-
41 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
42 policy
1) политика, курс; стратегия, поведение2) методика; правила3) страх. полис -
43 measure
1. n1) мера, единица измерения2) мерка; размер3) масштаб, критерий4) мероприятие, мера
- accurate measure
- adjustment measures
- administrative measures
- anti-avoidance measures
- anti-delinquency measures
- anti-evasion measures
- antiinflationary measures
- antiterrorism measures
- austerity measures
- coercive measure
- collective measures
- compensating measures
- compulsory measures
- confidence-building measures
- consolidating measures
- constitutional measures
- corrective measures
- cost-effectiveness measure
- cubic measures
- dependency measure
- devaluation measures
- disadvantageous tax measures
- discriminatory measures
- drastic measures
- dry measures
- economy measures
- effective measures
- effectiveness measure
- effectual measures
- emergency measures
- enforcement measures
- environmental measures
- extreme measures
- fierce measures
- follow-up measures
- governmental measures
- health measure
- immediate measures
- imperial measures
- industrial safety measures
- inefficient measures
- interim measures
- legislative measures
- linear measures
- liquid measures
- metric measures
- money measure
- performance measure
- practical measures
- precautionary measures
- preference measure
- preparatory measures
- preventive measures
- priority measures
- profitability measure
- proper measures
- protectionist measures
- protective measures
- provisional measures
- publicity measures
- rationing measures
- reliability performance measure
- restrictive measures
- retaliatory measures
- revenue measures
- revenue-enhancement measures
- safety measures
- security measures
- square measures
- standard measure
- status measure
- tax measures
- tax-raising measures
- temporary measures
- timely measures
- tough measures
- trade measures
- unit measure
- unlawful measures
- urgent measures
- utility measure
- volume measures
- waiting measure
- measures against money laundering
- measures for dismantling monetary gaps
- measures for economic development
- measures for export restraint
- measures for import restraint
- measures for labour protection
- measures for sales promotion
- measures of area
- measures of assistance
- measures of business cycle
- measures of capacity
- measure of coercion
- measures of compulsion
- measure of concentration
- measure of consumption
- measures of control
- measure of damages
- measure of dispersion
- measures of economizing
- measure of effectiveness
- measure of labour intensity
- measure of last resort
- measures of precaution
- measure of precision
- measure of prices
- measure of priority
- measure of producibility
- measure of productivity
- measure of profitability
- measure of quality
- measure of reliability
- measure of utility
- measure of utilization
- measure of value
- measures of weight
- measures on labour protection
- measures to combat the legal avoidance of tax
- made to measure
- adopt fierce measures against price-fixing
- apply measures
- call off measures
- put measures into effect
- take measures
- undertake measures
- work out measures2. vEnglish-russian dctionary of contemporary Economics > measure
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44 structure
n1) структура2) сооружение; конструкция3) здание, строение
- age structure
- age structure of assets
- agrarian structure
- agricultural structure
- balance-sheet structure
- banking structure
- budgetary structure
- business structure
- capital structure
- class structure
- commercial structure
- corporate structure
- cost structure
- customer salesforce structure
- cost structure
- demographic structure
- economic structure
- export structure
- family structure
- financial structure
- fixed structures
- government structures
- group structure
- hierarchial structure
- import structure
- industrial structures
- interest structure
- job structure
- management structure
- market structure
- marketing structure
- occupational structure
- operational structure
- organizational structure
- patent structure
- pay-off structure
- population structure
- price structure
- producer salesforce structure
- realistic market structure
- residential structures
- revenue structure
- reward structure
- shareholding structure
- simple capital structure
- social structure
