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61 market segment
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62 market segment
s.segmento de mercado, nicho. -
63 market segment
piyasa segmenti -
64 market segment
"A classification of customers or potential customers based on shared traits, such as geography, demographics, or other personal characteristics, for the purpose of targeting products and services." -
65 consumer segment
марк. потребительский сегмента) (часть рынка, представленная группой конечных потребителей)See:б) (один из сегментов потребительского рынка; напр., потребители женской обуви, потребители спортивной одежды, потребители газированных напитков)в) = customer segmentSee: -
66 heterogeneous market
марк. разнородный рынок (рынок, на котором присутствуют различные группы потребителей с различными потребностями; такой рынок может быть сегментирован)See:* * * -
67 downscale segment
марк. низкодоходный сегмент (часть населения или покупателей на рынке какого-л. товара, обладающая низкими доходами)Ant:See:* * * -
68 upscale segment
марк. высокодоходный сегмент (часть населения или покупателей на рынке какого-л. товара, обладающая высокими доходами)Ant:See: -
69 labour market segment
labour market segment ECON, SOC Teilarbeitsmarkt m (synonymous: segment of the labour market; nach der Marktaufspaltung Analyse von Teilarbeitsmärkten oder Arbeitsmarktsegmenten: z. B. hinsichtlich Mobilität, Qualifikation, Organisation usw.)Englisch-Deutsch Fachwörterbuch der Wirtschaft > labour market segment
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70 niche market
Mktga very specific market segment within a broader segment. A niche market involves specialist goods or services with relatively few or no competitors. Niche consumers often look for exclusiveness or some other differentiating factor such as high status. Alternatively, they may have a specific requirement not satisfied by standard products. Allergy sufferers, for example, may require specially formulated soaps and detergents. Niche markets are often targeted by small companies that produce specialized goods and services. -
71 down-market segment
Englisch-Deutsch Fachwörterbuch der Wirtschaft > down-market segment
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72 prime segment
prime segment BANK, FIN, STOCK Prime-Segment n (Finanzmarktsegment mit geringem Risiko und erstklassigem Rating, Gegensatz zum Subprime-Segment, beispielsweise des Hypothekenmarkts = mortgage market)Englisch-Deutsch Fachwörterbuch der Wirtschaft > prime segment
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73 up-market segment
Englisch-Deutsch Fachwörterbuch der Wirtschaft > up-market segment
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74 gray market
Mktg1. a market in which goods are sold that have been manufactured abroad and imported. A gray market product is one that has been imported legally, in contrast to one on the black market, which is illegal. Such markets arise when there is a supply shortage, usually for exclusive goods, and offer goods for sale at lower prices than the equivalent goods manufactured in the home country.2. the market segment occupied by older members of a population3. the unofficial trading of securities that have not yet been formally issued -
75 thread segment
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76 middle-aged market
марк. рынок среднего возраста* ( потенциальный спрос со стороны потребителей среднего возраста)Besides its size, the middle-aged market is significant because it is wealthy. — Рынок среднего возраста значителен не только в силу своего размера, но и в силу высокой способности потребителей.
See: -
77 selective market
1) марк. требовательный рынок* (рынок, на котором потребители предъявляют высокие требования к качеству товара)It is not a selective market — the most common demand from Africa is for goods of moderate quality and suitable price. — Этот рынок нельзя назвать требовательным, поскольку основной спрос в Африке предъявляется на недорогие товары среднего качества.
See:2) эк. конкурентный рынок*, рынок c высокими барьерами* (рынок, на котором представлены крупные и сильные компании, в результате чего на этом рынке очень сложно утвердиться новой компании)This is a highly selective market in which companies must demonstrate exceptional potential. OmniCluster Technologies is one of few companies that meet the criteria and have a product in a hot segment. — Это высококонкурентный рынок, где компании должны демонстрировать исключительные возможности. OmniCluster Technologies — одна из немногих компаний, соответствующих требованиям рынка и способных работать в такой конкурентной среде.
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78 mass market
Mktga market that covers substantial numbers of the population. A mass market may consist of a whole population or just a segment of that population. Mass customization of products has allowed a greater number of single products to satisfy a mass market. -
79 military market
эк. военный рынок, оборонный рынокб) (сегмент рынка, представленный военнослужащими и их семьями)The military market includes more then 7 million people: active duty personnel, reservists, retirees and families. — Военный рынок насчитывает более 7 млн человек: военнослужащие, служащие запаса, отставники, члены семей всех перечисленных категорий.
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80 niche market
марк. нишевой рынок (специализированный сегмент рынка, обслуживающий определенную узкую категорию потребителей)Syn:See:
См. также в других словарях:
market niche — UK US noun [C] MARKETING, COMMERCE ► an opportunity to provide a product or service that no other company provides: »see/spot/find a market niche a profitable/lucrative market niche »A profitable market niche will not go uncrowded for long. → See … Financial and business terms
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segment — ▪ I. segment seg‧ment 1 [ˈsegmənt] noun [countable] 1. ECONOMICS a part of the economy of a country or of a company s work: • The shipbuilding segment has reported higher earnings. • Within the health care segment, pharmaceuticals sales increased … Financial and business terms
market segment — A part of a market that relates to a place, an exchange authority, a type of security ( equity / bond / option / future), and a list of securities with a given set of trading methods. Chicago Mercantile Exchange Glossary * * * market segment… … Financial and business terms
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