-
21 производители товаров массового потребления
General subject: consumer staples (The industries that manufacture and sell food/beverages, tobacco, prescription drugs and household products.)Универсальный русско-английский словарь > производители товаров массового потребления
-
22 матрица BCG
марк. BCG matrix
The four segments of the BCG Matrix
Placing products in the BCG matrix provides 4 categories in a portfolio of a company:
Stars (high growth, high market share)
Stars are using large amounts of cash. Stars are leaders in the business. Therefore they should also generate large amounts of cash.
Stars are frequently roughly in balance on net cash flow. However if needed any attempt should be made to hold your market share in Stars, because the rewards will be Cash Cows if market share is kept.
Cash Cows (low growth, high market share)
Profits and cash generation should be high. Because of the low growth, investments which are needed should be low.
Cash Cows are often the stars of yesterday and they are the foundation of a company.
Dogs (low growth, low market share)
Avoid and minimize the number of Dogs in a company.
Watch out for expensive ‘rescue plans’.
Dogs must deliver cash, otherwise they must be liquidated.
Question Marks (high growth, low market share)
Question Marks have the worst cash characteristics of all, because they have high cash demands and generate low returns, because of their low market share.
If the market share remains unchanged, Question Marks will simply absorb great amounts of cash.
Either invest heavily, or sell off, or invest nothing and generate any cash that you can. Increase market share or deliver cash.Дополнительный универсальный русско-английский словарь > матрица BCG
-
23 товар
сущ.commodity; merchandise; мн goodsзавозить товар контрабандным путём — ( в страну) to smuggle goods ( into a country)
ассортимент товаров — assortment (choice, range, selection) of goods
право собственности на товар — ownership (of) (property in, title to) goods
свободное перемещение товаров, услуг и финансовых средств — free flow of goods, services and financial resources
товары, изготовленные по специальному заказу — goods made (produced) to a special order
товары, находящиеся в залоге на таможенном складе — ( до уплаты пошлины) bonded goods
товары, не являющиеся объектом международной торговли — non-traded goods
товары, определяемые общими родовыми признаками — англ generic goods; амер fungible goods
важнейшие виды товаров, основные виды товаров — major (staple) goods
дорогостоящие товары, выпускаемые малыми партиями — high values, low bulk commodities (products)
- товар, продаваемый в убытокнедоброкачественный товар, низкосортный товар — inferior (low) quality goods; goods of inferior (low, poor) quality
- товар, проданный в кредит
- товары высокого качества
- товары длительного пользования
- товары иностранного происхождения
- товары, не облагаемые пошлиной
- товары низкого качества
- товары, облагаемые пошлиной
- товары первой необходимости
- товары пригодные для торговли
- товары широкого потребления
- высококачественные товары
- дефектные товары
- дефицитные товары
- застрахованные товары
- излишние товары
- импортные товары
- индивидуализированные товары
- индивидуально-определённые товары
- испорченные товары
- маркированные товары
- массовые недорогостоящие товары
- модные товары
- наличный товар
- невостребованный товар
- некомплектный товар
- неходовой товар
- общественный товар
- отборные товары
- подакцизный товар
- потребительские товары
- похищенный товар
- продовольственные товары
- промышленные товары
- разнообразные товары
- сельскохозяйственные товары
- стратегические товары
- сырьевые товары
- транзитные товары
- уценённый товар
- фактически принятый товар
- фирменный товар
- ходовой товар
- хозяйственные товары
- хрупкие товары
- штучные товары
- 1
- 2
См. также в других словарях:
sell — W1S1 [sel] v past tense and past participle sold [səuld US sould] ▬▬▬▬▬▬▬ 1¦(give something for money)¦ 2¦(make something available)¦ 3¦(make somebody want something)¦ 4¦(be bought)¦ 5 sell like hot cakes 6¦(idea/plan)¦ 7 sell yourself 8 sell… … Dictionary of contemporary English
sell — [sel] vt. sold, selling [ME sellen < OE sellan, to give, offer, akin to Goth saljan, to offer (sacrifice): caus. formation in sense “to cause to take” < IE base * sel , to take, grasp > SALE, Gr helein, to take] 1. to give up, deliver,… … English World dictionary
sell-out — ˈsell out noun [singular] MARKETING if a product, share offer, event etc is a sell out, it is very successful and lots of people buy it or go there, and no more products, shares, tickets etc are available: • The $200 million five year bonds were… … Financial and business terms
sell — ▪ I. sell sell 1 [sel] verb sold PTandPP [səʊld ǁ soʊld] 1. [intransitive, transitive] COMMERCE to give someone property, assets, goods, services etc in return for money: • Chrysler plans to raise c … Financial and business terms
sell — sell1 [ sel ] (past tense and past participle sold [ sould ] ) verb *** 1. ) transitive to exchange something for money: They ve already sold over two million copies of their record. sell something at a profit/loss (=for more/less money than you… … Usage of the words and phrases in modern English
sell — [[t]se̱l[/t]] ♦ sells, selling, sold 1) VERB If you sell something that you own, you let someone have it in return for money. [V n] I sold everything I owned except for my car and my books... [V n to n] His heir sold the painting to the London… … English dictionary
sell-by date — noun a date stamped on perishable produce indicating the date by which it should be sold • Regions: ↑United Kingdom, ↑UK, ↑U.K., ↑Britain, ↑United Kingdom of Great Britain and Northern Ireland, ↑Great Britain • Hypernyms: ↑ … Useful english dictionary
sell — [[t]sɛl[/t]] v. sold, sell•ing, n. 1) cvb to transfer (goods or property) or render (services) in exchange for money 2) to deal in; keep or offer for sale: to sell insurance[/ex] 3) to make a sale or offer for sale to 4) to persuade or induce to… … From formal English to slang
sell — /sel/ noun an act of selling ♦ to give a product the hard sell to make great efforts to persuade customers to buy it ■ verb 1. to give goods in exchange for money ● to sell something on credit ● The shop sells washing machines and refrigerators.… … Marketing dictionary in english
sell — /sel/ verb 1. to give goods in exchange for money ● to sell something on credit ● The shop sells washing machines and refrigerators. ● They tried to sell their house for £100,000. ● Their products are easy to sell. 2. to be sold ● These items… … Dictionary of banking and finance
sell-by date — UK / US noun [countable] Word forms sell by date : singular sell by date plural sell by dates British a date printed on food products to show that they should not be sold after that date because they will no longer be good to eat • past its sell… … English dictionary