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81 manager
Gen Mgta person who identifies and achieves organizational objectives through the deployment of appropriate resources. A manager can have responsibilities in one or more of five key areas: managing activities; managing resources; managing information; managing people; and managing himor herself at the same time as working within the context of the organizational, political, and economic business environments. There are managers in all disciplines and activities, although some may not bear the title of manager. Some specialize in areas such as personnel, marketing, production, finance, or project management, while others are general managers, applying management skills across all business areas. Very few jobs are entirely managerial, and very few exist without any management responsibilities. It is the capability to harness resources that largely distinguishes a manager from a non-manager. -
82 backup
1) (additional people who provide help when it is needed: The police officer requested some backup when the shooting began.)2) (a copy of a computer file that can be used in case the original is destroyed.)3) (( also adjective) a piece of equipment, a system etc that can be used when there is a problem with the original one: a backup plan; We have a backup generator in case the power fails.)* * *ˈback·up[ˈbækʌp]I. n1. (emergency) (equipment) Hilfs-\backup generator Notstromaggregat nt\backup method Maßnahmen, um ein vorheriges Versäumnis wieder gutzumachen\backup plan Notplan, m\backup staff Reservepersonal nt2. FIN\backup credit Stützungskredit m\backup line Stützungslinie f, Auffangkreditlinie f3. (in marketing)\backup ad textanschließende Anzeige4. COMPUT\backup file Sicherungskopie f\backup path Ausweichpfad m\backup procedure Datensicherungsprozedur f\backup server Ausweichserver m* * *A s1. → academic.ru/4934/backing">backing 1, 32. Verstopfung f (eines Rohrs etc)3. AUTO US (Rück)Stau m:backup of cars Autoschlange f4. COMPUT Back-up m, Sicherungskopie f5. TECH Ersatzgerät n, -maschine fB adj1. Unterstützungs…, Hilfs…:2. TECH Ersatz…, Reserve…3. COMPUT Sicherheits…:backup copy → A 4;backup disk Sicherungsdiskette f* * *adj.Sicherungs- präfix v.sichern v. -
83 market
1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) markaður2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) markaður2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) setja á markað- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market -
84 market
fogyasztási terület, piac* * *1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) piac2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) piac2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) elad- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market -
85 market
n. pazar, çarşı, panayır, piyasa, borsa————————v. pazarlamak, satmak, alışveriş yapmak* * *1. pazar 2. pazarla (v.) 3. pazar (n.)* * *1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) pazar, çarşı2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) pazar, talep2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) pazarlamak- marketing
- market-garden
- market-place, market-square
- market price/value
- market research
- be on the market -
86 market
• tori• tuoda markkinoille• pörssi• kauppatori• kaupata• kauppa• kauppahalli• kaupita• myydä• markkina-aluefinance, business, economy• markkinoida• markkinatfinance, business, economy• menekki• supermarket* * *1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) tori, markkinat2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) menekki2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) markkinoida- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market -
87 target
target [ˈtα:gɪt]1. nouna. cible f• our target is young people under 20 notre cible, ce sont les jeunes de moins de 20 ansb. ( = objective) objectif m• they set themselves a target of $1,000 ils se sont fixé 1 000 dollars comme objectif• the government met its target for reducing unemployment le gouvernement a réussi à réduire le chômage conformément à ses objectifsa. [+ enemy troops] prendre pour cible ; [+ missile, weapon] pointerb. [+ market, audience] ciblerc. [+ aid, benefits] affecter3. adjective[date, amount] prévu4. compounds* * *['tɑːgɪt] 1.1) gen cible f; Military objectif mto be right on target — lit être en plein dans la cible; fig mettre en plein dans le mille
2) (goal, objective) objectif m3) ( butt) cible f2. 3.to be the target of — être objet de [abuse, ridicule]
transitive verb1) Military ( aim) diriger [weapon, missile]; ( choose as objective) prendre [quelque chose] pour cible [city, site, factory]2) fig ( in marketing) viser [group, sector]to be targeted at — [product, publication] viser [group]
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88 market
1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) tirgus2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) tirgus, noiets2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) tirgoties; pārdot- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market* * *tirgus; noiets, tirgus; pārdošana, tirdzniecība; pieprasījums; pārtikas veikals; vest uz tirgu; pārdot, tirgoties; iepirkties -
89 market
1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) turgus, prekyvietė2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) rinka, paklausa2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) (stengtis) parduoti- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market -
90 market
n. marknad; torg; efterfrågan; köpmarknad, säljmarknad (inom ekonomi)--------v. marknadsföra; handla på torget; sälja på torget; handla med* * *1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) torg, marknadsplats2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) marknad2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) sälja- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market -
91 market
1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) tržiště2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) trh2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) prodávat- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market* * *• trh• tržiště• tržní• obchodovat -
92 market
1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) trhovisko2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) trh2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) predávať- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market* * *• stržit• tržisko• trhovisko• trhová cena• trh• predaj• predávat na trhu• predat na trhu• dopyt• jarmok• kurz• odbyt• obchodovat• obchod -
93 mover
movers and shakers (key people) acteurs m plThe movers and shakers of real estate development are among the late arrivals to the great Web party that has revolutionized business practices in almost every sector of our economy. In fact, many in the real estate business are still "arriving" - on their way. As an industry we have not yet tapped even half of the Internet's remarkable potential for advertising and marketing real estate.
