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1 product differentiation
эк. дифференциация [индивидуализация\] продукта (наличие у продукта отдельной фирмы характеристик и качеств, отличающих его от аналогичной продукции других фирм с целью повышения конкурентоспособности)Syn:See:differentiated product, real product differentiation, imaginary product differentiation, multidimensional product differentiation, market positioning, differentiation costs* * ** * *. . Словарь экономических терминов .* * *проведение различий между продуктами, которые направлены на удовлетворение одной и той же потребности, но изготовлены различными производителями и поэтому конкурируют друг с другомАнгло-русский экономический словарь > product differentiation
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3 PRODUCT DIFFERENTIATION
Дифференциация продукции
Способ поведения фирмы в условиях рыночной конкуренции, выражающийся в ее стремлении придать своей продукции такой вид, который выделял бы ее из общей массы аналогичной продукции других производителей. Дифференциация продукции есть форма неценовой конкуренции, т.е. конкурентная борьба на рынке сосредоточена не на цене, а на таких факторах, как качество, эксплуатационные характеристики, новизна, дизайн, упаковка, стимулирование сбыта. Целью деятельности фирмы в области дифференциации продукции является обеспечение спроса на нее, выработка у потребителей приверженности своей марке и гарантирование увеличения или по крайней мере сохранения уровня продаж. Дифференциация продукции является важным средством достижения конкурентного преимущества (см. Competitive advantage), а в условиях некоторых рыночных структур, например олигополии, она рассматривается как более эффективная стратегия по сравнению с ценовой конкуренцией. Ее привлекательность заключается в том, что если конкуренты могут быстро реагировать на снижение цены, провести успешную рекламную компанию или внедрить новый продукт, как это сделал конкурент, непросто. Более того, если в некоторых случаях ценовая конкуренция приводит к снижению рентабельности фирмы, дифференциация продукции способствует сохранению и даже увеличению прибыли. Наконец, дифференциация может служить в качестве ограничения для вступления в рынок, защищая действующие на рынке фирмы от новых конкурентов. Хотя дифференциацию продукции часто называют «несовершенством рынка» (market imperfection), это не означает, что неоднородность плоха. Выпуск разновидностей одного продукта под разумевает большее разнообразие ассортимента и, следовательно, более широкий выбор для потребителя. См. также Product mix, Product characteristics model, Monopolistic competition, Oligopoly, Homogeneous products, Market structure, Product development.Новый англо-русский словарь-справочник. Экономика. > PRODUCT DIFFERENTIATION
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Большой англо-русский и русско-английский словарь > product differentiation
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дифференциация продукта ;Англо-Русский словарь финансовых терминов > product differentiation
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6 product differentiation
1) Экономика: дифференциация продукции, индивидуализация продукции (придание продукту характеристик, отличающих его от аналогичной продукции других фирм), индивидуализация продукции Придание продукту характеристик, отличающих его от аналогичной продукции других, расширение номенклатуры продукции (с выходом за пределы отрасли), увеличение числа модификаций продукта2) Бухгалтерия: индивидуализация продукции (придание продукту характерно тик, отличающих его от аналогичной продукции других фирм)3) Реклама: индивидуализация товара (придание характеристик, отличающих его от аналогичной продукции других фирм)4) Кабельные производство: расширение ассортимента продукцииУниверсальный англо-русский словарь > product differentiation
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English-Russian dictionary of terminology cable technology > product differentiation
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8 product differentiation
индивидуализация продукции (придание продукту характеристик, отличающих его от аналогичной продукции других фирм); увеличение числа модификаций продукта; расширение номенклатуры продукции (с выходом за пределы отрасли)Англо-русский словарь по экономике и финансам > product differentiation
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9 product differentiation
English-russian dctionary of contemporary Economics > product differentiation
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10 imaginary product differentiation
марк. мнимая дифференциация продукта (различие малозначащих для потребителя характеристик товара, напр., различия в упаковке или геометрической форме товара, которые по сути ничего не прибавляют к полезным свойствам товара)Ant:See:Англо-русский экономический словарь > imaginary product differentiation
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11 real product differentiation
марк. реальная дифференциация продукта (реальное отличие имеющих значение потребительских качеств продукта от аналогичных продуктов конкурентов)Ant:See:Англо-русский экономический словарь > real product differentiation
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12 competition under product differentiation
