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1 product launch
Mktgthe introduction of a new product to a market. A product launch progresses through a number of important stages: internal communication, which encourages high levels of awareness and commitment to the new product; pre-launch activity, which secures distribution and makes sure that retailers have the resources and knowledge to market the product; launch events at national, regional, or local level; post-event activity, which helps salesforce and retailers make the most of the event; and launch advertising and other forms of customer communication. -
2 advertising
Mktgthe promotion of goods, services, or ideas, through paid announcements. Advertising aims to persuade or inform the general public and can be used to induce purchase, increase brand awareness, or enhance product differentiation. An advertisement has two main components: the message and the medium by which it is transmitted. Advertising forms just one part of an organization’s total marketing strategy. -
3 advertising campaign
Mktga planned program using advertising aimed at a particular target market or audience over a defined period of time for the purpose of increasing sales or raising awareness of a product or service -
4 product placement
Mktga form of advertising in which an identifiable branded product is seen by the audience during a movie or television program -
5 banner advertising
Mktgthe use of rectangular advertisements or logos across the width of a page on a Web site. Organizations frequently place such ads on a third party’s Web site in order to attract users to visit their own.Debate still continues on whether banner advertising is an efficient and cost-effective way of promoting a Web site. However, prices for banner advertising have dropped significantly in recent years, and it can be effective if the Web site is visited by people whose profile accurately matches the advertiser’s target market. Banner ads are particularly useful for raising awareness when a new Web site, product, or service is being launched. -
6 comparative advertising
Mktga form of advertising that gives carefully selected details of competitor products for comparison with a company’s own product, usually to the detriment of competitors. Comparative advertising is frequently used to advertise cars, where the availability of features such as a sun roof, air conditioning, advanced braking systems, fuel efficiency, safety features, and warranty terms in similarly priced cars are given. -
7 sponsor advertising
■ Any type of promotion of a product, service or company positioned on the kit and agreed upon by a club or national association and a third party.■ Werbebotschaft und/oder Marke des Sponsors, die entsprechend einer Vereinbarung zwischen dem Verein oder Nationalverband und einem Dritten auf der Ausrüstung angebracht wird. -
8 image advertising
Mktga form of advertising that attempts to create a positive attitude to a product, brand, or company -
9 testimonial advertising
Mktgadvertising in which customers or celebrities recommend the product -
10 publicidad de producto
• product advertising -
11 товарная реклама
Русско-английский словарь по патентам и товарным знакам > товарная реклама
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12 реклама товаров
реклама товаров
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[ http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]EN
product advertising
The creation and dissemination of paid announcements or public notices to draw attention to goods, services or events offered by some entity, usually for purchase. (Source: RHW)
[http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]Тематики
EN
DE
FR
Русско-английский словарь нормативно-технической терминологии > реклама товаров
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13 управляющий службой рекламы товара
