescope system3) Деловая лексика: Merrill Lynch Market Index Target Term Securities -
122 btm
1) Компьютерная техника: Batch To Memory, Behind The Music2) Медицина: Bone Turnover Markers3) Военный термин: Battalion Training Model, Bermuda Testbed Mooring, bench test and maintenance, blast test missile, bunker target munition5) Автомобильный термин: Boost Timing Master (Krokodil)6) Физиология: Bone Tissue And Muscle7) Вычислительная техника: Batch Time-sharing Monitor (OS), Benchmark Timing Methodology (PLB)8) Физическая химия: barometric temperature measurement9) Расширение файла: Batch Time-Sharing Monitor, Batch To Memory Batch file, Batch-to-memory (quick batch, 4dos,ndos)10) Должность: Business Technology Management11) Аэропорты: Butte, Montana USA -
123 mitts
1) Военный термин: Mobile Intelligence Tactical Transmission (System)2) Техника: mobile IGOR tracking telescope system3) Деловая лексика: Merrill Lynch Market Index Target Term Securities -
124 near
niə
1. adjective1) (not far away in place or time: The station is quite near; Christmas is getting near.) cerca2) (not far away in relationship: He is a near relation.) próximo
2. adverb1) (to or at a short distance from here or the place mentioned: He lives quite near.) cerca2) ((with to) close to: Don't sit too near to the window.) cerca
3. preposition(at a very small distance from (in place, time etc): She lives near the church; It was near midnight when they arrived.) cerca de
4. verb(to come near (to): The roads became busier as they neared the town; as evening was nearing.) acercarse a- nearly- nearness
- nearby
- nearside
- near-sighted
- a near miss
near adj adv cercais the station near here? ¿está cerca la estación?tr[nɪəSMALLr/SMALL]1 cercano,-a■ where is the nearest bank? ¿dónde está el banco más cercano?2 (relations) cercano,-a3 (time) próximo,-a4 (similar) parecido,-a■ this is the nearest we have, I'm afraid lo siento, pero esto es lo más parecido que tenemos1 cerca1 cerca de1 acercarse a■ we are nearing the day when... nos acercamos al día en que...\SMALLIDIOMATIC EXPRESSION/SMALLto come near acercarseto come near to doing something estar en un tris de hacer algoto draw near acercarsenear miss (shot) tiro que no da en el blanco por poco 2 (situation) situación que no se produce por poco■ the lorry almost hit us, it was a near miss por poco nos da el camión, nos escapamos por los pelosnear ['nɪr] vt1) : acercarse athe ship is nearing port: el barco se está acercando al puerto2) : estar a punto deshe is nearing graduation: está a punto de graduarsenear adv1) close: cercamy family lives quite near: mi familia vive muy cerca2) nearly: casiI came near to finishing: casi terminénear adj1) close: cercano, próximo2) similar: parecido, semejantenear prep: cerca deadj.• afín adj.• allegado, -a adj.• aproximado, -a adj.• cerca adj.• cercano, -a adj.• estrecho, -a adj.• inmediato, -a adj.• propincuo, -a adj.• próximo (Cercano) adj.• vecino, -a adj.• íntimo, -a adj.adv.• cerca adv.prep.• cerca de prep.• hacia prep.• sobre prep.v.• acercarse v.
I nɪr, nɪə(r)adjective -er, -est1)a) ( in position) cercano, próximob) ( in time) cercano, próximoc) ( in approximation) parecidothat's the nearest thing to an apology you can expect from him — eso es lo más parecido a una disculpa que se puede esperar de él
d) < relative> cercano2) ( virtual) (before n)3) (BrE Auto, Equ) izquierdo
II
adverb -er, -est1)a) ( in position) cercab) ( in time)c) ( in approximation)the total will be nearer to $1,000 than $500 — el total va a estar más cerca de 1.000 que de 500 dólares
d) ( on the verge of)near to something/-ing: she was near to tears estaba al borde de las lágrimas or a punto de echarse a llorar; I came very near to hitting him — estuve a punto de pegarle, por poco le pego
2) ( nearly) casiI'm nowhere near finished — me falta mucho or (colloq) un montón para terminar
that's nowhere near enough — (colloq) con eso no alcanza, ni mucho menos
it'll cost $1,000, near enough — (colloq) costará 1.000 dólares, o por ahí (fam)
III
preposition -er, -esta) ( in position) cerca deb) ( in time)c) ( in approximation)damage was estimated at somewhere near $2,000 — los daños se calcularon en cerca de 2.000 dólares
d) ( on the verge of)
IV
transitive verb acercarse* a[nɪǝ(r)]1. ADV1) (in place) cercadon't come any nearer! — ¡no te acerques más!