- tax structure
- territorial sales structure
- wage structure
- structure of the assets
- structure of a company
- structure of earnings
- structure of economic management
- structure of economy
- structure of exports
- structure of imports
- structure of industry
- structure of an organization
- structure of output
- structure of production
- structure of rates
- structure of society
- structure of trade
- manage the cost structure
- simplify the structureEnglish-russian dctionary of contemporary Economics > structure
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45 policy
In1) политика- buck smb.'s policy- attack smb.'s policy- condemn smb.'s policy- have misgivings about smb.'s policy2) линия поведения; курс, стратегия•- discredit smb.'s foreign policy- denigrate smb.'s foreign policy- misunderstand smb.'s foreign policy- libel smb.'s foreign policy- detect the true nature of smb.'s foreign policyIIn -
46 negotiation
1) переговоры; обсуждение условий сделки2) передача, переуступка; продажа, учет (векселя, чека); выплата (по векселю, чеку)• -
47 keep
1. n разг. прокорм, питание, содержание2. n разг. запас кормов для скота, фуражthis grass will make some useful keep for the winter — эту траву можно использовать зимой в качестве корма
keep in store — держать про запас; хранить
3. n разг. редк. упитанность4. n разг. l5. n разг. право оставить себе выигранноеto keep law current — модернизировать право, закон
6. n разг. игра на интерес7. n разг. ист. центральная, хорошо укреплённая часть или башня средневекового замка; крепостьkeep down — продолжать сидеть или лежать, не вставать
8. n разг. тех. контрбукса9. n разг. горн. кулаки для посадки клетиit is yours for keeps — можете считать это своим, дарю это вам
10. v держать, иметь, хранитьkeep informed — держать в курсе; осведомлять
keep up with — держаться наравне; идти в ногу
11. v не выбрасывать, беречь; оставлять12. v не возвращать, оставлять себеwhat I have won fairly I intend to keep — то, что я честно добыл, я не собираюсь отдавать
13. v держать, содержать14. v иметь в услуженииkeep in mind — помнить; учитывать; иметь в виду
15. v содержать, обеспечиватьkeep a shop — заниматься торговлей; держать магазин
keep her steady!, steady as you go! — так держать!
16. v иметь на содержанииto keep a mistress — содержать любовницу; иметь содержанку
17. v иметь в продаже, в ассортиментеto keep eggs — иметь в продаже яйца, торговать яйцами
18. v задерживать, не отпускать19. v удерживать, не выпускатьkeep hold of — удерживать; удержать
keep back money — удерживать деньги; вычитать деньги
20. v охранять, защищать; удерживать21. v сохраняться, не портитьсяto keep alive — поддерживать, сохранять
22. v хранить, сохранять, не давать портитьсяto keep silence — молчать, хранить молчание
23. v сохранять новизну, не устареватьto keep a bright lookout — быть начеку, сохранять бдительность
Синонимический ряд:1. jail (noun) bastille; bridewell; brig; cooler; coop; freezer; guardroom; jail; jug; lockup; pen; penitentiary; reformatory; rock pile; skookum-house; slammer; stockade2. living (noun) alimentation; alimony; board and room; bread; bread and butter; food; livelihood; living; maintenance; salt; subsistence; support; sustenance; upkeep3. prison (noun) cage; cell; dungeon; prison; stronghold; tower4. care for (verb) care for; supervise; tend5. conduct (verb) carry on; conduct; direct; manage; operate; ordain; run6. conserve (verb) conserve; preserve7. continue (verb) continue; endure; persist8. hold (verb) detain; hold; hold back; keep back; keep out; reserve; retain9. keep from (verb) hinder; keep from; prevent; stop10. last (verb) last; stay11. maintain (verb) maintain; provide for; support12. mind (verb) abide by; adhere; comply; conform; follow; mind; obey13. observe (verb) celebrate; commemorate; consecrate; honor; honour; observe; respect; sanctify; solemnise; solemnize14. refrain (verb) abstain; forbear; hold off; refrain; withhold15. restrain (verb) bit; brake; bridle; check; coarct; constrain; crimp; curb; hold down; hold in; inhibit; pull in; rein; restrain16. retain (verb) retain; stay with17. save (verb) lay aside; lay away; lay by; lay in; put by; salt away; save; set by18. stock (verb) carry; have; stock19. store (verb) stash; storeАнтонимический ряд:acquit; betray; cede; consume; depart; deplete; desert; desist; destroy; discard; discontinue; dismiss; disobey; disperse; dispose of; encourage; release -
