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1 multinational advertising
Англо-русский экономический словарь > multinational advertising
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2 multinational advertising
Деловая лексика: многонациональная рекламаУниверсальный англо-русский словарь > multinational advertising
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3 advertising
advertising оплаченное объявление advertising публикация объявлений advertising публикация рекламных объявлений advertising реклама advertising рекламирование advertising рекламное дело advertising рекламный advertising рекламный анонс advocacy advertising рекламно-пропагандистская кампания aggressive advertising активное рекламирование boards advertising щитовая реклама business-to-business advertising реклама для предпринимателей camouflaged advertising скрытая реклама cinema advertising кинореклама competitive advertising конкурентоспособная реклама consumer advertising потребительская реклама coop advertising совместная реклама производителя и оптового торговца cooperative advertising совместная реклама производителя и розничного торговца corporate advertising реклама, создающая имидж компании corporation advertising реклама корпорации deceptive advertising мошенническая реклама deceptive advertising реклама недоброкачественных товаров direct mail advertising прямая почтовая реклама direct mail advertising рассылка рекламы прямой почтой direct response advertising реклама, предполагающая прямой ответ адресата dishonest advertising нечестная реклама false advertising обманная реклама financial advertising финансовая реклама illuminated advertising световая реклама image advertising реклама образца industrial advertising промышленная реклама institutional advertising реклама для создания популярности организации international advertising международная реклама joint advertising совместная реклама launch advertising начинать рекламную кампанию lifestyle advertising реклама образа жизни mail-order advertising реклама посылочной торговли misleading advertising обманчивая реклама misleading advertising реклама, вводящая в заблуждение multimedia advertising реклама с использованием нескольких средств массовой информации multinational advertising многонациональная реклама outdoor advertising наружная реклама persuasive advertising убедительная реклама political advertising политическая реклама post-launch advertising реклама после выпуска продукции на рынок poster advertising реклама с помощью афиш и плакатов postmark advertising реклама на почтовом штемпеле prestige advertising реклама для поддержания престижа фирмы print advertising реклама в печатном издании public service advertising рекламное объявление в виде обращения к общественности radio advertising радиореклама reason-why advertising аргументированная реклама reminder advertising реклама-напоминание roof advertising реклама на крышах домов screen advertising реклама на щитах subliminal advertising реклама, действующая с помощью подпороговых раздражителей subliminal advertising реклама, действующая на подсознание testimonial advertising рекомендательная реклама tie-up advertising широкая реклама товаров trade advertising рекламное объявление в коммерческом издании transit advertising реклама на транспорте word-of-mouth advertising реклама, создаваемая потребителями word-of-mouth advertising устная реклама -
4 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
5 advertising
сущ.
1) рекламирование, реклама, объявление, рекламное объявление advertising media such as newspapers and television ≈ такие средства/каналы рекламы, как газеты и телевидение block advertising ≈ передача рекламы блоками (показ рекламных передач в перерывах между программами)
2) публикация объявлений
3) оплаченное объявление;
рекламный анонс
4) рекламное дело He is in advertising. ≈ Он работает в рекламном агентстве.рекламирование, реклама;
- * media such as newspapers and television такие средства рекламы, как газеты и телевидение публикация объявлений оплаченное объявление;
рекламный анонс рекламное дело;
