-
1 sales forecast
Mktga prediction of future sales, based mainly on past sales performance. Sales forecasting takes into account the economic climate, current sales trends, company capacity for production, company policy, and market research. A sales forecast can be a good indicator of future sales in stable market conditions, but may be less reliable in times of rapid market change. -
2 market structure
Mktgthe makeup of a particular market. Market structure can be described with reference to different characteristics of a market, including its size and value, the number of providers and their market share, consumer and business purchasing behavior, and growth forecasts. The description may also include a demographic and regional breakdown of providers and customers and an analysis of pricing structures, likely technological impacts, and domestic and overseas sales. -
3 market position
Mktgthe place held by a product or service in a market, usually determined by its percentage of total sales. An ideal market position is often predefined for a product or service. Analysis of potential customers and competing products can be used with product differentiation techniques to formulate a product to fill the desired market position. -
4 market penetration
HRa measure of the percentage or potential percentage of the market that a product or company is able to capture, expressed in terms of total sales or turnover. Market penetration is often used to measure the level of success a new product or service has achieved. -
5 sales force communications
Mktgcommunications aimed at improving the performance and market awareness of a sales forceThe ultimate business dictionary > sales force communications
-
6 sales territory
Mktga defined area within which a designated salesperson is responsible for selling a product or service. A sales territory is usually organized along geographic lines, for example, counties or regions, but it can also be defined by market sector or by product group. -
7 price-to-sales ratio
Finthe ratio of the value of all of a company’s stock to its sales for the previous twelve months, a way of measuring the relative value of a share when compared with others.EXAMPLEThe P/S ratio is obtained by dividing the market capitalization by the latest published annual sales figure. So a company with a capitalization of $1 billion and sales of $3 billion would have a P/S ratio of 0.33.P/S will vary with the type of industry. You would expect, for example, that many retailers and other large-scale distributors of goods would have very high sales in relation to their market capitalizations—in other words, a very low P/S. Equally, manufacturers of high-value items would generally have much lower sales figures and thus higher P/S ratios.A company with a lower P/S is cheaper than one with a higher ratio, particularly if they are in the same sector so that a direct comparison is more appropriate. It means that each share of the lower P/S company is buying more of its sales than those of the higher P/S company.It is important to note that a share which is cheaper only on P/S grounds is not necessarily the more attractive share. There will frequently be reasons why it has a lower ratio than another similar company, most commonly because it is less profitable. -
8 secondary market
Fina market that trades in existing shares rather than new share issues, for example, a stock exchange. The money earned from these sales goes to the dealer or investor, not to the issuer. -
9 рынок продаж
-
10 рынок сбыта
sales market, sales (marketing, distribution) area; (товарная биржа) product marketBanks. Exchanges. Accounting. (Russian-English) > рынок сбыта
-
11 рынок сбыта
market / sales marketРусско-английский справочник переводчика-международника > рынок сбыта
-
12 рынок сбыта
sales market имя существительное: -
13 анализ сбыта
Banks. Exchanges. Accounting. (Russian-English) > анализ сбыта
-
14 Absatzgefüge
Absatzgefüge
marketing structure;
• Absatzgelegenheit sales opportunity;
• Absatzgemeinschaft sales combine (syndicate);
• Absatzgenossenschaft marketing cooperative, cooperative marketing association, (landwirtschaftliche) producer (agricultural) cooperative, farm[er’s] cooperative (US), producer society (Br.);
• Absatzgenossenschaft auf Provisionsbasis terminal cooperative commission agency (US);
• Absatzgepflogenheiten marketing practices;
• Absatzgesellschaft trading company;
• Absatzgliederung sales classification;
• Absatzgremium selling group, sales (marketing) conference;
