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1 advertise
advertise ['ædvətaɪz](a) (publicize → product, service) faire de la publicité pour;∎ I heard his new record advertised on the radio j'ai entendu la publicité pour son nouveau disque à la radio;∎ I saw it advertised in a magazine j'ai vu une annonce là-dessus ou pour ça dans une revue;∎ as advertised on TV vu à la télé∎ they advertised the job in all the nationals ils ont mis ou inséré une annonce pour le poste dans toute la presse;∎ we advertised our house in the local paper nous avons mis ou passé une annonce pour vendre notre maison dans le journal local(c) (make known) afficher;∎ don't go advertising the fact that we're thinking of leaving ne va pas crier sur les toits que nous pensons partir;∎ you needn't advertise the fact vous n'avez pas besoin de le crier sur les toits;∎ you needn't advertise your ignorance ce n'est pas la peine d'étaler ton ignorance;∎ he didn't want to advertise his presence il ne voulait pas se faire remarquer(a) (to sell product, service) faire de la publicité;∎ to advertise in the press/on radio/on TV faire de la publicité dans la presse/à la radio/à la télé;∎ it pays to advertise la publicité paie(b) (place advertisement) mettre une (petite) annonce(c) (make a request) chercher par voie d'annonce;∎ we advertised for a cook nous avons mis ou fait paraître une annonce pour trouver une cuisinière -
2 publicize
(a) (make known) faire connaître (au public);∎ her father is a minister, but she doesn't publicize the fact son père est ministre, mais elle ne tient pas spécialement à ce que cela se sache ou elle ne le crie pas sur les toits;∎ his much publicized blunders don't help his image ses célèbres gaffes ne font rien pour arranger son image de marque;∎ the government's environmental reforms have been well publicized in the press la presse a beaucoup parlé des réformes du gouvernement en matière d'environnement∎ the festival was well publicized le festival a été annoncé à grand renfort de publicité;∎ the launch of the their new product has been widely publicized leur nouveau produit a été lancé à grand renfort de publicité -
3 promote
promote [prə'məʊt](a) (in profession, army) promouvoir;∎ to be or to get promoted être promu, monter en grade, obtenir de l'avancement;∎ Blyth has been promoted to (the rank of) captain Blyth a été promu (au grade de) capitaine;∎ she's been promoted to regional manager elle a été promue (au poste de) directrice régionale∎ to be promoted to the first division passer ou monter en première division;∎ to get or be promoted passer ou monter dans la division supérieure(c) (encourage → peace, growth, justice, cause) promouvoir; (→ the arts, a project) encourager; (→ success) favoriser; (→ person's interests) servir;∎ to promote international cooperation promouvoir ou favoriser ou encourager la coopération internationale;∎ cleanliness promotes health la propreté est un facteur de santé;∎ to promote economic growth promouvoir ou favoriser la croissance économique;∎ Parliament to promote a bill prendre l'initiative d'un projet de loi∎ to promote a new product faire la promotion d'un nouveau produit;∎ she's in England to promote her new record elle est en Angleterre pour faire la promotion de son nouveau disque(e) (in chess) promouvoir -
4 publicise
verb (to make widely known; to advertise: We are publicizing a new product.) faire de la publicité pour -
5 publicize
verb (to make widely known; to advertise: We are publicizing a new product.) faire de la publicité pour -
6 build
to build a brand créer une marqueIt follows the much vaunted launch that month of The Independent's first brand building campaign for nearly two years, using cinema and posters. The agency change is the latest in a series of measures by the paper's new management to build a stronger brand and halt the circulation slide.
to build sth into a product incorporer qch dans un produit;∎ the alarm will be built into the system le système sera doté d'une alarme incorporée(a) (develop) (business) développer, établir; (reputation) bâtir, établir; (production) accroître, augmenter(b) (advertise) faire de la publicité pour
См. также в других словарях:
advertise — / ædvətaɪz/ verb to arrange and pay for publicity designed to help sell products or services or to find new employees ● to advertise a vacancy ● to advertise for a secretary ● to advertise a new product … Marketing dictionary in english
product launch — ➔ launch2 * * * product launch UK US noun [C] MARKETING, COMMERCE ► the process of introducing a new product for sale for the first time and attracting people s attention to it: »An important aspect of managing a product launch is tracking early… … Financial and business terms
product — noun 1 sth that is made or formed ADJECTIVE ▪ good, right ▪ We have a good product, but it needs to be marketed better. ▪ the right product in the right place at the right time ▪ innovative … Collocations dictionary
advertise — advertisable /ad veuhr tuy zeuh beuhl, ad veuhr tuy /, adj. advertiser, n. /ad veuhr tuyz , ad veuhr tuyz /, v., advertised, advertising. v.t. 1. to announce or praise (a product, service, etc.) in some public medium of communication in order to… … Universalium
advertise — ad•ver•tise [[t]ˈæd vərˌtaɪz, ˌæd vərˈtaɪz[/t]] v. tised, tis•ing 1) to announce or praise (a product, service, etc.) in some public medium of communication in order to induce people to buy or use: to advertise a new brand of toothpaste[/ex] 2)… … From formal English to slang
advertise — ad‧ver‧tise [ˈædvətaɪz ǁ ər ] verb [intransitive, transitive] 1. MARKETING to tell people publicly about a product or service in order to persuade them to buy it: • Beer and wine are both advertised on TV. • They were among the most heavily… … Financial and business terms
Product Placement — ist die im Austausch gegen Geld/Vorteile vorgenommene Integration des Namens, des Produktes, der Verpackung, der Dienstleistung oder des Unternehmenslogos eines Markenartikels oder eines Unternehmens in Massenmedien, ohne dass der Rezipient dies… … Deutsch Wikipedia
advertise — verb 1 (I, T) to tell people publicly about a product or service in order to persuade them to buy it: Have you tried that new shampoo they ve been advertising on TV? 2 (I, T) to make an announcement, for example in a newspaper or on a poster,… … Longman dictionary of contemporary English
advertise — ad|ver|tise [ˈædvətaız US ər ] v [I and T] [Date: 1400 1500; Origin: Early French advertiss , stem of advertir; ADVERT] 1.) to tell the public about a product or service in order to persuade them to buy it ▪ They no longer advertise alcohol or… … Dictionary of contemporary English
advertise */*/ — UK [ˈædvə(r)taɪz] / US [ˈædvərˌtaɪz] verb Word forms advertise : present tense I/you/we/they advertise he/she/it advertises present participle advertising past tense advertised past participle advertised 1) [intransitive/transitive] to try to… … English dictionary
advertise — 01. If you want to sell your car, you should [advertise] at the university. Lots of students are looking for good, used cars. 02. Before Christmas, toy manufacturers [advertise] on every television station so that they can increase their sales.… … Grammatical examples in English