•
so near and yet so far, the shore was so near and yet so far — la orilla estaba al alcance de la mano pero llegar a ella era imposiblevictory was so near and yet so far — la victoria parecía estar asegurada pero ese último esfuerzo para obtenerla les resultó imposible
2) (in time)•
the agreement brings peace a little nearer — este acuerdo nos acerca un poco más a la paz•
winter is drawing near — el invierno se acerca•
the nearer it gets to the election the more they look like losing — a medida que se acercan las elecciones mayor parece la posibilidad de que pierdan•
to be near at hand — [object] estar al alcance de la mano; [event, season] estar a la vuelta de la esquina3) (in level, degree)•
the nearest I ever came to feeling that was when... — la única vez que llegué a sentir algo parecido fue cuando...•
you as near as dammit killed me * — no me mataste, pero por un pelo *•
you won't get any nearer than that to what you want — no vas a encontrar otra cosa que se aproxime más a lo que buscas"have you finished it yet?" - "nowhere near" — -¿has terminado ya? -qué va, me falta muchísimo
4) (=almost) casi•
I came near to telling her everything — llegué casi a decírselo todo•
near on 3,000 people — casi 3.000 personas•
it's in near perfect condition — está casi en perfectas condiciones•
I could hardly see it in the near total darkness — apenas lo veía en la oscuridad que era casi total2. PREP(also: near to)1) (of place) cerca deis there a bank near here? — ¿hay algún banco por aquí cerca?
•
we don't live anywhere near Lincoln — vivimos bastante or muy lejos de Lincoln•
if you come near me I'll kill you — como te me acerques, te mato•
the passage is near the end of the book — el trozo viene hacia el final del libro•
don't go near the edge — no te acerques al borde•
we were nowhere near the station — estábamos bastante or muy lejos de la estación2) (in time)3) (=almost)•
she was near death — estaba al borde de la muerte, tocaba a su fin liter3. ADJ1) (in place) cercanomy house is near enough to walk — mi casa está muy cerca, se puede ir andando
where's the nearest service station? — ¿dónde está la gasolinera más cercana?
2) (in time) próximo•
the time is near when... — falta poco cuando...3) (in level, degree)that's the nearest thing to a compliment you'll get from him — iro eso es lo más parecido a un elogio que vas a conseguir de él
a near thing —
she won, but it was a near thing — ganó, pero por los pelos
4) [relative] cercano4. VT1) (in space) acercarse a2) (in time)he is nearing 50 — frisa en los 50, tiene casi 50 años
3) (in level, degree)5.VI acercarse6.CPDnear miss N — [of planes] casi colisión f ; (when aiming) casi acierto m ; (in competition) (=near-victory) casi victoria f
he had a near miss — (Aer) no se estrelló por poco; (Aut) no chocó por poco
it was a near miss — (target) no dio en el blanco por poco
near money N — (Comm) activos mpl realizables
* * *
I [nɪr, nɪə(r)]adjective -er, -est1)a) ( in position) cercano, próximob) ( in time) cercano, próximoc) ( in approximation) parecidothat's the nearest thing to an apology you can expect from him — eso es lo más parecido a una disculpa que se puede esperar de él
d) < relative> cercano2) ( virtual) (before n)3) (BrE Auto, Equ) izquierdo
II
adverb -er, -est1)a) ( in position) cercab) ( in time)c) ( in approximation)the total will be nearer to $1,000 than $500 — el total va a estar más cerca de 1.000 que de 500 dólares
d) ( on the verge of)near to something/-ing: she was near to tears estaba al borde de las lágrimas or a punto de echarse a llorar; I came very near to hitting him — estuve a punto de pegarle, por poco le pego
2) ( nearly) casiI'm nowhere near finished — me falta mucho or (colloq) un montón para terminar
that's nowhere near enough — (colloq) con eso no alcanza, ni mucho menos
it'll cost $1,000, near enough — (colloq) costará 1.000 dólares, o por ahí (fam)
