-
1 strategic segmentation
segmentation f stratégique -
2 strategic
stratégiquestrategic business plan plan m stratégique d'entreprise;strategic business unit domaine m d'activité stratégique, unité f d'activité stratégique;strategic fit ajustement m stratégique;strategic group groupe m stratégique;strategic management gestion f stratégique;strategic marketing marketing m stratégique;strategic planning planification f stratégique;strategic position position f stratégique;strategic positioning positionnement m stratégique;strategic review revue f stratégique;strategic segmentation segmentation f stratégique;strategic targeting ciblage m stratégique;strategic withdrawal (of product, campaign) repli m stratégique
См. также в других словарях:
Strategic planning — is an organization s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. In order to determine where it is going, the organization needs to… … Wikipedia
Industrial market segmentation — is a scheme for categorizing industrial and business customers to guide strategic and tactical decision making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for… … Wikipedia
Market segmentation — Marketing Key concepts Product marketing · Pricing … Wikipedia
Market Segmentation Index — or Celli Index of Market Segmentation, named after the Italian economist Celli G. GianLuca, is a measure of market segmentation. This Index, is a comparative measure of the degree of monopoly power in two distinctive markets for products that… … Wikipedia
3C's Model — The 3C s Model is a strategical look at the factors needed for success. It was developed by Kenichi Ohmae, a business and corporate strategist. [ [http://www.leading minds.com/biography.cfm?speakerID=21 leading minds.com] ] The 3C’s model points… … Wikipedia
Persona (marketing) — In marketing and user centered design, personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product in a similar way. Personas… … Wikipedia
Demand chain — The Demand chain is that part of the value chain which drives demand. Contents 1 Concept 2 Demand chain challenges 3 Linking demand and supply chains 4 Demand chain … Wikipedia
Marketing strategy — Marketing Key concepts Product marketing · Pricing … Wikipedia
Porter generic strategies — Michael Porter has described a category scheme consisting of three general types of strategies that are commonly used by businesses to achieve and maintain competitive advantage. These three generic strategies are defined along two dimensions:… … Wikipedia
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product … Wikipedia