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101 promotion
(a) (of person) promotion f, avancement m;∎ to get promotion être promu(e), recevoir de l'avancement;∎ there are good prospects of promotion in this company il y a de réelles possibilités de promotion ou d'avancement dans cette sociétépromotions list tableau m d'avancement(b) (of product) promotion f;∎ this week's promotion la promotion de la semainepromotions agency agence f de promotion;promotion budget budget m promotionnel;promotion campaign campagne f de promotion;promotion team équipe f promotionnelle -
102 prospectus
(a) (about company, product) prospectus m -
103 publicity
publicité f;∎ it'll give us free publicity for the product ça fera de la publicité gratuite pour notre produitpublicity agent agent m publicitaire ou de publicité;publicity brochure brochure f publicitaire;publicity campaign campagne f publicitaire ou de publicité;publicity department service m de la publicité;publicity expenses dépenses f pl publicitaires;publicity manager chef m de publicité -
104 question mark
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105 rebranding
MARKETING (of product) changement m de marqueWe may well see more consolidation in the sector, but a merger between any of the high street banks is a rank outsider. Everyone will be watching closely the rebranding of Midland to HSBC.
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106 replacement
(a) (person) remplaçant(e) m, f; (engine or machine part) pièce f de rechange; (product) produit m de remplacement;∎ we are looking for a replacement for our secretary nous cherchons quelqu'un pour remplacer notre secrétaire(b) (substituting) remplacement mreplacement cost coût m de remplacement;replacement sale vente f de remplacement;replacement staff personnel m de remplacement; -
107 repositioning
MARKETING (of product) repositionnement mIt has been two years since Baymont Inns & Suites became the name of the brand that had been Budgetel Inns. It was touted then as the largest rebranding and repositioning in the history of the lodging industry without a change in ownership.
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108 responsibility
(a) (control, authority) responsabilité f;∎ to have responsibility for sth avoir la charge ou la responsabilité de qch;∎ the project is their joint responsibility le projet relève de leur responsabilité à tous les deux;∎ a position of great responsibility un poste à haute responsabilitéresponsibility accounting comptabilité f par centres de responsabilité(b) (task, duty) responsabilité f;∎ your responsibilities will include product development vous assurerez entre autres le développement de nouveaux produits;∎ they have a responsibility to the shareholders ils ont une responsabilité envers les actionnaires -
109 roll-out
(of product) lancement m -
110 rush
rush job travail m de première urgence;rush order commande f urgente(new product) sortir rapidement -
111 selection
(a) (of candidate, team, product) sélection fselection committee comité m de sélection;selection criterion critère f de sélectionselection box rectangle m de sélectionselection error erreur f d'echantillonnage (dans le cadre d'une étude de marché); selection method méthode f de sélection -
112 shelf
(in shop) rayon m, étagère fshelf depreciation usure f en magasin;shelf facing facing m, frontale f;shelf impact impact m en linéaire;shelf life (of product) durée f de vie;shelf space linéaire m, capacité f linéaire;shelf yield vente f par mètre linéaireIn Australia, Patak's largest foreign market, it found that, although there was little Indian food around when its first shipment arrived in 1988, familiarity with Far Eastern food and many Australians' British roots helped open up supermarket shelf space.
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113 sideline
∎ they've made recycling a profitable sideline ils ont fait du recyclage une activité secondaire rentable;∎ it's only a sideline for us ce n'est pas notre spécialité -
114 stage
∎ the next stage in computer technology le stade suivant du développement de l'informatique;∎ the changes were instituted in stages les changements ont été introduits progressivement -
115 star
COMPUTING star structure structure f en étoile -
116 strength
(of product, company) force fMARKETING strengths, weaknesses, opportunities and threats forces, faiblesses, opportunités et menaces f pl -
117 testing
(of machine, product) essai m, épreuve f; (of quality) contrôle m -
118 universal
American universal product code code m barres;COMPUTING universal serial bus norme f USB, port m série universel -
119 user
(of machine, computer, product) utilisateur(trice) m, f; (of telephone) abonné(e) m, fCOMPUTING user interface interface f utilisateur;COMPUTING user language langage m utilisateur;COMPUTING user manual manuel m d'utilisation;COMPUTING user name nom m de l'utilisateur;COMPUTING user network réseau m d'utilisateurs;MARKETING user panel panel m d'utilisateurs;COMPUTING user software logiciel m utilisateur;COMPUTING user support assistance f à l'utilisateur -
120 wildcat
См. также в других словарях:
product — noun 1 sth that is made or formed ADJECTIVE ▪ good, right ▪ We have a good product, but it needs to be marketed better. ▪ the right product in the right place at the right time ▪ innovative … Collocations dictionary
product — ► NOUN 1) an article or substance manufactured for sale. 2) a result of an action or process. 3) a substance produced during a natural, chemical, or manufacturing process. 4) Mathematics a quantity obtained by multiplying quantities together.… … English terms dictionary
product — prod‧uct [ˈprɒdʌkt ǁ ˈprɑː ] noun 1. [countable] COMMERCE something useful and intended to be sold that comes from nature or is made in a factory: • Distributors for Amway sell numerous products, including cleaning and personal care products … Financial and business terms
product placement — ˈproduct ˌplacement This used to be nested under placement , but it doesn t fit there so I have made it a HWD. noun [countable, uncountable] MARKETING when the maker of a product arranges for it to appear in a film or television programme as a… … Financial and business terms
product family — ˈproduct ˌfamily noun [countable] MARKETING a group of similar products that are made by the same company: • Goods belonging to the same product family are all stored together. * * * product family UK US noun [C] (plural product families)… … Financial and business terms
product launch — ➔ launch2 * * * product launch UK US noun [C] MARKETING, COMMERCE ► the process of introducing a new product for sale for the first time and attracting people s attention to it: »An important aspect of managing a product launch is tracking early… … Financial and business terms
product withdrawal — ➔ withdrawal * * * product withdrawal UK US noun [C or U] COMMERCE ► a situation in which a manufacturer stops selling a particular product either permanently or for a period of time, usually because of a safety problem: »The supermarket… … Financial and business terms
product — prod·uct / prä ˌdəkt/ n 1: the result of work or thought 2 a: the output of an industry or firm b: a thing created by manufacturing 3 in the civil law of Louisiana: something (as timber or a mineral) that is derived from something else and that… … Law dictionary
product range — ➔ range1 * * * product range UK US noun [S] MARKETING, COMMERCE ► all the types of products that a company or store sells: » It s still a new company with a limited product range. »The supermarket changes its core product range in response to… … Financial and business terms
product line extension — UK US noun (also line extension, also category extension) MARKETING, COMMERCE ► [C or U] (also product line stretching) the addition of a product or service with different features, sizes, prices, etc., to an existing range of products: »The… … Financial and business terms
product liability — ➔ liability * * * product liability UK US noun [U] LAW ► the area of law that deals with a company s responsibility when a customer is injured or harmed by a product: a product liability case/claim/suit »Product liability suits have dramatically… … Financial and business terms