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1 superior advertising
Реклама: реклама высшего качества -
2 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 image
сущ.1) общ. образ, изображениеSee:2) соц. представление, мнение, идея, образ, концепция (представление о чем-л. в сознании людей)popular image of smth — распространенное представление о чем-л.
White-collar crime and corporate crime are probably both under-recorded and certainly do not fit the popular image of crime as a working class phenomenon. — И преступность в среде белых воротничков и корпоративная преступность, вероятно, неполностью учитывается, и однозначно не соответствует распространенному представлению о преступности, как о явлении, свойственном рабочему классу.
See:3) соц., пол., марк. имидж, репутация, престиж, лицо, образ (впечатление, которое страна, фирма, политический деятель, кинозвезда, товар, торговая марка и т. п. производят на окружающих благодаря собственным характеристикам или с помощью пропаганды в средствах массовой информации)to build an image — создавать имидж [образ\]
elitist image — имидж [образ\] элитарности
image building — создание имиджа [образа, репутации\], построение [имиджа, образа\]
How do you preserve the superior image of a brand? — Как вы удается сохраняеть безупречный имидж бренда?
Syn:See:brand image, corporate image, advertising image, marketing image, product positioning, prestige pricing, image-maker, image builder, image building, image of organization
* * *
имидж: впечатление, которое продукт, услуга или сама компания оставляют у клиентов благодаря характеристикам самого товара или рекламе; см. brand image;* * *впечатление, производимое на потребителей фирмой или ее товарами; репутация фирмы-----образ; репутация -
5 ASA
1) Общая лексика: Air service agreements2) Компьютерная техника: Animate Singular Agent4) Медицина: acetylsalicylic acid (aspirin), Американское общество анестезиологов5) Американизм: American Standards Authority, Assistant Secretary of the Army6) Спорт: Aggressive Skater Association, Aggressive Skaters Association, All Softball Associations, Amateur Softball Association, American Sailing Association, American Softball Association, American Speed Association7) Военный термин: Allied Swat Agents, Ammunition Storage Area, Ammunition Supply Activity, Army Sailing Association, Army Satellite Communications Agency, Army School of Ammunition, Army Security Agency, Army Signal Association, Army Space Agency, Army Strategic Appraisal, Army seal of approval, Assistant Secretary of the Army, ASAF, Assistant Secretary of the Air Force, Assistant Secretary of the Army, Civil Works, Assistant Secretary of the Army, Civil-Military Affairs, Assistant Secretary of the Army, Financial Management, Assistant Secretary of the Army, Installations and Logistics, Assistant Secretary of the Army, Manpower and Reserve Affairs, Assistant Secretary of the Army, Research and Development, Atomic Security Agency, advanced strike aircraft, advanced surveillance aircraft, advanced system avionics, area scanning alarm, army service area, automatic steerable antenna, automatic systems analysis, aviation supply annex, (M&RA)Assistant Secretary of the Army (Manpower and Reserve Affairs), (CW) Assistant Secretary of the Army for Civil Works, (FM) Assistant Secretary of the Army for Financial Management, (I&L) Assistant Secretary of the Army for Installation and Logistics8) Техника: Army Satcom Agency, abort sensor assembly, adaptive search algorithm, amplifier and switch assembly, annular slot antenna, automatic speech analyzer, azimuth servo assembly9) Сельское хозяйство: ammoniated superphosphoric acid10) Шутливое выражение: American Superhero Association, Anarchy Strikes America, Angry Stache Alliance11) Химия: Alkenyl Succinic Anhydride12) Математика: Angle Side Angle, Американская статистическая ассоциация (American Statistical Association)13) Религия: All Saints Association14) Страхование: American Surety Association, Associate in Society of Actuaries15) Музыка: The Acoustical Society of America16) Сокращение: Acetyl Salicylic Acid, Acoustical Society of America, Advanced Security Agency (USA), Advanced System Architecture, Aggiornamento del Sistema d'Arma (Weapon systems upgrade (Italy)), Air Security Agency, Amateur Swimming Association, American Sociological Association, American Statistical Association, American