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1 below-the-line
1 nounMARKETING publicité f hors-médiabelow-the-line advertising publicité f hors-média;below-the-line costs coûts m pl hors-média;below-the-line expenditure dépenses f pl hors-média;below-the-line promotion promotion f hors-média(b) ACCOUNTANCY au-dessous de la lignebelow-the-line accounts comptes m pl de résultats exceptionnels;below-the-line costs coûts m pl au-dessous de la ligne;below-the-line expenditure dépenses f pl au-dessous de la ligneAyres will handle new product development and manage advertising and relationship marketing campaigns. There is likely to be an increased emphasis on below-the-line activity because of the high proportion of custom that comes from repeat visitors.
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