• Absatzgrenze sales limit;
• Absatzhöhe volume of trade;
• Absatzhonorar (Autor) royalty;
• Absatzindex sales index;
• Absatzkalender selling calendar;
• Absatzkalkulation sales estimate;
• sich in eine gewaltige Absatzkampagne stürzen to launch into a massive sales drive;
• Absatzkanäle marketing channels;
• Absatzkartell distribution (sales, marketing) cartel;
• Absatzkenntnis marketing knowledge;
• umfassende Absatzkenntnisse competence in marketing;
• Absatzkennzahlen distribution indices, (Statistik) standard figures of distribution;
• Absatzklima state of the market;
• Absatzkonjunktur seller’s market;
• Absatzkontingent market (marketing, sales) quota;
• Absatzkontingentierung allocation of sale;
• Absatzkontrolle marketing (sales) control, orderly marketing (US);
• Absatzkontrollstelle marketing board;
• Absatzkonzentration market concentration;
• Absatzkonzeption marketing conception;
• Absatzkosten distribution expenses (costs), marketing (sales) costs, cost of marketing (sales), expenses of marketing;
• Absatzkrise sales crisis, slump in sales;
• Absatzkunde marketing knowledge;
• Absatzkurve distribution (sales) curve;
• Absatzlage sales (market) situation, sales position;
• schlechte Absatzlage poor market situation;
• Absatzleistung market performance;
• Absatzlenkung sales control, control of the market, controlled distribution;
• Absatzmangel selling pressure. -
15 Verkaufsgebühr
Verkaufsgebühr
sales charge;
• Verkaufsgegenstand item, article of sale;
• Verkaufsgegenstände saleswork;
• Verkaufsgegenstand beschädigen to injure an article of merchandise;
• Verkaufsgehilfe shopmate;
• Verkaufsgelände sales location;
• Verkaufsgelegenheit sales opportunity;
• günstige Verkaufsgelegenheit vorübergehen lassen to lose a market;
• Verkaufsgemeinschaft sales combine (group), merketing association;
• Verkaufsgenehmigung sales permit, licence to sell;
• Verkaufsgenie star (top) salesman;
• Verkaufsgenossenschaft cooperative selling (sales) association, marketing cooperative, (Landwirte) producer cooperative;
• Verkaufsgerüchte rumo(u)rs of a bid;
• Verkaufsgeschäfte vermitteln to negotiate contracts of sale;
• Verkaufsgesellschaft sales association (company), agency company, distributing agency;
• Verkaufsgesellschaft von Firmenmänteln shell company;
• Verkaufsgesichtspunkt sales approach (angle);
• Verkaufsgesichtspunkte selling points;
• Verkaufsgespräch sales (dealer’s) talk, selling conversation, sales interview;
• Verkaufsgewandtheit [personal] salesmanship;
• Verkaufsgewicht selling weight;
• Verkaufsgewinn sales profit;
• Verkaufsgewohnheit selling habit;
• Verkaufsgrenze sales limit;
• Verkaufsgrundlage sales base;
• Verkaufsgruppe sales team;
• Verkaufshandbuch sales manual;
• Verkaufsherrichtung adapting for sale;
• Verkaufshilfe (Werbung) selling (display, dealer) aid, sales tool, promotion matter, visual;
• audiovisuelle Verkaufshilfen audiovisual aids;
• Verkaufshinweis sales notice;
• Verkaufsidee sales idea;
• Verkaufsimpuls sales incentive (stimulant);
• Verkaufsindex retail-price index;
• Verkaufsingenieur sales[man] engineer, technical sales representative;
• Verkaufsinserat advertisement of a sale;
• Verkaufsinstrument sales instrument;
• Verkaufsinteresse selling interest, inclination to sell;
• Verkaufsinterview sales interview;
• Verkaufsjahr sales year;
• Verkaufsjournal sales register;
• Verkaufskalkulation sales estimate;
• Verkaufskampagne sales campaign;
• neue Verkaufskanäle new remarketing channels;
• Verkaufskanone top (star) salesman;
• Verkaufskartell sales syndicate, price ring;
• Verkaufskatalog sale catalog(ue), shopping guide;
• derzeit gültiger Verkaufskatalog current catalog(ue);
• Verkaufsklima sales climate, market atmosphere;
• Verkaufskommission selling brokerage, commission on sales effected;
• Verkaufskommissionär selling agent, factor;
• Verkaufskonsortium (Emission) selling group, underwriting (selling) syndicate;
• Verkaufskontingent sales contingent (quota);
• regionales Verkaufskontingent territory quota;
• Verkaufskontingentierung rationing of sales;
• Verkaufskonto trading account, account sales;
• Verkaufskontor selling agency;
• Verkaufskontrolle sales progress control, orderly marketing (US);
• Verkaufskonzeption marketing conception;
• Verkaufskonzession für etw. haben to be licensed to sell s. th.;
• Verkaufskosten selling costs, sales (selling) expense, cost of sales, (Versicherungsgesellschaft) acquisition cost (expense);
• unmittelbare Verkaufskosten direct selling costs;
