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press advertising campaign

См. также в других словарях:

  • Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

  • Campaign finance reform — is the common term for the political effort in the United States to change the involvement of money in politics, primarily in political campaigns.Although attempts to regulate campaign finance by legislation date back to 1867, the first… …   Wikipedia

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… …   Wikipedia

  • campaign — {{Roman}}I.{{/Roman}} noun ADJECTIVE ▪ big, huge, major, massive ▪ lengthy, long, long running, ongoing, sustained (esp. BrE) …   Collocations dictionary

  • Press Conference — A meeting organized for the purposes of distributing information to the media and answering questions from reporters. Normally the press conference is led by the company s executive management or their appointed press liaison. Given the media s… …   Investment dictionary

  • Campaign finance in the United States — is the financing of electoral campaigns at the federal, state, and local levels.At the federal level, the primary source of campaign funds is individuals; political action committees are a distant second. Contributions from both are limited.… …   Wikipedia

  • advertising, influence of —    Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… …   Encyclopedia of contemporary British culture

  • Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… …   Wikipedia

  • advertising — I (Roget s IV) n. 1. [Calling goods to public attention] Syn. promotion, promoting, publicity, publicizing, circularization, billing, posting, placarding, announcing, displaying, broadcasting, advocacy, Madison Avenue, ballyhooing*, plugging*,… …   English dictionary for students

  • PRESS — This article is arranged according to the following outline: introduction in australia and new zealand in belgium in canada in czechoslovakia in england yiddish press in france in germany and austria between the two world wars after world war ii… …   Encyclopedia of Judaism


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