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21 effectively pursue the campaign against terrorism
Общая лексика: эффективно проводить кам (англ. цитата приводится по кн.: Military Balance 2009. - London: International Institute for Strategic Studies, 2009; контекстуальный перевод)Универсальный англо-русский словарь > effectively pursue the campaign against terrorism
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22 move troops to the border
Военный термин: передвинуть войска к границе (англ. цитата приводится по кн.: Military Balance 2009. - London: International Institute for Strategic Studies, 2009)Универсальный англо-русский словарь > move troops to the border
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23 ratchet up the pressure
Внешняя политика: усиливать давление (on... - на... ; англ. цитата приводится по кн.: Military Balance 2009. - London: International Institute for Strategic Studies, 2009)Универсальный англо-русский словарь > ratchet up the pressure
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24 reform of the armed forces
Военно-политический термин: реформа вооруженных сил (англ. термин взят из кн.: Military Balance 2009. - London: International Institute for Strategic Studies, 2009)Универсальный англо-русский словарь > reform of the armed forces
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25 specialized niche in the global arms market
Внешняя торговля: специализированная ниша мирового оружейного рынка (англ. термин взят из кн.: Military Balance 2009. - London: International Institute for Strategic Studies, 2009.)Универсальный англо-русский словарь > specialized niche in the global arms market
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26 structure of the Armed Forces
Военный термин: структура Вооруженных сил (англ. термин взят из кн.: Military Balance 2009. - London: International Institute for Strategic Studies, 2009)Универсальный англо-русский словарь > structure of the Armed Forces
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27 force
1. n1) сила, мощь2) действенность; действие, воздействие (соглашения, закона и т.п.)3) применение силы, насилие, принуждение4) pl войска, вооруженные силы; вооружения5) группа6) сила (производительная, политическая и т.п.); фактор7) численность8) (the Force) полиция (особ. Великобритании)•to be in force — иметь (юридическую) силу; оставаться в силе
to beef up one's military forces — укреплять свои вооруженные силы
to build up military forces — наращивать военную мощь; сосредоточивать войска
to clear rebel forces from somewhere — очищать какой-л. район от войск мятежников
to continue in force — оставаться в силе; действовать (о законе и т.п.)
to disband / to dismantle forces — демобилизовывать / распускать войска
to encourage all progressive forces (to) — поощрять / поддерживать все прогрессивные силы
to enter a city in force — брать город приступом; вводить в город крупные воинские формирования
to have no force — быть недействительным; не иметь силы
to improve one's defense forces — совершенствовать свои силы самообороны
to join forces — объединяться; объединять силы
to join forces with smb — объединять силы с кем-л.
to maintain the balance of forces — поддерживать равновесие / соотношение сил
to modernize one's forces — модернизировать свои вооруженные силы
to put in force — осуществлять, проводить в жизнь; вводить в действие
to put the armed forces on full alert — приводить вооруженные силы в состояние полной боевой готовности
to reduce conventional forces in / throughout Europe — сокращать количество войск и обычных вооружений в Европе
to remain in force — оставаться в силе, действовать (о законе и т.п.)
to reshape one's armed forces — реорганизовывать свои вооруженные силы
to resort to force — прибегать к силе / насилию
to rule a country by sheer force — управлять страной, опираясь исключительно на силу
to seek negotiated reductions in conventional forces — добиваться сокращения обычных вооружений путем переговоров
to suppress smth by brute force — подавлять что-л. грубой силой
to take recourse to force — прибегать к силе / насилию
to use force against smb — использовать силу против кого-л.
- accelerated development of productive forcesto withdraw forces from... — выводить войска из...