III
preposition -er, -esta) ( in position) cerca deb) ( in time)c) ( in approximation)damage was estimated at somewhere near $2,000 — los daños se calcularon en cerca de 2.000 dólares
d) ( on the verge of)
IV
transitive verb acercarse* a -
125 dead
ded 1. adjective1) (without life; not living: a dead body; Throw out those dead flowers.) død, livløs2) (not working and not giving any sign of being about to work: The phone/engine is dead.) død, i ustand, strømløs3) (absolute or complete: There was dead silence at his words; He came to a dead stop.) absolutt, fullstendig2. adverb(completely: dead drunk.) totalt, fullstendig- deaden- deadly 3. adverb(extremely: deadly dull; deadly serious.) svært, dødsens, døds-- dead end- dead-end
- dead heat
- dead language
- deadline
- deadlockdødIsubst. \/ded\/bare i uttrykkin the\/at dead of night midt på natten, i nattens mulm og mørkein the dead of winter midt på (den) kaldeste vinterenrise from the dead stå opp fra de dødethe dead de dødeIIadj. \/ded\/1) død, livløs, tørr, vissen2) dødslignende, dyp3) ( om kroppsdel) død, følelsesløs, nummen, stiv4) ( om følelser) ufølsom, uimottagelig5) fullstendig utkjørt, utslitt6) ( om farge) matt, glansløs, død7) sluknet, oppbrukt, utbrent8) ( om jord) gold, ufruktbar9) ( om lov eller bestemmelse) ugyldig, som ikke lenger er i kraft11) akkurat, nøyaktig, (treff)sikker, presispå nøyaktig samme plan\/nivå12) ( hverdagslig) fullstendig, absolutt, helt, brå13) ( hverdagslig) dau, matt, trett, uinteressant14) urørlig, stillestående• dead air15) stille, tyst, uaktuell, flau, mattet dødt\/flaut marked16) ( elektrisitet) spenningsløs, strømløs17) ( om hus eller sted) forlatt, ubebodd, utdødd19) (slang, om flaske eller glass) tom20) (sport, lek) ute21) ( om overflate) jevn, slett, ensformig22) rettuavgjort løp \/ dødt løpbe dead meat ( hverdagslig) være i kjempevanskeligheter, ligge tynt anbe dead to være uimottagelig forbe dead to (all feelings of) shame ikke eie skamvett, ikke eie skam i livetbe in dead earnest mene fullt alvorcome to a dead stop tverrstoppe, bråstoppe, ikke komme av flekkendead and gone (hverdagslig, også overført) død og begravet, borte (for lenge siden)dead as a\/the dodo fullstendig utdødddead from the neck up ( hverdagslig) tykk i hodet, hjernedøddead men tell no tales ( ordtak) de døde sladrer ikkedead on ( hverdagslig) midt i blinken, på en prikk, presis• your description of him is dead on, it fits perfectlybeskrivelsen din av ham er midt i blinken, den stemmer perfektdead on one's feet ( hverdagslig) kjempetrøttdead to the world ( hverdagslig) død for omverden, helt borte, i dyp søvn ( hverdagslig) beruset, stupfullflog a dead horse se ➢ horse, 1go dead dovne bli stille, slukne, ta slutthit the dead centre of the target ( også overført) treffe midt i blinkenin the dead hours of midt på, i mørkesteleave someone for dead forlate noen i troen at han\/hun er død ( sport) legge noen langt bak seg, distansere noen klartover my dead body ( overført) over mitt likstrike someone dead slå noen i hjelwouldn't be seen\/caught dead in\/with\/at ( hverdagslig) vil ikke for sitt bare liv bli sett i\/med\/påIIIadv. \/ded\/1) ( hverdagslig) død-, døds-, dødelig, drepende2) ( hverdagslig) totalt, aldeles, absolutt, fullstendig, kjempe-3) beint, rett, rakt, direktebe dead set on ( hverdagslig) for enhver pris ville, ha satt seg i hodet at en skal( hverdagslig) ha slått inn påcut somebody dead ( hverdagslig) ikke hilse på noen, behandle noen som luftdead against stikk imotdead on time nøyaktig i rute -
126 marketing
