-
1 consumer
consommateur(trice) m, fconsumer acceptance réceptivité f des consommateurs;consumer adviser conseiller(ère) m, f de clientèle;Consumers' Assocation = association britannique de consommateurs;consumer audit audit m consommateur;consumer behaviour comportement m du consommateur;consumer behaviour study étude f du comportement du consommateur;consumer benefit bénéfice m consommateur;consumer brand marque f grand public;consumer confidence niveau m de confiance des consommateurs;consumer credit crédit m à la consommation;consumer debt endettement m des consommateurs;consumer demand demande f des consommateurs;consumer durables biens m pl de consommation (durables);consumer expenditure dépenses f pl de consommation;consumer goods biens de (grande) consommation;consumer group groupe m de consommateurs;consumer industry industrie f de consommation;consumer journalism = journalisme dans le cadre de la défense des consommateurs;consumer loan prêt m à la consommation, prêt personnel;consumer loyalty fidélité f du consommateur;consumer magazine magazine m pour les consommateurs;consumer market marché m de la consommation;consumer motivation motivation f de consommateur;consumer organization organisme m de défense des consommateurs;consumer panel groupe-témoin m, panel m de consommateurs;consumer preference préférence f du consommateur;American consumer price index indice m des prix à la consommation;consumer product bien m de consommation;consumer profile profil m du consommateur;consumer protection défense f des consommateurs;consumer protection agency bureau m d'acceuil des consommateurs;consumer purchasing power richesse f vive;consumer research recherche f sur les besoins des consommateurs;consumer resistance résistance f ou réticence f des consommateurs;consumer satisfaction satisfaction f du consommateur;consumer society société f de consommation;consumer sovereignty souveraineté f du consommateur;consumer spending dépenses de consommation ou des ménages;consumer survey enquête f auprès des consommateurs;consumer test test m auprès des consommateurs;consumer test group groupe test des consommateurs;consumer testing tests m pl auprès des consommateurs;consumer trends tendances f pl de la consommationThat is a bit extreme, but making assumptions about people can be counter-productive and lead to a puzzling, if not insulting, experience. It is a case of traditional brand-value building competing with the current digital-channels marketing mantra of tailoring the retail offering to an audience of one. The Internet has given retailers more direct access to consumer behaviour and is capable of producing staggering amounts of "clickstream" and other data for analysis.
-
2 trade
trade [treɪd]1 noun∎ the clothing trade la confection, l'industrie f de la confection;∎ she is in the tea trade elle est dans le commerce du thé, elle est négociante en thé;∎ trade is brisk les affaires vont bien;∎ to do a good or roaring trade faire des affaires en or;∎ it's good for trade cela fait marcher le commerce;∎ domestic/foreign trade commerce m intérieur/extérieur;∎ retail/wholesale trade commerce m de détail/de gros(b) (illicit dealings) trafic m;∎ the drug trade le trafic de drogue(c) (vocation, occupation) métier m;∎ she is an electrician by trade elle est électricienne de son métier ou de son état;∎ to be in the trade être du métier;∎ everyone to his trade chacun son métier;∎ as we say in the trade comme on dit dans le métier;∎ open to members of the trade only pour les membres de la profession seulement(d) (exchange) échange m;∎ to do a trade faire un échange;∎ fair trade échange m équitable(e) (regular customers) clientèle f(exchange) échanger, troquer;∎ he traded a marble for a toffee il a échangé ou troqué une bille contre un caramel;∎ they traded insults over the dinner table ils ont échangé des insultes pendant le dîner(a) (businessman, country) faire du commerce, commercer;∎ he trades in clothing il est négociant en confection, il est dans la confection;∎ what name do you trade under? quel est votre raison sociale?;∎ to trade at a loss vendre à perte;∎ to trade with sb avoir ou entretenir des relations commerciales avec qn;∎ they stopped trading with Iran ils ont arrêté toute relation commerciale avec l'Iran∎ to trade at or with faire ses courses à ou chez∎ corn is trading at £25 le maïs se négocie à 25 livres(winds) alizés mpl►► trade advertising publicité f auprès des intermédiaires;trade agreement accord m commercial;trade allowance remise f entre professionnels;trade association association f professionnelle;trade balance balance f commerciale;trade ban interdiction f de commerce;trade barriers barrières fpl douanières;trade bills effets mpl de commerce;trade body syndicat m professionnel;Accountancy trade credit crédit m fournisseur ou commercial;Accountancy trade creditor créancier(ère) m,f d'exploitation;trade cycle cycle m de commercialisation;Accountancy trade debt dettes fpl d'exploitation;Accountancy trade debtor compte m ou créance f client;trade deficit balance f commerciale déficitaire, déficit m extérieur ou commercial;trade delegation délégation f commerciale;British the Trade Descriptions Act = loi qui empêche la publicité mensongère;trade directory annuaire m de commerce;trade discount (to customer) escompte m commercial, escompte m d'usage; (to retailer) escompte m professionnel, remise f professionnelle;trade embargo embargo m commercial;trade exhibition foire-exposition f, exposition f commerciale;British trade fair foire f commerciale, salon m;trade figures chiffre m d'affaires;trade gap déficit m commercial;trade journal journal m professionnel, revue