- active forces
- activities of forces
- actual force
- advance force
- aggressive forces
- aggressor forces
- air forces
- alignment of forces
- alliance of the forces
- allied forces
- allocation of forces
- anti-aircraft forces
- anti-colonialist forces
- anti-fascist forces
- anti-government forces
- anti-kidnap force
- anti-monopoly forces
- anti-national forces
- anti-popular forces
- anti-war forces
- armed forces of a country
- armed forces
- assault force
- Atlantic Nuclear Force - binding force
- bomber forces
- border forces
- border-security forces
- brutal force
- build-up forces
- build-up of forces
- by force
- by sheer force
- carrier striking force
- Central American task force
- character of the armed forces
- coalition forces
- combatant forces
- combined forces
- Commonwealth Military Force
- competing forces
- competition forces
- compulsory force
- conditions of entry into force
- conservative forces
- consistent force
- consolidation of all forces
- contributor to the multinational force
- Conventional Force in Europe
- conventional forces
- correlation of forces
- crack forces
- cross-border force
- crude force
- deep cuts in conventional forces
- defense forces
- democratic forces
- determining force in social development
- deterrent force
- directing force
- display of force
- disquiet in the armed forces
- division of political forces
- dominant force
- economic force
- effective forces
- elemental forces of nature
- enforcement forces - extraction force
- follow-on force
- force is not the answer
- force of a clause
- force of a treaty
- force of an agreement
- force of argument
- force of arms
- force of example
- force of law
- force of occupation
- force of public opinion
- force of weaponry
- force to be reckoned with
- forces in the field
- forces of aggression and war
- forces of flexible response
- forces of internal and external reaction
- forward-based forces
- free play of democratic forces
- full force of the treaty
- general purpose forces
- ground forces
- guiding force
- hired labor force
- IFOR
- in force
- in full force
- independent force
- inequitable relationship of forces
- influential force
- intermediate range forces
- international balance of forces
- international peace-keeping forces
- internationalist forces
- interplay of political forces
- interposing force
- invasion forces
- irregular forces
- joint NATO armed forces
- labor force
- land forces
- landing force
- lawful use of force
- leading force in smth
- leading force
- left-wing forces
- legal force
- liberation forces
- local forces
- logistical forces
- main force
- major force
- mandatory force
- manifestation of force
- material force
- member of a peace-keeping force
- military force
- monetary forces
- motive force
- moving force
- multilateral forces
- mutinous forces
- mutual non-use of military force
- national forces
- national liberation forces
- national political forces
- natural forces
- nature of forces
- naval forces
- noneconomic forces
- non-use of force
- nuclear forces
- nuclear strike force
- obligatory force of international treaties
- observer force
- occupation force
- occupying force
- of legal force
- on entry into force
- operation of market forces
- operational forces
- opposing forces
- organizing force
- pan-Arab force
- paramilitary forces
- patriotic forces
- peace forces
- Peace Implementation Force
- peace-keeping forces
- peace-safeguarding forces
- people's armed forces of liberation
- phased withdrawal of the forces
- police force
- policy of force
- political force
- posture of forces
- potent force
- powerful force
- professionally led force
- progressive forces
- pro-independence forces
- proportions of forces
- punitive forces
- quick-reaction force
- Rapid Deployment Force
- Rapid Reaction Force
- rapid-action force
- RDF
- rebel forces
- recourse to force
- reduction in the armed forces
- regional security forces
- regrouping of forces
- relationship of forces
- reserve force
- reserve of the forces
- resistance forces
- resort to force
- retaliatory forces
- revanchist forces
- revolutionary forces
- rightist forces
- right-wing forces
- rough parity of forces
- ruling forces
- sea forces
- sea-based strategic missile forces
- second-strike force
- security forces
- self-defense forces
- SFOR
- shifts in the alignment of forces - social and political forces
- social forces
- socio-political forces
- special forces
- spontaneous force
- Stabilization Force
- strategic air forces
- strategic forces
- Strategic Rocket Force
- strength of the armed forces
- strike force
- striking force
- suppression by force
- task force
- territorial force
- theater nuclear forces
- third force- TNF- ultra-right forces
- UN buffer force
- UN Emergency Force
- UN observer force
- unification of forces
- unification of the armed force under a single command
- unified forces
- unilateral cuts in smb's forces
- United Nation Protection Force
- United Nations forces
- United Nations peace-keeping forces
- unity of forces
- UNPROFOR
- use of military forces
- use of preemptive force
- vital force
- voluntary military forces
- weakening of forces
- with political forces splintering
- withdrawal of forces
- without resort to force
- work force
- world market forces 2. vзаставлять, принуждать, вынуждать -
28 situation
nситуация; положение; обстановка; состояниеto adjust to the situation — привыкать / приспосабливаться к обстановке
