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1 niche
MARKETING (in market) créneau m, niche fniche market niche;niche marketing marketing m ciblé;niche player acteur m sur un segment de marché;niche product produit m cibléNewly launched Bluway.com, a gay- and lesbian-oriented travel site, said it hopes to become an important niche player with an assortment of offerings from tour operators, cruise lines and hotels. Company founder Alex Khodorkovsky said the site will enable suppliers and advertisers to reach a gay audience and will ease the travel purchase process for site users.
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