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1 marketing

noun

(study, theory) marketing m, mercatique f; (of product) commercialisation f

marketing agreement accord m de commercialisation;

marketing analyst analyste m f mercaticien(enne);

marketing approach démarche f marketing;

marketing audit audit m marketing;

marketing auditor audit marketing, auditeur(trice) m, f marketing;

marketing budget budget m marketing;

marketing campaign campagne f de marketing;

marketing channel circuit m de commercialisation ou de distribution;

marketing communications channel canal m de communication commerciale;

marketing company entreprise f de marketing;

marketing concept concept m de marketing;

marketing consultancy (service, activity) conseil m en marketing; (company) société f de conseil en marketing;

marketing consultant conseiller(ere) m, f commercial(e);

marketing costs frais m pl de commercialisation;

marketing department service m du marketing;

marketing efficiency efficacité f du marketing;

marketing efficiency study contrôle m d'efficacité du marketing;

marketing environment environnement m commercial ou marketing;

marketing executive responsable m f du marketing;

marketing expert mercaticien(enne) m, f;

marketing fit ajustement m stratégique;

marketing implementation mise f en place marketing;

COMPUTING marketing information system système m d'information marketing;

marketing intelligence intelligence f marketing;

marketing intelligence system système d'intelligence marketing;

marketing management gestion f du marketing;

marketing manager directeur(trice) m, f du marketing;

marketing mix marchéage m, marketing mix m;

marketing myopia myopie f marketing;

marketing network réseau m de commercialisation;

marketing orientation optique f marketing;

marketing plan plan m marketing;

marketing planner responsable m f de planification marketing;

marketing planning planification f marketing;

marketing policy politique f de commercialisation;

marketing questionnaire questionnaire f d'étude de marché;

marketing research recherche f commerciale;

marketing spectrum marchéage;

marketing spend dépenses f pl de marketing;

marketing strategy stratégie f marketing;

marketing study étude f commerciale ou marketing;

marketing subsidiary filiale f de distribution;

marketing target cible f commerciale;

marketing team équipe f commerciale;

marketing techniques techniques f pl commerciales;

marketing tool outil m de marketing

English-French business dictionary > marketing
2 sale

noun

(a) (act, event) vente f;

∎ sales (turnover) chiffre m d'affaires; (sector) la vente;

∎ to work in sales travailler dans la vente;

∎ for sale à vendre;

∎ to put sth up for sale mettre qch en vente;

∎ on sale en vente;

∎ sale for the account vente à terme;

∎ sale on approval vente à l'essai;

∎ STOCK EXCHANGE sale at arrival vente à l'arrivée;

∎ sale by auction vente aux enchères;

∎ sale on CIF basis vente CAF;

∎ sale at departure vente au départ;

∎ sale by description vente sur description;

∎ sale and lease-back cession-bail f;

∎ sale at a loss vente à perte;

∎ sales and marketing vente-marketing f;

∎ sales and marketing department service m vente-marketing;

∎ sales and marketing director directeur(trice) m, f des ventes et du marketing;

∎ sale with option of repurchase vente avec faculté de rachat;

∎ sale by order of the court vente judiciaire;

∎ sale by private agreement vente à l'amiable;

∎ sales and profit forecast prévision f des ventes et profits;

∎ sale at a reduced price vente à prix réduit;

∎ sale or return vente avec faculté de retour;

∎ sale by sample vente sur échantillon;

∎ sale by sealed tender vente par soumission cachetée;

∎ sale as seen vente en l'état

sales account compte m des ventes;

sales acumen sens m du commerce;

sale agreement accord m ou protocole m de vente;

sales analysis analyse f des ventes;

sales area (in store) surface f ou espace m de vente; (district) région f desservie;

British sales assistant vendeur(euse) m, f;

sales audit audit m de vente;

sales budget budget m commercial ou des ventes;

sales campaign campagne f de vente;

sales chart courbe f des ventes;

American sales check ticket m de caisse;