Surgical Association, Appropriate Superior Authority, Assistant Secretary of the Army (US Army), American Standard Association, Atomic Scientists' Association17) Театр: Art Service Association18) Университет: Adventist Students Association, African Students Association, Arizona Students Association, Art Scholarship Achievement, Asian Students Association19) Физика: Accessible Surface Area, Apparent Strength Of Adhesion20) Школьное выражение: Arizona School for the Arts21) Вычислительная техника: Advanced SCSI Architecture (SCSI), American Standards Association (organization, USA, ANSI, Vorlaeufer), Американская ассоциация по стандартизации, Американская ассоциация программного обеспечения22) Нефть: automatic spectrum analyzer, Американская ассоциация стандартов, Американская ассоциация стандартов (American Standards Association)23) Иммунология: антиспермальные антитела24) Космонавтика: Austrian Space Agency25) Транспорт: Automotive Service Association26) Фирменный знак: Advertising And Selling Association, American Spirit Arms27) Экология: air stagnation advisories28) Деловая лексика: Advertising Standards Authority, (сокр. от) Additional Services Authorization = разрешение (санкция) на дополнительные услуги30) Сетевые технологии: Active Server Application, Adaptive Server Anywhere, American Software Association, American Standards Association, Application Service Assurance, Automatic System Answer31) Пластмассы: Acrylonitrile Styrene Acrylate, Poly (Acrylic Styrene Acrylonitrile)32) Телефония: Average speed of answer33) Общая лексика: air signal attenuator34) Химическое оружие: automatic submerged arc, (FM) Assistant Secretary of the Army for Financial Management, (IL&E) Assistant Secretary of the Army for Installations, Logistics, and Environment, (RDA) Assistant Secretary of the Army for Research, Development, and Acquisition35) Авиационная медицина: astronaut science advisor36) Безопасность: Adaptive Security Algorithm, After Security Advisory, Комплексная проверка безопасности (Advanced Safety Audit)37) Яхтенный спорт: Американское Самоа (Обозначения на парусах)38) Общественная организация: American Scientific Association, American Security Association, Autism Society of America39) Должность: Accredited Senior Appraiser, Alarm Systems Agent, Associate of the Society of Actuaries40) Чат: As Soon As41) NYSE. A S A, Ltd.43) НАСА: Australian Space Agency -
6 Asa
1) Общая лексика: Air service agreements2) Компьютерная техника: Animate Singular Agent4) Медицина: acetylsalicylic acid (aspirin), Американское общество анестезиологов5) Американизм: American Standards Authority, Assistant Secretary of the Army6) Спорт: Aggressive Skater Association, Aggressive Skaters Association, All Softball Associations, Amateur Softball Association, American Sailing Association, American Softball Association, American Speed Association7) Военный термин: Allied Swat Agents, Ammunition Storage Area, Ammunition Supply Activity, Army Sailing Association, Army Satellite Communications Agency, Army School of Ammunition, Army Security Agency, Army Signal Association, Army Space Agency, Army Strategic Appraisal, Army seal of approval, Assistant Secretary of the Army, ASAF, Assistant Secretary of the Air Force, Assistant Secretary of the Army, Civil Works, Assistant Secretary of the Army, Civil-Military Affairs, Assistant Secretary of the Army, Financial Management, Assistant Secretary of the Army, Installations and Logistics, Assistant Secretary of the Army, Manpower and Reserve Affairs, Assistant Secretary of the Army, Research and Development, Atomic Security Agency, advanced strike aircraft, advanced surveillance aircraft, advanced system avionics, area scanning alarm, army service area, automatic steerable antenna, automatic systems analysis, aviation supply annex, (M&RA)Assistant Secretary of the Army (Manpower and Reserve Affairs), (CW) Assistant Secretary of the Army for Civil Works, (FM) Assistant Secretary of the Army for Financial Management, (I&L) Assistant Secretary of the Army for Installation and Logistics8) Техника: Army Satcom Agency, abort sensor assembly, adaptive search algorithm, amplifier and switch assembly, annular slot antenna, automatic speech analyzer, azimuth servo assembly9) Сельское хозяйство: ammoniated superphosphoric acid10) Шутливое выражение: American Superhero Association, Anarchy Strikes America, Angry