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1 marketing management
Mktgone of the main management disciplines, encompassing all the strategic planning, operations, activities, and processes involved in achieving organizational objectives by delivering value to customers. Marketing management focuses on satisfying customer requirements by identifying needs and wants, and developing products and services to meet them. In seeking to satisfy customer requirements, marketing goals to build long-term relationships with customers and with other interested parties and to provide value to them. This begins with market research, which analyzes needs and wants in society, and continues with attracting customers and the cultivation of mutually beneficial exchange processes with them. Tools used in this process are diverse and include market segmentation, brand management, PR, logistics, direct response marketing, sales promotion, and advertising. -
2 marketing planning
Mktgthe process of producing a marketing plan. Marketing planning requires a careful examination of all strategic issues, including the business environment, the markets themselves, competitors, the corporate mission statement, and organizational capabilities. The resulting marketing plan should be communicated to appropriate staff through an oral briefing to ensure it is fully understood. -
3 маркетинг на рынке предприятий
Advertising: organization marketing, organizational marketingУниверсальный русско-английский словарь > маркетинг на рынке предприятий
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4 маркетинг организаций
Advertising: organization marketing, organizational marketingУниверсальный русско-английский словарь > маркетинг организаций
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5 маркетинг предприятий
Advertising: organization marketing, organizational marketingУниверсальный русско-английский словарь > маркетинг предприятий
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6 proeza
f.exploit, deed.* * *1 feat, heroic deed* * *noun f.* * *SF1) (=hazaña) exploit, feat, heroic deed2) LAm (=alarde) boast* * ** * *= deed, feat, tour de force, exploit, prowess, derring-do, heroic story.Ex. Books were kept for historical records of deeds done by the inhabitants: their worthy acts as well as their sins.Ex. Even Hannibal's crossing of the Alps in 218 B.C., with his Carthaginian troops and equipment, was a remarkable organizational feat.Ex. The subsequent report, a tour de force, recommended the restructuring of library authorities into larger units.Ex. This book tells the exploits of a country carpenter who specializes in building privies.Ex. The results endorse the need for continued application of marketing prowess, information science research, and library support systems.Ex. The book is an old-fashioned tale of derring-do which reads somewhat stiltedly today.Ex. The exhibition illustrates the tragic history of the concentration camps, but also the heroic stories of liberation and survival that marked their end.----* realizar una proeza = accomplish + feat, perform + feat.* * ** * *= deed, feat, tour de force, exploit, prowess, derring-do, heroic story.Ex: Books were kept for historical records of deeds done by the inhabitants: their worthy acts as well as their sins.
Ex: Even Hannibal's crossing of the Alps in 218 B.C., with his Carthaginian troops and equipment, was a remarkable organizational feat.Ex: The subsequent report, a tour de force, recommended the restructuring of library authorities into larger units.Ex: This book tells the exploits of a country carpenter who specializes in building privies.Ex: The results endorse the need for continued application of marketing prowess, information science research, and library support systems.Ex: The book is an old-fashioned tale of derring-do which reads somewhat stiltedly today.Ex: The exhibition illustrates the tragic history of the concentration camps, but also the heroic stories of liberation and survival that marked their end.* realizar una proeza = accomplish + feat, perform + feat.* * ** * *
proeza sustantivo femenino ( logro) feat, exploit;
(Mil) heroic deed o exploit
proeza sustantivo femenino exploit
' proeza' also found in these entries:
English:
accomplishment
- achievement
- exploit
- feat
- stunt
* * *proeza nfexploit, deed;realizó la proeza de cruzar el Atlántico en solitario she accomplished the feat of a solo crossing of the Atlantic* * *f feat, exploit* * *proeza nfhazaña: feat, exploit* * *proeza n feat -
7 manager
Gen Mgta person who identifies and achieves organizational objectives through the deployment of appropriate resources. A manager can have responsibilities in one or more of five key areas: managing activities; managing resources; managing information; managing people; and managing himor herself at the same time as working within the context of the organizational, political, and economic business environments. There are managers in all disciplines and activities, although some may not bear the title of manager. Some specialize in areas such as personnel, marketing, production, finance, or project management, while others are general managers, applying management skills across all business areas. Very few jobs are entirely managerial, and very few exist without any management responsibilities. It is the capability to harness resources that largely distinguishes a manager from a non-manager. -
8 Maßnahme