to aggravate the situation — ухудшать / обострять положение, обстановку, усугублять положение
to appraise / to assess the situation — оценивать обстановку
to bring the situation to the attention of the authorities — обращать внимание властей на сложившуюся обстановку
to bring the situation under control — брать ситуацию под контроль; наводить порядок
to bring the military situation into balance — добиваться равновесия в численности войск и в вооружениях
to calm the situation — нормализовать обстановку; разряжать обстановку
to control the situation — контролировать ситуацию; быть хозяином положения
to destabilize the situation — дестабилизировать положение, дестабилизировать обстановку
to escalate / to exacerbate the situation — обострять обстановку
to get more closely acquainted with the realities of the situation — знакомиться с фактическим положением поближе
to get the maximum benefit out of the situation — извлекать максимальную выгоду из сложившейся обстановки
to inflame the situation — обострять обстановку, перен. подливать масла в огонь
to influence a situation — оказывать влияние / влиять на ситуацию
to meet the situation — действовать в соответствии с обстановкой / обстоятельствами
to normalize the situation (in) — нормализовать положение / обстановку (где-л.)
to rectify / to redress the situation — исправлять создавшееся положение
to relieve smb's situation — облегчать чье-л. положение
to review the situation — обозревать / рассматривать положение; анализировать положение
to shoot one's way out of the situation — прибегать к оружию с целью выхода из создавшейся обстановки
- actual situationto stabilize the situation — стабилизировать обстановку / положение
- acute situation
- adjustment of a situation - assessment of the situation
- awkward situation
- commanding situation
- complicated situation
- complication of the international situation
- conflict situation
- confusing situation
- contradictory situation
- crisis situation
- critical situation
- current situation
- dangerous situation
- dead-end situation
- deadlocked situation
- declining security situation
- demographic situation
- deteriorating situation
- disastrous situation
- domestic situation of a country
- domestic situation
- dramatic situation
- economic situation
- emergency situation
- escalating situation
- explosive situation
- extreme situation
- financial situation
- fluid situation
- food situation
- fragile situation
- geographical situation
- give-and-take situation
- grave situation
- gravity of the situation
- grim situation
- health situation
- human rights situation
- improvement of the international situation
- in connection with the existing situation
- in the context of the existing situation
- inflammable situation
- initial situation
- internal situation
- international situation
- irreversible situation
- labor situation
- law-and-order situation
- marginal situations
- measures to deal with the balance of payments situation
- military and political situation
- military situation
- murky situation
- nonstabilized situation
- normalization of the international situation
- no-win situation
- one-against-the-rest situation
- peaceful situation
- political situation
- pre-accord situation
- precarious situation
- pre-crisis situation
- present situation
- present-day situation
- radiation situation
- regional situation - shambolic situation
- shifting situation
- situation becomes clearer
- situation clarifies
- situation deteriorates
- situation eases
- situation gets out of control
- situation goes out of hand
- situation has worsened
- situation is approaching crisis point
- situation is back to normal
- situation is balanced
- situation is calm
- situation is changing
- situation is confused
- situation is critical
- situation is deadlocked
- situation is fragile
- situation is hazardous
- situation is in turmoil
- situation is pregnant with peril
- situation is quiet
- situation is returning to normal
- situation is ripe for further conflict
- situation is tense
- situation is uncertain
- situation is under control
- situation now is a far cry from what it was
- situation of neither war, nor peace
- situation of despair
- situation settles down
- situation there goes largely unreported
- socio-economic situation
- socio-political situation
- special situation
- specific situation
- stalemate situation
- strategic situation
- subordinate situation
- tense situation
- threat situation
- uncertain situation
- uncontrollable situation
- unequal situation
- ungovernable situation
- unsatisfactory situation
- unstable situation
- violent situation
- volatile situation
- vulnerable situation
- warlike situation
- world situation
- world trade situation
- worrying situation
- worsening situation -
29 military
1. n1) войска, военная сила2. aвоенный, воинский -
30 upset
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31 force
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32 talk
1. nразговор, беседа; pl переговорыmore peace talks are going to take place / getting underway / lie ahead — переговоры о мирном урегулировании будут продолжены
to be more flexible in the talks — проявлять бо́льшую гибкость на переговорах
to begin (the) talks — начинать / открывать переговоры
to bring a country into the talks between smb — вовлекать / подключать какую-л. страну к переговорам между кем-л.
