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1 product
2 [wiskunde] product3 [totale waarde van de productie] product♦voorbeelden:een product op de markt brengen • market a product -
2 product line
■ Set of related products which are produced by a single organisation. -
3 product-georiënteerde structuur
• product-oriented structureNederlands-Engels Technisch Woordenboek > product-georiënteerde structuur
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4 product-layout
• product layout -
5 product van sinusgolven
• product of sine wavesNederlands-Engels Technisch Woordenboek > product van sinusgolven
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6 product/marktcombinatie
• product/market combinationNederlands-Engels Technisch Woordenboek > product/marktcombinatie
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7 product/marktmatrix
• product/market matrixNederlands-Engels Technisch Woordenboek > product/marktmatrix
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8 product/marktmengsel
• product market mixNederlands-Engels Technisch Woordenboek > product/marktmengsel
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9 product management
Mktga system for the coordination of all the stages through which a product passes during its life cycle. Product management involves control of a product from its innovation and development to its decline. The process is coordinated by a product manager who focuses on the marketing of the product but may also be responsible for pricing, packaging, branding, research and development, production, distribution, sales targets, and product performance appraisal. This cross-departmental approach is based on the theory that a dedicated product management system will lead to tighter control over the product, and thus higher sales and profits. A brand manager fulfills a similar function to a product manager, concentrating on products within one brand. -
10 product mix
Mktgthe variety of product lines that a company produces, or that a retailer stocks. Product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of product lines. Product mix is sometimes called product assortment. -
11 product abandonment
Mktgthe ending of the manufacture and sale of a product. Products are abandoned for many reasons. The market may be saturated or declining, the product may be superseded by another, costs of production may become too high, or a product may simply become unprofitable. Product abandonment usually occurs during the decline phase of the product life cycle. -
12 product life cycle
Mktgthe life span of a product from development, through testing, promotion, growth, and maturity, to decline and perhaps regeneration. A new product is first developed and then introduced to the market. Once the introduction is successful, a growth period follows with wider awareness of the product and increasing sales. The product enters maturity when sales stop growing and demand stabilizes. Eventually, sales may decline until the product is finally withdrawn from the market or redeveloped. -
13 product development
Mktgthe revitalization of a product through the introduction of a new concept or consumer benefit. Product development is part of the product life cycle. The concepts or benefits that can be implemented range from modification of the product to simply introducing new packaging. -
14 product launch
Mktgthe introduction of a new product to a market. A product launch progresses through a number of important stages: internal communication, which encourages high levels of awareness and commitment to the new product; pre-launch activity, which secures distribution and makes sure that retailers have the resources and knowledge to market the product; launch events at national, regional, or local level; post-event activity, which helps salesforce and retailers make the most of the event; and launch advertising and other forms of customer communication. -
15 product layout
Opsthe organization of a factory or office so that the position of the workstations is optimized to suit the product. Product layout ensures that products follow an assembly line where the different operations are undertaken in a logical sequence. -
16 Product-Placement
Pro|duct-Place|ment ['prɔdakt'pleːsmənt]1. nt -s, -s, Pro|duct|place|ment2. nt -s, -sproduct placement* * *Pro·duct·place·mentRR, Pro·duct-Place·mentRR, Pro·duct place·mentALT<-s, -s>[ˈprɔdakt ˈple:smənt]nt selten pl product placement no art -
17 Product placement
Pro·duct·place·mentRR, Pro·duct-Place·mentRR, Product placement ALT <-s, -s> [ʼprɔdakt ʼple:smənt] ntproduct placement no artDeutsch-Englisch Wörterbuch für Studenten > Product placement
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18 Product-Placement
Pro·duct·place·mentRR, Pro·duct-Place·mentRR, Product placement ALT <-s, -s> [ʼprɔdakt ʼple:smənt] ntproduct placement no artDeutsch-Englisch Wörterbuch für Studenten > Product-Placement
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19 product
[ˈprɔdəkt] noun1) a result:نَتيجَهThe plan was the product of hours of thought.
2) something manufactured:مَنْتوجThe firm manufactures metal products.
3) the result of multiplying one number by another:ناتِجThe product of 9 and 2 is 18.
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20 product churning
Gen Mgtthe flooding of a market with new products in the hope that one of them will become successful. Product churning is especially prevalent in Japan, where prelaunch test marketing is often replaced by multiple product launches. Most of these products will decline and disappear, but one or more of the new products churned out may become profitable.
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