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1 skimming price
prix m d'écrémage -
2 skimming
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3 skimming
См. также в других словарях:
Price skimming — is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management. It allows the firm to recover its sunk… … Wikipedia
skimming — skim‧ming [ˈskɪmɪŋ] noun [uncountable] 1. MARKETING when a company charges a very high price for a new product in order to make as large a profit as possible before competing products appear on the market and force the company to lower the price… … Financial and business terms
Skimming — may refer to: *Skimming (liquids), separating liquids or solids from the top of a liquid, e.g. as cream from whole milk. *Skimming (reading) or speed reading * a very common form of white collar theft, skimming refers to taking cash off the top… … Wikipedia
Price Skimming — A product pricing strategy by which a firm charges the highest initial price that customers will pay. As the demand of the first customers is satisfied, the firm lowers the price to attract another, more price sensitive segment. Therefore, the… … Investment dictionary
skimming — Pricing policy where a firm initially charges a high price but later gradually lowers the price to increase sales … American business jargon
Cream skimming — is a pejorative term used to refer to the perceived business practice of a company providing a product or a service to only the high value or low cost customers of that product or service. Whether or not the perceived negative effects of cream… … Wikipedia
market-skimming pricing — Setting a high price for a new product in order to skim the maximum revenues, layer by layer, from the market segments willing to pay the high price. Using this high price strategy, the company makes fewer but more profitable sales … Big dictionary of business and management
Pricing — is one of the four p s of the marketing mix. The other three aspects are product, promotion, and place. It is also a key variable in microeconomic price allocation theory.Price is the only revenue generating element amongst the 4ps,the rest being … Wikipedia
List of topics in industrial organization — In microeconomics, industrial organization is the field which describes the behavior of firms in the marketplace with regard to production, pricing, employment and other decisions. Topics in this field range from classical issues such as… … Wikipedia
Outline of industrial organization — For concepts relating to production in macroeconomics, see gross domestic product and measures of national income and output. The following outline is provided as an overview of and topical guide to industrial organization: Industrial… … Wikipedia
Marketing ethics — Marketing Key concepts Product marketing · Pricing … Wikipedia