-
1 Ambush-Marketing
■ Gesamtheit der Marketing-, Promotion-, Werbe- und PR-Aktivitäten, die im Zusammenhang mit einem Wettbewerb stehen, von einer nicht dazu ermächtigten Person durchgeführt werden und darauf abzielen, aus dem Wert und Goodwill des Wettbewerbs Kapital zu schlagen.■ Any marketing, promotional, advertising and public relations activities relating to sports events, that are intended to capitalise on the goodwill associated with the event but which are undertaken by persons not authorised to do so. -
2 Schmarotzer-Marketing
■ Gesamtheit der Marketing-, Promotion-, Werbe- und PR-Aktivitäten, die im Zusammenhang mit einem Wettbewerb stehen, von einer nicht dazu ermächtigten Person durchgeführt werden und darauf abzielen, aus dem Wert und Goodwill des Wettbewerbs Kapital zu schlagen.■ Any marketing, promotional, advertising and public relations activities relating to sports events, that are intended to capitalise on the goodwill associated with the event but which are undertaken by persons not authorised to do so. -
3 Trittbrett-Marketing
■ Gesamtheit der Marketing-, Promotion-, Werbe- und PR-Aktivitäten, die im Zusammenhang mit einem Wettbewerb stehen, von einer nicht dazu ermächtigten Person durchgeführt werden und darauf abzielen, aus dem Wert und Goodwill des Wettbewerbs Kapital zu schlagen.■ Any marketing, promotional, advertising and public relations activities relating to sports events, that are intended to capitalise on the goodwill associated with the event but which are undertaken by persons not authorised to do so.
См. также в других словарях:
promotional — promotion pro‧mo‧tion [prəˈməʊʆn ǁ ˈmoʊ ] noun [countable, uncountable] also sales promotion MARKETING an activity such as special advertisements or free gifts intended to sell a product or service: • ABC has announced a joint promotion with… … Financial and business terms
Promotional representative — Promotional Representatives, also known as promo reps, are people who are hired to promote a brand, product, or service. They are generally hired by event marketing agencies, staffing agencies, and companies choosing to promote their products,… … Wikipedia
Event management — is the application of the management practice of project management to the creation and development of festivals and events. Event Management involves studying the intricacies of the brand, identifying the target audience, devising the event… … Wikipedia
event — UK US /ɪˈvent/ noun [C] ► an activity that is planned for a special purpose and usually involves a lot of people, for example, a meeting, party, trade show, or conference: manage/plan/organize an event »The marketing team is organizing an event… … Financial and business terms
event marketing — ➔ marketing * * * event marketing UK US noun [U] (also events marketing) MARKETING ► the job of advertising products by selling or providing them at events in order to gain new customers: »My business is promotional products and event marketing.… … Financial and business terms
Promotional model — A promotional model is a person hired to drive consumer demand for a product, service, brand, or concept by directly interacting with consumers. A promotional model can be female or male, and typically is attractive in physical appearance, and… … Wikipedia
event sponsorship — /ɪ vent ˌspɒnsəʃɪp/ noun a promotional deal by which a company sponsors a particular event such as a concert, sporting event, or other activity, on a regular basis … Marketing dictionary in english
promotional — pro|mo|tion|al [ prə mouʃənl ] adjective relating to the promotion of a product, organization, or event: a promotional tour/video … Usage of the words and phrases in modern English
promotional — UK [prəˈməʊʃ(ə)nəl] / US [prəˈmoʊʃən(ə)l] adjective relating to the promotion of a product, organization, or event a promotional tour/video … English dictionary
event marketing — /ɪ vent ˌmɑ:kɪtɪŋ/ noun promotional activity to advertise an event … Marketing dictionary in english
City Event (Ski Alpin) — Der City Event ist ein Parallelrennen im Alpinen Skisport, das seit 2011 jährlich im Rahmen des Weltcups ausgetragen wird. Es findet im Gegensatz zu anderen alpinen Skirennen inmitten großer Städte statt. Inhaltsverzeichnis 1 Geschichte 2 … Deutsch Wikipedia