Stache Alliance11) Химия: Alkenyl Succinic Anhydride12) Математика: Angle Side Angle, Американская статистическая ассоциация (American Statistical Association)13) Религия: All Saints Association14) Страхование: American Surety Association, Associate in Society of Actuaries15) Музыка: The Acoustical Society of America16) Сокращение: Acetyl Salicylic Acid, Acoustical Society of America, Advanced Security Agency (USA), Advanced System Architecture, Aggiornamento del Sistema d'Arma (Weapon systems upgrade (Italy)), Air Security Agency, Amateur Swimming Association, American Sociological Association, American Statistical Association, American Surgical Association, Appropriate Superior Authority, Assistant Secretary of the Army (US Army), American Standard Association, Atomic Scientists' Association17) Театр: Art Service Association18) Университет: Adventist Students Association, African Students Association, Arizona Students Association, Art Scholarship Achievement, Asian Students Association19) Физика: Accessible Surface Area, Apparent Strength Of Adhesion20) Школьное выражение: Arizona School for the Arts21) Вычислительная техника: Advanced SCSI Architecture (SCSI), American Standards Association (organization, USA, ANSI, Vorlaeufer), Американская ассоциация по стандартизации, Американская ассоциация программного обеспечения22) Нефть: automatic spectrum analyzer, Американская ассоциация стандартов, Американская ассоциация стандартов (American Standards Association)23) Иммунология: антиспермальные антитела24) Космонавтика: Austrian Space Agency25) Транспорт: Automotive Service Association26) Фирменный знак: Advertising And Selling Association, American Spirit Arms27) Экология: air stagnation advisories28) Деловая лексика: Advertising Standards Authority, (сокр. от) Additional Services Authorization = разрешение (санкция) на дополнительные услуги30) Сетевые технологии: Active Server Application, Adaptive Server Anywhere, American Software Association, American Standards Association, Application Service Assurance, Automatic System Answer31) Пластмассы: Acrylonitrile Styrene Acrylate, Poly (Acrylic Styrene Acrylonitrile)32) Телефония: Average speed of answer33) Общая лексика: air signal attenuator34) Химическое оружие: automatic submerged arc, (FM) Assistant Secretary of the Army for Financial Management, (IL&E) Assistant Secretary of the Army for Installations, Logistics, and Environment, (RDA) Assistant Secretary of the Army for Research, Development, and Acquisition35) Авиационная медицина: astronaut science advisor36) Безопасность: Adaptive Security Algorithm, After Security Advisory, Комплексная проверка безопасности (Advanced Safety Audit)37) Яхтенный спорт: Американское Самоа (Обозначения на парусах)38) Общественная организация: American Scientific Association, American Security Association, Autism Society of America39) Должность: Accredited Senior Appraiser, Alarm Systems Agent, Associate of the Society of Actuaries40) Чат: As Soon As41) NYSE. A S A, Ltd.43) НАСА: Australian Space Agency -
7 asa
1) Общая лексика: Air service agreements2) Компьютерная техника: Animate Singular Agent4) Медицина: acetylsalicylic acid (aspirin), Американское общество анестезиологов5) Американизм: American Standards Authority, Assistant Secretary of the Army6) Спорт: Aggressive Skater Association, Aggressive Skaters Association, All Softball Associations, Amateur Softball Association, American Sailing Association, American Softball Association, American Speed Association7) Военный термин: Allied Swat Agents, Ammunition Storage Area, Ammunition Supply Activity, Army Sailing Association, Army Satellite Communications Agency, Army School of Ammunition, Army Security Agency, Army Signal Association, Army Space Agency, Army Strategic Appraisal, Army seal of approval, Assistant Secretary of the Army, ASAF, Assistant Secretary of the Air Force, Assistant Secretary of the Army, Civil Works, Assistant Secretary of the Army, Civil-Military Affairs, Assistant Secretary of the Army, Financial Management, Assistant Secretary of the Army, Installations and Logistics, Assistant Secretary of the Army, Manpower and Reserve Affairs, Assistant Secretary of the Army, Research and Development, Atomic Security Agency, advanced strike aircraft, advanced surveillance aircraft, advanced system avionics, area scanning alarm, army service area, automatic steerable