Advertising: product advertising managerУниверсальный русско-английский словарь > управляющий службой рекламы товара
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14 Werbung
Werbung f 1. GEN (infrml) ad; 2. V&M advertisement, advertising, billing, publicity; (infrml) advert (Anzeige, Inserat) • ohne Werbung GEN unadvertised (Produkt) • Werbung machen für V&M advertise for • Werbung treiben V&M advertise* * *f 1. < Geschäft> ad infrml ; 2. <V&M> advertisement, advertising, billing, publicity, Anzeige, Inserat advert infrml ■ ohne Werbung < Geschäft> Produkt unadvertised ■ Werbung machen für <V&M> advertise for ■ Werbung treiben <V&M> advertise* * *Werbung
advertising, advertisement (Br.), propaganda, publicity, promotion (US), copy, (Anwerbung) enrolment, enlistment, recruiting (US), (Aufträge) soliciting, (Stimmen) canvassing, (Verkaufsförderung) sales promotion;
• aggressive Werbung disparaging (knocking, Br., competitive, US) copy, competitive advertising (US);
• anreißerische Werbung puffing advertising (publicity) (Br.), ballyhoo (coll.);
• ansprechende Werbung appealing advertising, advertising appeal;
• anstößige Werbung indecent advertising;
• antizyklische Werbung anticyclical advertising;
• redaktionell aufgemachte Werbung editorial advertisement, editorial (sl.);
• aufklärende Werbung reason-why advertising;
• an ethischen Gesichtspunkten ausgerichtete Werbung ethical advertising;
• belehrende Werbung educational advertising;
• betrügerische Werbung deceptive advertising;
• diskriminierende Werbung discriminatory advertising;
• überregional durchgeführte Werbung nation-wide (across-the-board) advertising;
• einführende Werbung original advertisement;
• eingeblendete Werbung tie-in advertising;
• erzieherische Werbung educational copy;
• firmenbetonte (firmeneigene, institutionelle) Werbung institutional advertising (US);
• fremdsprachige Werbung foreign-language advertising;
• geballte Werbung mass advertising;
• gefühlsbestimmte Werbung sense-appeal copy;
• gelegentliche Werbung opportunity advertising;
• gemeinsame Werbung association (cooperative) advertising;
• auf Massenwirkung gerichtete Werbung mass-emotional appeal;
• auf einen bestimmten Personenkreis gerichtete Werbung selective appeal;
• direkt gestreute Werbung direct advertising;
• gezielte Werbung direct (selective) advertising (advertisement);
• großzügige Werbung large-scale advertising;
• herabsetzende Werbung disparaging (knocking-down, competitive) copy;
• im eigenen Betrieb hergestellte Werbung in-house advertising;
• institutionelle Werbung institutional (US) (goodwill) advertising;
• irreführende Werbung misleading (deceptive) advertisement (advertising);
• kindbezogene Werbung kid appeal;
• kostspielige Werbung expensive advertising;
• lautere Werbung advertising ethics;
• marktschreierische Werbung puffing advertising (Br.);
• massierte Werbung mass advertising;
• nachfassende Werbung follow-up advertising;
• produktbezogene Werbung product advertising;
• redaktionelle Werbung editorial publicity;
• kostenlose redaktionelle Werbung write-up (US), free puff (Br.);
• reißerische Werbung loud publicity, harmless puffing (Br.);
• schwungvolle Werbung dynamic advertising;
• sensationelle Werbung stunt advertising, gimmick (US);
• täuschende Werbung misleading advertising;
• überregionale Werbung national (general, nation-wide) advertising;
• überzogene Werbung persuasive advertising, advertisement puff (Br.), harmless puffing (Br.);
• ungewöhnliche Werbung offbeat advertising;
• ungezielte Werbung non-selective advertising;
• unlautere Werbung unethical advertising;
• unterschwellige Werbung subliminal advertising;
• unterstützende Werbung auxiliary advertising;
• unverlangte Werbung unsolicited advertising;
• unwahre Werbung false advertising;
• zwei miteinander verbundene Werbungen tie-in;
• vergleichende Werbung competitive (comparative) advertising;
• verpuffte Werbung fall-flat advertising;