• Verkaufs-, Verwaltungs- und allgemeine Kosten (Bilanz) administrative and general selling expenses (US);
• Verkaufskraft shop assistant;
• Verkaufskräfte shop staff, salespeople (US);
• Verkaufskunst selling technique, salesmanship;
• Verkaufskurs asked price, (Devisen) selling rate;
• Verkaufskurs ohne Deckungserhöhung (Börse) exhaust price (US);
• Verkaufskurve sales curve (chart), distribution curve;
• Verkaufsladen shop (Br.), store (US);
• betriebseigener (werkseigener) Verkaufsladen own (industrial) retail store (shop);
• an eine Firma gebundener Verkaufsladen tie-up shop;
• Verkaufslager stock, depot (Br.);
• Verkaufsland country of origin;
• Verkaufslawine avalanche of selling;
• Verkaufslehrgang sales training course;
• Verkaufsleistung sales (market) performance, sales vigo(u)r;
• Verkaufsleiter sales executive (supervisor, manager, promoter), director of sales, (Markenartikel) brand manager;
• einfallsreicher Verkaufsleiter aggressive sales manager;
• Verkaufsleitung sales management;
• Verkaufslenkung sales control, control of the market;
• Verkaufslimit selling limit;
• Verkaufsliste sales list;
• Verkaufsliteratur sales literature;
• Verkaufslizenz licence to sell, selling licence;
• Verkaufslokal salesroom;
• Verkaufslücke sales lag;
• Verkaufsmakler selling broker;
• Verkaufsmannschaft sales force (US);
• Verkaufsmarge profit margin;
• Verkaufsmarkt market, outlet;
• Verkaufsmesse fair. -
16 Verkaufstendenz
Verkaufstendenz
sales trend, trend of the market;
• Verkaufstermin onsale (offering) date;
• Verkaufstisch für Sonderangebote bargain counter;
• Verkaufstour sales trip;
• bestimmte Verkaufstournee definite route;
• feste Verkaufstourneen festlegen to build regular routes;
• Verkaufstransaktion sales transaction;
• Verkaufstratte sales bill;
• für den Einzelfall vorgesehene Verkaufstreuhandschaft ad hoc trust for sale (Br.);
• Verkaufstrick sales gimmick (sl.);
• Verkaufsüberwachung sales supervision;
• Verkaufsumfang sales volume, volume of trade;
• dem Verkaufsumfang nach in sales terms;
• Verkaufsumsatz turnover;
• Verkaufsumsatzplan sales budget;
• Verkaufsunterlage sales record;
• Verkaufsunterstützung sales aid;
• bildliche Verkaufsunterstützung visual aid;
• Verkaufsunterstützung beim Einzelhandel merchandising support;
• Verkaufsveranstaltung trade fair;
• Verkaufsverband selling group;
• Verkaufsverbot restraint on alienation, sales ban (prohibition);
• Verkaufsvereinbarung agreement for sale, selling arrangement;
• Verkaufsverfahren selling process;
• Verkaufsverhalten selling attitude;
• Verkaufsverpackung sales package;
• Verkaufsverpflichtung (Börse) commitment (US);
• Verkaufsversprechen promise to sell;
• Verkaufsvertrag agreement for sale, sales contract, contract of sale, sales note (US);
• konzessionierter Verkaufsvertreter licensed dealer;
• alleinige Verkaufsvertretung sole agency;
• Verkaufsvollmacht power of sale;
• Verkaufsvolumen sales volume, volume of sales;
• Verkaufsvoraussage sales forecast;
• Verkaufsvorbereitung durch Vertriebsplanung merchandising;
• Verkaufsvorbereitungsphase pre-sales phase;
• Verkaufsvorführung sales demonstration;
• Verkaufsvorgang sales process;
• Verkaufsvorschriften conditions of sale;
• Verkaufswagen mobile shop;
• Verkaufswege channels of distribution;
• Verkaufswelle wave of selling, selling wave;
• Verkaufswerbung sales promotion (publicity), consumer advertising;
• Verkaufswert sale (salable, marketable, selling) value, (Haus) free market (fair cash market) value;
• gewöhnlicher Verkaufswert salable (market selling) value;
• realisierbarer Verkaufswert net realizable value (Br.);
• Verkaufswettbewerb sales contest;
• auf starke Verkaufswiderstände stoßen to meet with stiff sales resistance;
• Verkaufswirkung pull;
• Verkaufswoche white sale;
• Verkaufszahlen sales (market) data;
• Verkaufszeiten shop (business) hours;
• Verkaufszentrale distribution center (US) (centre, Br.);
• Verkaufszettel sales slip (ticket, US);
• Verkaufsziel sales objective (target);
• Verkaufsziffern sales data (figures);
• Verkaufszwang compulsory sale. -
17 сбыт
sale, marketingиметь / находить сбыт — to command a ready market, to be of quick sale, to have / to find a (ready) market, to be in demand
иметь плохой сбыт — to sell hard / heavily
не находить сбыта — to have no sale / market
ожидаемый объём сбыта — sales / market expectations
программы / сделки / соглашения о совместном сбыте — joint marketing arrangements
рынок сбыта — trading area, (marketing) outlet, market
-
18 Absatzmärkte
Absatzmärkte
