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1 subliminal advertising
подсознательная реклама
Реклама, не воспринимаемая человеческим сознанием, но, тем не менее, оказывающая влияние на покупательское поведение потребителя. Такая реклама основывается на явлении подсознательного восприятия – Subliminal perception.
[ http://www.lexikon.ru/rekl/a_eng.html]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > subliminal advertising
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2 subliminal advertising
Большой англо-русский и русско-английский словарь > subliminal advertising
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марк. подсознательная реклама (незаконная реклама, призванная воздействовать на подсознание, напр., путем слов, мелькающих на экране с интервалом не более 10 секунд)See:
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подсознательная реклама: незаконная реклама, призванная воздействовать на подсознание (напр., включение в видеоленту отдельных слов и символов через определенные интервалы, что делает их практически невидимыми глазу, но воздействующими на подсознание).* * *реклама, действующая на подсознаниеАнгло-русский экономический словарь > subliminal advertising
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реклама, действующая на подсознание.* * *реклама, действующая на подсознание.Англо-русский словарь по социологии > subliminal advertising
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5 subliminal advertising
1) Общая лексика: пропаганда с помощью подпороговых раздражителей, скрытая реклама2) Экономика: "подсознательное" рекламирование, реклама, действующая на подсознание3) Кино: реклама на уровне подсознания4) Реклама: реклама с помощью подпороговых раздражителей5) Деловая лексика: реклама, действующая с помощью подпороговых раздражителейУниверсальный англо-русский словарь > subliminal advertising
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6 subliminal advertising
реклама, рекламирование с помощью внушения -
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реклама, действующая на подсознаниеАнгло-русский словарь по экономике и финансам > subliminal advertising
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8 subliminal advertising
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9 subliminal advertising
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10 subliminal advertising
"подсознательное" рекламированиеEnglish-russian dctionary of contemporary Economics > subliminal advertising
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11 subliminal advertising
«подсознательное» рекламированиеEnglish-russian dctionary of diplomacy > subliminal advertising
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12 advertising
advertising оплаченное объявление advertising публикация объявлений advertising публикация рекламных объявлений advertising реклама advertising рекламирование advertising рекламное дело advertising рекламный advertising рекламный анонс advocacy advertising рекламно-пропагандистская кампания aggressive advertising активное рекламирование boards advertising щитовая реклама business-to-business advertising реклама для предпринимателей camouflaged advertising скрытая реклама cinema advertising кинореклама competitive advertising конкурентоспособная реклама consumer advertising потребительская реклама coop advertising совместная реклама производителя и оптового торговца cooperative advertising совместная реклама производителя и розничного торговца corporate advertising реклама, создающая имидж компании corporation advertising реклама корпорации deceptive advertising мошенническая реклама deceptive advertising реклама недоброкачественных товаров direct mail advertising прямая почтовая реклама direct mail advertising рассылка рекламы прямой почтой direct response advertising реклама, предполагающая прямой ответ адресата dishonest advertising нечестная реклама false advertising обманная реклама financial advertising финансовая реклама illuminated advertising световая реклама image advertising реклама образца industrial advertising промышленная реклама institutional advertising реклама для создания популярности организации international advertising международная реклама joint advertising совместная реклама launch advertising начинать рекламную кампанию lifestyle advertising реклама образа жизни mail-order advertising реклама посылочной торговли misleading advertising обманчивая реклама misleading advertising реклама, вводящая в заблуждение multimedia advertising реклама с использованием нескольких средств массовой информации multinational advertising многонациональная реклама outdoor advertising наружная реклама persuasive advertising убедительная реклама political advertising политическая реклама post-launch advertising реклама после выпуска продукции на рынок poster advertising реклама с помощью афиш и плакатов postmark advertising реклама на почтовом штемпеле prestige advertising реклама для поддержания престижа фирмы print advertising реклама в печатном издании public service advertising рекламное объявление в виде обращения к общественности radio advertising радиореклама reason-why advertising аргументированная реклама reminder advertising реклама-напоминание roof advertising реклама на крышах домов screen advertising реклама на щитах subliminal advertising реклама, действующая с помощью подпороговых раздражителей subliminal advertising реклама, действующая на подсознание testimonial advertising рекомендательная реклама tie-up advertising широкая реклама товаров trade advertising рекламное объявление в коммерческом издании transit advertising реклама на транспорте word-of-mouth advertising реклама, создаваемая потребителями word-of-mouth advertising устная реклама -
13 subliminal
subliminal [ˏsʌbˊlɪmɪnl] a1) подсозна́тельный2) де́йствующий на подсозна́ние;subliminal advertising рекла́ма, де́йствующая на подсозна́ние; реклами́рование с по́мощью внуше́ния
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[sʌbʹlımın(ə)l] a психол.1) лежащий ниже порога (сознательного) восприятия; подсознательныйsubliminal self - подсознательное «я»
2) действующий на подсознаниеsubliminal techniques in advertising - рекламирование с помощью внушения, особ. путём кинорекламы, появляющейся на экране на доли секунды для действия на подсознание
