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61 product differentiated marketing
Экономика: целевой маркетингУниверсальный англо-русский словарь > product differentiated marketing
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62 product-differentiated marketing
Реклама: товарно-дифференцированный маркетинг (одновременное предложение двух или нескольких вариантов товара с целью создания разнообразия на рынке)Универсальный англо-русский словарь > product-differentiated marketing
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63 Product Website Marketing
Trademark term: PWMУниверсальный русско-английский словарь > Product Website Marketing
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64 marketing\ of\ a\ product
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65 product differentiated marketing
English-russian dctionary of contemporary Economics > product differentiated marketing
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66 product-differentiated marketing
English-russian dctionary of diplomacy > product-differentiated marketing
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67 services marketing
марк. маркетинг услуг (деятельность по продвижению и реализации услуг, напр., финансовых, медицинских, бытовых и т. д.; в отличие от продвижения и реализации товаров)See:* * * -
68 componentes del marketing, los
= marketing mix, theEx. The marketing mix consists of product, place, price and promotion. -
69 elementos del marketing, los
= marketing mix, theEx. The marketing mix consists of product, place, price and promotion. -
70 branded product
produit m de marque -
71 green product
produit m vert ou écologique -
72 innovative product
produit m (in)novateur -
73 me-too product
produit m tactique -
74 new product
nouveau produit m -
75 new product development
développement m de nouveaux produitsEnglish-French business dictionary > new product development
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76 simultaneous product development
développement m simultané de produitsEnglish-French business dictionary > simultaneous product development
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77 test marketing
Mktgthe use of a smallscale version of a marketing plan, usually in a restricted area or with a small group, to test the marketing strategy for a new product. Test marketing gauges both the success of the marketing strategy and the reactions of consumers to a new product by giving an indication of the potential response to a product nationwide. Test marketing avoids the costs of a full-scale launch of an untested product, but a drawback is that both the product and marketing plan are exposed to competitors. -
78 viral marketing
Mktgthe rapid spread of a message about a new product or service, in a similar way to the spread of a virus. Viral marketing can be by word of mouth, but it is particularly common on the Internet, where messages can be spread easily and quickly to reach millions of people. Products can become household names in this way with very little advertising expenditure.Viral marketing works well in the following circumstances: when a product is genuinely new and different, and it is something that opinion leaders want to associate with; when the benefits of the product are real; when the product is relevant to a large number of people, and the benefits are easy to communicate.Some viral marketing campaigns use an incentive-based approach, rewarding people if, for example, they inform their friends and a percentage of these friends make a purchase. Because the Internet is perceived as an information resource, it is also useful to publish on a Web site information that users are allowed to quote and redistribute, perhaps by means of an “e-mail-to-a-friend” button. Linking is also an effective viral marketing tool, as is the provision of free products or services. The Hotmail free e-mail service, for example, grew quickly with little marketing investment. -
79 new product development
Mktgthe processes involved in getting a new product or service to market. The traditional product development cycle, the stage-gate model, embraces the conception, generation, analysis, development, testing, marketing, and commercialization of new products or services. Alternative models of new product development fall into two broad categories: accelerating time to market models and integrated implementation models. These strive to achieve both flexibility and acceleration of development. All activities such as design, production planning, and test marketing are performed in parallel rather than going through a sequential linear progression.Abbr. NPD -
80 Internet marketing
E-commarketing of products or services over the Web. Although similar in many ways to traditional marketing, Internet marketing is best suited to several particular purposes. It is ideal for marketing: products and services that require a lot of information to sell, such as travel and books; products and services that people feel strongly about, such as music and films (much of the success of The Blair Witch Project was credited to fans getting together on the Internet and promoting it through enthusiastic reviews and dialogue); products and services that are bought by the Internet demographic. In terms of advertising, online advertisements do not have the same impact as television or glossy media, as consumers are generally unwilling to download them. However, due to extensive personalization capabilities, Internet marketing has a unique ability to reach niche markets and target just the right consumer with just the right product. Internet marketing is thus best used as an adjunct to a traditional offline marketing strategy. Offline marketing is used to raise consumer awareness and arouse interest; Internet marketing educates and answers questions by having comprehensive information on offer.
См. также в других словарях:
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