American sales clerk vendeur(euse);

sales commission commission f de vente;

sales consultant conseiller(ère) m, f commercial(e);

sales contract contrat m de vente;

sales counter comptoir m de vente;

sales coverage couverture f du marché;

sales department service m des ventes;

sales director directeur(trice) commercial(e) ou des ventes;

sales drive campagne de vente;

sales effectiveness efficacité f des ventes;

sales engineer agent m technico-commercial;

sales equation équation f de vente;

sales executive cadre m commercial;

sales expansion développement m des ventes;

STOCK EXCHANGE sales fee frais m pl d'achat ou d'acquisition;

sales figures chiffre de vente;

sales floor surface de vente;

sales force force f de vente;

sales forecast prévision des ventes;

sales growth accroissement m des ventes;

sales incentive stimulant m de vente;

sales invoice facture f de vente;

sales invoice ledger journal m factures-clients;

ACCOUNTANCY sales ledger grand-livre m des ventes, journal des ventes;

sales letter lettre f de vente;

sales literature brochures f pl publicitaires;

sales management direction f commerciale ou des ventes;

sales manager directeur(trice) commercial(e) ou des ventes;

sales meeting réunion f de représentants;

sales monopoly monopole m de vente;

sales network réseau m commercial ou de vente;

sales note bulletin m de vente;

sales objective objectif m de vente;

sales orientation optique f vente;

sales outlet point m de vente;

sales performance efficacité de vente;

sales personnel personnel m de vente;

sales philosophy optique vente;

sales pitch arguments m pl de vente;

sales planning planification f des ventes;

sales policy politique f de vente;

sales potential potentiel m de vente;

sale price (selling price) prix m de vente; (reduced price) prix soldé;

sales programme programme m des ventes;

sales projection prévision des ventes;

sales promoter promoteur(trice) m, f des ventes;

sales promotion promotion f des ventes;

sales promotion agency agence f de promotion des ventes;

sales quota quota m de ventes;

sales ratio ratio m des ventes;

sales report rapport m ou relevé m de vente;

sales representative représentant(e) m, f (de commerce), VRP m;

sales research études f pl sur les ventes;

sales response réaction f des ventes;

sales room (for auction) salle f des ventes;

sales schedule programme des ventes;

American sales slip ticket m de caisse;

sales staff personnel de vente;

sales subsidiary filiale f de vente;

sales support soutien m commercial;

sales support staff personnel de soutien commercial;

sales target objectif m de vente;

American sales tax TVA f, taxe f à la valeur ajoutée;

sales team équipe f de vente;

sales technician agent m technico-commercial;

sales technique technique f de vente;

sales territory territoire m de vente;

sales tool instrument m de vente;

sales volume volume m des ventes;

MARKETING sales wave vague f de vente

(b) (at reduced prices) soldes m pl;

∎ British in the sale, American on sale (article) en solde;

∎ the sales les soldes;

∎ I got it in a sale je l'ai acheté en solde

sale price prix m soldé

English-French business dictionary > sale
3 marketing

marketing ['mɑ:kɪtɪŋ]

noun

(selling) commercialisation f, distribution f; (promotion, study, theory, field) marketing m, mercatique f, commercialisation f;

∎ to work in marketing travailler dans le marketing

►► marketing analyst analyste mf mercaticien(enne);

marketing approach démarche f marketing;

marketing audit audit m marketing;

marketing auditor audit m marketing, auditeur(trice) m,f marketing;

marketing budget budget m marketing;

marketing campaign campagne f de marketing;

marketing channel circuit m de commercialisation ou distribution;

marketing communications channel canal m de communication commerciale;

marketing company entreprise f de marketing;

marketing concept concept f de marketing;

marketing consultancy (service, activity) conseil m en marketing;

marketing consultancy firm société f de conseil en marketing;

marketing consultant conseiller(ère) m,f commercial(e), mercaticien(enne) m,f;

marketing costs frais mpl de commercialisation;

marketing department service m du marketing;

marketing director directeur(trice) m,f du marketing, dirco m, directeur(trice) m,f commercial(e);

marketing engineering marketing m informatisé;

marketing environment environnement m commercial, environnement m marketing;

marketing executive responsable mf du marketing, cadre m en marketing;

marketing expert mercaticien(enne) m,f;

marketing fit ajustement m stratégique;

marketing information system système m d'information marketing;

marketing intelligence intelligence f marketing;