antenna, automatic systems analysis, aviation supply annex, (M&RA)Assistant Secretary of the Army (Manpower and Reserve Affairs), (CW) Assistant Secretary of the Army for Civil Works, (FM) Assistant Secretary of the Army for Financial Management, (I&L) Assistant Secretary of the Army for Installation and Logistics8) Техника: Army Satcom Agency, abort sensor assembly, adaptive search algorithm, amplifier and switch assembly, annular slot antenna, automatic speech analyzer, azimuth servo assembly9) Сельское хозяйство: ammoniated superphosphoric acid10) Шутливое выражение: American Superhero Association, Anarchy Strikes America, Angry Stache Alliance11) Химия: Alkenyl Succinic Anhydride12) Математика: Angle Side Angle, Американская статистическая ассоциация (American Statistical Association)13) Религия: All Saints Association14) Страхование: American Surety Association, Associate in Society of Actuaries15) Музыка: The Acoustical Society of America16) Сокращение: Acetyl Salicylic Acid, Acoustical Society of America, Advanced Security Agency (USA), Advanced System Architecture, Aggiornamento del Sistema d'Arma (Weapon systems upgrade (Italy)), Air Security Agency, Amateur Swimming Association, American Sociological Association, American Statistical Association, American Surgical Association, Appropriate Superior Authority, Assistant Secretary of the Army (US Army), American Standard Association, Atomic Scientists' Association17) Театр: Art Service Association18) Университет: Adventist Students Association, African Students Association, Arizona Students Association, Art Scholarship Achievement, Asian Students Association19) Физика: Accessible Surface Area, Apparent Strength Of Adhesion20) Школьное выражение: Arizona School for the Arts21) Вычислительная техника: Advanced SCSI Architecture (SCSI), American Standards Association (organization, USA, ANSI, Vorlaeufer), Американская ассоциация по стандартизации, Американская ассоциация программного обеспечения22) Нефть: automatic spectrum analyzer, Американская ассоциация стандартов, Американская ассоциация стандартов (American Standards Association)23) Иммунология: антиспермальные антитела24) Космонавтика: Austrian Space Agency25) Транспорт: Automotive Service Association26) Фирменный знак: Advertising And Selling Association, American Spirit Arms27) Экология: air stagnation advisories28) Деловая лексика: Advertising Standards Authority, (сокр. от) Additional Services Authorization = разрешение (санкция) на дополнительные услуги30) Сетевые технологии: Active Server Application, Adaptive Server Anywhere, American Software Association, American Standards Association, Application Service Assurance, Automatic System Answer31) Пластмассы: Acrylonitrile Styrene Acrylate, Poly (Acrylic Styrene Acrylonitrile)32) Телефония: Average speed of answer33) Общая лексика: air signal attenuator34) Химическое оружие: automatic submerged arc, (FM) Assistant Secretary of the Army for Financial Management, (IL&E) Assistant Secretary of the Army for Installations, Logistics, and Environment, (RDA) Assistant Secretary of the Army for Research, Development, and Acquisition35) Авиационная медицина: astronaut science advisor36) Безопасность: Adaptive Security Algorithm, After Security Advisory, Комплексная проверка безопасности (Advanced Safety Audit)37) Яхтенный спорт: Американское Самоа (Обозначения на парусах)38) Общественная организация: American Scientific Association, American Security Association, Autism Society of America39) Должность: Accredited Senior Appraiser, Alarm Systems Agent, Associate of the Society of Actuaries40) Чат: As Soon As41) NYSE. A S A, Ltd.43) НАСА: Australian Space Agency -
8 material
n1) материал, вещество2) данные, факты, материал
- advertising material
- advertising and display material
- artificial material
- auxiliary material
- available material
- base material
- basic material
- building material
- bulk materials
- census material
- cheap material
- classified material
- commercial material
- competitive material
- construction material
- consumable material
- contaminating materials
- copyright material
- covering material
- critical material
- crude material
- customer's material
- dangerous materials
- defective material
- defence materials
- deficient raw materials
- descriptive material
- direct materials
- documentary material
- domestic raw materials
