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  • Rebranding — is the process by which a product or service developed with one brand, company or product line affiliation is marketed or distributed with a different identity. This may involve radical changes to the brand s logo, brand name, image, marketing… …   Wikipedia

  • rebranding — rebrand re‧brand [ˌriːˈbrænd] also re brand verb [transitive] MARKETING if a company rebrands a product or service, it tries to change the way that people think about it, often by changing its name or the way it is advertised: • The merged… …   Financial and business terms

  • rebranding — [[t]riːbræ̱ndɪŋ[/t]] N UNCOUNT Rebranding is the process of giving a product or an organization a new image, in order to make it more attractive or successful. [BUSINESS] The ₤85m programme will involve an extensive rebranding of the airline …   English dictionary

  • Rebranding — Als Markenartikel oder Marke werden Konsumgüter mit bestimmten, identitätsstiftenden Eigenschaften bezeichnet, als Marke gelegentlich auch bestimmte, identitätsstiftende Dienstleistungen. Industrieunternehmen verwenden vorzugsweise den (im… …   Deutsch Wikipedia

  • rebranding — noun To associate a new brand, trademark, image, or appearance with a product or service …   Wiktionary

  • rebranding —  n.m. Opération de marketing visant à rénover l image d un produit …   Le dictionnaire des mots absents des autres dictionnaires

  • rebranding — …   Useful english dictionary

  • Rebranding of Phillip Morris to Altria — The rebranding of Phillip Morris to Altria took place in 2003. The company wished to emphasize that its business consists of more than tobacco; at the time, it owned an 84% stake in Kraft, [ [http://www.brandrepublic.com/News/169641/ Philip… …   Wikipedia

  • Neighborhood rebranding in New York City — has been a constant phenomenon for decades as real estate promoters, community groups and residents all sometimes rename communities to increase prestige and distance themselves from an older negative reputation. Five Points, Manhattan lost its… …   Wikipedia

  • Mozilla software rebranding — In 2004, a naming and use of trademark issue developed when Mike ConnorFact|date=September 2008, representing the Mozilla Corporation, requested that the Mozilla standards for use of the Thunderbird trademark be complied with by the Debian… …   Wikipedia

  • Metropolitan Borough of Oldham — For the settlement, see Oldham. Metropolitan Borough of Oldham   Metropolitan borough   Oldham Civic Centre …   Wikipedia


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