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121 range
مَجْمُوعَة مُنَوّعَة \ assortment: an assorted collection: Our new shop has a large assortment of kitchen goods. choice: a variety from which to choose: The shop had a good choice of shoes. range: a variety (between limits that may not be stated): a wide range of colours (from light yellow to dark brown). -
122 большое количество
•A rich variety of schemes has been suggested.
•The shale contains abundant (or a great quantity of) fossil organisms.
•A great deal of energy might be stored in...
•Small black holes were created in great numbers in the early universe.
* * *Большое количество -- a considerable amount of; a significant amount of; a great body of; a large body of; an extensive body of; a plethora of; (a great) number ofThe major difficulty in three dimensions is the great number of different flows which may be encountered.X. [...] provided a plethora of data on the relationship between oxide film formation and the friction-temperature characteristic of the lubricant.Русско-английский научно-технический словарь переводчика > большое количество
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123 shade
[ʃeɪd]1. noun1) slight darkness caused by the blocking of some light:فَيء، ظِلI prefer to sit in the shade rather than the sun.
2) the dark parts of a picture:ظِل الصّورَهlight and shade in a portrait.
3) something that screens or shelters from light or heat:ظُلَّه، شَيءٌ مُظَلِّلa shade for a light.
4) a variety of a colour; a slight difference:لَوْن خَفيف، تَفاوُت في اللوْنshades of meaning.
5) a slight amount:مِقْدار قَليلThe weather is a shade better today.
2. verb1) ( sometimes with from) to shelter from light or heat:يُظَلِّلHe put up his hand to shade his eyes.
2) to make darker:يُعَتِّم، يُقَتِّمYou should shade the foreground of that drawing.
3) ( with into ) to change very gradually eg from one colour to another.يَتَغَيَّر لَونه تَدْريجِيّا -
124 external communication
Gen Mgtthe exchange of information and messages between an organization and other organizations, groups, or individuals outside the formal structure of the organization. The goals of external communication are to facilitate cooperation with groups such as suppliers, investors, and shareholders, and to present a favorable image of an organization and its products or services to potential and actual customers and to society at large. A variety of channels may be used for external communication including face-to-face meetings, print or broadcast media, and electronic communication technologies such as the Internet. External communication includes the fields of PR, media relations, advertising, and marketing management. -
125 Argentan
French needle-point lace - similar to Alencon - net ground with large patterns made higher and bolder than Alencon, closer toile than in Alencon, greater variety of brides, especially the bride picotee, the ground is the grande bride, a six-sided mesh. Early specimens called Point de France. It takes its name from Argentan (Normandy) where it was made. The patterns are bolder than in Alencon lace. Only specimens can now be seen, as the fabric is obsolete. -
126 Jones Long Staple Cotton
A late maturing commercial variety of Upland cotton, staple about 3/16-in. and yield lint 29 to 30 per cent. It has large bolls, is a descendant of the Jethro and one of the most popular of the long-stapled varieties for the middle and southern parts of the cotton belt.Dictionary of the English textile terms > Jones Long Staple Cotton
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127 Kumptas Cotton
A variety of G. Herbaceum, grown on large areas in the southern part of the Bombay Presidency and the northern districts of Mysore, also in the adjoining part of the Hyderabad State. Staple 7/8-in. Lint 27 per cent. It has a yellow tint and is very leafy. Spins up to 22's/28's warp. -
128 diversification
Gen Mgta strategy to increase the variety of business, service, or product types within an organization. Diversification can be a growth strategy, taking advantage of market opportunities, or it may be aimed at reducing risk by spreading interests over different areas. It can be achieved through acquisition or through internal research and development, and it can involve managing two, a few, or many different areas of interest. Diversification can also be a corporate strategy of investment in acquisitions within a broad portfolio range by a large holding company. One distinct type is horizontal diversification, which involves expansion into a similar product area, for example, a domestic furniture manufacturer producing office furniture. Another is vertical diversification, in which a company moves into a different level of the supply chain, for example, a manufacturing company becoming a retailer. A well-known example of diversification is the move of Bic, the ballpoint pen manufacturer, into the production of disposable razors.
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