-
1 strategic marketing
marketing m stratégique -
2 strategic
strategic [strə'ti:dʒɪk]stratégique;∎ we decided on a strategic withdrawal of our troops nous avons décidé d'opérer un repli stratégique de nos troupes;∎ a strategic position une position stratégique►► strategic business unit domaine m d'activité stratégique;Military Strategic Defense Initiative initiative f de défense stratégique;strategic marketing marketing m stratégique;strategic management gestion f stratégique;strategic planning planification f stratégique;Marketing strategic targeting ciblage m stratégique;Marketing strategic withdrawal (of product, campaign) repli m stratégique -
3 strategic
stratégiquestrategic business plan plan m stratégique d'entreprise;strategic business unit domaine m d'activité stratégique, unité f d'activité stratégique;strategic fit ajustement m stratégique;strategic group groupe m stratégique;strategic management gestion f stratégique;strategic marketing marketing m stratégique;strategic planning planification f stratégique;strategic position position f stratégique;strategic positioning positionnement m stratégique;strategic review revue f stratégique;strategic segmentation segmentation f stratégique;strategic targeting ciblage m stratégique;strategic withdrawal (of product, campaign) repli m stratégique -
4 SWOT
MARKETING ( abbreviation strengths, weaknesses, opportunities, threats) forces, faiblesses, opportunités et menaces f plSWOT analysis analyse f des forces, faiblesses, opportunités et menaces… a SWOT (Strength, Weakness, Opportunity and Threat) analysis is a fundamental tool in corporate strategic planning. Once planners have conducted a SWOT analysis, they are in a position to articulate the mission, strategy, and objectives of the organization.
-
5 top-down
hiérarchisé(e)MARKETING top-down forecasting prévisions f pl hiérarchisées;top-down management gestion f par le hautForget capital; it's relatively easy to obtain nowadays. Today's scarce, sought-after strategic resource is expertise, which comes in the form of employees. Although organizations have changed mightily from the days of hierarchical, top-down management, they still have a long way to go.
См. также в других словарях:
strategic marketing — ➔ marketing * * * strategic marketing UK US noun [U] MARKETING, MANAGEMENT ► marketing activities considered as part of a company’s plans and use of resources over time to achieve particular things: »This strategic marketing alliance will allow… … Financial and business terms
strategic marketing — /strəˌti:dʒɪk mɑ:kɪtɪŋ/ noun marketing according to a set strategy, which is developed after analysing the market, designing the advertising messages and launching the product … Marketing dictionary in english
Warner Strategic Marketing — usualmente abreviado, como figura en el logotipo, WSM, es una compañía discográfica que forma parte de Warner Music Group. Este sello discográfico está especializado en editar álbumes recopilatorios, muy similar a la división Rhino Records. Sin… … Wikipedia Español
Universal Music Strategic Marketing — Filiale de Universal Music Group Pays d origine Allemagne Site officiel … Wikipédia en Français
Warner Strategic Marketing — is a record label that is part of the Warner Music Group. It specializes in compilation albums, much like sister division Rhino Entertainment. However, unlike Rhino, it does not reissue classic albums in the WMG catalogue. However, WSM does… … Wikipedia
Marketing strategy — Marketing Key concepts Product marketing · Pricing … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… … Wikipedia
marketing — finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. Marketing includes market research, deciding on products and prices, advertising promoting distributing and selling. Glossary of Business… … Financial and business terms
Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product … Wikipedia
Marketing automation — The name given to software platforms designed for marketing departments and organizations to automate repetitive tasks is Marketing Automation. Marketing departments, consultants and part time marketing employees benefit by specifying criteria… … Wikipedia