marketing intelligence system système m d'intelligence marketing;

marketing management gestion f du marketing;

marketing manager directeur(trice) m,f du marketing, responsable mf du marketing;

marketing mix marchéage m, marketing mix m, logistique f commerciale;

marketing myopia myopie f marketing;

marketing network réseau m ou circuit m de commercialisation;

marketing orientation optique f marketing;

marketing plan plan m marketing;

marketing policy politique f de commercialisation;

marketing research recherche f commerciale;

marketing spectrum marchéage m;

marketing spend dépenses fpl de marketing;

marketing strategy stratégie f marketing;

marketing study étude f commerciale, étude f marketing;

marketing subsidiary filiale f de distribution;

marketing team équipe f commerciale;

marketing technique technique f commerciale;

marketing tool outil m de marketing

Un panorama unique de l'anglais et du français > marketing
4 sale

sale [seɪl]

1 noun

(a) (gen) vente f;

∎ to make a sale conclure une vente;

∎ the sale of alcohol is forbidden la vente d'alcool est interdite;

∎ sales of satellite TV dishes are growing les ventes d'antennes paraboliques sont en hausse;

∎ the branch with the highest sales la succursale dont le chiffre d'affaires est le plus élevé;

∎ for sale (sign) à vendre;

∎ I'm afraid that article is not for sale je regrette, cet article n'est pas à vendre;

∎ to put sth up for sale mettre qch en vente;

∎ our house is up for sale nous avons mis notre maison en vente;

∎ on sale en vente;

∎ on sale at a supermarket near you en vente dans tous les supermarchés;

∎ we bought the goods on a sale or return basis nous avons acheté la marchandise à condition;

∎ sale by private agreement vente f à l'amiable;

∎ sale by sealed tender vente f par soumission cachetée;

∎ sale with option of repurchase vente f avec faculté de rachat;

∎ sale by auction vente f aux enchères

(b) (event) soldes mpl;

∎ the January sales attract huge crowds les soldes de janvier attirent les foules;

∎ the sales are on in London les soldes ont commencé à Londres;

∎ I got it in a sale je l'ai acheté en solde;

∎ closing-down sale liquidation f

(c) (auction) vente f (aux enchères)

2 compound-forming noun

(goods) soldé

3 sales compound-forming noun

(campaign, force, team) de vente; (promotion, forecasts) des ventes

►► sales account compte m des ventes;

sales acumen sens m du commerce;

sales agent agent m commercial;

sales area (in store) surface f ou espace m de vente; (district) région f desservie;

sales assistant vendeur(euse) m,f;

sales budget budget m commercial, budget m des ventes;

American sales clerk vendeur(euse) m,f;

sales conference conférence f du personnel des ventes;

sales consultant conseiller(ère) m,f commercial(e);

sales counter comptoir m de vente;

sales department service m commercial, service m des ventes;

sales director directeur(trice) m,f des ventes;

sales drive campagne f de vente;

sales engineer ingénieur m technico-commercial, ingénieur m commercial, ingénieur m des ventes;

sales executive cadre m commercial;

sales figures chiffre m de vente;

sales literature brochures fpl publicitaires;

sales manager directeur(trice) m,f commercial(e);

sales and marketing vente-marketing f;

sales and marketing director directeur(trice) m,f des ventes et du marketing;

sales network réseau m de vente;

sales objective objectif m de vente;

sales outlet point m de vente;

sales pitch arguments mpl de vente; (verbal) boniment m, argumentation f;

sales policy politique f de vente;

sales potential potentiel m de vente;

sale price (selling price) prix m de vente; (reduced price) prix m soldé;

sales projection prévision f des ventes;

sales rep, sales representative représentant(e) m,f (de commerce);

sales resistance réticence f de la part du consommateur;

∎ our product met with some initial sales resistance le public n'a pas accepté notre produit tout de suite;

American sales slip ticket m de caisse;

sales staff personnel m de vente;

sales support soutien m commercial;

sales talk boniment m;

sales target objectif m de vente;

American sales tax TVA f;

sales technique technique f de vente;

sales tool instrument m de vente;

sale of work vente f de charité

Un panorama unique de l'anglais et du français > sale

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