to come to the talks empty-handed — приходить на переговоры с пустыми руками ( без новых предложений)
to complete / to conclude talks — завершать переговоры
to damage the talks — вредить / мешать / препятствовать переговорам, подрывать переговоры
to demand a prompt resumption of peace talks — требовать скорейшего возобновления переговоров о мире
to derail / to disrupt the talks — срывать переговоры
to dominate the two days of talks — быть главным вопросом на переговорах, которые продлятся два дня
to extend talks amid reports of smth — продлевать переговоры, в то время как поступают сообщения о чем-л.
to hamper the talks — вредить / мешать / препятствовать переговорам, подрывать переговоры
to have / to hold further / more talks with smb — проводить дальнейшие переговоры / продолжать переговоры с кем-л.
to hold talks at the request of smb — проводить переговоры по чьей-л. просьбе
to hold talks in an exceptionally warm atmosphere — вести переговоры в исключительно теплой атмосфере
to iron out difficulties in the talks — устранять трудности, возникшие в ходе переговоров
to maintain one's talks for 10 days — продолжать переговоры еще 10 дней
to make good / substantial progress at / in the talks — добиваться значительного / существенного успеха на переговорах
to make smb more flexible in the talks — заставлять кого-л. занять более гибкую позицию на переговорах
to obstruct the talks — вредить / мешать / препятствовать переговорам, подрывать переговоры
to offer unconditional talks to smb — предлагать кому-л. провести переговоры, не сопровождаемые никакими условиями
to open (the) talks — начинать / открывать переговоры
to push forward the talks — активизировать переговоры; давать толчок переговорам
to put the proposals to arms reduction talks — ставить предложения на рассмотрение участников переговоров о сокращении вооружений
to re-launch / to reopen talks — возобновлять переговоры
to restart / to resume talks — возобновлять переговоры
to resume talks after a lapse of 18 months — возобновлять переговоры после полуторагодового перерыва
to schedule talks — намечать / планировать переговоры
to start (the) talks — начинать / открывать переговоры
to steer a diplomatic course in one's talks — проводить дипломатическую линию на переговорах
to stymie the talks — вредить / мешать / препятствовать переговорам, подрывать переговоры
to torpedo the talks — вредить / мешать / препятствовать переговорам, подрывать переговоры
- accession talksto walk out of / to withdraw from talks — уходить с переговоров, отказываться от продолжения переговоров
- after a full day of talks
- ambassadorial talks
- ambassadorial-level talks
- another round of talks gets under way today
- arduous talks
- arms control talks
- arms talks
- backstage talks
- barren talks
- beneficial talks
- bilateral talks
- bittersweet talk
- border talks
- breakdown in talks
- breakdown of talks - businesslike talks
- by means of talks
- by talks
- call for fresh talks
- carefully prepared talks
- cease-fire talks
- CFE talks
- coalition talks
- collapsed talks
- completion of talks
- conduct of talks
- confidential talks
- confrontational talks
- constructive talks
- conventional arms control talks
- conventional forces in Europe talks
- conventional stability talks
- conventional talks
- conventional-force talk
- cordial talks
- crux of the talks
- current round of talks
- deadlocked talks
- delay in the talks
- detailed talks
- direct talks
- disarmament talks
- discreet talks
- disruption of talks
- divisive talks
- early talks
- election talk
