-
1 negative option
1) марк. отказ от получения (отказ потребителя получать очередные товары, распространяемые по подписке, или рассылку рекламных материалов)You may cancel your membership by writing "Please Cancel My Membership" on your negative-option card. — Вы можете выйти из членов клуба, отправив открытку для отказа от получения с надписью "Прошу отменить мое членство".
2) марк. "до отказа от получения"* (система распространения некоторых видов товаров или рассылки рекламных сообщений, при которой товар/сообщение автоматически через определенные интервалы времени направляется адресату до тех пор, пока последний не вышлет извещение об отказе от получения дальнейших отправлений)negative option rule — принцип "до отказа от получения"
Most book clubs operate on a negative-option basis. — Большинство книжных клубов действуют по системе "до отказа от получения".
Ant:See:
* * *
отрицательный опцион: условие контракта продажи товара (книги, музыкальные кассеты или диски), согласно которому товар автоматически направляется подписчику, если продавца в письменной форме не уведомляют, что то или иное изделие не нужно покупателю.
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