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1 niche market
Mktga very specific market segment within a broader segment. A niche market involves specialist goods or services with relatively few or no competitors. Niche consumers often look for exclusiveness or some other differentiating factor such as high status. Alternatively, they may have a specific requirement not satisfied by standard products. Allergy sufferers, for example, may require specially formulated soaps and detergents. Niche markets are often targeted by small companies that produce specialized goods and services. -
2 micromarketing
Mktgmarketing to individuals or very small groups. Micromarketing contrasts with mass marketing and targets the specific interests and needs of individuals by offering customized products or services. It is similar to niche marketing, but rather than targeting one large niche, a micromarketing company targets a large number of very small niches.
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Niche cell — Niché cells are specific anatomic locations that regulate how stem cell populations participate in tissue generation, maintenance and repair[1]. The niché performs several functions: It may also induce pathologies by imposing aberrant function on … Wikipedia
niche — [nich; ] Brit also [ nēsh] n. [Fr < OFr nichier, to nest < VL * nidicare < L nidus, NEST] 1. a recess or hollow in a wall, as for a statue, bust, or vase 2. a place or position particularly suitable to the person or thing in it 3. any… … English World dictionary
Niche market — Marketing Key concepts Product marketing · Pricing … Wikipedia
Niche differentiation — The term niche differentiation (synonymous with niche segregation, niche separation and niche partitioning), as it applies to the field of ecology, refers to the process by which natural selection drives competing species into different patterns… … Wikipedia
niche — [[t]ni͟ːʃ, AM nɪ̱tʃ[/t]] niches 1) N COUNT: usu with supp A niche in the market is a specific area of marketing which has its own particular requirements, customers, and products. I think we have found a niche in the toy market... Small companies … English dictionary
Niche construction — Beavers hold a very specific biological niche in the ecosystem: constructing dams across river systems.) Niche construction is the process in which an organism alters its own (or other species ) environment, often but not always in a manner that… … Wikipedia
Niche apportionment models — Mechanistic models for niche apportionment are biological models used to explain relative species abundance distributions. These models describe how species break up resource pool in multi dimensional space, determining the distribution of… … Wikipedia
Niche segregation — All species use restricted niches, and the niches of all species are segregated, often with much overlap, by the use of different habitats, different geographic areas and seasons, and different food resources, to mention only a few of the many… … Wikipedia
Niche Banks — Banks that cater to and serve the needs of a certain demographic segment of the population. Niche banks typically target a specific market or type of customer, and tailor a bank s advertising, product mix and operations to this target market s… … Investment dictionary
niche — noun ADJECTIVE ▪ comfortable ▪ distinctive, particular, special, specific, unique ▪ little, small … Collocations dictionary
niche — /nich/, n., adj., v., niched, niching. n. 1. an ornamental recess in a wall or the like, usually semicircular in plan and arched, as for a statue or other decorative object. 2. a place or position suitable or appropriate for a person or thing: to … Universalium