Maßnahme f 1. BÖRSE move; 2. GEN, V&M measure • Maßnahmen ergreifen 1. GEN take measures, take action, take steps; 2. MGT take action; 3. RECHT take measures • Maßnahmen ergreifen gegen GEN counteract, take action against, take measures against • Maßnahmen treffen gegen GEN provide against, take action against, take measures against* * *f 1. < Börse> move; 2. <Geschäft, V&M> measure ■ Maßnahmen ergreifen 1. < Geschäft> take measures, take action, take steps; 2. < Mgmnt> take action; 3. < Recht> take measures ■ Maßnahmen ergreifen gegen < Geschäft> counteract, take action against, take measures against ■ Maßnahmen treffen gegen < Geschäft> provide against, take action against, take measures against* * *Maßnahme
measure, step, action, proceeding, provision, arrangement;
• als vorübergehende Maßnahme as a temporary measure;
• absatzwirtschaftliche Maßnahmen marketing transactions (operations);
• Arbeit ersparende Maßnahmen labo(u)r-saving devices, motion economy (US);
• arbeitsmarktpolitische Maßnahmen labo(u)r-market policy measures;
• arbeitsrechtliche Maßnahme labo(u)r law measure;
• aufwertungsähnliche Maßnahmen quasi-revaluation measures;
• außerordentliche Maßnahmen emergency measures;
• behördliche Maßnahmen administrative measures;
• beschäftigungsfördernde Maßnahmen employment-promoting measures;
• beschäftigungspolitische Maßnahmen employment-generating policies;
• bevölkerungspolitische Maßnahmen demographic measures;
• bewusstseinsbildende Maßnahme measure to increase awareness;
• binnenwirtschaftliche Maßnahmen domestic measures;
• budgetäre Maßnahmen budgetary measures;
• deflationäre Maßnahmen deflationary measures;
• dirigistische Maßnahmen planned measures;
• disziplinarrechtliche Maßnahme disciplinary law measure;
• durchgreifende Maßnahmen drastic (sweeping) measures;
• einkommenssteigernde Maßnahmen income-generating policies;
• einkommensunterstützende Maßnahmen income support;
• falsche Maßnahmen false steps;
• finanzielle Maßnahmen financial measures;
• finanzpolitische Maßnahmen measures of fiscal policy;
• fiskalpolitische Maßnahmen fiscal policy;
• flankierende Maßnahmen accompanying (flanking) measures;
• Frieden schaffende Maßnahme peacemaking measure;
• friedenserhaltende Maßnahme peacekeeping measure;
• geeignete Maßnahmen proper (appropriate) measures;
• gefährliche Maßnahmen edge tool;
• verschärfte geldmarkttechnische Maßnahmen clampdown on money;
• geldpolitische Maßnahmen monetary policy devices;
• handelspolitische Maßnahmen trade measures;
• haushaltspolitische Maßnahmen budgetary policies;
• inflationäre Maßnahmen inflationary policy;
• investitionspolitische Maßnahmen measures in the fields of capital investment;
• konjunkturdämpfende Maßnahmen anticyclical (countercyclical) measures;
• konjunkturfördernde Maßnahmen stimulatory measures;
• konjunkturpolitische Maßnahmen economic policy measures;
• konjunkturunwirksame Maßnahmen cyclical maladjustment;
• kostensenkende Maßnahmen cost-cutting measures;
• verstärkte krediterschwerende Maßnahmeen tightening of its credit hold;
• kurzfristige Maßnahmen short-term measures;
• landwirtschaftlich-ökologische Maßnahmen agri-environmental measures;
• liquiditätspolitische Maßnahmen policy of active ease;
• marktkonforme Maßnahmen [anti]cyclical measures;
• marktwirtschaftliche Maßnahmen marketing operations;
• nachfragesteigernde Maßnahmen demand-pull measures;
• organisatorische Maßnahmen organizational measures;
• panikartige Maßnahmen panicky measures;
• präventive Maßnahmen preventive measures;
• preisstabilisierende Maßnahmen holding the line;
• protektionistische Maßnahmen protectionist activities, (EU) protectionist attitudes (steps);
• schutzzöllnerische Maßnahmen protectionist activities;
• steuernaufbringende Maßnahmen revenue raisers;
• restriktive steuerpolitische Maßnahmen restrictive fiscal policy;
• steuertechnische Maßnahmen fiscal techniques;
• streikähnliche Maßnahmen strike-like tactics;
• streikbrechende Maßnahmen strike-breaking activities;
• strukturpolitische Maßnahmen (EU) structural policies;
• verkaufsfördernde Maßnahmen promotional support;
• vertrauensbildende Maßnahme confidence-building measure;
• verwaltungstechnische Maßnahmen administrative measures;
• vorbereitende Maßnahmen preliminary measures;
• vorbeugende Maßnahmen preventive steps (measures), preventions;
• währungspolitische Maßnahmen monetary measures;
• währungstechnische Maßnahmen monetary techniques;
• wettbewerbsbeschränkende Maßnahmen restrictive practices;
• wirtschaftliche Maßnahmen economic regulations;
• Maßnahmen zur Absatzsteigerung sales promotional efforts (practices) (US);
• Maßnahmen zur Ausbildungsförderung training assistance measures;
• Maßnahmen zur Bekämpfung (Beseitigung) der Arbeitslosigkeit anti-unemployment measures, unemployment relief;
• arbeitsmarktpolitische Maßnahmen zur Bekämpfung der Arbeitslosigkeit labo(u)r-market policies to combat unemployment;
• Maßnahmen der Betriebsleitung managerial decisions;
• Maßnahmen zur Energieeinsparung energy conservation measures;
• Maßnahmen zur Erhaltung des Arbeitsplatzes jobholder actions;
• Maßnahmen zur laufenden Fertigungskontrolle control engineering;
• geldpolitische Maßnahmen des Finanzministeriums treasury directives (Br.);
• sehr zurückhaltende beschäftigungspolitische Maßnahmen der öffentlichen Hand tight public sector employment policy;
• drastische (rigorose) Maßnahmen zur Inflationsbekämpfung drastic measures to cure inflation;
• Maßnahmen gegen die Luftverschmutzung smoke abatement;
