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1 soft
1 nounsofts biens m pl non durablessoft commodities biens m pl non durables;COMPUTING soft copy visualisation f sur écran;soft currency devise f ou monnaie f faible;soft goods biens non durables; British tissus m pl, textiles m pl;soft loan prêt m bonifié;American POLITICS soft money = sommes employées pour le financement d'une campagne électorale en utilisant divers stratagèmes afin de rester dans la légalité;COMPUTING soft return saut m de ligne automatique;soft sell méthode f de vente non agressiveThe result has been to introduce advertising material that marketers describe as relevant to, as an extension of, or as "contextual" to the content -- less intrusive and in-your-face than flashy, oversized banners or pop-up ads. The soft sell in other words.
См. также в других словарях:
Soft Sell — Advertising and sales practices denoted by subtle language and a non aggressive technique. A soft sell is designed to avoid angering potential customers and pushing them away. Because soft selling is a low pressure sales technique, it may not… … Investment dictionary
soft sell — soft′ sell′ n. bus a method of advertising or selling that is quietly persuasive, indirect, and sophisticated (opposed to hard sell). • Etymology: 1950–55 soft′ sell′, v.t. sold, sell•ing, adj … From formal English to slang
soft sell — n [singular] a way of advertising or selling things that involves gently persuading people to buy something →↑hard sell … Dictionary of contemporary English
soft sell — noun singular a way of advertising or selling products by persuading people to buy them in a relaxed and pleasant manner ─ compare HARD SELL … Usage of the words and phrases in modern English
soft sell — noun suggestive or persuasive advertising • Hypernyms: ↑advertising, ↑publicizing * * * noun : the use of suggestion or persuasion in selling rather than aggressive pressure compare hard sell * * * a method of advertising or selling that is… … Useful english dictionary
Soft sell — In advertising, a soft sell is an advertisement or campaign that uses a more subtle sales message, in opposition to a hard sell.Theorists have examined the value of repetition for soft sell versus hard sell messages to determine their relative… … Wikipedia
soft-sell — /sawft sel , soft /, v., soft sold, soft selling, adj. v.t. 1. to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft sell a new perfume. adj. 2. (of a sales technique) quietly or indirectly… … Useful english dictionary
soft sell — also soft sell N SING A soft sell is a method of selling or advertising that involves persuading people in a gentle way rather than putting a lot of pressure on people to buy things. I think more customers probably prefer a soft sell. Ant: hard… … English dictionary
soft-sell — /sawft sel , soft /, v., soft sold, soft selling, adj. v.t. 1. to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft sell a new perfume. adj. 2. (of a sales technique) quietly or indirectly… … Universalium
soft sell — /ˈsɒft sɛl / (say soft sel) noun a method of advertising or selling which is quietly persuasive, subtle, and indirect. Compare hard sell …
soft sell — a method of advertising or selling that is quietly persuasive, subtle, and indirect (opposed to hard sell). [1950 55] * * * … Universalium