- durable material
- educational material
- expendable material
- experimental material
- fabricated materials
- faulty material
- finishing material
- first-grade material
- granular material
- high grade material
- high-quality material
- illustrated materials
- illustrative materials
- imported raw materials
- improper material
- indirect materials
- information material
- initial material
- inventory materials
- key materials
- key raw materials
- less costly material
- local material
- low-grade material
- manmade materials
- mined materials
- mineral raw materials
- nonproductive materials
- nonstandard material
- operational materials
- original material
- original raw materials
- packaging materials
- packing materials
- plastic materials
- primary material
- printed material
- production materials
- productive material
- promotional material
- protective material
- publicity material
- raw materials
- rejected material
- scarce material
- secondary raw materials
- selected materials
- source material
- standard material
- statistical material
- strategic material
- strategic raw materials
- structural materials
- substandard material
- superior material
- supporting material
- surplus material
- unfit material
- unused material
- used material
- useless material
- vegetable raw materials
- war materials
- waterproof material
- material for official use
- material in short supply
- materials on hand
- materials on order
- check material
- choose material
- circulate materials
- deliver material
- distribute materials
- economize material
- economize on material
- employ material
- examine material
- furnish materials
- inspect material
- obtain material
- present material
- process material
- procure material
- provide material
- reject material
- require material
- save material
- save on material
- select material
- send out materials
- store material
- supply material
- use materialEnglish-russian dctionary of contemporary Economics > material
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9 corporate identity
1) марк., упр. фирменный стиль (набор визуальных, словесных и т. п. констант, обеспечивающий стилистическое единство товаров, услуг и всей исходящей от фирмы информации; иногда применяется по отношению к проектам)Company A is introducing a corporate identity designed by Artist B. — Компания А переходит на фирменный стиль, разработанный дизайнером Б.
The most important part of the corporate identity, after the name of the organisation itself, is the logo. — Наиболее важная часть фирменного стиля — это само название организации, ее логотип.
Syn:2) марк., упр. = trademark3) марк., упр. образ [стиль, имидж\] компанииа) (ценности и принципы поведения компании, декларируемые в рекламных материалах)The biggest, the Fortune 500 corporations, often take the question of corporate identity very seriously and, although the wages they offer are not necessarily any better than those of other companies, their facilities and non-wage benefits do tend to be superior. — Крупнейшие корпорации из списка Fortune 500 часто уделяют образу компании огромное значение и поэтому, хотя их заработные платы не всегда выше, чем в других компаниях, общие условия труда и дополнительные компенсации обычно находятся на крайне высоком уровне.
Syn:corporate look, corporate imageSee:* * * -
10 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
11 SEA
1) Общая лексика: ЮВА (South-East Asia)2) Американизм: Self Evident Application, Strategic Environmental Assessment4) Военный термин: Southeast Asia, Strategic Enterprise Architecture, safety engineering analysis, sea echelon area, senior enlisted adviser, service educational activities, special equipment authorization, standard electronics assembly, system engineering analysis, system error analysis5) Техника: scanning electrostatic analysis, special-effect amplifier, sudden enhancement of atmospherics6) Химия: Safe Emulsion Agar7) Биржевой термин: Securities and Exchange Act8) Оптика: surface-emitting array9) Сокращение: Sachse Engineering Associates Inc. (USA), Senior Enlisted Advisor, Sience and Education Administration, Society for Education Through Art, South-East Asia, state economic area, statistical energy analysis10) Университет: Students For Environmental Action11) Вычислительная техника: standard electronic assembly, стандартная электронная схема, стандартный электронный