- emergency talks
- equal talks
- Europe-wide talks
- exhaustive talks
- exploratory talks
- extensive talks
- face-to-face talks
- failure at the talks
- failure of the talks
- familiarization talks
- farewell talks
- final round of talks
- follow -up talks
- follow-on talks
- force-reduction talks
- formal talks
- forthcoming talks
- four-way talks
- frank talks
- fresh round of talks
- fresh talks
- friendly atmosphere in the talks
- friendly talks
- frosty talks
- fruitful talks
- fruitless talks
- full talks
- full-scale talks
- further talks
- get-to-know-you talks
- good-faith talks
- hard-going talks
- highest-level talks
- high-level talks
- in a follow-up to one's talks
- in the course of talks
- in the last round of the talks
- in the latest round of the talks
- in the talks
- inconclusive talks
- indirect talks
- industrial promotion talks
- informal talks
- intensive talks
- intercommunal talks
- interesting talks
- interparty talks
- last-ditch talks
- last-minute talks
- lengthy talks
- low-level talks
- make-or-break talks
- man-to-man talks
- marathon talks
- MBFR talks
- meaningful talks
- mediator in the talks
- membership talks
- ministerial talks
- more talks
- multilateral talks
- Mutual and Balanced Force Reduction talks
- news lockout during the talks
- no further talks are scheduled
- non-stop talks
- normalization talks
- nuclear and space arms talks
- observer at the talks
- offer of talks
- on-and-off talks
- Open Skies Talk
- open talks
- outcome of the talks
- pace of the talks
- participant in the talks
- parties at the talks
- pay talks
- peace talks
- pep talk
- political talks
- positive talks
- preliminary talks
- preparatory talks
- present at the talks are...
- pre-summit talks
- pre-talks
- prime-ministerial talks
- private talks
- productive talks
- profound talks
- programmatic talk
- proposed talks
- proximity talks
- rapid progress in talks
- rapprochement talks
- realistic talks
- renewal of talks
- resumed talks
- resumption of talks
- reunification talks - sales talks
- SALT
- scheduled talks
- secret talks
- security talks
- sensible talks
- separate talks
- serious talks
- session of the talks
- setback in the talks
- sincere talks
- stage-by-stage talks
- stormy talks
- Strategic Arms Limitation Talks
- Strategic Arms Reduction Talks
- substantial talks
- substantive talks
- successful progress of the talks
- summit talks
- talk was conducted in an atmosphere
- talk was held in an atmosphere
- talk will be dominated by the row which...
- talks about talk
- talks are alarmingly behind schedule
- talks are at a standstill
- talks are critical
- talks are deadlocked
- talks are due to resume
- talks are getting nowhere
- talks are going ahead
- talks are going well
- talks are heading for deadlock
- talks are in doubt
- talks are in high gear
- talks are in jeopardy
- talks are into their final day
- talks are not going fast enough
- talks are only a start
- talks are progressing at a snail's pace
- talks are progressing smoothly
- talks are progressing well
- talks are set to fail
- talks are stalemated
- talks are still on track
- talks are taking place in a constructive atmosphere
- talks are underway
- talks at a ministerial level
- talks at the highest level
- talks at the level of deputy foreign ministers
- talks between smb have run into last-minute difficulties
- talks between the two sides
- talks bogged down on smth
- talks broke down
- talks came to a standstill
- talks center on smth
- talks collapsed
- talks come at a time when...