марк., рек., збут n маркетинг; організація збуту; реалізація; збут; система збуту; торгівля; a маркетинговий; збутовийсистема організації підприємницької діяльності, що орієнтується на врахування вимог ринку та активний вплив на попит з метою розширення збуту товарів; ♦ на організаційному рівні маркетинг охоплює великий спектр діяльності, пов'язаний з рекламуванням (advertising¹), стимулюванням збуту (promotion¹), плануванням (planning), стимулюванням сфери торгівлі (merchandising), реалізацією (sales¹) товарів чи послуг, їх популяризацією (publicity¹) тощо═════════■═════════agricultural marketing сільськогосподарський маркетинг • маркетинг сільськогосподарської продукції; brand — маркетинг товарної марки; competitive marketing конкурентний маркетинг • маркетинг конкурентів; concentrated marketing концентрований маркетинг; consumer marketing маркетинг на споживчому ринку; consumer-orientated marketing маркетинг з орієнтацією на споживача; cooperative marketing спільний маркетинг • збут через систему кооперативів; corporate marketing маркетинг корпорацій • корпоративний маркетинг; counteractive marketing протидіючий маркетинг; data-driven marketing маркетинг, керований потоком даних; direct marketing прямий маркетинг • збут без посередників; domestic marketing маркетинг на внутрішньому ринку; domicile marketing маркетинг житла; electronic marketing електронний маркетинг; export marketing маркетинг експорту; foreign marketing маркетинг на закордонних ринках; full-scale marketing повномас-штабний маркетинг; generic marketing маркетинг немарочних товарів; global marketing; industrial marketing промисловий маркетинг; innovative marketing новаторський маркетинг; integrated marketing інтегрований маркетинг; international marketing міжнародний маркетинг; joint marketing спільний маркетинг; local marketing маркетинг на місцевому рівні; mass marketing масовий маркетинг; media marketing маркетинг засобів поширення інформації • маркетинг засобів реклами; multistep marketing багатоступеневий маркетинг; national marketing загальнонаціональний маркетинг; niche marketing; non-profit marketing маркетинг некомерційних організацій • маркетинг у сфері некомерційної діяльності; one-step marketing одноступеневий маркетинг; political marketing політичний маркетинг; product marketing товарний маркетинг; product-differentiated marketing товарно диференційований маркетинг; publishing marketing маркетинг видавничої діяльності • книжковий ринок • видавничий маркетинг; regional marketing місцевий маркетинг • регіональний збут • маркетинг регіонального масштабу; retail marketing роздрібний маркетинг • маркетинг у сфері роздрібної торгівлі; scientific marketing науковий маркетинг; service marketing маркетинг послуг; social marketing суспільний маркетинг; target marketing цільовий маркетинг; test marketing пробний маркетинг; video marketing відеомаркетинг; world marketing всесвітній маркетинг • маркетинг у світовому масштабі═════════□═════════marketing activities діяльність у галузі маркетингу • маркетингова діяльність; marketing agreement угода про збут продукції; marketing analysis аналіз збуту; marketing association збутова асоціація; marketing audit перевірка збуту • ревізія збуту; marketing board рада з маркетингу; marketing budget бюджет маркетингу • маркетинговий бюджет; marketing campaign кампанія організації й стимулювання збуту; marketing cartel картель у сфері збуту продукції; marketing competition конкуренція за ринки збуту; marketing concept маркетингове поняття; marketing contribution сприяння збуту продукції; marketing contol регулювання збуту • керування маркетингом; marketing cooperative збутовий кооператив; marketing costs витрати збуту • маркетингові витрати; marketing department комерційний відділ • відділ збуту; marketing director директор відділу збуту • завідувач відділу збуту; marketing effort маркетинговий захід • захід у сфері організації і стимулювання збуту; marketing environment маркетингове середовище; marketing executive спеціаліст у галузі маркетингу; marketing exhibition торговельна виставка; marketing expenses витрати збуту; marketing information system система маркетингової інформації; marketing manager завідувач відділу збуту; marketing method метод збуту