блок, Society for Electronic Access (organization)12) Нефть: стратегическая экологическая оценка13) Иммунология: soluble egg antigens, staphylococcal enterotoxin A14) Банковское дело: Закон о ценных бумагах и биржах (США, 1934 г.; Securities Exchange Act)15) Транспорт: Seattle - Tacoma International Airport16) Фирменный знак: Superior Engineering Associates17) Экология: Software For Environmental Awareness18) Реклама: контекстная реклама (search engine advertising)19) Деловая лексика: Safeway Employees Association, Support Encouragement And Accountability, Systems Engineering And Assessment, единый европейский закон (Single European Act), Закон о единой Европе (Single European Act)20) Образование: Science Education Adventure, Science Education And Adventure, State Education Agency, Strategic Education Activities, Support Education And Advocacy21) Инвестиции: Securities Exchange Act22) Сетевые технологии: SoftSolutions Enterprise Administrator, self-extracting archive23) Океанография: Scientific Exploration Of Atlantis, State Earthquake Administration24) Макаров: static-exchange approximation25) Расширение файла: Self- Extracting compressed Macintosh file Archive, Spherical Electrostatic Analyzer, Standard Extended Attribute (OS/2)26) Военно-политический термин: Single European Act27) Подводное плавание: Scubapro Educational Association28) Общественная организация: Science and Engineering Alliance29) Должность: Special Education Assistant30) Чат: Simply Enchanting Angels, So Easily Amused31) Правительство: Senate Enrolled Act, Shetland Environmental Agency32) Аэропорты: SEATAC International Airport, Seattle/ Tacoma, Washington USA33) Программное обеспечение: Self Expanding Application, Self Expanding Archive34) AMEX. Bio- Aqua Systems, Inc. -
12 sea
1) Общая лексика: ЮВА (South-East Asia)2) Американизм: Self Evident Application, Strategic Environmental Assessment4) Военный термин: Southeast Asia, Strategic Enterprise Architecture, safety engineering analysis, sea echelon area, senior enlisted adviser, service educational activities, special equipment authorization, standard electronics assembly, system engineering analysis, system error analysis5) Техника: scanning electrostatic analysis, special-effect amplifier, sudden enhancement of atmospherics6) Химия: Safe Emulsion Agar7) Биржевой термин: Securities and Exchange Act8) Оптика: surface-emitting array9) Сокращение: Sachse Engineering Associates Inc. (USA), Senior Enlisted Advisor, Sience and Education Administration, Society for Education Through Art, South-East Asia, state economic area, statistical energy analysis10) Университет: Students For Environmental Action11) Вычислительная техника: standard electronic assembly, стандартная электронная схема, стандартный электронный блок, Society for Electronic Access (organization)12) Нефть: стратегическая экологическая оценка13) Иммунология: soluble egg antigens, staphylococcal enterotoxin A14) Банковское дело: Закон о ценных бумагах и биржах (США, 1934 г.; Securities Exchange Act)15) Транспорт: Seattle - Tacoma International Airport16) Фирменный знак: Superior Engineering Associates17) Экология: Software For Environmental Awareness18) Реклама: контекстная реклама (search engine advertising)19) Деловая лексика: Safeway Employees Association, Support Encouragement And Accountability, Systems Engineering And Assessment, единый европейский закон (Single European Act), Закон о единой Европе (Single European Act)20) Образование: Science Education Adventure, Science Education And Adventure, State Education Agency, Strategic Education Activities, Support Education And Advocacy21) Инвестиции: Securities Exchange Act22) Сетевые технологии: SoftSolutions Enterprise Administrator, self-extracting archive23) Океанография: Scientific Exploration Of Atlantis, State Earthquake Administration24) Макаров: static-exchange approximation25) Расширение файла: Self- Extracting compressed Macintosh file Archive, Spherical Electrostatic Analyzer, Standard Extended Attribute (OS/2)26) Военно-политический термин: Single European Act27) Подводное плавание: Scubapro Educational Association28) Общественная организация: Science and Engineering Alliance29) Должность: Special Education Assistant30) Чат: Simply Enchanting Angels, So Easily Amused31) Правительство: Senate Enrolled Act, Shetland Environmental Agency32) Аэропорты: SEATAC International Airport, Seattle/ Tacoma, Washington USA33) Программное обеспечение: Self Expanding Application, Self Expanding Archive34) AMEX. Bio- Aqua Systems, Inc. -