• Maßnahmen zur Neuordnung des Geldwesens monetary-reform measures;
• Maßnahmen zur Rezessionsbekämpfung antirecession package;
• beschaffungspolitische Maßnahmen des Staates government procurement policy;
• durchgreifende Maßnahmen gegen Steuerhinterziehungen crackdown on tax evasion;
• Maßnahmen zur Verringerung von Auslandsinvestitionen disinvestment measures;
• Maßnahmen zur Warenbewirtschaftung rationing arrangements;
• Maßnahmen im Zahlungsverkehr exchange action;
• Maßnahmen beschließen to pass measures;
• gesetzliche Maßnahmen durchführen to put through a measure of legislation;
• äußerste Maßnahmen ergreifen to proceed to extremities;
• unzulängliche Maßnahmen ergreifen to send a boy to mill (coll.);
• unpopuläre Maßnahmen in Kauf nehmen to face up to unpopularity;
• liquiditätspolitische Maßnahmen treffen to build liquidity;
• Maßnahmen zur konjunkturellen Belebung treffen to boost the stagnant economy;
• Maßnahmen gegen den Höchstverbrauch treffen to cope with peak consumption;
• erforderliche Maßnahmen veranlassen to take the necessary steps. -
9 customer focus
Mktgan organizational orientation toward satisfying the needs of potential and actual customers. Customer focus is considered to be one of the keys to business success. Achieving customer focus involves ensuring that the whole organization, and not just frontline service staff, puts its customers first. All activities, from the planning of a new product to its production, marketing, and after-sales care, should be built around the customer. Every department and every employee should share the same customer-focused vision. This can be aided by practicing good customer relationship management and maintaining a customer relations program. -
10 data warehouse
Gen Mgta collection of subject-orientated data collected over a period of time and stored on a computer to provide information in support of managerial decision making. A data warehouse contains a large volume of information selected from different sources, including operational systems and organizational databases, and brought together in a standard format to facilitate retrieval and analysis. Like EIS s, data warehouses can be used to support decision making, but the ways in which they can be searched are not predetermined. Organizations often use data warehouses for marketing purposes, for example, the analysis of customer information, or for market segmentation. Data mining techniques are used to access the information in a data warehouse. -
11 departmentalization
Gen Mgtthe division of an organization into sections. Departmentalization is usually based on operating function, and organizations will commonly have departments for, for example, finance, personnel, or marketing. Such organizational structure is typical of a bureaucracy. It may be used in centralization, when a particular activity is undertaken by one department in one location on behalf of the whole organization, but may equally be a feature of a decentralized organization, in which departments are used as individual operating units responsible for their own management. -
12 game theory
Gen Mgta mathematical technique used in operational research to analyze and predict the outcomes of games of strategy and conflicts of interest. Game theory is used to represent conflicts and problems involved in formulating marketing and organizational strategy, with the goal of identifying and implementing optimal strategies. It involves assessing likely strategies to be adopted by players in a given situation under a particular set of rules. It was initially developed by John Von Neumann, who later developed the theory further with Oskar Morgenstern to apply it to economics. -
13 management
Gen Mgt, HRthe use of professional skills for identifying and achieving organizational objectives through the deployment of appropriate resources. Management involves identifying what needs to be done, and organizing and supporting others to perform the necessary tasks. A manager has complex and ever-changing responsibilities, the focus of which shifts to reflect the issues, trends, and preoccupations of the time. At the beginning of the 20th century, the emphasis was both on supporting the organization’s administration and managing productivity through increased efficiency. Organizations following the models of Henri Fayol and Max Weber built the functional divisions of personnel management, production management, marketing management, operations management, and financial management. At the beginning of the 21st century, those original drivers are still much in evidence, although the emphasis has moved to the key areas of competence such as people management. Although management is a profession in its own right, its skill-set often applies to professionals of other disciplines. -
14 MIS
abbr. Gen Mgtmanagement information system: a computer-based system for collecting, storing, processing, and providing access to information used in the management of an organization. Management information systems evolved from early electronic data processing systems. They support managerial decision making by providing regular structured reports on organizational operations. Management information systems may support the functional areas of an organization such as finance, marketing, or production. Decision support systems and EISs are types of MIS developed for more specific purposes.
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