48 peak
1. n пик, остроконечная вершина; гораhere the high peaks begin to rise from the plain — а здесь уже кончается равнина и поднимаются высокие горы
2. n высшая точка3. n остриё4. n гребень5. n козырёк6. n остроконечная часть головного убора7. n торчащий вихор, кок8. n острый конец, клинышек бороды9. n спец. пик; высшая точка, максимум10. a максимальный; рекордный; высшийgreen peak level — максимальный уровень "зеленого" сигнала
red peak level — максимальный уровень "красного" сигнала
11. v достигнуть апогея; достигнуть полного расцвета; подняться до высшей точки12. v повыситься до рекордного уровняsales have now peaked and we expect them to decrease soon — товарооборот уже достиг максимума, и ожидается, что он скоро начнёт уменьшаться
B peak level — максимальный уровень "голубого" сигнала
13. v обострять, акцентировать14. v мор. отопить15. v брать вёсла на планширto peak the oars — брать «на валёк» вёсла
16. v поднимать хвост или хвостовые плавники прямо вверх17. v чахнуть, слабетьСинонимический ряд:1. crowning (adj.) climactic; crowning; culminating2. alp (noun) alp; mount; mountain; ridge3. apex (noun) acme; apex; apogee; capsheaf; capstone; ceiling; climax; comble; crescendo; crest; crown; culmen; culmination; fastigium; height; maximum; meridian; ne plus ultra; noon; noontide; pinnacle; point; roof; sublimity; summit; tip; top; ultimate; vertex; zenith4. bill (noun) bill; brim; visor5. cap (verb) cap; climax; crest; crown; culminate; top offАнтонимический ряд:base; bottom; bottom out; nadir -
49 book
1. книга, литературное произведение2. том; издание3. азбука4. букварь5. литература, отпечатанная за рубежом6. зарубежная литератураaddress book — адресная книга, адресный справочник
adult hardbound trade books — книги торгового ассортимента для взрослых читателей в твёрдой переплётной крышке
annotated book — книга, снабжённая примечаниями
anopistographic block book — книга с текстом, отпечатанным с деревянных досок на одной стороне листа
as-told-to book — книга, созданная писателем по устным рассказам или запискам известной личности
audio book — книга, начитанная на кассету
autumn book — книга, которая выйдет в свет осенью
auxiliary book — приложение; указатель к печатному изданию
backlist books — книги, находящиеся в печати
bargain book — книга, продаваемая по значительно сниженной цене
best-selling book — бестселлер, ходкая книга
to flood the book market with dirt — наводнить книжный рынок бульварной или порнографической литературой
7. бухгалтерская отчётно-конторская книга8. книга, состоящая из чистых листов-бланков для записейblock book — книга, отпечатанная с деревянных форм; ксилографическая книга
9. "Синяя книга"; книга, содержащая официальные материалы английского парламента10. "Синяя книга" правительств штатов СШАcataloged book — каталогизированная книга, книга, внесённая в каталог
11. детская книгаBlue Book — " Голубая книга "
12. детская литератураcirculation book — книга отдела абонемента, книга, подлежащая выдаче
children's picture book — детска книжка — картинка
13. книга заказов14. книга, изданная целиком на средства автораcomputer printed book — издание, полученное на распечатывающем устройстве ЭВМ
contents book — блок-карточный каталог для записи содержания книг, заглавий, томов или номеров периодических и серийных изданий
controlled-vocabulary books — книги, написанные с использованием ограниченного словаря
controversial book — книга, вызывающая противоречивые отклики
cut flush book — книга, обрезанная после вставки блока в переплётную крышку или крытья обложкой
15. настольная книга16. справочник17. книга, полученная в дар; дарственный экземпляр18. книга регистрации подаренных изданийdouble title book — книга с двойным титулом; книга с двойным названием
19. учебникeducational book — учебник, учебное пособие
20. педагогическая книга21. популярно написанная книга; научно-популярная книга22. книга о событияхfall book — книга, которая выйдет в свет осенью
day book — журнал; книга записей
23. книга для начального чтения24. первый сборник упражнений по чтению и правописаниюfiscal blue book — "Синяя книга" английского правительства, содержащая статистические и данные о промышленности и торговле
folded book — книга-раскладка; книга, страницы которой сложены "гармошкой", книга-ширма
forthcoming book — книга, которая скоро выйдет в свет
game book — сборник игр; книжка-забава