13 prime
I 1. adjective1) (first or most important: the prime minister; a matter of prime importance.) primeiro2) (best: in prime condition.) perfeito2. noun(the best part (of a person's etc life, usually early middle age): He is in his prime; the prime of life.) plenitude- primary- primarily
- primary colours
- prime minister
- prime number
- prime time 3. adjectiveprime-time advertising.)II verb(to prepare (something) by putting something into or on it: He primed (=put gunpowder into) his gun; You must prime (=treat with primer) the wood before you paint it.) preparar- primer* * *prime1[praim] n 1 prima: a primeira das horas canônicas. 2 início, primórdio, aurora. 3 juventude, mocidade. 4 fig apogeu, auge, plenitude. 5 fig escol, nata. 6 Math número primo. 7 Math plica. 8 Math minuto. • adj 1 primitivo, primário, primordial. 2 principal, primeiro. 3 superior, excelente. 4 primário, fundamental. 5 Math primo. 6 Math marcado com plica. in her prime na flor da mocidade. of prime importance de capital importância. to be in the prime of life estar no vigor dos anos. to prime with information prover de informações.————————prime2[praim] vt 1 escorvar (bomba hidráulica). 2 aprontar, preparar, aparelhar. 3 imprimir. 4 instruir, industriar. 5 munir, prover. 6 Math marcar com plica. 7 carregar arma de fogo. -
14 promotion
[-ʃən]1) (the raising of a person to a higher rank or position: He has just been given (a) promotion.) promoção2) (encouragement (of a cause, charity etc): the promotion of world peace.) promoção3) (the activity of advertising a product etc: He is against the promotion of cigarettes.) promoção* * *pro.mo.tion[prəm'ouʃən] n 1 promoção: a) elevação a situação superior. b) fomento, estímulo. 2 organização de empresas comerciais. 3 Amer aumento de vendas mediante propaganda. -
15 supplement
1. noun2) (of book) Nachtrag, der; (separate volume) Supplement, das; Nachtragsband, der; (of newspaper) Beilage, die3) (to fare etc.) Zuschlag, der2. transitive verb* * *1. noun(an addition made to supply something lacking, or to correct errors etc: A supplement to the dictionary is to be published next year.) die Ergänzung2. [-ment] verb(to make, or be, an addition to: He does an evening job to supplement his wages.) ergänzen- academic.ru/72299/supplementary">supplementary* * *sup·ple·mentI. n[ˈsʌplɪmənt, AM -lə-]1. (something extra) Ergänzung f (to zu + dat); (book) Supplement nt, Supplementband m, Ergänzungsband m; (information) Nachtrag m, Anhang ma \supplement to one's income ein zusätzliches Einkommenadvertising/sports \supplement Werbe-/Sportbeilage fthe Sunday \supplement die Sonntagsbeilage3. MEDvitamin \supplement Nahrungsmittelergänzung fto pay a \supplement einen Zuschlag zahlenII. vt[ˈsʌplɪment, AM -lə-]▪ to \supplement sth etw ergänzento \supplement one's income by doing sth sein Einkommen aufbessern, indem man etw tut* * *['sʌplɪmənt]1. n1) Ergänzung f (to +gen); (of book) Ergänzungsband m (to zu); (= at end of book) Anhang m, Nachtrag m; (= food supplement) Zusatz m2. vtergänzen; income also aufbessern* * *A s [ˈsʌplımənt]3. Beilage f (zu einer Zeitung etc)4. MATH Supplementwinkel m5. Aufbesserung f (to one’s income seines Einkommens)6. (Einzelzimmer- etc) Zuschlag mB v/t [ˈsʌplıment]1. ergänzensup. abk1. superior2. superlative Superl.3. supplement4. supplementary zusätzl.5. supply6. supra, abovesupp. abk1. supplement2. supplementary zusätzl.suppl. abk1. supplement2. supplementary zusätzl.* * *1. noun1) Ergänzung, die (to + Gen.); (addition) Zusatz, der2) (of book) Nachtrag, der; (separate volume) Supplement, das; Nachtragsband, der; (of newspaper) Beilage, die3) (to fare etc.) Zuschlag, der2. transitive verb* * *(to) n.Ergänzung (zu) f. (newspapers) n.Beigabe -n f.Beiheft -e n. n.Anhang -¨e m.Beilage -n f.Feuilleton n.Nachtrag -¨e m.Zusatz -¨e m. (with) v.aufbessern (mit) v.ergänzen v. -
16 article
n1) пункт, параграф, статья2) договор, соглашение; устав3) статья (в печати)4) предмет; изделие; товар
- advertising article
- branded articles
- choice articles
- competitive article
- complementary articles
- completing articles
- contraband article
- cooperative articles
- deficient article
- domestic articles
- dutiable articles
- exhibited articles
- export articles
