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the mass market

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  • mass market — ➔ market1 * * * Ⅰ. mass market UK US noun [C, usually singular] MARKETING, COMMERCE ► a market of as many people as possible, not just people with a lot of money or particular needs or interests: »There s no mass market for the magazine. »They… …   Financial and business terms

  • mass market — mass markets 1) N COUNT Mass market is used to refer to the large numbers of people who want to buy a particular product. [BUSINESS] They now have access to the mass markets of Japan and the UK. ...a new computer aimed at the mass market. 2) ADJ …   English dictionary

  • Mass-market theory — The mass market theory is a marketing theory that applies to fashion. It states that fashions spread across different peer reference groups, each with its own fashion leaders. In contrast to the trickle down effect of fashion innovation, this… …   Wikipedia

  • Mass market — For the form of book binding, see Paperback#Mass market paperback. The mass market is a general business term describing the largest group of consumers for a specified industry product. It is the opposite extreme of the term niche market. General …   Wikipedia

  • mass market — noun The market for mass produced goods • • • Main Entry: ↑mass …   Useful english dictionary

  • mass market — noun singular the people who buy goods that are produced in very large quantities …   Usage of the words and phrases in modern English

  • mass market — ► NOUN ▪ an unrestricted arena of commercial activity in which goods are produced in large quantities for the broad population …   English terms dictionary

  • mass-market — /mæs ˈmakət/ (say mas mahkuht) verb (t) 1. to sell (a product) to a mass market: to mass market mobile phones. –verb (i) 2. to sell merchandise to a mass market: the company started to mass market last year. –adjective 3. of or relating to a mass …   Australian English dictionary

  • mass-market — ˈ ̷ ̷ ˈ ̷ ̷  ̷ ̷ adjective 1. : being a paperback book with a nominal trim size usually of 4 3/16 x 6 3/4 designed to be sold through non book retail outlets (as supermarkets and drug stores) as well as through bookstores ; also : of, relating to …   Useful english dictionary

  • Mass Market Retailer — A company that sells affordably priced products that appeal to a wide variety of consumers. Mass market retailers are not necessarily known for selling durable, high quality merchandise or for having exceptional customer service, but they do meet …   Investment dictionary

  • Mass market —    Clothing and products sold to a very broad range of customers are said to appeal to the masses. Retailers such as Wal Mart, Kmart, Target, and H&M are examples of large mass market chain stores. Price point and mass appeal are key components… …   Historical Dictionary of the Fashion Industry


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