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81 brand preference
( покупательское) предпочтение к маркеАнгло-русский словарь промышленной и научной лексики > brand preference
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82 brand product
Англо-русский словарь промышленной и научной лексики > brand product
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83 brand recognition
узнаваемость марки, признание маркиАнгло-русский словарь промышленной и научной лексики > brand recognition
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84 brand sales
Англо-русский словарь промышленной и научной лексики > brand sales
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85 brand switching
поведение покупателей, характеризующееся постоянной сменой приобретаемых марок товараАнгло-русский словарь промышленной и научной лексики > brand switching
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86 brand-conscious
( о потребителе) стремящийся к приобретению марочного товараАнгло-русский словарь промышленной и научной лексики > brand-conscious
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87 brand-loyal
( о покупателе) приверженный маркеАнгло-русский словарь промышленной и научной лексики > brand-loyal
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88 brand fk
fire -
89 brand
burn, conflagration, fire -
90 brand
Mktgthe distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature -
91 brand wagon
Mktgthe trend toward using branding in marketing concepts and techniques (slang) -
92 Brand
mArchitektur & Tragwerksplanung, Baurecht fire -
93 Brand
m1. blaze2. blight3. fire4. gangrenem[Brennen von Emailbeschichtungen]1. firing of porcelain enamel2. firing of vitreous enamelm[Getreidekrankheit]smutm[von Keramik, Ton]bakingm[von Keramik]firing -
94 Brand im Antriebssystem
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95 Brand-
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96 global brand
Mktgthe brand name of a product that has worldwide recognition. A global brand has the advantage of economies of scale in terms of production, recognition, and packaging. While the product or brand itself remains the same, the marketing must take into account the local market conditions and the resulting marketing campaign must be tailored accordingly. Care must also be taken to ensure that there is nothing offensive in terms of the name or packaging in the various cultures and languages. A problem with global branding is that if problems are experienced in one country, there could be worldwide repercussions for the brand. -
97 ranch brand
Hendrickson: 1874. As opposed to a 'road brand,' which is applied once an animal has started on the trail, a ranch brand is one placed on an animal while it is young, at the home ranch. -
98 corporate brand
Gen Mgtthe coherent outward expression projected by an organization. A corporate brand is a product of an organization’s corporate strategy, mission, image, and activities. Corporate brands distinguish organizations from their competitors, orient the organization in the minds of customers and employees, and create a perception of what an organization stands for. There is much debate about the precise nature of corporate brands, and about their depth. Corporate branding has been seen as a superficial quick fix to restore a company’s tarnished image or revitalize an ailing company. It requires board level coordination, however, and rather than being arbitrarily imposed on an organization, it is actually a product of the sum of its activities. Changing a corporate brand, or rebranding a company, can only be accomplished by changing strategy and activity within the company. -
99 A brand of cheese puffs sold by Walkers. The most common form are cheese flavoured curly shapes.
Food industry: Wotsits (The brand name occurs in the singular, "Wotsit", referring to an individual corn puff.)Универсальный русско-английский словарь > A brand of cheese puffs sold by Walkers. The most common form are cheese flavoured curly shapes.
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100 the extent to which the new product is consistent with the brand image.
General subject: brand fitУниверсальный русско-английский словарь > the extent to which the new product is consistent with the brand image.
См. также в других словарях:
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