outlets, markets;
• neue Absatzmärkte new outlets;
• neue Absatzmärkte erschließen to open up new channels of trade;
• Absatzmathematik mathematics of marketing;
• Absatzmenge sales volume, quantity of sales, quantity sold;
• Absatzmentalität marketing mentality;
• Absatzmethoden distribution (marketing, sales, selling) methods;
• Absatzmittler functional middleman;
• Absatzmöglichkeit[en] sales (market) opportunity, market [potential], selling possibility, opening, potential market;
• mit sicheren Absatzmöglichkeiten certain to sell;
• beschränkte Absatzmöglichkeiten limited (narrow) market;
• Absatzmonopol sales monopoly;
• Absatznetz network of dealers;
• Absatznormung standardization in marketing;
• Absatzordnung marketing regulations;
• Absatzorganisation sales (selling) organization;
• Absatzorganisation für zukünftige Aufgaben anreichern to flesh out a marketing organization;
• Absatzplan distribution plan, sales projection;
• Absatzplanung marketing planning (mix, US);
• Kopfzerbrechen bei der Absatzplanung bekommen to run into marketing headaches;
• Absatzplanung betreiben to merchandise. -
19 Absatzflaute
Absatzflaute
dull market, dullness, period of dull sale, letdown in sales, slackness of the market, stagnation of trade;
• Absatzförderung sales promotion, merchandising;
• planmäßige Absatzförderung sales drive;
• Absatzförderungsverfahren sales promotion technique;
• Absatzforscher market research specialist, marketing researcher;
• Absatzforschung marketing (market) research;
• Absatzforschungsabteilung marketing division;
• Absatzfrage marketing problem;
• Absatzgag marketing gimmick;
• Absatzgarantie sales (market) guarantee. -
20 рынки сбыта
1. market outlets2. outlet3. trade area4. trading area5. sales market
См. также в других словарях:
market — mar|ket1 W1S1 [ˈma:kıt US ˈma:r ] n ▬▬▬▬▬▬▬ 1¦(place to buy things)¦ 2 the market 3 on the market 4¦(country/area)¦ 5¦(people who buy)¦ 6 be in the market for something 7 the job/labour market 8 a buyer s/seller s market ▬▬▬▬▬▬▬ [Date: 1100 1200; … Dictionary of contemporary English
Market share — is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the dollar market share metric very useful,… … Wikipedia
Sales force management system — Sales force management systems are information systems used in marketing and management that help automate some sales and sales force management functions. They are frequently combined with a marketing information system, in which case they are… … Wikipedia
Market gardening — Market garden redirects here. For the World War II operation, see Operation Market Garden. In agriculture, market gardening is the relatively small scale production of fruits, vegetables and flowers as cash crops, frequently sold directly to… … Wikipedia
Market share analysis — is an important part of market analysis and indicates how well a firm is doing in the marketplace compared to its competitors. Givon, Mahajan, and Muller have researched spreadsheet and word processing software firms to give a clearer image of… … Wikipedia
Market town — or market right is a legal term, originating in the medieval period, for a European settlement that has the right to host markets, distinguishing it from a village and city. A town may be correctly described as a market town or as having market… … Wikipedia
Market capitalization — (often market cap) is a measurement of the value of the ownership interest that shareholders hold in a business enterprise. It is equal to the share price times the number of shares outstanding (shares that have been authorized, issued, and… … Wikipedia
Sales outsourcing — is the practice of having an external company become a virtual sales force for you. It is differentiated from value added resale in the usage of a shared risk model that financing model requires both the client and the sales entity to invest in… … Wikipedia
Sales Promotion (magazine) — Sales Promotion magazine is a monthly UK business to business magazine for people working in marketing.It was launched in 1989 by Market Link Publishing, based in Bishops Stortford, Hertfordshire, and latterly Saffron Walden, Essex.… … Wikipedia
Sales variance — is the difference between actual sales and budget sales. It is used to measure the performance of a sales function, and/or analyze business results to better understand market conditions.There are two reasons actual sales can vary from planned… … Wikipedia
Market–Frankford Line — Market–Frankford Line Market–Frankford Line train departing 52nd Street stati … Wikipedia