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1 product market
Mktgthe market in which products are sold, usually to organizations rather than consumers. The product market is concerned with purchasing by organizations for their own use, and includes such items as raw materials, machinery, and equipment which may in turn be used to manufacture items for the consumer market. -
2 product/marktcombinatie
• product/market combinationNederlands-Engels Technisch Woordenboek > product/marktcombinatie
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3 product/marktmatrix
• product/market matrixNederlands-Engels Technisch Woordenboek > product/marktmatrix
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4 product/marktmengsel
• product market mixNederlands-Engels Technisch Woordenboek > product/marktmengsel
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5 product
2 [wiskunde] product3 [totale waarde van de productie] product♦voorbeelden:een product op de markt brengen • market a product -
6 market position
Mktgthe place held by a product or service in a market, usually determined by its percentage of total sales. An ideal market position is often predefined for a product or service. Analysis of potential customers and competing products can be used with product differentiation techniques to formulate a product to fill the desired market position. -
7 market share
Mktgthe proportion of the total market value of a product or group of products or services that a company, service, or product holds. Market share is shown as a percentage of the total value or output of a market, usually expressed in sterling or U.S. dollars, by weight (tons or tonnes), or as individual units, depending on the commodity. The product, service, or company with a dominant market share is referred to as the market leader. -
8 product life cycle
Mktgthe life span of a product from development, through testing, promotion, growth, and maturity, to decline and perhaps regeneration. A new product is first developed and then introduced to the market. Once the introduction is successful, a growth period follows with wider awareness of the product and increasing sales. The product enters maturity when sales stop growing and demand stabilizes. Eventually, sales may decline until the product is finally withdrawn from the market or redeveloped. -
9 product launch
Mktgthe introduction of a new product to a market. A product launch progresses through a number of important stages: internal communication, which encourages high levels of awareness and commitment to the new product; pre-launch activity, which secures distribution and makes sure that retailers have the resources and knowledge to market the product; launch events at national, regional, or local level; post-event activity, which helps salesforce and retailers make the most of the event; and launch advertising and other forms of customer communication. -
10 market penetration
HRa measure of the percentage or potential percentage of the market that a product or company is able to capture, expressed in terms of total sales or turnover. Market penetration is often used to measure the level of success a new product or service has achieved. -
11 product abandonment
Mktgthe ending of the manufacture and sale of a product. Products are abandoned for many reasons. The market may be saturated or declining, the product may be superseded by another, costs of production may become too high, or a product may simply become unprofitable. Product abandonment usually occurs during the decline phase of the product life cycle. -
12 product churning
Gen Mgtthe flooding of a market with new products in the hope that one of them will become successful. Product churning is especially prevalent in Japan, where prelaunch test marketing is often replaced by multiple product launches. Most of these products will decline and disappear, but one or more of the new products churned out may become profitable. -
13 market targeting
Mktgthe selection of a particular market segment toward which all marketing effort is directed. Market targeting enables the characteristics of the chosen segment to be taken into account when formulating a product or service and its advertising. -
14 product
Mktganything that is offered to a market that customers can acquire, use, interact with, experience, or consume, to satisfy a want or need. Early marketing tended to focus on tangible physical goods and these were distinguished from services. More recently, however, the distinction between products and services has blurred, and the concept of the product has been expanded so that in its widest sense it can now be said to cover any tangible or intangible thing that satisfies the consumer. Products that are marketed can include services, people, places, and ideas. -
15 market coverage
Gen Mgtthe degree to which a product or service meets the needs of a market -
16 market gap
Mktgan opportunity in a market where no supplier provides a product or service that buyers need -
17 market penetration pricing
Mktgthe policy of pricing a product or service very competitively, and sometimes at a loss to the producer, in order to increase its market shareThe ultimate business dictionary > market penetration pricing
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18 market based pricing
Finsetting a price based on the value of the product in the perception of the customer. [m1] Also known as perceived value pricing -
19 product family
Mktga group of products or services that meet a similar need in the market -
20 new product development
Mktgthe processes involved in getting a new product or service to market. The traditional product development cycle, the stage-gate model, embraces the conception, generation, analysis, development, testing, marketing, and commercialization of new products or services. Alternative models of new product development fall into two broad categories: accelerating time to market models and integrated implementation models. These strive to achieve both flexibility and acceleration of development. All activities such as design, production planning, and test marketing are performed in parallel rather than going through a sequential linear progression.Abbr. NPD
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market — Place of commercial activity in which goods, commodities, securities, services, etc., are bought and sold. Zemel v. Commercial Warehouses, 132 N.J.L. 341, 40 A.2d 642, 643. The region in which any commodity or product can be sold; the… … Black's law dictionary