f professionnelle;trade marketing marketing m commercial, trade marketing m;trade mission mission f commerciale;trade paper revue f spécialisée;trade policy politique f commerciale;trade press presse f spécialisée, presse f professionnelle;trade price Commerce prix m marchand; Stock Exchange prix m de négociation;trade promotion promotion f auprès des intermédiaires;trade publication revue f spécialisée ou professionnelle;trade register registre m du commerce;trade route route f commerciale;trade secret secret m de fabrication;∎ humorous she won't tell me her recipe, she says it's a trade secret! elle ne veut pas me donner sa recette, elle dit que c'est un secret!;trade show salon m (professionnel);trade ticket avis m d'opéré, avis m d'opération sur titres;British the Trades Union Congress = la Confédération des syndicats britanniques;trade(s) union syndicat m;∎ to join a trade(s) union se syndiquer;∎ the workers formed a trade(s) union les ouvriers ont formé un syndicat;∎ I am in the trade(s) union je suis syndiqué, j'appartiens au syndicat;trade unionism syndicalisme m;trade(s) unionist syndicaliste mf;trade union tariff tarif m syndical;trade wind alizé m(a) Stock Exchange acheter des valeurs basses(b) (car owner) changer pour un modèle moins cher∎ I traded my television/car in for a new one ils ont repris mon vieux téléviseur/ma vieille voiture quand j'ai acheté le nouveau/la nouvelle(exchange) échanger, troquer; (as a compromise) accepter en compensation;∎ to trade sth off against sth laisser ou abandonner qch pour qch;∎ they have traded off quality against speed ils ont fait primer la rapidité sur la qualité;∎ you can't ask me to trade off reputation against profit vous ne pouvez pas me demander de choisir entre ma réputation et un profit∎ American they trade off every year for first place ils sont premiers chacun leur tour tous les ansexploiter, profiter de;∎ he trades on her gullibility il profite de sa crédulité;∎ I'd hate to trade on your kindness je ne voudrais pas abuser de votre gentillesse(a) Stock Exchange acheter des valeurs hautes(b) (car owner) changer pour un modèle plus cher -
3 управление жизненным циклом продукта
управление жизненным циклом продукта
—
[ http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]EN
life-cycle management
Management of all the stages involved in the life of a product such as raw materials acquisition, manufacturing, distribution and retail, use and re-use and maintenance, recycling and waste management, in order to create less environmentally harmful products. (Source: PORT)
[http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]Тематики
EN
DE
FR
Русско-французский словарь нормативно-технической терминологии > управление жизненным циклом продукта
См. также в других словарях:
Product sabotage — In marketing and retail, product sabotage is a practice used to encourage the customer to purchase a more profitable product or service as opposed to cheaper alternatives. It is also the practice where a company attempts to aim different prices… … Wikipedia
Retail — stores redirects here. For the comic strip by Norm Feuti, see Retail (comic strip). Drawing of a self service store. Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store … Wikipedia
Retail design — is a creative and commercial discipline that combines and utilizes many different design concepts together in the conceptualizing and construction of retail space. Retail design is primarily a specialized practice of architecture and interior… … Wikipedia
Product placement — Product placement, or embedded marketing, [cite web last = Schiller first = Gail authorlink = coauthors = title = Win, draw for Burnett branding work = publisher = The Hollywood Reporter date = 2005 06 01 url =… … Wikipedia
Product Red — Product Red, styled as (PRODUCT)RED, is a brand licensed to partner companies such as Nike, American Express (UK), Apple Inc., Starbucks, Converse, Bugaboo, Penguin Classics (UK International), Gap, Emporio Armani, Hallmark (US) and Dell. It was… … Wikipedia
Product development — Product development is the process of producing product from concept to creation. While the term product development refers to the procedure that retailers adhere to in creating product or private label merchandise, the process is somewhat the … Historical Dictionary of the Fashion Industry
Retail media — is a relatively new way of grouping advertising media. What are retail media? The term comes originally from the media available within the retail environment. As the area of retail media has developed into a segment in its own right new media… … Wikipedia
Retail loss prevention — (in some retailers known as Asset Protection) is a form of private investigation into larceny or theft. The focus of such investigations generally includes shoplifting, package pilferage, embezzlement, credit fraud, and check fraud. Loss… … Wikipedia
Retail testing — is the practice of evaluating the sales potential of a new product by placing small numbers of the product into established retail environments and determining whether or how well it performs, either as a novel product type or as a new competitor … Wikipedia
retail mark-up — UK US noun [C] (also mark up) COMMERCE ► the amount by which a store increases the price of a product above what it cost to make it, before selling it to its customers. Retail mark up is usually expressed as a percentage of the wholesale price:… … Financial and business terms
retail therapy — noun (facetious) Shopping, regarded as a means of improving one s mental state • • • Main Entry: ↑retail * * * ˌretail ˈtherapy 7 [retail therapy] noun … Useful english dictionary