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  • Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …   Wikipedia

  • Brand (Familienname) — Brand ist ein deutscher Familienname. Er gehört zu den 200 häufigsten Familiennamen in Deutschland. Wie auch die Familiennamen Brandt und Brant ist er eine Ableitung der Vornamen Hildebrand oder Hadebrand. Diese Namen waren früher besonders in… …   Deutsch Wikipedia

  • Brand (Ortsname) — Brand ist ein Ortsname. Inhaltsverzeichnis 1 Namenkunde 2 Deutschland 2.1 Ortsteile 3 Österreich 3.1 …   Deutsch Wikipedia

  • Brand (play) — Brand is a play by the Norwegian playwright Henrik Ibsen. It is a verse tragedy, written in 1865 and first performed in Stockholm on 24 March 1867. Brand was an intellectual play that caused many people to think outside the box .Brand is a priest …   Wikipedia

  • Brand (Aachen) — Brand Stadt Aachen Koordinaten …   Deutsch Wikipedia

  • Brand New Eyes — Studio album by Paramore Released September 29, 2009&# …   Wikipedia

  • Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… …   Wikipedia

  • Brand loyalty — Brand loyalty, in marketing, consists of a consumer s commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.Dick, Alan S. and Kunal Basu… …   Wikipedia

  • Brand (disambiguation) — Brand is the symbolic embodiment of a product or service.Brand may also refer to: * Livestock branding * Human branding * Brand (magazine) * Brand (play), a play by Henrik Ibsen * Brand Brewery * Another term for trademark * An archaic word for… …   Wikipedia

  • Brand engagement — is a term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand. It comprises one aspect of brand management. What makes the topic complex is that brand engagement is partly created by …   Wikipedia

  • Brand (Vorarlberg) — Brand …   Deutsch Wikipedia

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