subliminal advertising [propaganda] - реклама [пропаганда], действующая на подсознание; реклама [пропаганда] с помощью подпороговых раздражителей
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15 subliminal
1. a психол. лежащий ниже порога восприятия; подсознательныйsubliminal self — подсознательное «я»
2. a психол. действующий на подсознаниеsubliminal techniques in advertising — рекламирование с помощью внушения,
Синонимический ряд:subconscious (noun) essence; psyche; subconscious -
16 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
17 advertising
nреклама; рекламирование
- advance advertising
- auxiliary advertising
- bank advertising
- billboard advertising
- black-and-white advertising
- broadcast advertising
- cinema advertising
- classified advertising
- colour advertising
- combined advertising
- commercial advertising
- commodity advertising
- consumer advertising
- cooperative advertising
- corporate advertising
- coupon advertising
- current advertising
- decent advertising
- direct advertising
- direct-mail advertising
- display advertising
- domestic advertising
- electrical advertising
- export advertising
- farm advertising
- film advertising
- follow-up advertising
- graphic advertising
- illuminated advertising
- indirect advertising
- individual advertising
- industrial advertising
- informational advertising
- informative advertising
- inside-the-store advertising
- international advertising
- joint advertising
- keyed advertising
- legal advertising
- local advertising
- long-term advertising
- low-pressure advertising
- magazine advertising
- mail-order advertising
- mass advertising
- media advertising
- misleading advertising
- national advertising
- newspaper advertising
- outdoor advertising
- package advertising
- patent advertising
- persuasive advertising
- point-of-purchase advertising
- point-of-sale advertising
- poster advertising
- press advertising
- prestige advertising
- prestigious advertising
- product advertising
- professional advertising
- promotional advertising
- radio advertising
- regional advertising
- regular advertising
- retail advertising
- sales advertising
- scheduled advertising
- screen advertising
- seasonal advertising
- semi-display advertising
- short-term advertising
- slide advertising
- specialty advertising
- street advertising
- subliminal advertising
- trade advertising
- transit advertising
- transport advertising
- TV advertising
- advertising of goods
- advertising on difficult marketing
- advertising to business
- arrange advertising
- do advertising
- finance advertising
- handle advertising
- promote advertisingEnglish-russian dctionary of contemporary Economics > advertising
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реклама; рекламирование• -
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1) реклама; рекламирование2) рекламное дело; публикация объявлений -
20 subliminal
sʌbˈlɪmɪnl прил.
1) подсознательный Syn: subconscious
2) действующий на подсознание( психологическое) лежащий ниже порога (сознательного) восприятия;
подсознательный - * self подсознательной "я" - * perception подсознательное восприятие - * mind подсознание действующий на подсознание - * techniques in advertising рекламирование с помощью внушения, особ. путем кинорекламы, появляющейся на экране на доли секунды для действия на подсознание - * advertising реклама, действующая на подсознание;
реклама с помощью подпороговых раздражителей subliminal действующий на подсознание;
subliminal advertizing реклама, действующая на подсознание;
рекламирование с помощью внушения ~ подсознательный subliminal действующий на подсознание;
subliminal advertizing реклама, действующая на подсознание;
рекламирование с помощью внушенияБольшой англо-русский и русско-английский словарь > subliminal
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См. также в других словарях:
subliminal advertising — ➔ advertising * * * subliminal advertising UK US noun [U] MARKETING ► advertising that uses images and sounds that the conscious mind is not aware of, in order to influence people and make them attracted to a product: »Subliminal advertising is… … Financial and business terms
subliminal advertising — noun The insertion of subliminal images into the run of a cinema film, television programme, etc in order to exert subconscious influences on the viewer • • • Main Entry: ↑subliminal … Useful english dictionary
subliminal advertising — noun advertising that uses images and sounds to influence consumers in a subliminal way … English new terms dictionary
subliminal advertising — /səblɪmənəl ˈædvətaɪzɪŋ/ (say suhblimuhnuhl advuhtuyzing) noun a form of advertising, banned in many countries, which uses subliminal messages …
subliminal advertising — /sʌbˌlɪmɪn(ə)l ædvətaɪzɪŋ/ noun advertising that attempts to leave impressions on the subconscious mind of the person who sees it or hears it without that person realising that this is being done … Marketing dictionary in english
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
Subliminal — Sub*lim i*nal, a. [Pref. sub + L. limen threshold.] 1. (Philos.) Existing in the mind, but below the surface or threshold of consciousness; that is, existing as feeling rather than as clear ideas. [Webster 1913 Suppl.] 2. having or using an… … The Collaborative International Dictionary of English
subliminal — (adj.) 1886, below the threshold (of consciousness), formed from sub below (see SUB (Cf. sub )) + L. limen (gen. liminis) threshold. Apparently a loan translation of Ger. unter der Schwelle (des Bewusstseins) beneath the threshold (of… … Etymology dictionary
Subliminal message — A subliminal message is a signal or message embedded in another medium, designed to pass below the normal limits of the human mind s perception. These messages are unrecognizable by the conscious mind, but in certain situations can affect the… … Wikipedia
subliminal message — or subliminal advertising Flashing a message sometimes a graphic image, but usually a short text in one frame of a film or video. Played at full speed, such a message is barely perceived, particularly if the viewer isn t looking for it. The … Glossary of Art Terms
subliminal — adj. Psychol. (of a stimulus etc.) below the threshold of sensation or consciousness. Phrases and idioms: subliminal advertising the use of subliminal images in advertising on television etc. to influence the viewer at an unconscious level.… … Useful english dictionary