- talks concentrate on
- talks dragged on for years
- talks ended in agreement
- talks ended in failure
- talks ended inconclusively
- talks ended without agreement
- talks failed to make any progress
- talks faltered on smth
- talks foundered on smth
- talks get underway
- talks go into a second day
- talks go on
- talks had a successful start
- talks had been momentous
- talks hang by a thread
- talks hang in the balance
- talks have been constructive and businesslike
- talks have broken up in failure
- talks have ended on an optimistic note
- talks have ended with little sign of agreement
- talks have ended with little sign of program
- talks have fallen through
- talks have got off to a friendly start
- talks have got off to a successful start
- talks have made little progress towards peace
- talks have never been closer to an agreement
- talks have reached deadlock
- talks have reopened
- talks have run into difficulties
- talks have run into trouble
- talks inch forward
- talks is burgeoning again about...
- talks made progress
- talks may continue into tomorrow
- talks may not get off the ground
- talks now under way
- talks of peace
- talks of procedural nature
- talks on a range of issues
- talks on conventional stability
- talks open
- talks overran by half an hour
- talks overshadowed by smth
- talks produced no results
- talks reconvene
- talks remain deadlocked
- talks restart
- talks resume
- talks stalled over the issue
- talks under the auspices of smb
- talks went into the small hours of the morning
- talks went late into the night
- talks went on late into the night
- talks went smoothly
- talks were due to start a month ago
- talks were not conclusive
- talks were suspended
- talks were warm, friendly and cordial
- talks will cover smth
- talks will focus on smth
- talks will go ahead
- talks will take place at the undersecretaries of foreign affairs level
- talks will yield an agreement
- talks with smb are not acceptable
- talks with the mediation of smb
- talks without preconditions
- talks would make little headway
- the agreement was signed at the end of 5 days of talks
- the area affected in the talks
- the outcome of the talks is not easy to predict
- the pace of the talks is slow
- the progress of the talks
- there was a sense of achievement at the end of the talks
- this problem will be at the heart of the talks
- those in the talks
- three days of talks have failed to make any tangible progress
- three-sided talks
- three-way talks
- too much talks and not enough action
- top-level talks
- touchstone of progress in the talks
- trade talks
- trilateral talks
- tripartite talks
- two-way talks
- umbrella peace talks
- unconditional talks
- United Nations-mediated talks
- United Nations-sponsored talks
- unity talks
- unofficial talk
- unproductive talks
- unscheduled talks
- useful talks
- walkout from the talks
- weighty talks
- wide range of talks
- wide-ranging talks
- workmanlike talks 2. vвести беседу, разговариватьto talk about smth — вести переговоры о чем-л.
to talk to smb direct — вести с кем-л. прямые переговоры
to talk to smb through a third party — вести переговоры с кем-л. через посредника
to talk tough — вести беседу / говорить резко
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33 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
34 concept
arresting gear concept (of strategy) — стратегическая концепция постепенного сдерживания наступления противника до полного прекращения его продвижения (по принципу действия аэрофинишера на авианосце)
elevated trunnion concept (for tanks) — принцип конструирования башни танка с повышенным расположением цапф пушки
— fly-before-buy procurement concept— fuzeless shell concept— high-low mix concept -
35 estimate
-
36 system
система; установка; устройство; ркт. комплекс"see to land" system — система посадки с визуальным приземлением
A.S.I. system — система указателя воздушной скорости
ablating heat-protection system — аблирующая [абляционная] система тепловой защиты
ablating heat-shield system — аблирующая [абляционная] система тепловой защиты
active attitude control system — ксм. активная система ориентации
aft-end rocket ignition system — система воспламенения заряда с задней части РДТТ [со стороны сопла]
aircraft response sensing system — система измерений параметров, характеризующих поведение ЛА
air-inlet bypass door system — дв. система перепуска воздуха на входе