- he is in * он работает в рекламном агентствеadvertising оплаченное объявление ~ публикация объявлений ~ публикация рекламных объявлений ~ реклама ~ рекламирование ~ рекламное дело ~ рекламный ~ рекламный анонсaggressive ~ активное рекламированиеboards ~ щитовая рекламаbusiness-to-business ~ реклама для предпринимателейcamouflaged ~ скрытая рекламаcompetitive ~ конкурентоспособная рекламаconsumer ~ потребительская рекламаcoop ~ совместная реклама производителя и оптового торговцаcooperative ~ совместная реклама производителя и розничного торговцаcorporation ~ реклама корпорацииdeceptive ~ мошенническая реклама deceptive ~ реклама недоброкачественных товаровdirect response ~ реклама, предполагающая прямой ответ адресатаdishonest ~ нечестная рекламаfinancial ~ финансовая рекламаilluminated ~ световая рекламаimage ~ реклама образцаindustrial ~ промышленная рекламаinstitutional ~ реклама для создания популярности организацииinternational ~ международная рекламаjoint ~ совместная рекламаlifestyle ~ реклама образа жизниmail-order ~ реклама посылочной торговлиmisleading ~ обманчивая реклама misleading ~ реклама, вводящая в заблуждениеmultinational ~ многонациональная рекламаoutdoor ~ наружная рекламаpersuasive ~ убедительная рекламаpolitical ~ политическая рекламаpostmark ~ реклама на почтовом штемпелеprint ~ реклама в печатном изданииpublic service ~ рекламное объявление в виде обращения к общественностиreason-why ~ аргументированная рекламаreminder ~ реклама-напоминаниеroof ~ реклама на крышах домовscreen ~ реклама на щитахsubliminal ~ реклама, действующая с помощью подпороговых раздражителей subliminal ~ реклама, действующая на подсознаниеtestimonial ~ рекомендательная рекламаtie-up ~ широкая реклама товаровtrade ~ рекламное объявление в коммерческом изданииtransit ~ реклама на транспортеword-of-mouth ~ реклама, создаваемая потребителями word-of-mouth ~ устная рекламаБольшой англо-русский и русско-английский словарь > advertising
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6 global advertising
рекл. глобальная [международная\] реклама (рекламная деятельность глобальных организаций, основанная на рассмотрении всего мира как одного большого рынка, на котором региональные и национальные различия не играют решающей роли; в результате реклама товаров осуществляется через использование одного и того же рекламного объявления с переводом текста на разные языки, размещаемого в СМИ различных стран мира)Syn:See: -
7 firm
I сущ.а) эк., юр. (организация, созданная одним или более юридическими и/или физическими лицами для выполнения определенного вида деятельности с целью получения прибыли)to manage [operate, run\] a firm — управлять фирмой
law [advertising\] firm — юридическая [рекламная\] фирма
Syn:See:accounting firm, advertising firm, broker's firm, forwarder firm, international firm, logistics firm, multinational firm, parent firm, transnational firm, executive search firm, service firm, retail firm, manufacturing firm, trade firm, consulting firm, delivery firm, mail-order firm, professional service firm, wholesale firmб) эк. (в экономической теории: один из экономических агентов (наряду с государством и домохозяйствами), покупающий ресурсы производства у домохозяйств и производящий блага)See:II 1. прил.1)а) эк. крепкий; плотный; твердый; устойчивый (в том числе о ценах, соглашениях, тенденциях и т. д.)to be on firm ground — чувствовать твердую почву под ногами; чувствовать себя уверенно
The market is firm. — Положение рынка устойчивое.
See:б) общ. твердый, неизменныйSee:в) фин. устойчивый ( о курсе)The pound was firm against the dollar. — Курс фунта был устойчив по отношению к доллару.
See:2) общ. твердый, непоколебимый, нерушимый; верный ( своим убеждениям)firm faith [belief\] — твердая вера
3)а) общ. решительный, настойчивыйб) общ. строгий4) общ. учрежденный, принятый, установленный2. гл.1) общ. укреплять; уплотнять; утрамбовывать ( землю)2) общ. улаживать; окончательно устанавливать3) эк. крепнуть (о ценах, настроении на рынке)In fact, there have been some recent signs that the market is firming and we're hopeful we will see continued improvement in prices. — Фактически, можно наблюдать некоторые признаки укрепления рынка, и мы надеемся, что рост цен продолжится.
See:
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1) фирма: по британскому законодательству - товарищество (Закон о товариществах 1890 г.), а в США - неинкорпорированный бизнес; однако на практике термин часто используется для обозначения любой компании или товарищества; 2) твердая, устойчивая или повышательная: о тенденции развития рыночной конъюнктуры); 3) твердый, окончательный: о цене предложения, приказе, заказе, соглашении; см. firm order.* * *. Твердый . Употребляется по отношению к приказам на покупку или продажу, которые могут быть исполнены без подтверждения в течение какого-либо фиксированного периода Словарь экономических терминов .* * *1. любая деловая организация2. деловое партнерство -
8 specialist
1) эк. специалист, профессионал (человек, профессионально занимающийся определенной деятельностью); эксперт (в какой-л. области)She's a specialist in modern French literature. — Она специализируется на современной французской литературе.
