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1 product management
Mktga system for the coordination of all the stages through which a product passes during its life cycle. Product management involves control of a product from its innovation and development to its decline. The process is coordinated by a product manager who focuses on the marketing of the product but may also be responsible for pricing, packaging, branding, research and development, production, distribution, sales targets, and product performance appraisal. This cross-departmental approach is based on the theory that a dedicated product management system will lead to tighter control over the product, and thus higher sales and profits. A brand manager fulfills a similar function to a product manager, concentrating on products within one brand. -
2 pricing
Finthe determination of a selling price for a product or service -
3 selective pricing
Finsetting different prices for the same product or service in different markets. This practice can be broken down as follows: category pricing, which involves cosmetically modifying a product such that the variations allow it to sell in a number of price categories, as where a variety of brands are based on a common product; customer group pricing, which involves modifying the price of a product or service so that different groups of consumers pay different prices; peak pricing, setting a price which varies according to level of demand; and service level pricing, setting a price based on the particular level of service chosen from a range. -
4 commodity pricing
Finpricing a product or service on the basis that it is undifferentiated from all competitive offerings, and cannot therefore command any price premium above the base market price -
5 differential pricing
Mktga method of pricing that offers the same product at different prices, for example, in different markets, countries, or retail outlets -
6 market based pricing
Finsetting a price based on the value of the product in the perception of the customer. [m1] Also known as perceived value pricing -
7 market penetration pricing
Mktgthe policy of pricing a product or service very competitively, and sometimes at a loss to the producer, in order to increase its market shareThe ultimate business dictionary > market penetration pricing
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8 premium pricing
Mktgthe deliberate setting of high prices for a product or service to emphasize its quality or exclusiveness. -
9 range pricing
Finthe pricing of individual products so that their prices fit logically within a variety of connected products offered by one supplier, and differentiated by a factor such as weight of pack or number of product attributes offered -
10 time and material pricing
Fina form of cost plus pricing in which price is determined by reference to the cost of the labor and material inputs to the product/serviceThe ultimate business dictionary > time and material pricing
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11 cost-plus pricing
Mktga standard markup added to the cost of a product or service to establish a selling price. Many companies simply add a percentage of production costs to arrive at a selling price. The degree of markup depends on the level of anticipated sales. Low volume luxury goods may have a high markup; high volume goods may have a relatively lower markup. -
12 predatory pricing
Finthe practice of setting prices for products that are designed to win business from competitors or to damage competitors. This may involve dumping, which is selling a product in a foreign market at below cost, or below the domestic market price (subject to adjustments for taxation differences, transportation costs, specification differences, etc.). -
13 izračun premije
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14 установление дискриминационных цен
Бизнес, юриспруденция. Русско-английский словарь > установление дискриминационных цен
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15 расценка
жpricing; rateрасце́нки за рекла́му — advertising rates
существу́ющие расце́нки — current prices/rates
расце́нка проду́кции — product pricing
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16 четыре П в маркетинге (продукт , политика цен/затрат , позиционирование , продвижение)
Универсальный русско-английский словарь > четыре П в маркетинге (продукт , политика цен/затрат , позиционирование , продвижение)
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17 ассортиментное назначение цен
Economy: multiple-product pricingУниверсальный русско-английский словарь > ассортиментное назначение цен
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18 международные принципы ценообразования
Универсальный русско-английский словарь > международные принципы ценообразования
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19 мультипродуктное назначение цен
Economy: multiple-product pricingУниверсальный русско-английский словарь > мультипродуктное назначение цен
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20 установление цен на новые товары
Advertising: new-product pricingУниверсальный русско-английский словарь > установление цен на новые товары
См. также в других словарях:
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Pricing objectives — or goals give direction to the whole pricing process. Determining what your objectives are is the first step in pricing. When deciding on pricing objectives you must consider: 1) the overall financial, marketing, and strategic objectives of the… … Wikipedia
pricing power — ➔ power1 * * * pricing power UK US noun [U] ► COMMERCE, ECONOMICS the effect that increasing or reducing the price of a product has on demand for that product: »The group has good pricing power, controlling more than 25% of the market. »The… … Financial and business terms