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81 generic brand
ge·ner·ic 'brand n, ge·ner·ic 'la·bel n -
82 entrenched product
марк. утвердившийся продукт* ( имеющий устойчивые позиции на рынке по сравнению с конкурентами)Syn:See: -
83 global product
марк. глобальный продукт (продукт с известной торговой маркой, узнаваемый и покупаемый во всем мире)See:* * ** * *продукт, который продается по всему миру под одной фирменной маркой -
84 multinational product
марк. многонациональный [мультинациональный\] товар* (товар, продаваемый в нескольких странах мира)Syn:See: -
85 established brand
марк. (признанный) бренд, признанная торговая марка (утвердившаяся на рынке и хорошо известная потребителям; напр., Кока-Кола, Нестле и др.)See: -
86 generic brand
1) марк. родовая [видовая\] марка* (отсутствие торговой марки; название продукта отражает только его родовую принадлежность: рис, макароны, растительное масло и т. д.)Syn:See:2) марк. = generic product
* * *
"общий брэнд": товар, который имеет простейшую упаковку и не нуждается в рекламе (обычно имеются в виду товары типа овощей и фруктов). -
87 unadvertised brand
рекл. нерекламируемая марка (марка товара или товар, который продается на рынке, но не рекламируется)See: -
88 global product
Mktg -
89 solution brand
Gen Mgta combination of products and related services, for example, a computer system with presales consulting, installation, and maintenance, that meets a customer’s needs more effectively than a product alone -
90 private brand product
Большой англо-русский и русско-английский словарь > private brand product
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91 private brand product
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92 private brand product
перепродаваемый продукт (без дополнительной обработки)Англо-русский словарь по экономике и финансам > private brand product
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93 own-brand product
produit m à marque de distributeur -
94 name-brand product
Англо-русский словарь по машиностроению > name-brand product
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95 leading
leading adj principal / más importantetr['liːdɪŋ]1 destacado,-a, principal\SMALLIDIOMATIC EXPRESSION/SMALLleading lady actriz nombre femenino principalleading light familiar cerebroleading man actor nombre masculino principalleading question pregunta tendenciosaadj.• acaudillador adj.• conducente adj.• director adj.• primero, -a adj.• principal adj.n.• dirección s.f.• principal s.m.'liːdɪŋadjective (before n)a) ( principal) <scientist/playwright> destacado, importante; <brand/company> líder adj inv, punteroshe played a leading role in... — tuvo un papel destacado en...
b) ( in front) <runner/horse/driver> que va a la cabeza or en cabeza, puntero['liːdɪŋ]1. ADJ1) (=foremost) [expert, politician, writer] principal, más destacado; (Ind) [producer] principal; [company, product, brand] líder; (Theat, Cine) [part, role] principal, de protagonistaone of Britain's leading writers — uno de los principales or más destacados escritores británicos
to play the leading role or part in — [+ film, play] interpretar el papel principal or de protagonista en
2) (=prominent) [expert, politician, writer] destacadoa leading industrial nation — un país industrializado líder, uno de los principales países industrializados
to play a leading role or part in sth — (fig) jugar un papel importante or destacado en algo
3) (in race) [athlete, horse, driver] en cabeza, que va a la cabeza; (in procession, convoy) que va a la cabeza2.CPDleading article N — (Brit) (Press) artículo m de fondo, editorial m
leading edge N — (Aer) [of wing] borde m anterior; (=forefront) vanguardia f
leading-edgeto be at or on the leading edge of — estar a la vanguardia de
leading lady N — (Theat) primera actriz f ; (Cine) protagonista f
leading light N — figura f principal
leading man N — (Theat) primer actor m ; (Cine) protagonista m
leading question N — pregunta f capciosa
* * *['liːdɪŋ]adjective (before n)a) ( principal) <scientist/playwright> destacado, importante; <brand/company> líder adj inv, punteroshe played a leading role in... — tuvo un papel destacado en...
b) ( in front) <runner/horse/driver> que va a la cabeza or en cabeza, puntero -
96 original equipment manufacturer
сокр. OEM1) эк. производитель (комплектующих для) оригинального оборудования (компания, производящая компоненты к продукту или весь продукт, который разработала и выпускает под собственной маркой другая компания; исторически первое значение данного термина, в настоящее время вытеснено вторым значением)In general, industrial strategies in newly industrialized countries electronic industries are characterized by the transformation of firms from OEMs to ODMs, and ultimately to establish their own product brand names in order to become OBMs such as firms that fully integrate the functions of the design, manufacturing, and sales of their own brands under registered trademarks.
2) эк. производитель оригинального оборудования (компания, использующая для производства своего продукта OEM-систему: заказ отдельных компонентов продукта или продукта целиком у независимых подрядчиков и сохранение за собой только функции конструирования продукта и держания торговой марки; исторически второе значение данного термина, которое в настоящее время является основным; вероятно, подобный переход значения произошел через промежуточное понятие OEM (original equipment manufacturing) как систему организации производства; компании, которые используют данный способ организации производства своего продукта, стали называть OEM-компаниями)American computer OEMs began by moving relatively unskilled assembly operations offshore, often through outsourcing to electronics manufacturing service (EMS) providers like Solectron, Flextronics, and Celestica.
Syn:See:
* * *
abbrev.: OEM original equipment manufacturer производитель оригинального оборудования: компания, которая производит продукты, которые одновременно являются конечной продукцией и компонентами более сложных продуктов (напр., батарейки, карбюраторы и др.).Англо-русский экономический словарь > original equipment manufacturer
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97 perception
(of product, brand) perception fEditorial will target women with health and beauty themes harmonised with the Advantage proposition of "treating yourself". The aim is to shift perception of the Boots brand from something worthy to something inspirational.
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98 perceive
MARKETING (product, brand) percevoir -
99 perceive
perceive [pə'si:v]∎ he was unable to perceive colours il était incapable de distinguer les couleurs∎ few people perceived the differences peu de gens ont remarqué les différences(c) (conceive, understand) percevoir, comprendre;∎ their presence is perceived as a threat leur présence est perçue comme une menace -
100 perception
perception [pə'sepʃən]∎ visual/aural perception perception f visuelle/auditive;∎ organs of perception organes mpl percepteurs;∎ powers of perception facultés fpl perceptives∎ her perception of the problem is different from mine sa façon de voir le problème diffère de la mienne;∎ the general public's perception of the police l'image que le grand public a de la police, la façon dont le grand public perçoit la police∎ a man of great perception un homme très perspicace
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