25. книга, об издании которой было объявлено, но которая не издаваласьgolden book — "золотая книга", в которую золотыми буквами вписывались фамилии итальянской знати
handy book — книга, удобная для пользования
hard-cover supplementary reading books — книги для дополнительного чтения в твёрдой переплётной крышке
heavily used book — книга, пользующаяся большим спросом; зачитанная книга
higher-priced paper book — книга, печатаемая на дорогостоящей бумаге
26. сборник увлеченийto assemble a book — составлять книгу; делать сборник
27. книга об увлеченияхhonor book — издание, получившее премию на конкурсе
hot-melt book — блок, скреплённый термоклеем
imposition book — сборник вариантов раскладки бумажного листа; сборник вариантов фальцовки
insetted book — книжный блок, вставленный в переплётную крышку
know-how book — руководство; самоучитель
28. письмовник29. журнал исходящей корреспонденции30. непереплетённая книга31. блок, скреплённый разъёмными скобами32. книга со свободно скреплёнными листами; издание в виде листков33. утраченная книга34. книга, о существовании которой известно только по библиографическим или литературным источникамmail-order books — книги, издаваемые и распространяемые по почтовым заказам потребителей
35. книги по смежным вопросам36. книги спорного содержанияmedalist books — издания, награждённые медалью выставки
microfiche book — книга, записанная на микрофишах
multivolume book — многотомная книга, многотомник
new book — новая книга, новое поступление
noncirculating book — книга, не подлежащая выдаче
obsolete book — вышедшая из употребления книга; устаревшая книга
one-shot book — блок, скреплённый одноразовым нанесением клея
one-volume book — однотомная книга, однотомник
desideratum book — книга — дезидерат
37. книга в бумажной обложке38. брошюраpersonalized books — детская литература, печатаемая избранными родителями кеглем и рисунком шрифта
phone book — телефонный справочник, телефонная книга
pirated book — книга, изданная без разрешения владельца авторского права
press book — книга, выпущенная частным издательством
saddle-stitched book — брошюра, сшитая внакидку
39. задачник40. сборник задачprocessed books — книги, прошедшие библиотечную обработку
professional books — профессиональная литература; литература по специальности
rag book — детская книга, отпечатанная на высокопрочной тряпичной бумаге
fake book — песенник, сборник текстов популярных песен
run book — документация по задаче; книга регистрации вычислительных работ
high-interest low-reading level book — сборник произведений, интересных для школьников
41. хорошо написанная книга42. удобочитаемая книга43. "Красная книга"; официальная книга пэров44. порнографическая книгаvicious book — книга, развращающая умы
45. эротическая книгаsewed book — книга, сшитая нитками
side-wired book — книга, скреплённая проволокой втачку
singing book — песенник, сборник песен
sound-recorded book — "говорящая книга", книга со звуковым приложением
spring book — книга, которая выйдет в свет весной
square book — книга, ширина которой больше 3
stabbed book — книга, сшитая втачку
stapled book — книга, скреплённая металлическими скобами
stitched book — сшитая книга; сброшюрованная книга
summer book — книга, которая выйдет в свет летом
talking book — "говорящая" книга, книга со звуковым приложением
46. литература массового издания47. книги торгового ассортимента48. книга о путешествиях49. туристическая литератураtrimmed flush book — книга, поля которой обрезаны вместе с обложкой
two-shot book — блок, скреплённый бесшвейным способом с двукратным нанесением клея
two-up book — двойник, двойной блок
type specification book — книга с образцами шрифтов, каталог шрифтов
undated book — недатированная книга, книга без выходной даты
unpaged book — книга с ненумерованными страницами, книга без пагинации
unpublished book — неизданная книга; книга в рукописи
vacation book — "лёгкая" для чтения книга
50. книга из списка "на очередь"desk book — настольная книга; справочник
51. книга из списка дезидератовwhite book — "Белая книга" ; книга, содержащая отчёт о деятельности английского правительства
winter book — книга, которая выйдет в свет зимой
wire-bound book — книга, скреплённая проволокой
writing book — книга с чистыми листами; записная книжка
yellow book — "Жёлтая книга" ; книга, содержащая отчёт о деятельности правительства
См. также в других словарях:
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