продукції; marketing mix; marketing organization збутова організація; marketing plan план збуту продукції; marketing policy політика в галузі збуту • стратегія в галузі збуту; marketing possibilities можливості маркетингу • можливості збуту; marketing potential сподівана реалізація • потенціал маркетингу; marketing practice методика маркетингу; marketing purpose мета маркетингу; marketing research маркетингові дослідження • аналіз можливостей збуту; marketing scheme програма збуту продукції • система маркетингу; marketing strategy маркетингова стратегія • стратегія маркетингу; marketing syndicate синдикат у сфері збуту • маркетинговий синдикат; marketing team маркетингова команда; marketing technique методи маркетингуmarketing ‡ business organization (384)═════════◇═════════маркетинг < англ. marketing < market — ринок, збут* * *маркетинг; реалізація; збут -
127 ♦ (to) deliver
♦ (to) deliver /dɪˈlɪvə(r)/A v. t.1 consegnare; recapitare; rilasciare ( un certificato): (fin.) to deliver securities, consegnare titoli; to deliver a letter, recapitare una lettera; to deliver a message, trasmettere un messaggio; DIALOGO → - Delivery times- What time are they delivering the new sofa?, a che ora consegnano il nuovo divano?; Groceries delivered straight to your home, la vostra spesa consegnata direttamente a casa vostra; to deliver the mail, distribuire la posta2 erogare, fornire ( un servizio, una prestazione, ecc.): to deliver solutions [outcomes], fornire soluzioni [risultati]; We can deliver the best IT solutions for your business, possiamo fornire le migliori soluzioni informatiche per la vostra attività; The powerful processor delivers great desktop and mobile performance, il potente processore fornisce ottime prestazioni su computer fissi e portatili; The course is delivered mainly online, il corso è erogato prevalentemente online3 portare (q.): The police delivered him home at 2 in the morning, la polizia l'ha portato a casa alle due del mattino4 pronunciare; fare: to deliver a speech, pronunciare un discorso; to deliver a lecture, tenere una conferenza; to deliver a sermon, fare una predica; to deliver a lecture, tenere una conferenza5 emettere ( un verdetto, un giudizio, ecc.): to deliver a warning, dare un avverimento; to deliver a threat, fare una minaccia6 (form.) liberare; salvare: May God deliver us!, Dio ce ne scampi e liberi!; Deliver us from evil, liberaci dal male ( nel Padrenostro); to deliver sb. from bondage (o slavery) liberare q. dalla schiavitù7 lanciare: ( baseball, cricket, ecc.) to deliver a ball, lanciare una palla ( con le mani); to deliver an attack, lanciare un attacco; to deliver a kick to sb., dare un calcio a q.; ( sport) to deliver a shot [a throw], fare un tiro [un lancio]10 ( di un medico, ecc.) far partorire ( una donna); far nascere ( un bimbo): The midwife delivered the baby, l'ostetrica ha fatto nascere il bambino; The twins were delivered by caesarian, i gemelli sono nati con parto cesareo11 (fam.) portare ( voti a un candidato): to deliver the black vote [the Bronx], portare il voto dei neri [degli elettori del Bronx]B v. i.1 (comm.) fare la consegna; consegnare (la merce) a domicilio: How much do you charge to deliver?; quanto prendete per la consegna a domicilio?2 (fam.) mantenere la parola; non venir meno alle aspettative: He makes a lot of promises, but can he deliver?, fa molte promesse, ma sa mantenerle?; to deliver on one's promise, mantenere una promessa; World governments failed to deliver on the biodiversity target, i governi mondiali non hanno rispettato l'obiettivo della biodiversità● to deliver battle, dare battaglia □ (fig. pop.) to deliver the goods, mantenere la parola; essere all'altezza delle aspettative: This power saw delivers the goods, questa sega a motore è all'altezza delle aspettative □ to deliver oneself up, darsi al nemico, arrendersi; (leg.) costituirsi □ to deliver st. up (o over), cedere qc. □ (arc.) to deliver a woman of twins, assistere una donna in un parto gemellare □ (arc.) She was delivered of a male child, ha partorito un maschio □ (naut.) delivered on board, reso a bordo □ (market.) delivered price, prezzo fob (o franco destino). -