specialist advice [help\] — совет [помощь\] эксперта
Syn:See:advertising specialist, agricultural extension specialist, agricultural specialist, computer specialists, contract specialist, creative specialist, customs import specialist, design specialist, financial specialists, functional specialist, go-ahead specialist, graphics specialist, job development specialist, market specialist, marketing specialist, media specialist, nutritional specialist, pricing specialist, public relations specialists, recreation specialist, sales promotion specialist, skin care specialists, takeover specialist, tax specialist, technical specialist, training specialist, trash-collection specialist, specialist buyer, specialist contractor, specialist farm, specialist farmer, specialist unit, specialist's book2) бирж., амер. специалист (член фондовой биржи, зарегистрированный как специалист по одному или нескольким видам ценных бумаг; поддерживает рынок по этим бумагам, проводя операции за свой счет)Syn:See:3) ауд. специалист (консультант аудитора по не связанным с бухгалтерией вопросам, напр., оценщик или эколог)See:
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"специалист" (США): члены фондовой биржи, зарегистрированные как специалисты по одному или нескольким видам ценных бумаг (примерно 400 на Нью-Йоркской фондовой бирже); поддерживают рынок по этим бумагам (оперируя за свой счет) и выступают в роли посредников между брокерскими фирмами, исполняя ограниченные приказы за часть комиссии брокеров; к специалистам предъявляются жесткие требования относительно собственного капитала и правил проведения операций; = specialist unit.* * *Специалист, первичный дилер. Компания - член фондовой биржи, которая зарегистрирована как специалист по одному или нескольким видам ценных бумаг, поддерживает рынок по этим бумагам (оперируя за свой счет) и выступает посредником между брокерскими фирмами. На один вид акций может быть назначен лишь один 'специалист', однако дилеры по обращающимся на бирже обычным акциям могут быть 'специалистами' по нескольким видам акций. В противоположность этому, на внебиржевом рынке может быть несколько компаний, специализирующихся на одном и том же виде ценных бумаг . Инвестиционная деятельность . -
9 company
сущ.1) общ. общество, компания; гость, гостиin company — в обществе, на людях
in company with smb. — в обществе кого-л.
2) общ. собеседник; партнер по общению3) сокр. Coа) эк. компания; фирма; предприятиеcapital goods company — компания, выпускающая средства производства
company under foreign ownership — компания, являющаяся иностранной собственностью
to set up [form, found\] a company — основать [учредить\] компанию
to float a company [to launch\] a company — учредить компанию и выпустить ее акции на рынок
See:advertising company, barter company, bartering company, cargo-handling company, controlling company, controlled company, domestic company, employee leasing company, export management company, export-import company, factor company, factoring company, foreign company, forfaiting company, forwarding company, freight-handling company, global company, holding company, import-export company, international business company, international company, internationally-based company, leasing company, life settlement company, logistics company, multinational company, offshore company, overseas company, parent company, pension company, sister company, subsidiary company, supranational company, title company, title insurance company, transnational company, wholesale company, affiliated company, agent-owned reinsurance company, captive insurance company, allied company, ancillary company, associate company, related company, auxiliary company, benevolent company, bogus company, captive finance company, captive insurance company, charitable company, chartered company, close company, close investment holding company, closed company, closed end management company, closed-end investment company, close-end investment company, closed-end management company, investment company, commercial company, company agreement, company auditor, company bargaining, company bull, company by-law, company car, company card, company doctor, company formation, company indicia, company law, company limited by guarantee, company limited by shares, company man, company name, company officer, company registrar, company secretary, company statute, company tax, company treasurer, company union, company unionism, company-wide, defunct company, dormant company, established company, exempt private company, farming company, formation of company, incorporated company, independent company, intercompany transaction, investment trust company, joint company, joint stock company, limited company, limited liability company, limited purpose trust company, management company, multiplant company, mutual company, nominee company, non-commercial company, non-for-profit company, not-for-profit company, one man company, open-end company, paper company, plan company, private company, private limited company, private limited liability company, proprietary company, public company, public limited company, public limited liability company, public utility company, publicly held company, publicly owned company, publicly traded company, quasi-public company, registered company, registration of company, regulated company, related company, shell company, sleeping company, small business investment company, small company, statutory company, sub-company, trust company, underlying company, unlimited company, blue chip company, company officer 2) African Management Services Companyб) эк., юр., амер. (собирательное понятие, применяемое, как правило, к формам организации бизнеса, имеющим в основе своей деятельности объединение капиталов: корпорации, товариществу и т. п.; не применяется по отношению к такой форме, как индивидуальное предпринимательство)Syn:See:в) эк., юр., брит. = corporation 2) б),г) ист. (те члены коммерческой организации, чьи фамилии не упоминаются в названии)See:4) общ., разг., амер. контора*, органы* (Центральное разведывательное управление США, ЦРУ; с определенным артиклем, с прописной буквы)See:5) эк. тр. гильдия (организация, действующая в Лондонском Сити, занимающаяся в основном благотворительной деятельностью и образовавшаяся из средневековых профессиональных объединений)6) мор. экипаж, команда7) воен. воинская единица; батальон, рота ( пехотные), батарея ( артиллерийская), эскадрон ( кавалерийский)See:
* * *
company (Co; Coy) компания: юридическое лицо, представляющее собой ассоциацию вкладчиков капитала (акционеров) для осуществления той или иной деятельности (товарищество, акционерная компания); = corporation 2.* * *компания, акционерное общество, фирма. . Словарь экономических терминов .* * *корпоративное предприятие, которое является юридическим лицом, в отличие от его участников; компания оперирует как самостоятельная единица, успеха которой добиваются все ее члены -
10 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * *
См. также в других словарях:
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