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1 comportement des consommateurs
поведение потребителя
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[ http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]EN
consumer behaviour
An observable pattern of activity concerned with the purchase of goods and services and susceptible to the influence of marketing and advertising strategies. (Source: CON)
[http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]Тематики
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Франко-русский словарь нормативно-технической терминологии > comportement des consommateurs
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2 promotion du commerce et de l'industrie
поддержка торговли и промышленности
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[ http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]EN
promotion of trade and industry
Any activity that encourages or supports the buying, selling or exchanging of goods or services with other countries, which could include marketing, diplomatic pressure or the provision of export incentives such as credits and guarantees, government subsidies, training and consultation or advice. (Source: ODE)
[http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]Тематики
EN
DE
FR
Франко-русский словарь нормативно-технической терминологии > promotion du commerce et de l'industrie
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