128 ♦ easy
♦ easy /ˈi:zɪ/A a.1 facile; agevole: an easy problem, un problema facile; an easy victory, una vittoria facile; an easy target, un bersaglio facile; easy to use, facile da usare; easy to please, che si accontenta facilmente; di facile contentatura; an easy question to answer, una domanda a cui è facile rispondere; the easy way, il (o nel) modo più facile; within easy reach, facile a raggiungersi; facilmente raggiungibile; the easiest thing in the world, la cosa più facile che esista; dead easy, facilissimo2 facile; comodo; agiato: to lead an easy life, fare vita comoda; fare vita agiata; to be in easy circumstances, vivere nell'agiatezza; essere di condizione agiata; (comm.) by easy instalments, in comode rate3 tranquillo; sereno: to feel easy about the future, essere tranquillo riguardo al futuro; with an easy mind, con l'animo sereno; tranquillo4 rilassato; sciolto; spigliato; disinvolto; facile; scorrevole: easy manners, maniere spigliate; easy style, stile scorrevole; at an easy pace, con andatura rilassata5 indulgente; accomodante: an easy disposition, un'indole accomodante; an easy customer, un cliente facile da contentareB avv.1 piano; con calma: Take it easy!, fa' con calma; ( anche) non lavorare troppo!, rilassati; non prendertela!; to take things easy, prendere le cose con calma; prendere la vita come viene3 (naut.) adagio: Easy ahead!, avanti adagio!; Easy astern!, indietro adagio!● (naut.) Easy all!, fila remi!; basta così! □ easy chair, poltroncina; sedia a braccioli □ (fam.) Easy come, easy go, ( di vincita, guadagno inaspettato, ecc., presto scomparso) ottenuto senza sforzo, lasciato senza rimpianto; ( anche) come vengono, vanno; tanti presi, tanti spesi □ (fam.) Easy does it!, piano!; adagio! □ (fam.) easy game, sempliciotto; credulone; gonzo; babbeo □ (fam.) easy lay = easy make ► sotto □ (mus.) easy listening, motivi orecchiabili; musica leggera □ (fam.) easy make, una che ci sta □ (fam.) easy mark = easy game ► sopra □ (fam.) easy meat, facile vittima; bersaglio facile □ easy money, guadagni facili; guadagno facile □ (fam.) easy on the ear, piacevole da ascoltare □ (fam.) easy on the eye, gradevole da guardare □ (market.) easy on the wallet, alla portata di tutte le tasche □ (infant.) easy-peasy, facilissimo □ (fam.) easy ride, percorso facile; strada aperta (o spianata); vita facile (fig.): They won't give us an easy ride, non ci renderanno la vita facile; ci daranno del filo da torcere □ easy to get on with, ( di persona) con cui è facile andare d'accordo □ (fam.) as easy as ABC (o as pie, as falling off a log), facilissimo; elementare; roba da nulla □ by easy stages, a piccole tappe □ to go easy on st., andarci piano con qc.; usare qc. con moderazione □ to go easy on sb., essere indulgente con q.; non essere duro con q. □ (fam.) to have it easy, fare vita comoda; passarsela bene □ (antiq. o scherz.) of easy virtue, di facili costumi □ (fam.) on easy street, finanziariamente sistemato (o a posto); nell'agiatezza □ (comm.) on easy terms, con facilitazioni di pagamento; a condizioni agevolate □ to rest (o to sleep) easy, stare tranquillo; dormire sogni tranquilli □ to take the easy way out, scegliere la via più facile ( per cavarsi d'impaccio) □ with an easy conscience, con la coscienza a posto □ (fam. GB) DIALOGO → - Going out and booking online- I'm easy!, per me va bene tutto ( rispondendo a una proposta); non ho preferenze □ It's easier said than done, è più facile a dirsi che a farsi; si fa presto a dirlo!; è una parola! □ (mil.) Stand easy!, comodi!; in libertà!
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