эк. конкуренция в условиях дифференциации продукции* (рыночное соперничество различных фирм, производящих дифференцированную продукцию; характеризуется широким использованием неценовой конкуренции; имеет место при монополистической конкуренции и олигополии с дифференцированной продукцией)See:* * *Англо-русский экономический словарь > competition under product differentiation
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13 multidimensional product differentiation
марк. многомерная дифференциация продукта* (стратегия диверсификации, предполагающая отличие данного продукта от других продуктов по более чем одной характеристике)See:Англо-русский экономический словарь > multidimensional product differentiation
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14 competition under product differentiation
Универсальный англо-русский словарь > competition under product differentiation
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15 competition under product differentiation
Англо-русский словарь по экономике и финансам > competition under product differentiation
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16 differentiation
1. n установление различий, разграничение, различение; дифференциация2. n разделение, специализация; дифференциация3. n мат. дифференцирование4. n геол. дифференциация, расчленениеСинонимический ряд:1. difference (noun) comparison; contrast; difference; disagreement; disparity; dissimilarity; divergence; opposition; polarity2. division (noun) demarcation; discrimination; distinction; division; separation; split -
17 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
18 differentiation
1) дифференциация; дифференцирование; установление различий2) разделение, специализацияАнгло-русский словарь по экономике и финансам > differentiation
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19 differentiation
дифференцирование; дифференциацияThe English-Russian dictionary general scientific > differentiation
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20 differentiation
nдифференциация; разграничение
- price differentiation
- product differentiation
- wage differentiationEnglish-russian dctionary of contemporary Economics > differentiation
См. также в других словарях:
Product differentiation — In economics and marketing, product differentiation (also known simply as differentiation ) is the process of distinguishing a product or offering from others, to make it more attractive to a particular target market. This involves… … Wikipedia
product differentiation — A source of competitive advantage that depends on producing some item that is regarded to have unique and valuable characteristics. Bloomberg Financial Dictionary * * * product differentiation product differentiation ➔ differentiation * * *… … Financial and business terms
Product Differentiation — A marketing process that showcases the differences between products. Differentiation looks to make a product more attractive by contrasting its unique qualities with other competing products. Successful product differentiation creates a… … Investment dictionary
product differentiation — /ˌprɒdʌkt dɪfəˌrenʃi eɪʃ(ə)n/ noun the process of ensuring that a product has some unique features that distinguish it from competing ones ● We are adding some extra features to our watches in the interest of product differentiation … Marketing dictionary in english
product differentiation — noun a) Perceived differences between the product of one firm and that of its rivals so that some customers value it more. b) The process of creating such differences … Wiktionary
product differentiation — The creation of a distinction between products that fulfil the same purpose but are made by different producers and therefore compete with each other. The distinction may be real (i. e. one product is better than others) or largely illusory.… … Big dictionary of business and management
differentiation — dif‧fe‧ren‧ti‧a‧tion [ˌdɪfərenʆiˈeɪʆn] noun [uncountable] the process of showing or seeing that one thing is different from something else ˈproduct differentiˌation MARKETING when a company shows how its products are different from each other… … Financial and business terms
Differentiation — may refer to: Differentiation (mathematics), the process of finding a derivative Differentiated instruction in education Cellular differentiation in biology Planetary differentiation in planetary science Inductive reasoning aptitude in psychology … Wikipedia
Differentiation (economics) — Differentiation is a concept used in business strategy and describes one of the three ways to establish competitive advantage. Differentiation advantage occurs when a firm delivers greater services for a non unlimited higher price than its… … Wikipedia
Product management — is an organizational function within a company dealing with the planning or marketing of a product or products at all stages of the product lifecycle. Product planning (in bound marketing) and product marketing (outbound marketing) are different… … Wikipedia
functional product differentiation — /ˌfʌŋkʃən(ə)l prɒdʌkt dɪfərenʃiˌeɪʃ(ə)n/ noun the process of ensuring that a product has some functional features that distinguish it from competing ones … Marketing dictionary in english