- factory-made articles
- fancy articles
- fashion articles
- first-class articles
- fragile articles
- gift article
- high-class article
- high-grade article
- high-quality article
- household articles
- import articles
- imported articles
- industrial articles
- industrialized article
- limited life article
- low-rate articles
- luxury articles
- manufactured articles
- mass-produced articles
- mutually exchanged articles
- mutually supplied articles
- nonconforming articles
- noninfringing article
- operational articles
- orphan article
- partnership articles
- patent article
- patented article
- patentable article
- proprietary article
- saleable articles
- scarce article
- season article
- semifinished article
- serially-produced articles
- shipping articles
- slow-moving articles
- special articles
- special-purpose articles
- specialized article
- sport articles
- standard articles
- standardized articles
- staple articles
- stock articles
- stock-produced articles
- superior article
- tax article
- taxable article
- trade-marked article
- unmarketable article
- unsaleable article
- useful article
- valuable articles
- articles of an agreement
- articles of association
- articles of consumption
- article of a contract
- articles of employment
- articles of expenditure
- articles of exportation
- articles of general consumption
- article of importation
- articles of incorporation
- articles of intrinsic value
- article of manufacture
- articles of mass consumption
- article of merchandise
- articles of partnership
- articles of personal use
- articles of prime necessity
- articles of value
- be out of an article
- be short of an article
- deal in an article
- run out of an articleEnglish-russian dctionary of contemporary Economics > article
-
17 letter
1. буква, литера2. вытисненное название; вытиснять буквы или название3. формат бумаги 25,4?40,6 смletter size — формат,4Х40,6 см
4. письмоaccented letter — буква со знаком ударения; акцентированная буква
bad letter — плохо отпечатанная буква, дефектная буква
bastard letter — «чужая» буква; «чужой» знак; буква или знак другой гарнитуры
5. гротесковый шрифт; рубленый шрифт, шрифт без засечекanonymous letter — письмо без подписи; анонимка
white letter — антиква, прямой латинский шрифт
6. печатная буква7. деревянный шрифтbuilt-up letter — буква, нарисованная контуром с последующей заливкой
commercial letter — формат писчей бумаги 27,9?43,1 см, сфальцованной до 12,7?20,3 см
decorated letter — буква с орнаментом, буква фигурного шрифта
8. крупные вырезные литеры9. выделительный шрифт10. лигатура11. формат бумаги 40,6?50,8 см12. врезанный в текст инициалnewsy letter — письмо, в котором изложены все новости
13. буква с нижним выносным элементомglue-on display letters — буквы с клеевым слоем, используемые при изготовлении крупных надписей
lowercase letter — строчная буква; знак нижнего регистра
letter of the law — буква, формальный смысл закона
14. начальная буква15. инициалitalic letter — курсивная буква; курсивный шрифт
kerned letter — буква с выносным элементом, выступающим за пределы кегля
personalized form letter — стандартное письмо-реклама, печатаемое с фамилией адресата
16. графема буквы17. буква узкого шрифта с очень тонкими штрихами18. прописная буква19. титульный шрифтtwo line letter — прописная буква, помещающаяся на двух строках
20. латинский шрифт21. прямой шрифт22. антиква
См. также в других словарях:
superior — is not a true comparative (like better or greater, for example) and is followed by to, not than: • The taste of an open mushroom grilled with garlic, parsley and butter is so splendid, and superior to snails given the same treatment Times, 1980.… … Modern English usage
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superior — su|pe|ri|or1 [su:ˈpıəriə US suˈpıriər] adj [no comparative] [Date: 1300 1400; : Old French; Origin: superieur, from Latin superior further above , from superus upper , from super; SUPER ] 1.) better, more powerful, more effective etc than a… … Dictionary of contemporary English
superior — 1 adjective 1 having a higher position or rank than someone else: I ll report you to your superior officer. | a superior court 2 better, more powerful, more effective etc than a similar person or thing, especially one that you are competing… … Longman dictionary of contemporary English
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