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94 market
1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) piaţă2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) piaţă2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) a vinde- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market -
95 market
1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) αγορά2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) αγορά2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) πουλώ,διοχετεύω στην αγορά- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market -
96 market
1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) marché2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) marché2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) vendre- marketing - market-garden - market-place - market-square - market price/value - market research - be on the market -
97 market
1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) feira, mercado2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) mercado2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) vender- marketing - market-garden - market-place - market-square - market price/value - market research - be on the market -
98 image
image ['ɪmɪdʒ](a) (mental picture) image f;∎ I still have an image of her as a child je la vois encore enfant;∎ many people have the wrong image of her/of life in New York beaucoup de gens se font une fausse idée d'elle/de la vie à New York∎ (public) image image f de marque;∎ the party tried to change its image le parti a essayé de changer son image de marque;∎ its image is that of a dirty industrial city cette ville a la réputation d'être une ville industrielle sale;∎ she's tired of her hippy image elle en a assez de son image baba cool;∎ their brief is to update the product's image ils ont pour mission de moderniser l'image du produit;∎ the company is suffering from an image problem l'entreprise a un problème d'image(c) (likeness) image f;∎ man was made in God's image l'homme a été créé à l'image de Dieu;∎ you are the (very or living) image of your mother tu es tout le portrait ou le portrait craché de ta mère(d) (representation) portrait m; (sculpture) image f (sculptée); (of god etc) représentation f, statue f; (for worship) idole f∎ I tried to create an image of wartime Britain j'ai essayé de brosser un tableau de la vie en Grande-Bretagne pendant la guerre►► Computing image bank banque f d'images;Physics image converter convertisseur m d'image(s);Optics & Photography image enhancement correction f de l'image, retouche f d'images;Optics & Photography image enhancer correcteur m d'images;image format format m graphique;Computing image file fichier m vidéo or image;Optics image intensifier intensificateur m d'image, amplificateur m de luminance;Marketing image pricing fixation f de prix en fonction de l'image;Computing image processing traitement m des images;Computing image processor unité f de traitement d'images -
99 rising
rising ['raɪzɪŋ]1 noun(b) (of sun, moon, theatre curtain) lever m(c) (of prices) augmentation f, hausse f(e) (from dead) résurrection f(f) (of Parliament, an assembly) ajournement m, clôture f de séance∎ they were up early to see the rising sun ils se levèrent de bonne heure pour voir le soleil se lever ou le soleil levant;∎ the land of the rising sun (Japan) l'empire m du Soleil-Levant(c) (ground, road) qui monte∎ the rising number of homeless people/tourists le nombre croissant de sans-logis/de touristes(e) (up-and-coming) qui monte;∎ the rising generation la nouvelle génération, la génération montante;∎ he's a rising celebrity c'est une étoile montante3 adverb∎ she's rising forty elle va sur ses quarante ans►► rising damp humidité f ascensionnelle ou par capillarité;British rising fives = enfants allant sur leurs cinq ans (âge où ils doivent commencer l'école);Horseriding rising trot trot m enlevé ou à l'anglaise -
100 e-mail mailing list
E-coma marketing technique particularly suited to discussing complex topics over a period of time. Members can be drawn from anywhere in the world, and come together to share information and experience on a particular theme or subject area. It works as follows: a moderator compiles a list of e-mail addresses for possible members, and mails them with the theme for discussion. People then join up, via e-mail or Web form. The moderator invites contributions, which are duly published by email; subscribers then react to the initial publication with their opinions and feedback. A selection of these reactions is published in the next e-mail sent out—and so on. If successful, a feedback and opinion loop is created, with new topics being introduced as older topics have received sufficient discussion.
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