• in rascher Folge wiederholte Werbung high-pressure advertising;
• wirksamste Werbung advertising pulling the best results;
• zielbewusste Werbung systematic advertising;
• zugkräftige Werbung audience builder, attractive advertising;
• zusätzliche Werbung accessory (supplementary) advertising;
• Werbung bei Aktienkunden stock touting (US);
• Werbung von Arbeitskräften recruiting of labor (US);
• Werbung durch Ausgabe von Warenproben sample advertising;
• Werbung auf Bundesebene national advertising (US);
• Werbung auf dem Bürgersteig pavement advertisement;
• Werbung mit größter Durchschlagskraft advertising pulling the best results;
• Werbung im Einzelhandelsgeschäft point-of-sale (purchase) advertising;
• Werbung innerhalb des Einzelhandelsgeschäfts inside-the-store advertising;
• Werbung in Fachkreisen professional advertising;
• Werbung in Fachzeitschriften trade-paper advertisement;
• Werbung für den Fremdenverkehr tourist advertising;
• Werbung für Gelegenheitskäufe bargain-sale advertising;
• Werbung für Grundstücksbeteiligungen syndicate advertising;
• Werbung für Industrieerzeugnisse industrial advertising;
• Werbung am Kaufort point-of-purchase advertising;
• Werbung mit Kennziffern keyed advertising;
• Werbung beim Kunden direct advertising;
• Werbung im Ladeninnern inside-the-store advertising;
• Werbung mit Lockartikeln bait advertising;
• Werbung in der Luft air advertisement, aerial advertising;
• Werbung für Markenerzeugnisse (Markenartikel) brand advertising;
• Werbung in gedruckten Medien print[ed] advertising;
• Werbung von Mitgliedern membership drive;
• Werbung durch Musterverteilung sampling, free trial, free-gift (novelty) advertising;
• Werbung durch Plakate outdoor (billboard, Br.) advertising;
• Werbung durch Postversand direct-mail promotion (US);
• Werbung mit dem [niedrigen] Preis price advertising;
• Werbung in der Presse press (newspaper) advertising;
• Werbung im Rundfunk broadcast advertising;
• Werbung für Sonderangebote bargain-sale advertising;
• Werbung in der Straßenbahn streetcar advertising;
• Werbung in den Tageszeitungen newspaper advertising;
• Werbung in Verbindung mit einem Fernsehprogramm program(me) advertising;
• [breit gestreute] Werbung für den Verbraucher [large-scale] consumer advertising;
• Werbung am Verkaufsort point-of-purchase advertising;
• Werbung an der Verkaufsstelle point-of-purchase advertising;
• Werbung an einem Verkehrsknotenpunkt head-on position;
• Werbung in eigenen Verkehrsmitteln self-operation;
• Werbung in öffentlichen Verkehrsmitteln travel(l)ing display;
• Werbung am Verkehrsstrom outdoor advertising;
• Werbung durch Verteilung von Geschenkartikeln novelty (free-gift) advertising;
• viel Geld für Werbung ausgeben to advertise in a big way;
• Werbung betreiben to advertise;
• auffällige Werbung betreiben to beat (thump) the drum;
• Werbung durchführen to publicize, to advertise;
• großzügige Werbung veranstalten to advertise widely;
• jem. unverlangt Werbung zusenden (Internet) to spam s. o. -
15 Produktwerbung
f product advertising* * *Pro·dukt·wer·bungf ÖKON product advertising* * *Produktwerbung f product advertising -
16 Erzeugnis
Erzeugnis n GEN, IND product* * *n <Geschäft, Ind> product* * *Erzeugnis
produce, product[ion], manufacture, article, merchandise, turnout, make, work;
• Erzeugnisse wares;
• vom Einkommen des Durchschnittsverbrauchers abhängige Erzeugnisse responsive products;
• arbeitsintensive Erzeugnisse labo(u)r-intensive products;
• ausländische Erzeugnisse foreign-made products, articles of foreign manufacture;
• zum Verkauf bereitstehende Erzeugnisse products available for sale;
• deutsches Erzeugnis manufactured (made) in Germany;
• unser eigenes Erzeugnis domestic product;
• einheimisches Erzeugnis inland (domestic, home) produce, native product;
• einziges Erzeugnis sole product;
• englische Erzeugnisse goods of British production;
• fehlerhafte Erzeugnisse bad items, irregulars;
