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• Account planning — is the discipline that brings the consumer into the process of developing advertising. To be truly effective, advertising must be both distinctive and relevant, and planning helps on both counts. Chris CowpeHistoryAccount planning is a job title… …   Wikipedia

• Account — Ac*count , n. [OE. acount, account, accompt, OF. acont, fr. aconter. See {Account}, v. t., {Count}, n., 1.] 1. A reckoning; computation; calculation; enumeration; a record of some reckoning; as, the Julian account of time. [1913 Webster] A… …   The Collaborative International Dictionary of English

• Account current — Account Ac*count , n. [OE. acount, account, accompt, OF. acont, fr. aconter. See {Account}, v. t., {Count}, n., 1.] 1. A reckoning; computation; calculation; enumeration; a record of some reckoning; as, the Julian account of time. [1913 Webster]… …   The Collaborative International Dictionary of English

• Account-based marketing — (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organisation considers and communicates with individual prospect or customer accounts as markets of one. The popularity of this approach is… …   Wikipedia

• account — ► NOUN 1) a description of an event or experience. 2) a record of financial expenditure and receipts. 3) a service through a bank or similar organization by which funds are held on behalf of a client or goods or services are supplied on credit.… …   English terms dictionary

• account — [ə kount′] vt. [ME acounten < OFr aconter < a , to + conter, to tell < compter < L computare: see COMPUTE] to consider or judge to be; deem; value vi. 1. to furnish a reckoning (to someone) of money received and paid out 2. to make… …   English World dictionary

• account — I (evaluation) noun appraisal, assessment, com pre rendu, enumeration, financial statement, ledger, list of receipts and payments, ratio, register, statement, statement of debits and credits, statement of pecuniary transactions, tally, valuation… …   Law dictionary

• account stated — account stat·ed / stā təd/ n pl accounts stated: an account presented by a creditor to his or her debtor which by implied or express acceptance has been agreed upon by both parties as correct Merriam Webster’s Dictionary of Law. Merriam Webster.… …   Law dictionary

• Account aggregation — is a method that involves compiling information from different accounts, which may include bank accounts, credit card accounts, investment accounts, and other consumer or business accounts, into a single place. This may include a database or may… …   Wikipedia

• Account (Analysemuster) — Account ist ein Analysemuster von Martin Fowler und gehört zu den Accounting Patterns. Account kann man sich als einen Container für z. B. Accounting Entries vorstellen. Bei der Erstellung eines Eintrages wird dieser dem Account zugeordnet.… …   Deutsch Wikipedia

• account payable — account pay·able / pā ə bəl/ n pl accounts payable: the balance due to a creditor on a current account Merriam Webster’s Dictionary of Law. Merriam Webster. 1996. account payable …   Law dictionary