antiaircraft guided missile system — ракетная система ПВО; зенитный ракетный комплекс
antiaircraft guided weapons system — ракетная система ПВО; зенитный ракетный комплекс
attenuated intercept satellite rendez-vous system — система безударного соединения спутников на орбите
attitude and azimuth reference system — система измерения или индикации углов тангажа, крена и азимута
automatic departure prevention system — система автоматического предотвращения сваливания или вращения после сваливания
automatic drift kick-off system — система автоматического устранения угла упреждения сноса (перед приземлением)
automatic hovering control system — верт. система автостабилизации на висении
automatic indicating feathering system — автоматическая система флюгирования с индикацией отказа (двигателя)
automatic mixture-ratio control system — система автоматического регулирования состава (топливной) смеси
automatic pitch control system — автомат тангажа; автоматическая система продольного управления [управления по каналу тангажа]
B.L.C. high-lift system — система управления пограничным слоем для повышения подъёмной силы (крыла)
backpack life support system — ксм. ранцевая система жизнеобеспечения
beam-rider (control, guidance) system — ркт. система наведения по лучу
biowaste electric propulsion system — электрический двигатель, работающий на биологических отходах
buddy (refueling, tank) system — (подвесная) автономная система дозаправки топливом в полете
closed(-circuit, -cycle) system — замкнутая система, система с замкнутым контуром или циклом; система с обратной связью
Cooper-Harper pilot rating system — система баллов оценки ЛА лётчиком по Куперу — Харперу
deployable aerodynamic deceleration system — развёртываемая (в атмосфере) аэродинамическая тормозная система
depressurize the fuel system — стравливать избыточное давление (воздуха, газа) в топливной системе
driver gas heating system — аэрд. система подогрева толкающего газа
dry sump (lubrication) system — дв. система смазки с сухим картером [отстойником]
electrically powered hydraulic system — электронасосная гидросистема (в отличие от гидросистемы с насосами, приводимыми от двигателя)
exponential control flare system — система выравнивания с экспоненциальным управлением (перед приземлением)
flywheel attitude control system — ксм. инерционная система ориентации
gas-ejection attitude control system — ксм. газоструйная система ориентация
gas-jet attitude control system — ксм. газоструйная система ориентация
ground proximity extraction system — система извлечения грузов из самолёта, пролетающего на уровне земли
hot-air balloon water recovery system — система спасения путем посадки на воду с помощью баллонов, наполняемых горячими газами
hypersonic air data entry system — система для оценки аэродинамики тела, входящего в атмосферу планеты с гиперзвуковой скоростью
igh-temperature fatigue test system — установка для испытаний на выносливость при высоких температурах
interceptor (directing, vectoring) system — система наведения перехватчиков
ion electrical propulsion system — ксм. ионная двигательная установка
isotope-heated catalytic oxidizer system — система каталитического окислителя с нагревом от изотопного источника
jet vane actuation system — ркт. система привода газового руля
laminar flow pumping system — система насосов [компрессоров] для ламинаризации обтекания
launching range safety system — система безопасности ракетного полигона; система обеспечения безопасности космодрома
leading edge slat system — система выдвижных [отклоняемых] предкрылков
low-altitude parachute extraction system — система беспосадочного десантирования грузов с малых высот с использованием вытяжных парашютов
magnetic attitude control system — ксм. магнитная система ориентации
magnetically slaved compass system — курсовая система с магнитной коррекцией, гироиндукционная курсовая система
mass-expulsion attitude control system — система ориентации за счёт истечения массы (газа, жидкости)
mass-motion attitude control system — ксм. система ориентации за счёт перемещения масс
mass-shifting attitude control system — ксм. система ориентации за счёт перемещения масс
monopropellant rocket propulsion system — двигательная установка с ЖРД на унитарном [однокомпонентном] топливе
nucleonic propellant gauging and utilization system — система измерения и регулирования подачи топлива с использованием радиоактивных изотопов