• fertiges Erzeugnis finished product;
• freie Erzeugnisse natural products;
• fremdländische Erzeugnisse goods of foreign origin;
• geistiges Erzeugnis brain child;
• genmanipulierte Erzeugnisse genetically modified products;
• gewerbliches Erzeugnis factory (industrial, manufactured) product;
• halb fertiges Erzeugnis semi-manufactured product;
• halb fertige Erzeugnisse (Bilanz) work in process (Br.) (progress, US);
• halb fertige und fertige Erzeugnisse (Bilanz) work in process and finished goods;
• maschinell hergestellte Erzeugnisse machine-made products;
• hoch qualifizierte Erzeugnisse high-quality (-class) goods, high-quality products, big-ticket items;
• hochwertige Erzeugnis high-value goods;
• industrielles Erzeugnis industrial product, manufacture, manufactured article;
• inländische Erzeugnisse home products (manufacture), domestics, native products, domestic articles;
• keramische Erzeugnisse pottery;
• kriegswichtige Erzeugnisse war goods;
• ladeneigenes Erzeugnis store-brand item (US);
• landwirtschaftliche Erzeugnisse agricultural commodities (produce), [farm] produce;
• literarische Erzeugnisse literary production;
• markenpflichtige Erzeugnisse coupon goods;
• minderwertige Erzeugnisse poor quality goods, inferior products;
• nachgeahmtes Erzeugnis counterfeit (imitative) product;
• patentiertes Erzeugnis patented article (product, item);
• preisgebundene Erzeugnisse price-bound merchandise;
• preisgestützte Erzeugnisse price-maintained goods;
• preisstabile Erzeugnisse price-maintained products (articles);
• nicht sortierte Erzeugnisse non-graded products;
• steuerpflichtiges Erzeugnis taxable product;
• teures Erzeugnis high-priced line;
• tiefgekühlte Erzeugnisse frozen goods;
• veredelte Erzeugnisse improved goods, finished products;
• ganzjährig zu verkaufendes Erzeugnis all-season product (US);
• schwer verkäufliches Erzeugnis hard-to-move product;
• vermietete Erzeugnisse products on lease;
• mit falschen Warenzeichen versehene Erzeugnisse misbranded products (US);
• versicherte Erzeugnisse insured goods;
• weggeworfene Erzeugnisse throwaway products;
• zollempfindliche Erzeugnisse sensitive products;
• Erzeugnisse aller Art goods, wares and merchandise;
• Erzeugnisse eines bestreikten Betriebes hot cargo;
• Erzeugnisse in der Fabrikation (Bilanz) work in progress (US) (process, Br.);
• Erzeugnisse der besten Güteklasse firsts;
• Erzeugnisse französischer Herkunft goods of French origin;
• Erzeugnisse eines Landes products of a country;
• Erzeugnisse des ökologischen Landbaus organic produce;
• Erzeugnisse mit gleich bleibenden Preisen price-maintained goods (articles);
• landwirtschaftliche Erzeugnisse, die keiner Produktionssteuerung bedürfen non-basic commodities;
• Erzeugnisse des Rindfleischsektors products in the beef chain;
• Erzeugnisse der Spitzentechnologie high-skill manufactures;
• Erzeugnis pflanzlichen Ursprungs vegetable product;
• Erzeugnis tierischen Ursprungs product of animal origin;
• Erzeugnisse mit hoher Zuverlässigkeit high-reliable products;
• Erzeugnisse absetzen to market products;
• Erzeugnis fördern to merchandise;
• Erzeugnisse aller Preisklassen führen to carry a full-price range;
• Erzeugniskontrolle durch den Auftraggeber im Herstellungsbetrieb source inspection;
• Erzeugniskostenrechnung product cost accounting;
• Erzeugnispalette production population;
• Erzeugniswerbung product advertising. -
17 Produktwerbung
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18 товарная реклама
1) Advertising: item advertising, product advertising2) Business: commodity advertising -
19 реклама изделий или продукции
Economy: product advertisingУниверсальный русско-английский словарь > реклама изделий или продукции
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20 Erzeugniswerbung
Erzeugniswerbung
product advertising.
См. также в других словарях:
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