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1 marketing parasitaire
Ensemble des activités marketing, promotionnelles, publicitaires et de relations publiques en rapport avec une compétition, enterprises par une personne n'ayant pas été autorisée à cette fin et visant à tirer profit du courant de sympathie généré par la compétition.Any marketing, promotional, advertising and public relations activities relating to sports events, that are intended to capitalise on the goodwill associated with the event but which are undertaken by persons not authorised to do so.Dictionnaire Français-Anglais (UEFA Football) > marketing parasitaire
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2 droits marketing
droits marketing mplEnsemble des droits portant sur la publicité, la promotion, le marketing, la commercialisation, les licences, les franchises, le sponsoring, l'accueil, la publication et autres, et/ou toutes possibilités commerciales y relatives - autres que les droits médias - en relation avec une compétition.Any advertising, promotional, marketing, merchandising, licensing, franchising, sponsorship, hospitality, publishing, and any other rights, other than the media rights, and/or associated commercial opportunities related to or in connection with a competition.Dictionnaire Français-Anglais (UEFA Football) > droits marketing
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