open(-circuit, -cycle) system — открытая [незамкнутая] система, система с незамкнутым контуром или циклом; система без обратной связи
plenum chamber burning system — дв. система сжигания топлива во втором контуре
positioning system for the landing gear — система регулирования высоты шасси (при стоянке самолёта на земле)
radar altimeter low-altitude control system — система управления на малых высотах с использованием радиовысотомера
radar system for unmanned cooperative rendezvous in space — радиолокационная система для обеспечения встречи (на орбите) беспилотных кооперируемых КЛА
range and orbit determination system — система определения дальностей [расстояний] и орбит
real-time telemetry processing system — система обработки радиотелеметрических данных в реальном масштабе времени
recuperative cycle regenerable carbon dioxide removal system — система удаления углекислого газа с регенерацией поглотителя, работающая по рекуперативному циклу
rendezvous beacon and command system — маячно-командная система обеспечения встречи («а орбите)
satellite automatic terminal rendezvous and coupling system — автоматическая система сближения и стыковки спутников на орбите
Schuler tuned inertial navigation system — система инерциальной навигации на принципе маятника Шулера
sodium superoxide carbon dioxide removal system — система удаления углекислого газа с помощью надперекиси натрия
space shuttle separation system — система разделения ступеней челночного воздушно-космического аппарата
stellar-monitored astroinertial navigation guidance system — астроинерциальная система навигации и управления с астрокоррекцией
terminal control landing system — система управления посадкой по траектории, связанной с выбранной точкой приземления
terminal descent control system — ксм. система управления на конечном этапе спуска [снижения]
terminal guidance system for a satellite rendezvous — система управления на конечном участке траектории встречи спутников
test cell flow system — ркт. система питания (двигателя) топливом в огневом боксе
vectored thrust (propulsion) system — силовая установка с подъёмно-маршевым двигателем [двигателями]
water to oxygen system — ксм. система добывания кислорода из воды
wind tunnel data acquisition system — система регистрации (и обработки) данных при испытаниях в аэродинамической трубе
— D system -
37 war
-
38 interest
n1) интерес, заинтересованность; обыкн. pl практическая заинтересованность, выгода, польза; важность, значение- meet the interests of smb.- go against smb.'s interests- represent smb.'s interests- have a vested interest in smth.2) процент, проценты, процентный доход• -
39 good
n1) добро, благо, польза2) pl товары•to have the goods on smb — иметь компромат на кого-л.
- balance of goods and servicesto press goods upon smb — навязывать кому-л. товар
- confiscation of goods
- consumer goods
- consumption goods - day-to-day goods
- delivery of goods
- demand for goods
- dry goods
- dumped goods
- durable goods
- economic goods
- essential goods
- exchange of goods
- exchangeable goods
- fancy goods
- faulty goods
- final goods
- finished goods
- flow of goods
- free goods
- goods and services
- goods entering international trade
- goods in bond
- goods in circulation
- goods in mass demand
- goods in process
- goods in transit
- half-finished goods
- hard goods
- high-technology goods
- home-produced goods
- industrial goods
- inferior goods
- innocent goods
- inspection of goods
- investment goods
- large-scale goods
- limited assortment of goods
- liquid goods
- long-lied goods
- low-grade goods
- low-price special goods
- luxury goods
- manufactured goods
- military goods
- nondurable goods
- nonstrategic goods
- overpriced goods
- perishable goods
- primary goods
- production goods
- public good
- quality goods
- sales of goods
- scarce goods
- semi-durable goods
- semi-finished goods
- semi-manufactured goods
- set of goods
- slow-going goods
- smuggled goods
- soft goods
- spoiled goods
- spot goods
- standardized goods
- storage of goods
- strategic goods
- strategical goods
- style-and-fashion goods
- substitute goods
- surplus of goods and services
- taxable goods
- tradable goods
- undurable goods
- variety of goods
- wide range of goods
- yard goods -
40 nuclear
aядерный; относящийся к ядерному оружию
- 1
- 2
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