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1 целевой маркетинг
1) General subject: targeted marketing (разграничение сегментов рынка, выбор одного или нескольких из этих сегментов, и разработка товаров и комплексов маркетинга в расчете на каждый из отобранных сегментов), target oriented marketing2) Economy: product differentiated marketing3) Advertising: target marketing (на основе товаров, специально рассчитанных на определённые сегменты рынка)4) Business: segment marketing -
2 товарно-дифференцированный маркетинг
Advertising: product-differentiated marketing (одновременное предложение двух или нескольких вариантов товара с целью создания разнообразия на рынке)Универсальный русско-английский словарь > товарно-дифференцированный маркетинг
См. также в других словарях:
differentiated marketing strategy — /dɪfəˌrenʃieɪtɪd mɑ:kɪtɪŋ ˌstrætɪdʒɪ/ noun a method of marketing where the product is modified to suit each potential market. ⇒ concentrated marketing, undifferentiated product … Marketing dictionary in english
differentiated marketing — multiple market segmentation 1) Marketing in which provision is made to meet the special needs of certain consumers. For example, weight watchers require diet drinks and left handed people require left handed scissors. 2) A marketing exercise in… … Big dictionary of business and management
product — prod‧uct [ˈprɒdʌkt ǁ ˈprɑː ] noun 1. [countable] COMMERCE something useful and intended to be sold that comes from nature or is made in a factory: • Distributors for Amway sell numerous products, including cleaning and personal care products … Financial and business terms
differentiated — UK US /ˌdɪfəˈrenʃieɪtɪd/ adjective [before noun] ► MARKETING relating to marketing methods that show how a product is different from other similar ones and what its advantages are, in order to attract a particular group of consumers: »They… … Financial and business terms
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Product differentiation — In economics and marketing, product differentiation (also known simply as differentiation ) is the process of distinguishing a product or offering from others, to make it more attractive to a particular target market. This involves… … Wikipedia
concentrated marketing — /ˌkɒnsəntreɪtɪd mɑ:kətɪŋ/, concentrated segmentation /ˌkɒnsəntreɪtɪd ˌsegmən teɪʃ(ə)n/ noun niche marketing, the promotion of a product aimed at one particular area of the market ● When it became obvious that the general public were interested in … Marketing dictionary in english
undifferentiated marketing strategy — /ʌndɪfəˌrənʃieɪtɪd mɑ:kɪtɪŋ ˌstrætədʒi/ noun a marketing strategy which seeks to present a product to the public without stressing any unique feature of the product, thus appealing to all segments of the market. ⇒ concentrated marketing,… … Marketing dictionary in english
undifferentiated marketing — The marketing of a product aimed at the widest possible market. An early example was the Model T Ford, which was mass produced, aimed at a very wide market, and only available in black. Ford now produce a wide range of models, with different… … Big dictionary of business and management
Offensive marketing warfare strategies — Marketing Key concepts Product marketing · Pricing … Wikipedia
Services marketing — is marketing based on relationship and value. It may be used to market a service or a product.Marketing a service base business is different from marketing a product base business.There are several major differences, including: # The buyer… … Wikipedia