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81 channel support
Mktgmarketing or financial support aimed at improving the performance of organizations that sell and distribute products to customers, for example, retailers, sales teams, or wholesalers -
82 circulation
Mktgthe number of copies sold or distributed of a single issue of a newspaper or magazine -
83 classified advertising
Mktgadvertising placed in newspapers or magazines under specific categories, for example, cars or real estate -
84 client base
Mktgthe regular clients of an organization or professional person -
85 cold calling
Mktgthe practice of making unsolicited calls to customers or consumers in an attempt to sell products or services. Cold calling is disliked, particularly by individual consumers, and is an inefficient way of selling as the take-up rate is very low. -
86 commercial exposure potential
Mktgthe estimated number of possible recipients of a commercial messageThe ultimate business dictionary > commercial exposure potential
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87 commercial time
Mktgan interval of time, usually measured in multiples of 15 seconds, during a radio or television broadcast available for purchase by an advertiser to broadcast its commercial message -
88 communications management
Mktgthe management, measurement, and control activities undertaken to ensure the effectiveness of communicationsThe ultimate business dictionary > communications management
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89 communications strategy
Mktga management technique for determining the most effective method of communicating with the marketplace -
90 comparative advertising
Mktga form of advertising that gives carefully selected details of competitor products for comparison with a company’s own product, usually to the detriment of competitors. Comparative advertising is frequently used to advertise cars, where the availability of features such as a sun roof, air conditioning, advanced braking systems, fuel efficiency, safety features, and warranty terms in similarly priced cars are given. -
91 complaints management
Mktga management technique for assessing, analyzing, and responding to customer complaints -
92 complementary goods
Mktggoods sold separately, but dependent on each other for sales. Examples of complementary goods include toothbrushes and toothpaste or computers and computer desks. -
93 concept board
Mktga board used for presenting creative advertising ideas -
94 concept testing
Mktgresearch carried out to test the effectiveness of a creative advertising idea -
95 consumer
Mktgsomebody who uses a product or service. A consumer may not be the purchaser of a product or service and should be distinguished from a customer, who is the person or organization that purchased the product or service. -
96 consumer advertising
Mktgadvertising aimed at individuals and the domestic and family market as opposed to industrial advertising, which is aimed at businesses -
97 consumer behavior
Mktg -
98 consumer demand
Mktgthe patterns of consumer behavior that affect their buying decisions. Consumer demand is influenced in various ways. Psychologists and marketers have identified three important factors affecting buying decisions: needs, which are things we must have, such as food; wants, which are nice to have but not essential, such as a new car; and motives, such as keeping up appearances. These factors form part of a profile that includes motivations, personality, perceptions, cognition, attitudes, and values. Other factors that influence demand include gender, age, social grouping, education, location, income, culture, and the seasons. Consumers can therefore be divided into discrete segments, each of which has a particular pattern of buying behavior. Products and services can then be targeted at specific segments of the market. -
99 consumer goods marketing
Mktgthe promotion of products to members of the public. Consumer goods marketing is aimed at individuals rather than organizations and promotes products directly to the end user rather than to intermediaries. Marketing strategies will be different from those used in industrial goods marketing. -
100 consumerism
Mktgthe influence of the general public, as end users of products and services, on the way companies manufacture and sell their goods. Consumers exert considerable power over companies as organizations become more customer-focused. Demand is rising for products that are high quality, ethically produced, well priced, and safe, and consumerism pressurizes companies to operate and produce goods and services in accordance with the public’s wishes. In fact, the aims of consumerism are not at odds with those of marketing (see marketing management), as both have the end goal of pleasing the consumer. In practice, however, marketing does not always succeed, and there is still a need for legislation to back up the right of consumers to demand products that are of good quality and for consumer protection bodies that influence the commercial world on consumers’ behalf. A particular form of consumer pressure, motivated by environmental concerns, is green consumerism, which campaigns for environmentally friendly goods, services, and means of production.
См. также в других словарях:
mktg — abbrev. marketing * * * … Universalium
mktg — (marketing) act or process of buying or selling at a market; development of a strategy for the sales of a certain product; distribution of goods … English contemporary dictionary
mktg. — mktg. (marketing) act or process of buying or selling at a market; development of a strategy for the sales of a certain product; distribution of goods … English contemporary dictionary
mktg — abbrev. marketing … English World dictionary
mktg — abbreviation marketing … New Collegiate Dictionary
mktg. — marketing. * * * … Universalium
MKTG — Marketing … Acronyms
MKTG — Marketing … Acronyms von A bis Z
mktg. — bus marketing … From formal English to slang
mktg. — marketing. * * * abbr. marketing … Useful english dictionary
J. Scott Armstrong — Infobox Scientist name = J. Scott Armstrong image width = 120px caption = birth date = Birth date and age|1937|3|26|mf=y birth place = death date = death place = residence = U.S. nationality = American field = Marketing work institution = The… … Wikipedia
